Jemal Hotel and Guest House
Jemal Hotel and Guest House
Jemal Hotel and Guest House
ON
Hotel And Guest house
july, 2023
I. EXECUTIVE SUMMARY
1. INTRODUCTION………...................................................................................................…..4
2. Background…………………..……………………………………………………………..…5
2.1 The Industry of the Project……………………………………………………..……........5
2.2 The project Sites..................................................................................................................6
2.3 Project Benefits/Project Justification………………………………………………..….…9
2.4 The Promoter…………………………………………………..………………….…......10
3. General Description of the Area………………………………………………………...…...10
3.1 Location…………………………………………………………..……………………...10
3.2 Topography…………………………………………………………………..…...……...10
3.3 Soil Type…………………………………………………………………..……………..11
3.4 Economic Activity………………………………………………………………......…...11
4. The project description……………………………………………………………………....11
4.2 Object of the Project…………………………………………………………………......11
4.3 Technology and Techniques to be used……………………………………………….....12
4.4 Service Provision capacity and capacity Utilization…………………………………......13
5. Market study and plant capacity
5.1 International and Domestic demand for Hotel services………………………………….13
6. Land use plan and action plan……………………………………………………………..…15
6.1 Land Use Plan……………………………………………………………...…….………15
7. Organization and management………………………………………………………...….…16
7.1 Organizational structure …………………………………………………………………16
8. Financial study………………………………………………………………………….……19
8.1 Project capital and sources of finances…………………………………………..………19
8.2 Initial working capital estimation of the project …………………………………...……22
8.3 Estimated costs of salary expense…………………………………………………...…...22
8.4 Revenue and Revenue projection…………………………………………………..……24
8.5 Depreciation of the Fixed Assets……………………………………………………...…25
8.6 Basic Assumption’s ……………………………………………………………...…...…26
9. Financial Analysis……………………………………………………………………………27
10. Brief Environmental Impact Assessment (EIA) …………………………………………….28
Anne x I: 4-Star International Hotel Project Action Plan/ Gantt chart………………………29
EXECUTIVE SUMMARY
Hence, the project is feasible and important to be undertaken being the first of its kind in the sub-urban
area of the country having international quality and standard. Furthermore, the project would contribute
immensely to the development of tourism industry in particular and the country in general.
1. Introduction
I
n history of mankind and in no measure a particular country or society subdue itself to a humiliating
and grinding poverty as poverty is the indication of deprivation of basic necessities. Ethiopia, the
country with immense natural resource potential, is always cited as one of the home of the people
on the face of the earth stricken with famine, drought and poverty. What so ever the past and whether it
was desecrate or blessing, the existing situations in this country is the most important one. Today in
Ethiopia the gleaming hope for development is quite encouraging, the government policies concerning
the private investments are invigorating and to indicate some major steps taken the country in private
investment policy endeavors;
Capital goods and building materials may be imported duty-free by star designated hotels and
international standard restaurants.
Buses for tourist use may be imported duty free.
Four-wheel-drive passenger vehicles of the Land Cruiser type may be imported duty-free subject to
the conditions that Five brand new vehicles must be purchased within a period of one year in a
maximum of two consignments.
Any investor may employ duly qualified expatriate experts required for the operation of the business
and so on. Furthermore, to some extent the living standards of country’s citizens are improving. In
line with social changes people are trying to pull out themselves from primary economic activities to
civilized activities and improving their income. As income increases many people start to change
their living habits and tastes: with social changes facilities and type of social services should be
changed and modernized. One of the modern versions of social services is the development of
modern hotels and tourism sector. But due to known reasons there is no or very few hotels in many
medium and small towns of the country in general and the region in particular. A few existing ones
are with backward or poor facilities which are nuisance to customers and undesirable for country’s
image. Owing to this realities and the increasing demand for such facilities, this project is proposed to
be established in the area where there is no such hotel at all.
2. Background
2.1. The industry(Hotel and Tourism sector)
The development of hotel and tourism can be categorized in the third stage of traditional economic
development of a particular country. But today the existing situations are changing as a number of
countries in the world are holistically the whole economic growth endeavors at the same time not
necessarily giving focus to a particular sector of the economy for achieving fast and sustainable economic
growth.
Thought, Ethiopia’s economic policy is ‘agriculture led industrialization’; the country is working on all
strategic areas including the tourisms sector and the income being earned from the sector is increasing
from time to time. Furthermore, as the country has able to make register nine historical and natural world
heritage centers by UNESCO, the hotel and tourism sector is becoming one of the focus areas for
achieving the five year GTP of the country.
COMPANY DESCRIPTION
The hotel is high class hotel where services like bedroom, catering, meeting
rooms, multipurpose assembly hall, sauna and massage, other sports facilities
like tennis or squash court, min- golf or badminton, bowling, table tennis night
club with dancing to live music or discotheque or cabaret etc.
Project Objective
The main objective of the project is aimed at to maximize the return on invested
capital in the form of profit for the promoter. However, its implementation will
benefit the employee, the consumer society and the government at different levels. In
this respect the project is aimed to promote the following objectives:-
Goal
Objectives are the goals toward which activities of the business are directed and
one of the most important functions the business owner must perform is setting
objectives. This important aims of this sole proprietorship business among
others include the following highly interrelated general goals with each other.
To create employment opportunities for 75 permanent and 25 causal
To achieve standard tourist hotel and give quality service.
2.2.1. Expected Standards of Five Star Hotels
As hotel and Guest house is the lowest level of international standard hotel, expectations at this level
include a degree of luxury as well as quality in the furnishings, decor and equipment, in every area of the
hotel. Bedrooms will also usually offer more space than at the lower star levels, and well designed,
coordinated furnishings and decor. The en-suite bathrooms will have both bath and fixed shower. There
will be a high enough ratio of staff to guests to provide services like porter age, 24-hour room service,
laundry and dry-cleaning. The restaurant will demonstrate a serious approach to its cuisine.
Restricted Service
Some hotels operate a restricted service during less busy months. This may be a reduction of the
restaurant service, or some leisure facilities may be unavailable. Please check when booking.
No Dogs
No dogs allowed in bedrooms. Guide dogs for the blind may be accepted as an exception to this rule.
However, even where hotels allow dogs, they may exclude some breeds, and may exclude dogs from
certain areas of the hotel, especially the dining room. It is essential to check the conditions before
booking.
Night Porter
At some hotels, the night porter may be there only between certain hours or on certain nights . However,
four and five star hotels must have a night porter always on duty.
Entertainment
This indicates that entertainment should be available at least once a week throughout the year. However,
some hotels may provide entertainment in the summer season or at other specified times.
No children
This indicates that children cannot be accommodated. A minimum age may be specified (e.g. No children
4yrs - no children under four years old). If this does not appear in the entry, it means that the hotel will
accommodate children, but may have no special facilities for them (e.g. no cots or high chairs). It is
essential to check when booking.
Special Facilities for Children
This shows that establishments with special facilities for children, which will include baby intercom or
possibly baby-sitting, playroom or playground, laundry facilities, drying and ironing facilities, cots, high
chairs and special meals.
Conference Facilities
This denotes that conference facilities are available with maximum numbers that can be accommodated
theatre style; classroom style; boardroom style and the minimum overnight delegate rate.
Meals
Details of the style of food, last dinner orders, and likely price range are given. If there is a fixed-price
menu or menus, this is the price range quoted. V meals indicates that a choice of vegetarian dishes is
normally available.
In some parts of Britain, particularly in Scotland, high tea (i.e., a savory dish, followed by bread and
butter, scones, cake, etc.), is served in the early evening instead of dinner. However, the alternative of
dinner may be available on request. The last time at which high tea or dinner may be ordered is shown,
but there may be some variation at weekends. On Sunday some hotels serve the main meal at lunch time,
and only a cold supper in the evening.
Smoking Regulations
Hotel should state clearly its policy on smoking. Ensure that where smoking is allowed there are
designated areas for non-smokers inclusive of rooms away from smokers.
The envisaged project can be justified by the benefits it delivers to the country, the promoter and the local
communities. The main justifying points are explained as follows;
The project will contribute immensely to the tourism industry in particular and changing of country’s
image in general by creating internationally accepted standard facilities,
The investment will benefit the country in generating hard currencies and in boosting the GTP
program,
The project will benefit the local communities through creating job opportunities and markets for
their products to be supplied for the hotel.
The proposed project of International hotel and Guest house will planned to
be located in Addis Ababa Bole sub city woreda 11 Town. Addis Ababa is
the capital and largest city of Ethiopia. It is the seat of the Ethiopian federal
government. According to the 2007 population census, the city has a total
population of 2,739,551 inhabitants. The total land size the promoter
requesting for the implementation of the project is estimated at 974 square
meters, which will been obtained from investment commission of Addis Ababa
city administration Hence the owners select Addis Ababa for proposed project
by looking every aspects of business integrity tourist area.
As a chartered city (ras gez astedader), Addis Ababa has the status of both a
city and a state. It is where the African Union is and its predecessor the
OAU was based. It also hosts the headquarters of the United Nations
Economic Commission for Africa (ECA) and numerous other continental and
international organizations. Addis Ababa is therefore often referred to as
"the political capital of Africa" for its historical, diplomatic and political
significance for the continent
3.3.1. Climate:
Addis Ababa has a subtropical highland climate. The city has a complex mix
of highland climate zones, with temperature differences of up to 10 °C
(18 °F), depending on elevation and prevailing wind patterns. The high
elevation moderates temperatures year-round, and the city's position near
the equator means that temperatures are very constant from month to
month. As such the climate would be maritime if its elevation was not taken
into account, as no month is above 22 °C (72 °F) in mean temperatures.
Geography: Addis Ababa lies at an elevation of 2,200 metres (7,200 ft) and
is a grassland biome, located at 9°1′48″N 38°44′24″ECoordinates: 9°1′48″N
38°44′24″E.[14] The city lies at the foot of Mount Entoto and forms part of the
watershed for the Awash. From its lowest point, around Bole International
Airport, at 2,326 metres (7,631 ft) above sea level in the southern periphery,
the city rises to over 3,000 metres (9,800 ft) in the Entoto Mountains to the
north
3.3.2. Demographics:
As of the latest 2007 population census conducted by the Ethiopian national
statistics authorities, Addis Ababa has a total population of 2,739,551
urban and rural inhabitants. For the capital city 662,728 households were
counted living in 628,984 housing units, which results in an average of 5.3
persons to a household. Although all Ethiopian ethnic groups are
represented in Addis Ababa because it is the capital of the country, the
largest groups include all nation nationality
3.3.3. Infrastructure and economic status
Development: The city hosts the We Are the Future center, a child care
center that provides children with a higher standard of living. The center is
managed under the direction of the mayor's office, and the international
NGO Glocal Forum serves as the fundraiser and program planner and
coordinator for the WAF child center in each city. Each WAF city is linked to
several peer cities and public and private partners to create a unique
international coalition.
4. The project
4.1. Project description
As mentioned above, the envisaged project is to establish international standard hotel and guest house in
Addis Ababa city on 7,000m2 of land to be secured from regional Investment Board.
4.2. Objectives
The primary objective of the project has many folds, but targeting at the promotion of the country’s
tourism industry through modern families and contribute in making the country one of the best tourist
destinations in the world and encourage other Diasporas invest in their country. The common
objectives are;
To establish and run modern a Five star hotel
To help develop the tourism sector of the region/country
To generate profit from invested capital
To create job opportunities for local community
To generate revenues for the country in the forms of taxations and rents.
4.3. Technology and Techniques to be used
Obviously, as this is 5-star designated hotel services, the project will utilize Five star standard hotel
industry’s technologies as indicated in the background of this project and techniques in serving the
customer. Hence, the following activity flow, technologies and techniques are common in hotel
construction and services operations.
Preparation Resource
Start Site clearing
of design mobiliation
Supper Sub
Roofing
structure structure Excavation
works
works works
Doors, windows
Plastering Painting
works works
and other Finish
fininishing works
Start
Recruitment Furnish
operations
Fig1. Work process flow for hotel construction and service provisions
The project will utilize 50% of its capacity in the first year of operation, 75% its capacity in the second
year and 100% in the third year of operations.
5. Market prospect
Marketing opportunities for hotel services are directly linked with the level of the country’s/regional/
economic and tourism development. As the region’/Country’s economy develops, the citizens’ income
improves and as income of the citizens improves they certainly start looking for knowing their
surrounding and their whole nation historical and natural attraction hence the domestic tourist travelling
culture will be developed. Similarly, as the country’s infrastructure developed and its stability and
security issues are insured, international tourist will develop interests in travelling in the country visiting
its historical and natural attractions. Currently, the country’s economic and social development is on the
right track and the future of this nation is shimmering and the hotel and tourism market development will
also do the same.
2. TECHNICAL STUDY
The project owner interest, as regards to how the overall building design looks
like and the level of service to be rendered by the envisaged project, is dependent
on the area at which the buildings to be placed. The owner has already decided to
commit himself to furnish a hotel having the full knowledge what is required by
the national and international standard of Hotels in Ethiopia. The standard by the
way its exhaustiveness as well as being explicitly specific on the level of the
service expected under the selected category, determines also the physical and
financial requirement of the project. Hence, in effect the contents of project
components to be described below are the derivatives of the requirements
mentioned above.
2.2. Core facilities
The envisaged hotel should have sufficient and comfortable space to accommodate
the core services as per the requirements of the hotel. Actually this has been
considered seriously at the design stage of the building along with the allocation
of appropriate area and placement of each components with the building accordingly.
On the other hand, it is also important to figure out the layout of each component not
only from the perspective of having compliance for the standard but for the benefit
exploring possibilities of bringing complementary services under the same location
and allow maximum convenience in the work processes.
The size (area) of each service, which will be explained below, determine the
holding capacity of guests as it determines the level and quality of service. Other
than the critical factors mentioned above the market aspect i.e. customers need
and resource availability are considered in which case they are the determinants
to give the final set up of the facilities.
Bars
Standard hotels must have at least one bars with a superior comfort and service
quality. The furniture and equipment’s, as being the basic sources of customer’s
attractions, need to be fashionable of higher quality commensurate with the
expectation of guests who happen to prefer this class. Therefore, the envisaged
hotel, having the requirements considered too, will have one main bar at the
ground floor adjoining the reception area. Another bar preferably with smaller space
but furnished with cozy furniture will be placed at top floor of the building. This is
just to add another attractive look for the hotel as it will be placed at a strategic
location for customer to have a panoramic view of the area. The minimum carrying
capacity of the bars is estimated 100 persons per day.
(d)Supports
Kitchen
Two kitchens, with the processes of multiple varieties of food preparation and a
proportional capacity to handle the maximum guests to be served in the main
restaurant as well as in banquet hall, is the critical requirement for the proposed
hotel. It should be large enough also to accommodate the working areas of cold
and hot meals on the one hand and pastries and bakery on the other.
Power House
For the service of the hotel to continue uninterrupted, a power house is already
planned to be placed in the underground or back to the building. Hence, the
power house will be supplied with a generer planned to be fixed for emergency
service.
Store
Alike the capacity projection made on the kitchen, the envisaged project requires
a store as big as the varieties of items that are needed to be kept as stock. The
store will need to have a systematic management for stocks properly placed and
identified at the time of delivery and inventory. Hence, it is the required
procedure to organize the stock items in separate sections so that the proper
handling of stocks shall be maintained. In view of this, the hotel requires a
number of stores with sections for food items, beverage, glass wares, silver
wares, soft furnishings, cleaning and sanitary materials, stationery materials all
placed according to their physical appearances. The store will be placed in
locations nearer to kitchen or leisure service.
Car Parking
The hotel must provide the service of car parking with 24 hours protection at
least for those customers who have checked in. Again, it should be large enough
to accommodate as many vehicles as the hotel is going to entertain a large crowd.
In view of this, a parking space for about 17 vehicles is planned to be allocated
with the standard width and height of the drive in routes.
2.3. Hotel Furniture and Equipment’s
Furniture and equipment required to furnish the envisaged hotel depend on the
space to be available as well as on the quality and volume of service to be
rendered. Normally the quantity required will also depend on the standard of the
hotel i.e. Five star hotel. To the extent that the engineering design of the building
align with the requirements of the standard, the projection of furniture and
equipment’s has to be consistent with the size and number of rooms, bars,
restaurants and leisure center. However, one has to be realistic in the sense that the
forecasting trend to link with the technical feasibility particularly with that of the
envisaged service capacity. Moreover, the balance to be between image building and
income generation capacity has the same level of influence as said above.
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General Manager
Reception
Accomodation Procurement
and sales
Hotel Security
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17 Laundry and salon Literate 4th and > " 2 1800 43,200
worker
Total 58+120 1104000
NB:- No of manpower is estimated considering two shift (24hrs) services as it is star designated hotel
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8. Financial study
8.1. Project capital and sources of finances
The project capital estimations are done based on procurements, building and civil works, and
routine operating expenses. The fixed costs are estimated from machineries and equipment
procurement and buildings and civil works and variable costs (working capitals) are estimated
from routine day to day activities of the project. Both costs are estimated in the following sub-
sections.
8.1.1. Fixed costs
As mentioned above, fixed capital is estimated from machineries and equipment procurements and
building and civil works and hence estimated in the following tables.
8.1.1.1. Machinery and equipment of the project
The major costs for star designated hotel are purchase of world class utensils, equipment
and furniture. These are estimated in the following table.
The first and major expenses of the investor will be construction of esthetically attractive world
class 4 story building. In fact this will be given to contractor and experienced consulting firm
having rich experiences and exposure in the area. These costs are estimated in the next table
below.
Table5: Estimated costs of Utensils, Equipment and furniture for
Unit cost
No Particulars Unit Qty Total cost (Br.)
(Br.)
I Equipment and Machines
1 Boiler Pcs 1 250,000 250,000.00
2 Assorted Kitchen utensils and - -
equipment 1,500,000.00
3 Beds and bed clothes Psc 100 40,000 4,000,000.00
4 Bar and restaurant furniture - - 600,000 600,000.00
5 Bed room chairs (2 in each) Pcs - 1,750 350,000.00
6 Bed room tables “ - 2,250 225,000.00
7 Lobby equipment “ - 375,000.00
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Basic assumptions
300 effective working days in a year and 24 effective working hours in a day are taken,
11% of annual bank interest is assumed
Bedroom classification
Deluxe/Suit/--------------------------30 rooms
Standard------------------------------40 rooms
Economy------------------------------30 rooms
Bedrooms will be rented for 300days per year
Assumed service prices:
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Utilities 1 3,333
Miscellaneous 1 833
Total 26014
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6,000,000 0 6,000,000
Financial structure
Equity capital (30%) = Br. 36,044,723
Bank loan (70%) =Br. 84,104,353
Year Principal Payment Interest (10%) Total Annual Payment Remaining Balance
0 0 0 0 84,104,353
1 8,410,435 8,410,435 16,820,871 75,693,917
2 8,410,435 7,569,392 15,979,827 67,283,482
3 8,410,435 6,728,348 15,138,783 58,873,047
4 8,410,435 5,887,305 14,297,740 50,462,612
5 8,410,435 5,046,261 13,456,696 42,052,176
6 8,410,435 4,205,218 12,615,653 33,641,741
7 8,410,435 3,364,174 11,774,609 25,231,306
8 8,410,435 2,523,131 10,933,566 16,820,871
9 8,410,435 1,682,087 10,092,522 8,410,435
10 8,410,435 841,044 9,251,479 0
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1 Accommodations service
2 Hotel services
1. Alcoholic beverages (lit/year) 1000 1500 2000 2000 2000000 3000000 4000000
2. None alcoholic beverages (lit/year) 2500 3750 5000 50 125000 187500 250000
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Other services
Depreciation
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9. Financial Analysis
9.1. Financial statements
Balance Sheet
Asset
Current Asset
Cash 18,022,361
Inventory of raw materials and inputs 24,029,815
Total Current Asset 42,052,176
Fixed Asset
Land, Building and Construction 33,641,741
Machineries and Equipment’s 26,432,797
Office Equipment 2,402,982
Vehicles 3,604,472
Total fixed Asset 66,081,991
Total Asset
Liability
Account payable 84,104,353
Owners Equity 36,044,723
Capital
Total Liability & Owners’ Equity 120,149,075
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3. During operation phase:- This phase is the phase at which the hotel started
providing the intended hotel services. In providing hotel services, the major polluting
factors are the improper disposal of liquid and solid wastes, depletion of water, sound
pollution and others. Hence, the planned project should consider the proper drainage
systems that have alignment with the surrounding major drainage systems and
minimize the sound pollutions through construction of sound proofing structures for
building and partitions of building. In doing so such standardized hotel investment
would make immense contributions for the country’s tourism development in general.
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