Tesla Motors Balanced Scorecard

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Tesla Motors Balanced Scorecard

Areas for Target Target Target


Objectives Measure Metrics
Measures Year 1 Year 2 Year 3
Increase % in market
Market value 2% 3% 5%
profitability share
Increase
Price of vehicles % of vehicles 1% 2% 3%
Financial revenue
% of the price
Lower costs Vehicle Parts compared to 90 80% 70%
cost to make
Customer Tesla driver Customer
85% 90% 95%
experience experiences surveys
Custome Customer
Best in class Customer ranking 90% 95% 100%
r surveys
Industry Crash Test
Safety 80% 90% 95%
Standards Ratings
Improve turn Quicker Statistics from
85% 90% 100%
around production times production
Feedback from
customers and
Communicatio Effective
employees 75% 80% 95%
n communication
regarding
Internal
communication
Skills with % of satisfied
employees/custo customers who
Reliable
mer monitor think our 80% 90% 95%
services
reliable service services are
through surveys reliable
All employees Provide clear,
Employee
receive proper understandable 80% 85% 90%
training program
training instruction
Performance
Customer and
Learning surveys
Evaluation employee 85% 90% 95%
& (excellent =5 to
feedback
Growth poor =1
Ensure Encourage Monitor
effective communication employee
85% 90% 95%
customer both internal and feedback and
service skills external involvement

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