Summer internship project

On
A study on services provided by UCLIQ to its clients
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Ms. Annu A Yash Miglani
10490301719
Batch (2019-2022)

Institute of Innovation in Technology& Management,

New Delhi– 110058
Batch (2019-2022)
 Certificate

I, Mr. Yash Miglani, Roll No. 10490301719 certify that the Project Report
(BBA-311) entitled ‘A study on services provided by UCLIQ to its clients is
done by me and it is an authentic work carried out by me at Ucliq Services
Private Limited.
The matter embodied in this project work has not been submitted earlier for
the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student:

Date:

Certified that the Project Report (BBA-311) entitled “A study on services

provided by UCLIQ to its clients” done by Mr. Yash Miglani, Roll
No.10490301719, is completed under my guidance.

Signature of the Guide:

Name of the Guide:
Designation:
Date:

Countersigned
(Director/Project Coordinator)
 ACKNOWLEDGEMENT

I had been very fortunate to get the opportunity to work with Ucliq Services Pvt Ltd. It is a
company that is a B2B E-commerce company. I hereby take this opportunity to express my
profound gratitude towards Ucliq Services Pvt Ltd. for allowing me to perform my Summer
Internship in their esteemed organization.
I would like to extend my deepest regards and gratefulness to Mr. Sameer Malik, founder of
the company, my project guide at Ucliq Services who continuously guided me through-out the
course of the project. I am also grateful to Mr. Ashif, Business Development Team Manager
whose exemplary guidance, monitoring and constant encouragement throughout the course of
this study made the successful completion of this project possible.
I would also like to express my sincere gratitude to my College’s Faculty Mentor Ms. Annu A,
who timely guided me in going forward in the project and assisted me in the successful
completion of the project.
Signature of the Student Yash Miglani
10490301719
 CHAPTER-1: (Introduction)

Profile Of the Company

UCLIQ

Ucliq is a Business-to-Business (B2B) e-commerce company that brings a large number of

retailers & sellers onto one platform. With a dream of digitalizing 25% of traditional
supply chains, it is currently operating in Delhi/NCR. Ucliq connects farmers, manufacturers,
producers and wholesalers with retailers, Kirana stores, cafes and restaurants, thereby helping
local sellers to expand their businesses without having to worry about the hassles involved in the
supply chains.

Website https://www.ucliq.in/

Phone +91-8882664898

Industry Business-to-Business (B2B) e-commerce company

Main Office 102, Sharma Complex, near Nirman Vihar, Shakarpur, Delhi 110092

Type B2B

FOUNDED 2019
Ucliq Services Private Limited is a Private incorporated on 19 August 2019. It is classified as
non-govt company and is registered at Registrar of Companies, Delhi. Its authorized share
capital is Rs. 500,000 and its paid-up capital is Rs. 50,000. It is involved in Business activities
N.E.C.

With Ucliq, businesses can:

• BUY & SELL according to their terms, with safe payments, trustworthy logistics, and on-
time delivery guarantees.

• EXPAND their network by connecting them to new suppliers, retailers, and

organizations.

• Get assurance about the QUALITY and FRESHNESS of their products

• Get REAL-TIME DATA on prices, to ensure all parties get the best out of the business
transactions

WHY CHOOSE Ucliq?

BUY & SELL

If you want to buy or sell, Ucliq is just a click or a phone call away! It provides hassle-
free and timely pickup and delivery, to ensure your convenience at all times

GROW
For its buyers and sellers, Ucliq facilitates entry into new markets through quick, low-
cost delivery services. By connecting you to the right sellers/buyers, it helps you grow
your business without worrying about the logistical problems along the way

QUALITY
 Quality and freshness of the products are always guaranteed by Ucliq’s delivery team.
On-time delivery and reduction of wastage are its topmost priorities.

BEST RATES
Ucliq enables transparency along the entire supply chain. Real time data on prices mean
you get the best deals and timely, online methods of payment ensures safe and smooth
transactions for all parties involved.

SCOPE OF UCLIQ

Vision of Ucliq is to empower farmers, small manufactures and traders, retailers and service
business in India. It also empowers small and medium enterprises to conduct their business at the
best of their abilities at minimum cost. Keeping the freshness alive UCLIQ is solving the
problem of quality and pricing in the market, meanwhile transforming how the b2b market
operates. It is empowering all retailers by bringing technology and power of internet and
connecting them to wholesalers building the digital supply chain and payment related foundation
that Indian Business needs. An end-to-end knowledge about the market’s problem is the most
important aspect to develop the best solution, Ucliq understands retailers at there very root by
going on the grounds that helps it to identify the real problems. Ucliq is a one clicks solution for
your business.

SWOT ANALYSIS

SWOT ANALYSIS OF THE COMPANY

SWOT Analysis is a powerful technique for understanding the Strengths and Weaknesses, and
for looking at the Opportunities and Threats one might face.
Used in business context, it helps an organization carve a sustainable niche in the market. It is
simple and powerful way to Analyse Company’s present market position.
Strengths and Weaknesses are internal factor. Opportunities and Threats relate to external
factors.

For this reason, the SWOT Analysis is sometimes also called as Internal-External Analysis.
SWOT Analysis mainly stands for:

S – STRENGTH
W – WEAKNESS
O – OPPORTUNITIES
T – THREATS

There are various factors that influence the strengths, weakness, opportunities and threats to a
business:

- ECONOMIC TRENDS

1. Down economy has caused economic hardships on undergraduate students and

/Or their families.
2. Unemployment rate and the economy are expected to improve in the next five years.

- TECHNOLOGICAL TRENDS

1. Increasing need and dependence on technology in the classroom.

2. Increasing demand for online and hybrid course technology.
3. Increasing usage of “virtual” machines.
4. Wireless communications

- LEGAL TRENDS

1. Declining appropriations to higher education by the federal and state governments.

2. Budget reduction due to political influences.
3. Reductions in scholarship program.

- SOCIOCULTURAL TRENDS

1. Good verbal communication skills, the ability to make decisions and solve problems, and time
management skills.

INTERNAL FACTORS

STRENGTHS

Strengths describes the positive attributes, tangible and intangible, and internal to the company.
• Continuous up gradation and introduction of new manufacturing process/technologies.
• A technically qualified team of people to respond to customer requirements globally.
• Strong internal communication system.
• Well designed and successful marketing strategies.
• Competitive Pricing.

WEAKNESSES

Every organization has disadvantages; however, this is not absolutely unhealthy for your
business.
• Infrequent cash flow system.
• Low profitably and utilization of capacity.
• An inefficient record maintenance system in place.
• Resistance to change.
• Growing competitor base.

EXTERNAL FACTORS OPPORTUNITIES

Opportunities are positive traits which represent reasons why your business is likely to thrive in
future.
• Customers in the market are loyal.
• Speed in loading and new ways to encourage repeat visits.
• Expand business.
• New and advanced technology.
• Quick response to customer needs.

THREATS

Unlike opportunities, threats are unhealthy for your business. In other words, they are negative
factors which cause bad impacts on your company’s future.
• Appearance of new competitors.
• Changing customer needs.
• Competitors imitating features and ideas.
• Business suffered due to the current pandemic conditions.
• Decrease in the profits of the company due to COVID-19 situations.

OBJECTIVE OF THE STUDY

The objective behind this project is to get an insight of services offered by the company
and how is the company dealing with its clients. With the increasing competition, today
all businesses are using the online activities for competitive advantage in the
marketplace.

Following are the objectives of the research study

• To study the Exploration of external environment

• To study efficiency business relation in local market
 CHAPTER – 2

Research Methodology

Research is defined as careful consideration of study regarding a particular concern or

problem using scientific methods. According to the American sociologist Earl Robert
Babbie, “research is a systematic inquiry to describe, explain, predict, and control the
observed phenomenon. It involves inductive and deductive methods.”

Inductive research methods analyse an observed event, while deductive methods verify
the observed event. Inductive approaches are associated with qualitative research, and
deductive methods are more commonly associated with quantitative analysis.

RESEARCH IS CONDUCTED WITH A PURPOSE TO:

• Identify potential and new customers

• Understand existing customers
• Set pragmatic goals
• Develop productive market strategies
• Address business challenges
• Put together a business expansion plan
• Identify new business opportunities

THE CHARACTERISTICS OF RESEARCH

Good research follows a systematic approach to capture accurate data. Researchers need
to practice ethics and a code of conduct while making observations or drawing
conclusions.

1. The analysis is based on logical reasoning and involves both inductive and
deductive methods.

2. Real-time data and knowledge are derived from actual observations in natural
settings.

3. There is an in-depth analysis of all data collected so that there are no anomalies
associated with it.

4. It creates a path for generating new questions. Existing data helps create more
research opportunities.

5. It is analytical and uses all the available data so that there is no ambiguity in
inference.
 6. Accuracy is one of the most critical aspects of research. The information must be
accurate and correct. For example, laboratories provide a controlled environment
to collect data. Accuracy is measured in the instruments used, the calibrations of
instruments or tools, and the experiment’s final result.

THE PURPOSE OF RESEARCH

There are three main purposes:

Exploratory: As the name suggests, researchers conduct exploratory studies to explore a

group of questions. The answers and analytics may not offer a conclusion to the
perceived problem. It is undertaken to handle new problem areas that haven’t been
explored before. This exploratory process lays the foundation for more conclusive data
collection and analysis.

Descriptive: It focuses on expanding knowledge on current issues through a process of

data collection. Descriptive research describes the behaviour of a sample population.
Only one variable is required to conduct the study. The three primary purposes of
descriptive studies are describing, explaining, and validating the findings. For example, a
study conducted to know if top-level management leaders in the 21st century possess the
moral right to receive a considerable sum of money from the company profit.

Explanatory: Causal or explanatory research is conducted to understand the impact of

specific changes in existing standard procedures. Running experiments is the most
popular form. For example, a study that is conducted to understand the effect of
rebranding on customer loyalty.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Research is a logical and systematic search for new and useful information on a particular
topic.

Research is important both in scientific and non-scientific fields. In our life new
problems, events, phenomena and processes occur every day. Practically, implementable
solutions and suggestions are required for tackling new problems that arise. Scientists
have to undertake research on them and find their causes, solutions, explanations and
applications.
Methodology is way to analyse different aspect systematically to reach at a certain
solution for fulfilment of the objective of the study effective methodology and method of
data collection quite necessary.

Field is very important step in the process of market research. Exploratory research was
adopted to carry out the research. It has been carried out with prior planning and with
utmost accuracy.

The prepared questionnaire was circulated among the respondents. The fieldwork
activities involve the data collection by contacting the respondents.

In order to fulfil the objective different customer were contacted in Delhi & NCR City.
The information was collected by using structured questionnaire with multiple answers.

Research Design

“A research design is the specification of methods and procedures for acquiring the
information needed. It is the overall operational framework of the project that stipulates
what information is to be collected from sources by what procedures”.

Sampling Design:

Convenience sampling method was adopted to choose the sample from the population.

Sample size

Totally 50 respondents have been drawn as the sample size.

TOOL USED TO COLLECT PRIMARY DATA

The most common instrument in collecting the primary data is the questionnaire. It is
standardized from containing a list of question to be asked to the respondents for the
purpose of gathering data. Care was taken care to use right wording which were simple,
direct, unbiased and conveyed the right meaning. Finally, the question was arranged in a
sequential manner. Thus, the questionnaire was designed and used in data collection. A
copy of the questionnaire is included as annexure in the end of the report.
PRIMARY DATA

This data is generated particularly for investigation at hand. The data is gathered when
the researcher using questionnaires investigates a particular problem.

A primary source of data collection was administered using the questionnaire tool.

SECONDARY DATA

This data includes those data, which are collected for some earlier research work and are
applicable or usable in the study the researcher has presently undertaken (company
reports), internet and newspapers.

METHODS OF DATA COLLECTION

Questionnaires were circulated to the respondents to know their opinion ABOUT

(COMPANY)

This report is based on primary data.

This research was carried out by administering the questionnaire. The questionnaire was
designed on the basis of the objective of the study
 Chapter-3: Data presentation and analysis

Q1. On an overall basis, how satisfied can you say you are with Ucliq?

On an overall basis (50 responses) it was found that around 60% of respondents were very
satisfied by the services provided by Ucliq and 28% were satisfied by the company 12% were
dissatisfied by the company this shows the company is doing exceptionally good in its service
and has a good number of audience/customers which are satisfied by the services provided by
the company. The company should work on its schemes and marketing plans to target more and
more audience. Finding more clients will help the company with more beneficial growth and
leading to be one of the strong competitors in the market.
Q2. How satisfied are you with the ease of doing business with our company as a whole?

On an overall basis (50 responses) it was found that around 50% of respondents were very
satisfied by the services provided by Ucliq and 46% were satisfied and 4% were neither and
none were dissatisfied with doing business with Ucliq. Ucliq provides wide range of products
and services to its partner to meet wholesalers and provide them similar goods in cheaper
rate/affordable prices.
Q3. How satisfied are you with our billing and invoicing team?

On an overall basis (50 responses) it was found that around 46% of respondents were very
satisfied by the services provided by Ucliq and 42% were satisfied and 8% were neither and 4%
of the customers were dissatisfied, the billing and invoicing team has done satisfactory work but
they can do much better. We should find ways and methods to help the invoicing and billing
team. We should find the problems that had occurred during the process and find the route cause
for the issue.
Q4. How satisfied are you with the way in which your cases and technical troubles are handled?

On an overall basis (50 responses) it was found that around 50% of respondents were very
satisfied by the services provided by Ucliq and 36% were satisfied and 4% were neither and 10%
of the customers were dissatisfied, this shows the technical team has done a complimentary work
but it can do much better. Ucliq can improve its way of facing/dealing with the technical issues
with improving its own techs/ moving with trends, with new techs and software’s it will be
easier to deal with troubles faced by the technicians. Ucliq should also provide training sessions
for the technical team such that they can understand the new software’s and techs.
5. How satisfied are you with the knowledge of the customer service agent you spoke to?

On an overall basis (50 responses) it was found that around 58% of respondents were very
satisfied by the services provided by Ucliq and 38% were satisfied and 5% were neither and 15%
of the customers were dissatisfied, this shows that the company is doing exceptionally good in its
customer service and has a good number of audience/customers which are satisfied by the
services provided by the company.
Q6. Are you satisfied that the customer service agent understood the issue you were speaking
to him/her about?

On an overall basis (50 responses) it was found that around 50% of respondents were very
satisfied by the services provided by Ucliq and 42% were satisfied and 6% were neither and 2%
of the customers were dissatisfied, this shows that the company is doing exceptionally good in its
customer service and has a good number of audience/customers which are satisfied by the
services provided by the company. Ucliq provides wide range of products and services to its
partner to meet wholesalers and provide them similar goods in cheaper rate/affordable prices.
Q7. How satisfied are you with your interactions with our management?

On an overall basis (50 responses) it was found that around 46% of respondents were very
satisfied by the services provided by Ucliq and 34% were satisfied and 12% were neither and 8%
of the customers were dissatisfied, this shows that the company management is average and it
needs to focous on its management as a whole. The company must adopt several new strategies
and policies for the improvement of management as a whole.
Q8. How satisfied are you that our management is customer-focused?

On an overall basis (50 responses) it was found that around 50% of respondents were very
satisfied by the services provided by Ucliq and 36% were satisfied and 10% were neither and 4%
of the customers were dissatisfied, this shows that the company management is customer
focoused and the main aim and objective of the company is customer satisfaction.
Q9. How satisfied are you that billing issues are fairly addressed and resolved in a timely
manner?

On an overall basis (50 responses) it was found that around 46% of respondents were very
satisfied by the services provided by Ucliq and 40% were satisfied and 8% were neither and 6%
of the customers were dissatisfied, this shows that the company customers were dissatisfied by
the billing issues this indicate the company should work on its delivering methods and find out
the problems faced by the customer so that same so that will not repeat in the future. The
company should find a systematic way of dealing with this issue and also develop new strategies
for the same.
Q10. How satisfied are you with the speed at which your calls are answered?

On an overall basis (50 responses) it was found that around 60% of respondents were very
satisfied by the services provided by Ucliq and 32% were satisfied and 4% were neither and 4%
of the customers were dissatisfied, this shows that the company. It shows that the response team
of Ucliq is working diligently and giving satisfactory.
 Chapter-4: Summary and Conclusion

I had the opportunity to intern at Ucliq Services Private Ltd for two months. I've
been exposed to a variety of tasks carried out by the Business Development
department. Based on my two months as an intern, I realised that I had a lot of
valuable learning experiences that would be beneficial in my future career. Ucliq
Services Private Ltd.'s business development department provided me with
numerous opportunities to not only learn, but also to demonstrate my abilities as a
member of the business development team.

The organisation was very appreciative of my efforts. At the end of the internship,
I successfully completed all of the assigned tasks and handed them over to the
Business Development Head.

The newfound knowledge, which includes knowing how to complete tasks relevant
to my desired career path, is one of the most important things I took away from the
internship. Not only that, but I spent time honing and sharpening the skills I
already had.

After my internship, I’ve enhanced my communication skills and expressing my

thoughts over a topic by being polite and expressing myself gently.
I, also gained a great amount of confidence and now I can communicate more
diligently without losing my confidence and keep my points for the same.
 Conclusion

Working at Ucliq Services Private Limited was a fantastic experience. The

welcoming staff and the space they provided for a trainee/intern provided me
with numerous opportunities to learn and grow as a worker. This experience
revealed both my strengths and the areas in which I needed improvement. It
helped me to improve my professional approach, instil a more positive attitude,
and teach me how to work as part of a team and as an intern. The main goal of an
internship is to provide students with real-world work experience while also
allowing them to put their academic knowledge into practise. I am grateful to the
entire team at Ucliq Services Pty Ltd. for their unwavering support in ensuring
that my work experience was truly rewarding. Working in the Business
Development department, in particular, helped me realise my abilities and
knowledge of the service industry.

After completing this internship, I learned about the importance of client relations
and how it is quickly becoming a sought-after skill among employers.
And it's no surprise that, as the market shifts, companies must master client
relations and increase customer satisfaction. Those who do not, especially during
times like the Covid pandemic, will be left behind.

Despite having a limited work space as an intern, I was able to gain a wealth of
experience. I made the most of every opportunity I was given and used my
abilities and knowledge to the fullest to fulfil all of my responsibilities. I was able
to put my academic skills into practise, and my efforts were well-received.
Although there is a gap between our theoretical knowledge and real-world
practise, management staff members are enthusiastic about improving the
current approach, which is extremely motivating.
As a result, I can sum up my internship experience as a watershed moment in my
academic and professional careers. Every day brought new challenges, which I
thoroughly enjoyed. During my internship, I was also able to make some minor
improvisations that left an impression. These lessons I've learned will be
extremely useful in my future endeavours. Being in a professional environment
provided me with incredible exposure and levels of experience. I am grateful to
Ucliq Service Private LTD for providing me with this opportunity and for assisting
me in grasping the true meaning of real-world work experience.
 SUGGESTIONS AND RECOMMENDATIONS

• With a small business looking to grow, it's important to have the right employees in the
company who aren’t afraid to roll up their sleeves. They have to be dedicated to the
mission. Hiring the absolute best people, you can be a sure-fire way to ensure fast
growth. It’s all about having the right team.

• Rather than trying to acquire new customers, direct your attention to the core customers
you already have. You can do this by implementing a referral or customer loyalty
program, or trying out marketing strategies based on previous purchase behaviours to
encourage repeat business.

• Risk is an inevitable part of starting and growing a business. It's impossible to control
everything, but there are plenty of ways to limit internal and external threats to your
company and its growth. Small businesses need to manage their growth to avert
disruptions that can bring business to a grinding halt.

• Planning your next step, even if that means anticipating all possible scenarios, is the best
way to stay grounded and secure as your business evolves. Set the foundation in place,
water it and watch it grow.

• Customers' perceptions of your business can really make or break a business. Deliver
quality experiences and products, and they'll quickly sing your praises on social media.
Fast growth depends on making your current and potential customers happy with their
experience
 Bibliography

• https://www.ucliq.in/
• Google
• https://www.cusb.ac.in/images/cusb-
files/2020/el/cbs/MCCOM2003C04%20(Business%20Research%20Methods
)Research_Methodology_C_R_Kothari.pdf
 Appendices

On an overall basis, how satisfied can you say you are with Ucliq?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with the ease of doing business with our company as a whole?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with our billing and invoicing team?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with the way in which your cases and technical troubles are handled?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with the knowledge of the customer service agent you spoke to?

Very satisfied
Satisfied
Neither
Dissatisfied
Are you satisfied that the customer service agent understood the issue you were speaking to
him/her about?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with your interactions with our management?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you that our management is customer-focused?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you that billing issues are fairly addressed and resolved in a timely
manner?

Very satisfied
Satisfied
Neither
Dissatisfied

How satisfied are you with the speed at which your calls are answered?

Very satisfied
Satisfied
Neither
Dissatisfied