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    Customer Loyalty Questionnaire

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    mdmust123
    This document contains a survey with questions to assess customer loyalty towards Coromandel Company. It asks customers about their satisfaction with Coromandel's products and services, reasons for switching to other companies, opinions on quality, price and benefits. Customers are also asked about purchase intentions and recommendations. The survey aims to understand areas of strength and opportunities for improvement from the customer perspective.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Customer Loyalty Questionnaire

    Uploaded by

    mdmust123
    8K views5 pages
    This document contains a survey with questions to assess customer loyalty towards Coromandel Company. It asks customers about their satisfaction with Coromandel's products and services, reasons for switching to other companies, opinions on quality, price and benefits. Customers are also asked about purchase intentions and recommendations. The survey aims to understand areas of strength and opportunities for improvement from the customer perspective.

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    This document contains a survey with questions to assess customer loyalty towards Coromandel Company. It asks customers about their satisfaction with Coromandel's products and services, reasons for switching to other companies, opinions on quality, price and benefits. Customers are also asked about purchase intentions and recommendations. The survey aims to understand areas of strength and opportunities for improvement from the customer perspective.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    8K views5 pages

    Customer Loyalty Questionnaire

    Uploaded by

    mdmust123
    This document contains a survey with questions to assess customer loyalty towards Coromandel Company. It asks customers about their satisfaction with Coromandel's products and services, reasons for switching to other companies, opinions on quality, price and benefits. Customers are also asked about purchase intentions and recommendations. The survey aims to understand areas of strength and opportunities for improvement from the customer perspective.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    The survey aims to understand customer loyalty and satisfaction towards Coromandel Company, which provides various agricultural products and services like fertilizers, insecticides, seeds etc.

    The main products and services provided by the company include fertilizers, insecticides, seeds, macronutrients and crop insurance. The company also offers soil testing and educational training programs.

    Most customers report being satisfied or happy with the company's products and services, though some note issues like high prices or lack of product availability. Training programs also seem to positively impact crop yields.

    Interviewer number : ___________ Duration of interview Start time: ______Finish time: ________ Total min.

    Interviewed _____________

    Customer Loyalty towards COROMANDEL COMPANY Survey


    Name : . Designation: Sex: Male Female

    Age: ..
    1. What is your Annual income? Less than 50,000 p.a 1,00,000 1,50,000 above 2,00,000 2. From how many years you are using our Company products & services? Less than a year 3 5 years More than 10 years 2. Are you satisfied with the conditions, which they are provided towards products & services? Strongly agree Neither Agree nor Not Agree Strongly disagree 3. Have you changed Our products & services to others? Yes No Agree Disagree 1 3 years 5 9 years 50,000 1,00,000 p.a 1,50,000 2.00,000

    IF YES: How many times? ________________ 4. If above answer is YES, Why you shift to other company products from us? Poor Quality Packaging High Price Products are not available in market continuously

    Other company products are providing better quality 5. Give your opinion on our Services towards customer? I feel happy Average Satisfied Poor

    Unsatisfied

    6. Are you satisfied with our products & services? I feel happy Moderate Satisfied

    Average Unsatisfied

    Poor

    7. Is, our company products & services giving the good results? If NO, give the reason? Yes No

    If No._______________________________________________ 8. If above answer is YES, Give your rating?


    Excellent 5 4 3 2 Poor 1

    9. Are you happy with our various products & services price lists? a) Yes b) No

    10. If YES, How our price is lists comparing to others? Low Price 1 2 GIVE YOUR RATING 3 4 High Price 5

    11. Our Sales executives are providing Deep details about products & Services. Are you agree with this statement? Strongly agree Disagree As per the situations 12. Do you think the training programs helps in improving yield output comparing to the previous? Yes No Agree Strongly disagree

    If YES, How would you rate the Training programs overall? Very useful 5 4 3 2 1 little use

    13. State the best segment of the product range? Fertilizer Seeds Others _____________ Insecticides Macronutrients

    14. Which of the following characteristics are deciding the product & services Quality? Give your ratings? High a) b) c) d) e) Performance Easily availability Quality Quantity Durability 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 2 2 2 2 2 Low 1 1 1 1 1

    15. Do you like to purchase goods & services again from us? Yes No May be / May not be No Idea

    16. Do you like to recommend products & services of our company to your friends & relatives? Yes No May be / May not be No Idea

    17. According to you, which are the best products of our company in each category? a) Fertilizer : ______________ c) Seeds d) Others : ______________ : ______________ b) Insecticides : __________________ d) Macronutrients : _______________

    18. Is the company is providing any extra benefits to the customers, TICK which are applicable? Former memberships Former Insurance Crop Insurance Family Insurance 19. What are the Reasons to use our products & services again & again, TICK which are applicable? Former memberships Former Insurance Crop Insurance Family Insurance More Profits Low Price Good Quality Others: _____________

    20. Is the company providing any former meeting and educational classes to you? Yes No May be / May not be No Idea

    21. How do you purchase your fertilizers, insecticides and other products? Cash Basis Cash + Credit Only credit Through other channels

    22. Whether they are providing SOIL Testing? Yes No May be / May not be Till now, they didnt did

    23. Is there any balance between stated objectives and resources provided by the organization? Strongly agree Disagree Agree Strongly disagree

    24. Which are the given options are differentiating our products from other competitors, Select which are applicable? Good Quality Quanitiy Price Service 25. Give your overall rating towards loyalty? Fully trusted Partial loyalty 50-50 Nil Advertisements Design Other benefits

    Give your Suggestions: . ..

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