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    Exam Brief

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    Balogun Ibrahim
    This document is a brand identity questionnaire from AV Studios for Dinamics', a company that creates robots. It asks for information about Dinamics' brand such as its mission, reasons for rebranding, target clients, and logo preferences. Dinamics' wants its new logo to have a bold presence in the market and provided likes/dislikes for competitors' branding. The questionnaire also inquires about logo style, potential uses, and additional design services needed.

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    Exam Brief

    Uploaded by

    Balogun Ibrahim
    12 views5 pages
    This document is a brand identity questionnaire from AV Studios for Dinamics', a company that creates robots. It asks for information about Dinamics' brand such as its mission, reasons for rebranding, target clients, and logo preferences. Dinamics' wants its new logo to have a bold presence in the market and provided likes/dislikes for competitors' branding. The questionnaire also inquires about logo style, potential uses, and additional design services needed.

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    This document is a brand identity questionnaire from AV Studios for Dinamics', a company that creates robots. It asks for information about Dinamics' brand such as its mission, reasons for rebranding, target clients, and logo preferences. Dinamics' wants its new logo to have a bold presence in the market and provided likes/dislikes for competitors' branding. The questionnaire also inquires about logo style, potential uses, and additional design services needed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views5 pages

    Exam Brief

    Uploaded by

    Balogun Ibrahim
    This document is a brand identity questionnaire from AV Studios for Dinamics', a company that creates robots. It asks for information about Dinamics' brand such as its mission, reasons for rebranding, target clients, and logo preferences. Dinamics' wants its new logo to have a bold presence in the market and provided likes/dislikes for competitors' branding. The questionnaire also inquires about logo style, potential uses, and additional design services needed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    AV STUDIOS

    BRAND IDENTITY QUESTIONNAIRE


    Thank you for reaching out, please complete the questions contained in the questionnaire in as much
    detail as possible. The questionnaire is designed to help conceptualize the characteristics of your brand
    identity and also give necessary background understanding of your requirements so as to ensure that
    the project is done to specifications.

    The gray form fields can be filled using a compatible pdf reader (i.e. Adobe Reader, Foxit Reader). when
    the form is completed, please save and revert back to the consultant mail.

    THE BRAND

    Brand Name

    Dinamics'

    Description of Brand
    Dinamics' mission is to imagine and create exceptional robots that enrich people’
    s lives. Building machines that can approximate the mobility, dexterity and agility
    of people and animals is a grand challenge.
    Curiosity and respect for the natural world are at the heart of our work on robots.
    We see products derived from this work as the next step in the human history of
    building machines to reduce the danger, repetition and physically difficult aspects
    of work.

    Reasons for Rebrand (*if any)

    It's a new brand

    What do you want your new logo to achieve?

    To have a bold language in the market

    Who are your main competitors and how do you di er from them?
    ABB Ltd, Universal Robots, Diligent Robotics

    What are your likes or dislikes about your competitor’s branding


    Dislike all their logos but the colour choice of Universal Robots, Diligent Robotics is
    nice. I don't like the Red colour of ABB Ltd

    01
    What are we creating a brand identity for?

    COMPANY

    DEPARTMENT

    PRODUCT

    SERVICE

    INITIATIVE OR SCHEME

    EVENT

    ORGANIZATION

    CAMPAIGN

    Who are your potential clients, customers or users?

    Tech firms, Banks, Govermental Agencies, Hospitals, Homes

    LOGO LOOK AND FEEL

    How best would you describe your brand?

    URBAN GLOBAL

    RURAL/NATURAL ORGANIC

    PREMIUM/LUXURY MATURE

    CLASSY FRIENDLY/ APPROACHABLE

    AFFORDABLE COOL/ YOUNG

    SIMPLE HIGH TECH

    GENTLE MINIMAL

    ENERGEETIC TRADITIONAL

    FUN/LIGHTHEARTED MODERN

    Which media is your logo likely to be used?

    All Social media and all Print Media

    02
    What are some Company logo that you like?

    Apple, Huawei, Xbox AT&T

    What are some Company logo that you dislike?

    IBM, ABB Ltd, Universal Robots, Diligent Robotics, Samsung

    Do you have any specific image or symbol to be portrayed in the logo?

    Maybe a Robot, You know best

    Do you have any preferred logo category for your brand from the ones below

    Logotype or Wordmark

    Lettermark or Monogram

    Abstract Mark

    Pictorial Mark

    Combination Mark

    Emblem or Badge type

    Mascot logo

    note: the logo category can be subject to change during questionnaire review

    03
    Do you require any other design services as listed below?

    Business Card

    Letterhead

    Flyer

    Others (please state)

    Project Duration

    Fixed/Express (may attract an increment in fee)

    Flexible

    Additional brief or comments (*if any)


    Will also like to see how the visuals will work on Posters, Tshirts, Facecap, and the
    likes. Just do your thing please.

    THANK YOU FOR FILLING OUT THIS QUESTIONNAIRE. WE WOULD GET BACK TO

    YOU AS SOON AS POSSIBLE

    04

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