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    SM Ch-3

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    Anil Reddy
    1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

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    SM Ch-3

    Uploaded by

    Anil Reddy
    18 views2 pages
    1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

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    1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views2 pages

    SM Ch-3

    Uploaded by

    Anil Reddy
    1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

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    © All Rights Reserved
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    CHAPTER-3- Strategic Analysis : Internal Environment


    Tera Course Mera Guidance
    www.atacademy.co.in
    info@atacademy.co.in
    Stakeholders Strategic Drivers
    CA CS Amit Tated
    Understanding Key Stakeholders Industry & Markets

    Core Competency, SWOT, Michel, Porter’s, Generic


    Strategic Group Mapping
    Competitive Advantage Strategies
    1. Identify Competitive Characteristics
    2. Plot the firms on 2 Variable Maps
    3. Assign Firms
    4. Draw Circle
    Core Competency

    Customer Areas (C.K. Prahalad)


    1. Competitor Differentiation
    2. Customer Value
    Pricing Value Creation 3. Application to Other markets
    Competitive Advantage
    Customer Consumer
    Criteria
    1. Valuable Sustainability
    2. Costly to imitate 1. Durability
    3. Non - Substitutable 2. transferability
    4. Rare 3. Imitability
    4. Appropriability

    Products / Service Channels SWOT My Notes:


    1. Social Marketing 1. Sales Channel
    2. Augmented Marketing 2. Product Channel
    3. Direct Marketing 3. Service channel
    4. Relationship Marketing
    5. Service Marketing
    6. Person Marketing
    7. Organisation Marketing
    8. Place Marketing
    9. Enlightened Marketing
    10. Differential Marketing
    11. Synchro Marketing
    12. Concentrated Marketing
    13. De-marketing

    Join us - caamittated t.me/amittatedeissm / CA Amit Tated 4


    Subscribe

    Tera Course Mera Guidance


    Michel Porter’s, Generic www.atacademy.co.in
    Strategies info@atacademy.co.in
    CA CS Amit Tated

    Cost Leader Differentiation Focus Best Cost Provider

    Achieving Basis Basis Low Price


    1. Forecast Demand 1. Product 1. Focused Cost Leader Same Quality
    2. Optimum Utilization 2. Pricing 2. Focused Differentiation Same Price
    3. Economies of Scale 3. Organisation High Quality
    4. Standardization
    5. Invest in Cost Saving Achieving
    6. Resist to Differentiation Achieving 1. Specific Niche
    1. Taste & Preference 2. Superior Skill My Notes:
    2. Improve Performance 3. High Efficiency
    Advantages 3. High Quality 4. Innovative Ways
    1. Rivalry 4. Rapid Innovation
    2. Buyers 5. Brand Image
    3. Sellers 6. Unique Features Advantages
    4. Entrants 1. Premium Price
    5. Substitutes 2. Rival Difficult to
    Advantages Compete
    1. Rivalry
    Disadvantages
    2. Buyers
    1. Imitate 3. Sellers Disadvantages
    2. High Sales 4. Entrants 1. Lacking Competency
    3. Low Advertising R & D 5. Substitutes 2. Limited Demand
    4. Technology 3. Niche Disappear
    Disadvantages
    1. Unique Difficult
    2. Switch Off to Other Product
    3. Not Valued by Customer

    Join us - caamittated t.me/amittatedeissm / CA Amit Tated 5

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