Learning Activity 5. Decision-Making Situations

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NATIONAL POLYTECHNIC INSTITUTE

SUPERIOR SCHOOL OF COMMERCE AND ADMINISTRATION

(SANTO TOMAS UNIT).

Decision-Making and Negotiation

Learning Activity 5. Decision-Making Situations

STUDENT:

Miguel Ángel Flores Trujillo.

ENROLLMENT NUMBER:

20210A1511

PROFESSOR:

LEONARDO ESTEBAN BRISEÑO RIOS

GROUP:

4DX20
INSTRUCTIONS

Learning Activity 5. Decision-Making Situations

Learning Activity 5. Decision-Making Situations

An administrator spends a significant part of his time on making decisions related


to different situations such as certainty, uncertainty and risk, whose classification
depends on the amount of information that is available. In practice an administrator
faces various conditions, so he must be prepared to address each of them. In
addition, he must take into consideration that there will be times when he has little
time to gather information, to analyze it and to make decisions; these adverse
circumstances are frequently found in any institution or company.

Thus, in this activity you will learn about the different situations that can arise at the
moment of decision-making, which becomes relevant in changing times or in the
ones the available information is scarce.

To perform this activity read and analyze the following resources:

• Decision-Making Situations
•Situations Involved in Decision-Making
•Managerial Decision Making Elmik92. (2013, December 15). Managerial
Decision Making [Video file]. Retrieved from https://www.youtube.com/watch?
v=a-BFwptdCVI

Then, identify in the previous resources the different situations that can affect the
decision-making: certainty, uncertainty and risk.

After that, make a comparative table in which you mention and describe the
characteristics and techniques of each of the three situations.

Make your comparative table in a free format; remember that ideas must be in an
orderly, clear, and coherent manner; properly cite and reference at least three
sources in an APA format.

Post your comparative table in this task’s mailbox no later than the fourth day
of the second work week before 23:55 hours.

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Introduction

Decision-making is an essential aspect of both personal and professional life. The


process of making decisions involves a multifaceted analysis of available
information, potential outcomes, and associated risks. In various scenarios,
decision-makers encounter differing levels of knowledge and information, which
significantly impact the decision-making process. Three primary scenarios –
certainty, uncertainty, and risk – characterize the environments in which decisions
are made.

Certainty refers to situations where decision-makers possess complete information


about all possible outcomes and their probabilities. Uncertainty, on the other hand,
presents scenarios in which decision-makers lack comprehensive information and
face unknown probabilities regarding potential results. Meanwhile, risk involves
known outcomes but with associated probabilities.

This comparative table aims to delineate the distinct characteristics and techniques
employed in decision-making under these three scenarios: certainty, uncertainty,
and risk. Understanding the nuances of each scenario is pivotal in developing
strategies and methods to optimize decision-making processes in different
contexts, be it financial, managerial, or strategic planning. By exploring and
analyzing these scenarios, this table provides a comprehensive overview to guide
effective decision-making in various realms of professional and personal life.

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Comparative Table

Characteristics and Certainty Uncertainty Risk


Techniques

Definition The decision-maker knows The decision-maker does not The decision-maker
all possible outcomes and know all possible outcomes knows all possible
their associated and the probabilities are outcomes, but
probabilities. unknown. associated probabilities
are known.

Level of Information Complete and accurate Incomplete or inaccurate Complete information


information. information. but with probabilities of
occurrence.

Certainty High certainty. Low certainty. Partial certainty.

Common Techniques Cost-benefit analysis, linear Scenario analysis, sensitivity Risk analysis, game
programming, deterministic analysis, decision-making theory, expected value.
methods. models under uncertainty.

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Data Sources
Reliable historical and Partial data, expert opinions, Historical data,
current data. simulations. estimated probabilities.

Example Calculating the return on Deciding whether to invest in Assessing the financial
investment of a savings a new market without risk of a project based
bond. historical data. on market data.

Level of Strategy Well-defined and planned Adaptive and flexible Strategies that optimize
strategies. strategies. risk and reward.

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REFERENCE SOURCES

"Sanchez, M., Ortiz, M., & Lopez, J. (2008). Problem-solving with uncertainty and
multiple objectives. "Journal of the Faculty of Engineering" UNAM, 33(4), 101-110.

"Addi, I. (2023). DECISION-MAKING UNDER RISK: SEQUENTIAL DECISIONS


EXAMPLES OF APPLICATION IN BUSINESS MANAGEMENT. Research Papers
in Administration and Economics, 12(2), 1-16."

"Palma, R. (2023). Decision-making in situations of certainty, uncertainty, or risk.


Journal of Management and Business, 10(2), 1-12."

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