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KWENTONG JOLLIBEE: KAHERA
CODES
Symbolic Codes
 Setting
Majority of the scenes in the video took place inside the Jollibee store. In the final scene, the setting shifted
to a warm and cozy home environment, specifically the dining area.
 Mise en scene
The video opens in a bright and lively store of Jollibee, establishing the setting and the fast-food
environment. The vibrant colors and warm atmosphere reflect the cheerful and friendly nature of the brand.
The characters are dressed appropriately to the roles they were portraying. The Jollibee staffs, as well as the
main character, are dressed in the standard Jollibee uniform, instantly identifying them as employees. On
the other hand, the Lola blended well with the other customers dressed in casual clothing.
 Acting
The characters portrayed their roles very well. The actress portraying the “Kahera,” delivered a compelling
performance in showing the encounters of a new Jollibee cashier. Her gestures and body language were on-
point, drawing the audiences into her perspective and creating emotional connection. The actress portraying
the “Lola” also displayed a natural and believable acting, especially the way she delivered her facial
expressions and gesture in observing and giving constructive, stern feedback to the kahera. On the final
scene, both actors exhibit a strong chemistry, creating a believable grandmother-and-grandchild connection.
The actors effectively conveyed emotions and build a sense of empathy, making their relationship and the
overall story engaging and heartfelt.
 Colors
The colors were realistic, establishing a warm atmosphere throughout the video.
Technical Codes
 Camerawork
Close ups often appear to focus the cashier and the grandma capturing the subtle reactions, gestures, and
emotions of the characters. Long shots were also used to let the views see the environment and the props
surrounding the characters. There were scenes that has over the shoulder shot for the viewer to see things
from the character's perspective.
 Editing
The sequence of the events focused on showing the viewers the encounters between the Kahera and the
Lola every time she came to order. The scenes were focused onto when the cashier first received stern
feedback from the Lola until she finally got approval on her performance at work. The final scene revealed
the real connection between the character.
 Audio
The background music and audio further enhance the emotional impact of the scene. The gentle and
sentimental soundtrack complements the narrative, evoking feelings of compassion and warmth. The
sounds of customers chatting and the sizzling of food being cooked create an immersive experience,
making the scene feel realistic and relatable.
 Lighting
The lighting in the video was used strategically to enhance the storytelling and establish specific
atmosphere. In the scenes inside the Jollibee store, the lighting is bright and well-lit conveying a sense of
energy and activity that reflects the lively atmosphere of a busy restaurant. In contrast, the lighting in the
scenes at home is softer and warmer creating a cozy atmosphere.
Written Codes
 Printed Language
The printed codes seen in the video include signages, food labels, and the menus. These elements
contribute to the overall context, branding, and communication within the video, supporting the visual
storytelling for viewers.
 Spoken Language
The dialogue in the video is mostly in Filipino, making it accessible and understandable to the audiences
since the target viewers are Filipinos. It also adds authenticity to the story.
CONVENTIONS
Form Conventions
The title and credits were displayed at the beginning of the story, introducing the audience to the specific story they
are about to watch. The message of the video was presented at the end serving as a concluding statement or
takeaway that summarizes the main theme or moral of the story.
Story Conventions
The video presents the story from the perspective of the cashier, allowing the audience to see the events unfold
through her eyes. This narrative technique enables viewers to empathize with the cashier, understand her
experiences, and witness her interactions with her Lola.
Genre Conventions
The video depicted the relationship between a grandmother and her granddaughter, showcasing the affection and
care the grandmother provides. The commercial highlighted how the grandmother's love serves as a source of
strength and encouragement for the granddaughter, inspiring her to face challenges.
MESSAGE
The message of the video "Kwentong Jollibee: Kahera" is about the unwavering love, support, and encouragement
that grandmothers (and family members in general) provide. The video celebrates the role of grandmothers in our
lives and emphasizes the importance of their guidance and assistance in helping us improve and achieve our goals.

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KWENTONG JOLLIBEE: KAHERA

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