YAHOO

COMPANY PROFILE
ALL ABOUT
YAHOO
Company Name: Yahoo! Inc.
Current Location: Sunnyvale,
California
Date Founded: March 2, 1995
Founders/Owners: Jerry Yang
and David Filo
Current CEO/PRESIDENT: Jim
Lanzone
Industry: Internet/ Web
Search Engine
YEAR 1994
 01 02

JANUARY 1994 MARCH 1994

"Jerry and David's "Jerry and David's
Guide to the World Guide to the World
Wide Web" Wide Web" was
renamed "Yahoo!”
Jerry Yang
He is the co-founder and former CEO of Yahoo!
Inc., which he started with classmate David
Filo in 1994.

David Filo
David Robert Filo is an American billionaire
businessman and the co-founder of Yahoo! with
classmate Jerry Yang.
YEAR 1995
 01 02 03 04 05

JANUARY 18 MARCH 2 1995 1995 1995

The Yahoo! Yahoo obtained Move Yahoo! .Yahoo went
“yahoo.com" become $1 million in to a larger public
domain corporation financial computer
backing from system
venture capital hosted at
firm Sequoia Netscape
Capital.
THE 1ST OWNER OF YAHOO

Jerry David Tim

Yang FIlo Koogle
YEAR 1996
 01 02

1996 1996
International Yahoo! Uk is launched
Expansion
YEAR 1997
 01 02 03

1997 SEPTEMBER OCTOBER 8

Yahoo! in the Net Control Yahoo acquire
United States. Four11
YEAR 1998
 01 02 03 04 05

MARCH 31 APRIL 29 JUNE JUNE 8 JULY 17

Yahoo! Games Yahoo! Yahoo! Mail Yahoo! Store Yahoo!
Fantasy Calendar
Sports
 06 07

OCTOBER 12 DECEMBER
Yahoo! Search Yahoo! Search
Marketing
YEAR 1999
 01 02 03

JANUARY 1 APRIL 1 JUNE 2

Yahoo! Yahoo! Music Yahoo! Tv
Geocities Radio
YEAR 2000
 06 07

JANUARY 19 FEBRUARY 7
Yahoo in Japan Distributed Denial of
Service Attack
 04 05 06 07

2000 2000 2000 2000

purchased Added more Acquired Launched B2B
Overture services eGroups
Technologies
YEAR 2001
 01 02 03

MARCH 7 APRIL 17 2001

CEO Tim Koogle Terry Semel Teamed up with
resigned from announced as SBC
his position the new Yahoo Communications
CEO
 01 02

2001 2001
Acquired HotJobs Offered Online Dating
Service
TERRY SEMEL
Terence Steven Semel is an American corporate
executive who was the chairman and CEO of Yahoo!
Incorporated from 2001 to 2007. Previously, he
spent 24 years at Warner Bros., where he served as
chairman and co-chief executive officer.
YEAR 2002
 01 02

FEBRUARY 13 APRIL 2002

Yahoo! completes Jeff Mallett stepped
its acquisition of down from his position
HotJobs.
 03 04

JUNE 3 DECEMBER 23
SBC Acquired Inktomi Web
Communications search engine
and Yahoo! launch a
national co-
branded dial
service.
YEAR 2003
 03 04

JUNE 2003 JUNE 14

BTOpenworld Yahoo! acquires
announces an Overture Services, Inc.
alliance with Yahoo!
YEAR 2004
 01 02 03

JANUARY 19 FEBRUARY 19 MARCH 1

Yahoo research Yahoo! drops Paid Inclusion
labs Google-powered for its search
results and service
launches its own
web-crawling
algorithm with its
own site index.
 04 05 06

MARCH 25 JULY 9 DECEMBER 15

Acquired Yahoo acquires Launched the
European email provider beta version of
shopping search Oddpost. its video search
engine Kelkoo engine.
YEAR 2005
 01 02 03 04 05

FEBRUARY 9 FEBRUARY 15 MARCH 2005 MARCH 20 MARCH 29

Yahoo! Music Establishes Yahoo acquires Yahoo! Yahoo! 360
its European game platform acquires degree
Headquarters provider photo sharing
in Dublin, Stadeon service Flickr
Ireland and its
creator
Ludicorp.
 06 07 08 09 10

APRIL 7 MAY 26 JUNE 14 2005 JULY 25

Supported Announced Yahoo acquires Yahoo Yahoo!
Wikimedia its new VoIP provider announces Widgets
Foundation PhotoMail DialPad Yahoo!
service Communication Research
s Berkeley
 11 12 13

AUGUST 11 2005 2005

Yahoo China Shut down its Acquired
user-created chat del.icio.us.
rooms.
YEAR 2006
 01 02 03 04

JANUARY 2006 JANUARY 9 MAY 1 JULY 2006

Acquired Launch Yahoo! Tech Tried to buy
Webjay Yahoo!7 Facebook
YEAR 2007
 01 02 03 04

JANUARY 8 MARCH 2007 APRIL 30 JUNE 16

Yahoo acquires Yahoo! Yahoo! Yahoo! Auction
MyBlogLog acquires announces service
Taiwan acquisition of shutdown
blogging site Right Media.
wretch.cc
 05 06

JUNE 18 AUGUST 20
Yahoo! co-founder Acquired Flickr
Jerry Yang replaces
Terry Semel as CEO
YEAR 2008
 01 02 03

FEBRUARY 1 FEBRUARY NOVEMBER 17

Microsoft Yahoo! acquired Yahoo! co-
Corporation FoxyTunes and founder and
made an Maven Networks, CEO Yang steps
unsolicited bid Inc. down as CEO
to acquire just 18 months
Yahoo! for $44.6 after his
billion starting date
YEAR 2009
 01 02

JANUARY 2009 DECEMBER

Carol Bartz Announced
replaced Jerry Yang integration with
as CEO Facebook Connect.
CAROL BRATZ
Carol Ann Bartz is an American business
executive, former president and CEO of the
internet services company Yahoo!, and former
chairman, president, and CEO at architectural and
engineering design software company Autodesk.
YEAR 2010
 01 02 03 04

FEBRUARY 2010 MARCH 2010 JULY 2010 JULY 2010

Search alliance Acquires Launched mail Yahoo!
with Microsoft sports mobile and messenger announces
and social applications search alliance
gaming startup for Android with Microsoft
Citizen Sports
YEAR 2011
 01 02

SEPTEMBER 6 APRIL 21
CEO Carol Bratz Closure of Yahoo! Buzz
removed from her and Yahoo 360 degree
position
YEAR 2012
 01 02 03 04 05

JANUARY 2012 MARCH 14 MAY 13 MAY 21 JUNE 2012

Scott Thompson Patent CEO Thompson Yahoo! sells Yahoo! hires
appointed CEO lawsuit and chairman half of its former Google
against Roy Bostock stake in director of
Facebook leave Yahoo Alibaba Michael
Group for $7.1 Barrett as its
billion in cash Chief Revenue
and stock Officer
 06 07 08 09 10

JULY 2012 JULY 6 JULY 16 2012 2012

Yahoo! Voices Yahoo! and Marissa Mayer Mobile Redesigned
was hacked Facebook become CEO focused Yahoo! Mail
settle their and President and Yahoo!
patent Search
dispute
THOMPSON
Yahoo CEO Scott Thompson is out after
it was found he padded his resume with
an embellished college degree, ending
his term at the company
MARISSA
Mayer resigned as CEO of Yahoo in June
2017, when it sold to Verizon for $4.48
billion, following Yahoo's disclosure of
security breaches.
YEAR 2013
 01 02 03 04 05

MARCH 25 MAY 16 MAY 19 AUGUST 2 AUGUST 5

Acquisition of Partnership Acquisition of Acquisition Yahoo
Summly with Twitter Tumblr of Rockmelt launches a
month-long
logo change
display
 06 07 08 09

2013 2013 2013 2013

Acquisition of Yahoo! Yahoo! Screen Yahoo! Mail
Qwiki Weather app and original security
launch content breach
YEAR 2014
 01 02 03

JANUARY 3 MARCH 12 2014

Malicious Partnership with Continued
Exploit Yelp Inc. financial
challenges
YEAR 2015
 01 02

2015 2015
Yahoo's partnership Yahoo's partnership
with Mozilla with Google
YEAR 2016
 01 02 03 04 05

JULY 25 SEPTEMBER 22 DECEMBER 14 2016 2016

Verizon Data breach Another Data Closure of Scrutiny and
Communication Breach some investigations
acquired services
Yahoo’s core
internet
business
YEAR 2017
 01 02 03 04

JANUARY 9 JUNE 13 NOVEMBER 2017

Marissa Mayer Yahoo is Mozilla Settlement
departure acquired by terminates its regarding Data
Verizon 5 year breach
partnership
deal with
Yahoo
YEAR 2018
 01 02 03 04 05

OCTOBER OCTOBER 2018 2018 2018

Launch Yahoo! Launch Data breach Expansion of CEO Timothy
Together Yahoo! settlement Yahoo! Armstrong
Together Offerings
ARMSTRONG
Timothy M. Armstrong was formerly the CEO
of Oath Inc., then a subsidiary of Verizon
Communications that served as the umbrella
company of its digital content subdivisions,
including AOL and Yahoo!
YEAR 2019
 01 02 03 04

2019 2019 2019 2019

Ongoing data Evolution of Yahoo's CEO Guru
privacy and Yahoo esports Gowrappan
security properties coverage
measures
YEAR 2020
 01 02

2020 2020
Continued Yahoo! Life
evolution of Yahoo
Mail
YEAR 2021
 01 02 03 04 05

2021 2021 2021 2021 2021

Expansion of Yahoo! Expansion of Expansion of Yahoo Deals
Yahoo Finance Mobile+ Yahoo sports Yahoo
Live block Entertainment