Example Word Bank Chanel Tweet Jacket 1

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Function (How it works/purpose): Constraints (Are there any restrictions, such as size, Materials/techniques:

weight, materials etc.?):


• Pockets (all 4 of them) were always real • Another characteristic of the Chanel tweed jacket was the materials it was made of-
• Chanels designs were functional enough to • The wearer must be comfortable tweed and boucle. Tweed is a rough, unfinished wool traditionally used for
enable them to get in and out of a car or around outerwear—Chanel discovered its functionality when she borrowed outerwear from a
their daily lives without being uncomfortable or suitor. Boucle is similar, but has its own distinct look—where tweed is an unfinished
ripping. wool, boucle (which can be wool) is made in such a way that the different strands of
• The jacket was paired with a knee length wrap yarn are plied at different tensions, creating a textured, sort of nubbly appearance.
skirt to create absolute freedom of movement Starting was back in the mid-1920s, Coco Chanel worked with a Scottish factory to
and the jacket has graced our catwalks since. produce what would become iconic tweed fabrics, which she used in many of her
A Chanel Lady's Suit designs, including skirts and jackets. In the 1930s, Chanel switched manufacturing
The Chanel jacket first factories to a location in northern France, and began experimenting with

designed in 1954 is shown incorporating other types of fabrics into her tweed designs.
Aesthetics (Style, shape, colour): • Tweed was originally used in the 1930’s because it was cheap but two decades on
Ergonomics (How it fits): here on a model presenting Chanel
she was using buckled tweed for her Boucle Jackets. It was lined with silk and a
• Chanel wanted to give the 1957 Spring/Summer Tweed
• The pieces were often brass chain that ran along the seam so that it would fit and fall perfectly.
women clothes that fitted
lined in silk, and almost
with their active lifestyles;
collection. Suit • The material (Boucle) is made from a three-ply yarn, which has one thread looser than
always included a chain comfort and style were the others, allowing a mix of colours for that expensive, quality feel and texture.
sewn into the hemline to key and she made sure Read
help weight the jacket and more: http://stylecaster.com
every detail in CHANEL
/coco-chanel-
ensure it always hung jackets fit the demands of jacket/#ixzz4JU9WZoI0
straight. Today, the the modern women.
Chanel brand is one of the • The trim was braided,
few remaining houses of and in a contrasting
fashion to weight their colour.
jacket hems (or at the very • Buttons were often large,
Target Market (What is it for, why would buy it/wear it):
least line them with a fine and stamped in some
chain of some sort). fashion or another with
• For woman to wear comfortably every day.
• The jacket was made up the name of the fashion
of a multiple of panels so house, the interlocking C
it could be adjusted 2 or 3 logo, or some other
sizes up or down so it distinctive design such as
fitted everyone according a lion head, perfume
Source of inspiration:
to size. bottle, or clover leaf.
• The jacket was paired with • It is a wardrobe staple that • By the 1950s, Chanel designed her famous jackets to help free
can be worn by anyone, women from the restricting silhouette of the time period,
a knee length wrap skirt Requirements:
adapting to each women’s believing that designers had forgotten the women inside the
to create absolute • The pieces were often lined in silk, and almost always
personal flair. clothes— women wanted to be looked at and admired.
freedom of movement and included a chain sewn into the hemline to help weight the
• Chanel used to say that • Boucle Jacket was inspired by menswear, straight and fluid with
the jacket has graced out jacket and ensure it always hung straight (hello,
elegance meant being flour real pockets, a trim in matching or contrasting tones,
catwalks since. genius).Today, the Chanel brand is one of the few
equally beautiful on the
buttons stamped with famous Chanel logo or not buttons at all.
inside and the outside. remaining houses of fashion to weight their jacket hems
(or at the very least line them with a fine chain of some
sort).

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