Example Of A Critique Essay

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detail and the ability to articulate constructive criticism.

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organized body paragraphs, and a concise conclusion, adds another layer of complexity.

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Example Of A Critique Essay Example Of A Critique Essay
 Blackmore s Five Forece Analys
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/1356 3289.htm

CCIJ 13,4

When an icon stumbles: the Ribena issue mismanaged

Tony Jaques
RMIT University, Melbourne, Australia
Abstract
Purpose When two 14 year old New Zealand schoolgirls challenged the advertising
claims of Ribena blackcurrant drink owned by global giant GlaxoSmithKline they
triggered a sequence of events which led to prosecution, public opprobrium and
international damage to an iconic brand. The purpose of this paper is to explore the case
and identify lessons for future management practice. Design/methodology/approach
Some of the fundamental principles of issue management, post crisis discourse and
corporate ... Show more content on Helpwriting.net ...
13 No. 4, 2008 pp. 394 406 q Emerald Group Publishing Limited 1356 3289 DOI 10.1108
/13563280810914829

Introduction: Ribena blackcurrant drink was launched in Britain in the 1930s and won
lasting fame during the Second World War as a source of vitamin C for British children
denied fresh fruit such as oranges. It subsequently became established as an iconic
healthy food served by mothers in 22 other countries around the world[1] especially
locations such as Australia and New Zealand with strong post war British migration.
Today Ribena generates sales world wide of £169 million ($US 332 million) for
manufacturer GlaxoSmithKline (GSK, 2006). In 2004, two New Zealand teenagers
testing the vitamin C content of various fruit drinks for a high school chemistry project
found that the pre diluted ready to drink (RTD) variety of Ribena did not contain four
times the vitamin C of oranges, as implied in advertising. After the students failed to
secure a satisfactory response from GSK, their complaint went to a popular television
consumer programme and eventually to the Auckland District Court. In March 2007,
the company pleaded guilty to 15 representative charges and was fined $NZ 227,500
(£81,750 or $US 163,400) for the misleading television commercials and incorrect
labeling. The second largest global pharmaceutical company was forced to take out
apology advertising in both

Australia and
 A Market Analysis Will Be On Nike, Inc.
This market analysis will be on Nike, Inc. using the Porter s Five Forces designed by
Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of
Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat
of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the
University of Oregon who developed lightweight, durable running shoes along with Phil
Knight one of his runners and a student of business at the University. Almost from the
onset of this company factories overseas were utilized to produce the products starting in
Japan and later spreading to many other countries with inexpensive labor forces. Nike
after years of growth went from a $1 million in sales... Show more content on
Helpwriting.net ...
1) Competitive Rivalry within the Industry Extremely High
The level of competition in the sector of athletic shoes, apparel and equipment is
extremely high between two primary businesses in this category and that is Adidas and
Nike. Other shoe businesses also are fighting to take a pieces of the market with new
products and promotions these companies include for athletic shoes brands such as
Reebok, Puma, Under Armour, Converse, Vans, New Balance, Fila, Asics, Keds, Geox,
Rockport, Ecko and for clothing brands new competitors such as Tommy Hilfiger, Ralph
Lauren, Nautica and the Gap. All of these emerging brands with some of them having
their own customer bases or brand loyalty do threaten Nike s control of the largest
segment of the market. It is not so much the price of the shoes but the branding that
drives the market. So if the brand is popular than that is what the customer is looking for
more than price. Much of this threat to Nikes branding is from changing customer
preferences for what brand of sports shoes that they want.
To compete within this market a constant string of creative new invention using newer
technology to appeal to the consumer has to take place. Nike fortunately has such brand
recognition and customer loyalty along with numerous patents on materials and designs
that they can continue to hold onto the lead and seem to continue to grow into other
market segments using brand line extensions as well. They
 Clayton State University Experience
Abstract: As I look back on my internship at Clayton State University, I am supremely
thankful for the experience. I entered this with three main learning objectives: to learn
and experience the operation of an enterprise IT infrastructure, to learn and experience
enterprise database administration, and to learn and experience enterprise networking.
Nine since the commencement of this internship, I can say with confidence that I have
met my goals. Leading up to this, I feel like my past experiences have prepared me.
Though I did not know everything, I used what I previously learned. The tasks and
projects given to me allowed me to become part of an organization. Furthermore, having
the opportunity to sit one on one with multiple people in the department expanded my
palate within the spectrum of IT. All in all, this was a successful, beneficial experience.

1. Introduction

Clayton State University (CS) commenced its academic mission as a junior college in
1969 to 942 students. Seventeen years later CSU transitioned into a four year institution
that now offers over 38 undergrad programs and eight graduate programs. Over the past
decade and a half, Clayton State added six new buildings on its campus and continues to
trek forward in reaching its goal: making the dreams of people a reality. ... Show more
content on Helpwriting.net ...
I had the opportunity to not only observe but also contribute to the function and
operation of the technology department. I also learned a great deal of many skills and
lessons, yet used what I have learned in my academic journey and personal experiences
this far. The people I worked with added to the experience. I could approach them with
anything and they provided assistance. Also, their relaxed, cool, calm, and collective
mindset made this place a low stress, learning environment. With what I learned and
accomplished here, I hope it will bring me closer to my goal. Here is to the end of one
adventure and to the start of the