MY BUSINESS PLAN

De Guzman, Einjhelyn S.
BEED 1C
Mr. Aaron Manamtam
Subject Teacher

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 TABLE OF CONTENTS

I. Business Idea ......................................................................................................................... 1

II. Objectives ............................................................................................................................. 2

III. Business Name .................................................................................................................... 3

IV. Business Type ..................................................................................................................... 4

V. Management Plan ................................................................................................................. 5

VI. Marketing Plan .................................................................................................................... 6

VII. Operational Plan ................................................................................................................ 7

VIII. Pricing ............................................................................................................................. 8

IX. Growth Plan ....................................................................................................................... 9

X. Financial Plan ..................................................................................................................... 10

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I. BUSINESS IDEA

When we create or build a business, it is important to start a small business, but we also need to

know if this product is famous. I want to open a business that is simple, but I know it will be popular with

people. This product that I chose to build is a milk tea and coffee shop, since most people nowadays enjoy

drinking milk tea and coffee. And aside from that, it has a small price and can be easily bought. I came up

with a product, name as " Jhelyn's Café Tea " is a fiction-themed cafe and milk tea house, that uses eminent

fictional characters to display its uniqueness. You can literally find your comfort zone here without stepping

outside the city. Devour the taste of our authentic original café tea and freshly made boba's cooked to give

perfection every day. While having a worthy chat with your family, friends, and love ones. An amazing

aesthetically designed place of comfort for locals and weary travelers, and for the students. This café tea

will surely feeds your fantasies about fictional characters, accommodates your need for loneliness, and also

be a pit for a group of family or friends to hang out. You know, as coffee or milk tea lovers, we ensure the

quality of our products and services. On top of that, we will surely enhance affordability and add to the

space plan and design. Jhelyn's Café Tea offers a wide variety of flavors you can choose from to suit your

taste buds needs.

II. OBJECTIVES

The objectives of my business are to increase and sustain profitability, and it can also provide

different types of taste of our products to give some comfortable place or services to customers. I want this

café tea shop to be the first stop of everyone’s commute to work and hang out for college students. And

also to engage the satisfaction of customers so as to gain an understanding of their point of view and gather

feedback.

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III. BUSINESS NAME

In business world it requires a good brand name or a unique brand name so that it could be popular

from people or the others people that not part of our country, and also to caught the attention of our

competitors in the business world. So, I chose to name my business as " Jhelyn's Café Tea " which is stand

for coffee and milk tea shop. I came up with this product coffee and milk tea shops because it became

prevalent, not just in upper and middle class professionals, but also to high school/college students looking

for an cozy ambiance, a cool place to hang around with their family or friends while enjoying a sip of their

favorites coffee or milk tea products. As I mentioned, that the our business aims to satisfy our customers

and give them a quality hot or cold coffee and milk tea to our fellow Filipino, or any race to give them

satisfying drinks for their cravings with this unique cold beverage, and leaving them a wide smile on their

faces.

IV. BUSINESS TYPE

Jhelyn's Café Tea is an individual owned and controlled by the business owner, Ms. Einjhelyn De

Guzman, that offers coffee and milk tea with love at first sip and also with the aspiring advocacy that comes

along with it. Jhelyn's Café Tea does not only aim to become one of the biggest coffee and milk tea shops;

this business also aims to satisfy our customers, give them quality hot or cold coffee and milk tea, satisfy

their cravings with this unique cold beverage, and leave them with a wide smile on their faces. As a sole

proprietor, I need to fulfill all my responsibilities because this is important to the business, and I need to

ensure that my customers are satisfied with their needs.

V. MANAGEMENT PLAN

In the business world, whether it is small or big, we need an employee or staff to make it run better,

especially in this business when you have a lot of customers. You need staff to serve the customers.

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VI. MARKETING PLAN

Coffee and Milk Tea Shop is a strong business that aims to provide customers with quality at a

reasonable and just price. Our company targets students and young professionals. As a newcomer in this

business of coffee and milk tea shops, seek to come up with products that will distinguish competitors:

products that provide satisfaction, quality taste, and a diverse variety of flavors of coffee and milk tea. Since

we are only new in the business world, our business will still be naturally unknown to the public unless we

introduce it through flyers and online, including those details, such as the exact location where my business

is located. And I also add promotions that encourage customers to buy or return to our shop. For our

promotions, we will give away coffee and milk tea certificates. We will use trivia to give it away; these

certificates that we will give expire in 1 month and must have an employee's signature, and the customers

that have a promo certificate will surely choose whatever type of hot or cold coffee or milk tea flavor they

want.

VII. OPERATIONAL PLAN

Coffee and Milk tea are the main products of my business, and this shop will also produce different

types of flavors of coffee and milk tea, such as Iced Coffee, Cappucino, Caramel Macchiato, Caffé Latte,

Caffé Mocha, and Caffé Americano. And for milk tea flavors, it was Taro, Matcha, Red Velvet, Winter

Melon, Dark Chocolate, and Cookies & Cream. It is open 24 hours a day, so if they are thirsty or like to

buy coffee and milk tea, My Jhelyn's Café Tea Love at First Sip is always open, and you can buy it at an

affordable price.

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VIII. PRICING

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IX. GROWTH PLAN

Jhelyn's Café Tea is trying to capture all kinds of customers, not just upper and middle-class

professionals but also high school and college students looking for an ambiance and a cool place to hang

around while enjoying a sip of their favorite coffee or milk tea products. The purpose of this business is to

help our hardworking Filipino people have a convenient café tea type, and my café tea will continue to

serve with respect and kindness to all our customers so they can be comfortable and start their day with a

wide smile on their faces.

X. FINANCIAL PLAN

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