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Realme

Realme is a Chinese smartphone manufacturer known for budget-friendly devices. It has expanded beyond phones to other electronics and seen success in international markets like Asia and Europe. Realme focuses on value and affordable prices while including desirable features. It also implements strategies to enhance its brand visibility through partnerships, endorsements, and charitable contributions. Realme emphasizes employee well-being through financial stability, knowledge sharing, and work-life balance. It has cultivated a loyal customer base by delivering quality products through diverse options that meet consumer needs and preferences.

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CHRISTIAN ELEAZAR LAZANAS
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151 views8 pages

Realme

Realme is a Chinese smartphone manufacturer known for budget-friendly devices. It has expanded beyond phones to other electronics and seen success in international markets like Asia and Europe. Realme focuses on value and affordable prices while including desirable features. It also implements strategies to enhance its brand visibility through partnerships, endorsements, and charitable contributions. Realme emphasizes employee well-being through financial stability, knowledge sharing, and work-life balance. It has cultivated a loyal customer base by delivering quality products through diverse options that meet consumer needs and preferences.

Uploaded by

CHRISTIAN ELEAZAR LAZANAS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Realme is a Chinese smartphone manufacturer that emerged in 2018 as a sub-brand of

Oppo. Known for offering budget-friendly smartphones with competitive features, Realme
quickly gained popularity. They expanded their product lineup to include various consumer
electronics like smartwatches, earphones, and smart TVs. Realme has been successful in
several international markets, particularly in Asia and Europe.
Realme has achieved notable success on the international stage, establishing a robust
presence with numerous dealers in various regions, including Bukidnon. Specifically, in
locations such as Robinsons Place Valencia, the brand's extensive dealer network becomes a
focal point, captivating the attention of consumers and contributing to its widespread
recognition and popularity.
Realme is known for its competitive pricing strategy, offering a range of products at
affordable prices. The brand focuses on providing value for money by incorporating desirable
features and specifications in their devices without significantly inflating the cost. Realme's
pricing system is designed to appeal to budget-conscious consumers, making their
smartphones, wearables, and other products accessible to a wide audience.
Realme has implemented a comprehensive global recognition strategy, strategically
employing various tactics to enhance its brand visibility. This includes the distribution of
complimentary items to customers, engaging renowned artists as brand endorsers, and
actively contributing to charitable causes by providing complimentary products to
foundations dedicated to charity and supporting individuals battling cancer. Through this
multifaceted approach, Realme not only aims to build a strong customer base but also
endeavors to establish a positive and socially responsible brand image on a global scale.
Realme places significant emphasis on the holistic well-being of its employees,
recognizing their importance beyond just financial support for their families. The company
not only provides financial stability but also imparts valuable knowledge on cultivating
resilience during challenging times. In addition to fostering a conducive work environment,
Realme acknowledges the importance of work-life balance by affording employees ample
time to unwind. This multifaceted approach reflects Realme's commitment to not only being
a source of livelihood but also a supportive entity that contributes to the personal and
professional growth of its workforce.
Realme has cultivated a vast and loyal customer base, consistently attracting
purchasers who recognize the brand for its commitment to delivering quality products.
Through strategic marketing and a focus on product excellence, Realme has successfully
communicated to customers that they offer not only superior quality but also a diverse range
of entry-level smartphones and accessories. This ensures that consumers have access to a
variety of options that align with their preferences and needs. Realme's dedication to
providing products with enduring value resonates with customers, establishing a sense of
trust and satisfaction that extends beyond mere transactions, fostering a long-lasting
relationship with its clients.
The Realme store located in Robinsons Place Valencia, Bukidnon, has forged
extensive partnerships with numerous suppliers hailing from Davao and Cagayan de Oro
(CDOC). This strategic collaboration highlights the brand's commitment to sourcing high-
quality products from diverse regions, fostering a robust supply chain network. By
establishing connections with suppliers in both Davao and CDOC, the Realme store not only
ensures a varied and well-stocked inventory but also contributes to regional economic
dynamics, showcasing the brand's commitment to fostering mutually beneficial relationships
within the business ecosystem.
"Business,Feature ko."

MAKE IT REAL !

Submitted to :

Pinky Pajo

Submitted by :

Penny Lane Lazanas

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