The document outlines the key components and principles of effective speech writing. It discusses analyzing the audience, determining the purpose, selecting and narrowing the topic, creating an outline, and editing and revising the speech. The speech writing process involves gathering research, organizing ideas in an outline, and rehearsing to identify areas that need improvement. Guidelines recommend using concise language, active verbs, personal pronouns, and being sensitive to the audience.
The document outlines the key components and principles of effective speech writing. It discusses analyzing the audience, determining the purpose, selecting and narrowing the topic, creating an outline, and editing and revising the speech. The speech writing process involves gathering research, organizing ideas in an outline, and rehearsing to identify areas that need improvement. Guidelines recommend using concise language, active verbs, personal pronouns, and being sensitive to the audience.
The document outlines the key components and principles of effective speech writing. It discusses analyzing the audience, determining the purpose, selecting and narrowing the topic, creating an outline, and editing and revising the speech. The speech writing process involves gathering research, organizing ideas in an outline, and rehearsing to identify areas that need improvement. Guidelines recommend using concise language, active verbs, personal pronouns, and being sensitive to the audience.
The document outlines the key components and principles of effective speech writing. It discusses analyzing the audience, determining the purpose, selecting and narrowing the topic, creating an outline, and editing and revising the speech. The speech writing process involves gathering research, organizing ideas in an outline, and rehearsing to identify areas that need improvement. Guidelines recommend using concise language, active verbs, personal pronouns, and being sensitive to the audience.
1. Audience Analysis – entails looking into the profile of your target audience o Demography – age range, gender, education background and affiliations, nationality, economic status, academic or corporate designations o Situation – time, venue, occasion, and size o Psychology – values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs 2. Purpose o Inform – seminar/webinar, orientation o Entertain – comedy talks o Persuade – speeches during elections 3. Topic o Focal point/subject matter of the speech o Choose one that interests you ✓ Narrow down a topic – making the main idea more focused and specific ✓ Data gathering – collect ideas, information, sources, and references ✓ Writing patterns – strategies or structures that will help you organize the ideas and information that you have and collected 4. Outline – help you see if all the included ideas and information are in line with your main idea or message o Introduction – foundation of your speech; determine if the audience will listen to you GOAL: get the attention of your audience and present the main idea of your speech (failure to get the attention may go throughout the whole speech) o Body of speech – provides explanations, examples, or any details that will help you deliver the purpose and the main idea of your speech o Conclusion – restates the main idea, provides summary, emphasizes the message and calls for action; determines if the audience listened to you GOAL: leave the audience with a memorable statement START STRONG, BUT END STRONGER 5. Editing/Revising – involves correcting errors o Edit for focus – ensuring that introduction to conclusion is related to the central message o Edit for clarity – make all ideas in your speech clear by arranging them in logical order (Deductive – main idea first then supporting details; Inductive – supporting details first then main idea) o Edit for concision – Keep your speech short, simple, and clear. Eliminate unrelated and unnecessary information, stories, and examples. o Edit for continuity – add transition words and phrases to keep the flow or presentation smooth. o Edit for variety – add spice to your speech by shifting tone and style (from formal to conversational and vice-versa, moving around the stage, and adding humor.) o Edit for impact and beauty – make your speech memorable 6. Rehearsing – gives opportunity to identify what works and what does not for you and for the target audience Principles of Speech Writing by Ramona S. Flores o Choosing the topic o Analyze the audience o Sourcing the information o Outlining and organizing the speech content
Guidelines in Speech Writing
o Keep your words short and simple (concision) o Avoid jargon, acronyms, or technical words o Make your speech personal ✓ Use personal pronoun, but use “we” to emphasize collectiveness and to feel included ✓ Avoid stereotyping, generalize the pronouns as much as possible o Use active verbs and contractions o Be sensitive and careful o Use metaphors and other figures of speech o Manage your time well