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Kitkat Campus Drive

Kitkat wants to launch a campus drive for a new dessert to target college students. The 3 key objectives are to increase reach among college students, establish stronger affiliation with that group, and enter new businesses like desserts. The drive would be exclusive to select campuses. Key customers are college-aged adults seeking new and exciting snacks. Messaging would focus on exclusivity, quality, and positioning it as a premium product. Distribution partners like campus cafes could sell the exclusive dessert. Success would be tracked by sales, campus footfall, website traffic, and customer feedback.

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sohilbankar7
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40 views6 pages

Kitkat Campus Drive

Kitkat wants to launch a campus drive for a new dessert to target college students. The 3 key objectives are to increase reach among college students, establish stronger affiliation with that group, and enter new businesses like desserts. The drive would be exclusive to select campuses. Key customers are college-aged adults seeking new and exciting snacks. Messaging would focus on exclusivity, quality, and positioning it as a premium product. Distribution partners like campus cafes could sell the exclusive dessert. Success would be tracked by sales, campus footfall, website traffic, and customer feedback.

Uploaded by

sohilbankar7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Kitkat campus drive

Sohil Bankar
Objectives of the drive

Reach Affiliation
KitKat could increase its reach KitKat could establish its
among target audience via affilaition to the college going
campus drives population stronger

Entering new
Exclusivity businesses
KitKat would choose specific Oreo shakes, oreo ice cream and
institutions for the drive;further other desserts are a household
cementing its connection with name. KitKat could enter the
the target audience dessert space as well
Who are the customers, what
are their needs

Customer base Their needs

- The college going strata of the


- Something new and exciting that is
population
worth trying.
- Young adults who are more open to
- Visually appealing
trying new things
- Reasonably priced dessert
- Medium to high spending capacity
- Brand appeal
- Colleges with a cafeteria
Messaging befitting the consumer base

01 02
Exclusivity Quality
The availability of the KitKat With KitKat; customers would
dessert would be specific to be ensured of the quality to
your campus expect

03
Premium product
As the dessert will be targeted
to the campus going young
adult crowd
Channels for KitKat desserts
Partnering with regional Partnering with a dessert KitKat launching a new
café, school café brand dessert

Partner with the café Partner with mass market Create a limited edition
vendors (Theobrama etc) dessert brands like Amul, Kitkat dessert
Kwality walls
Provide them with the
Provide them the know-how Make it exclusive for
instructions and know how of
of making the dessert campuses
making the dessert

Establish your presence,


Incentivize the cafeterias for Increase your reach to the
create product demand by
promoting the KitKat dessert target audience by selling
selling exclusively in the
exclusively
campus
KPIs to track

KitKat sales Campus footfall


Tracking the number of KitKat
As the dessert would be sold
sales in the vicinity of the
only on the campus, note the
campus to track the objective of
change in campus footfall
reach increase

web traffic expressions Customer feedback


Track the number of visits of Take note of the feedback the
affiliated partners’ websites for campus students would be
our dessert to map demand giving to map future prospects
of launching the dessert to the
masses

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