A

PROJECT REPORT ON
A COMPARATIVE STUDY OF PRICING
STRATEGY - APPLE INC AND SAMSUNG LTD.

Submitted to

B.J.B AUTONOMOUS COLLEGE, BHUBANESWAR

in Partial Fulfilment of the Award of the Degree of BACHELOR IN
COMMERCE

Submitted By:

Sairam Priyadarshi Panda

B.Com – 3rd year

College Roll No: BC21034

Exam Roll No: 42131034

Under the Guidance of :

Mr. Manoj Kumar Das

Assistant/Associate Professor, Commerce
B.J.B Autonomous College, Bhubaneswar

DEPARTMENT OF COMMERCE
B.J.B AUTONOMOUS COLLEGE, BHUBANESWAR

2023-24
 DEPARTMENT OF COMMERCE
B.J.B AUTONOMOUS COLLEGE, BHUBANESWAR

CERTIFICATE

This is to certify that the candidate SAIRAM PRIYADARSHI

PANDA, bearing College Roll No.- BC21034, Exam Roll No.-
42131034, is a bonafide student of B. Com Final Year for the
session 2021-2024 of B.J.B Autonomous College, Bhubaneswar. The
project report titled “A COMPARATIVE STUDY OF PRICING
STRATEGY - APPLE INC AND SAMSUNG LTD.” is her/his
original piece of work and to the best of my knowledge, no other
candidate has submitted the same paper for the award of Bachelor’s
Degree in Commerce under the Department of Commerce, B.J.B
Autonomous College, Bhubaneswar.

Signature of the Guide

Mr. Manoj Kumar Das

Assistant /Associate Professor,
Commerce
B.J.B Autonomous College, Date- / /2024
Bhubaneswar
Place-
 DECLARATION

I do hereby declare that the project paper titled “A COMPARATIVE

STUDY OF PRICING STRATEGY - APPLE INC AND
SAMSUNG LTD.” submitted by me to the Department of
Commerce, B.J.B Autonomous College, Bhubaneswar in partial
fulfilment of the requirement for Bachelor's Degree in Commerce is
an original piece of work done by me. I have neither copied nor
translated it from others and it has not been submitted to any other
institutions including B.J.B Autonomous College, Bhubaneswar or
published at any time before.

Sairam Priyadarshi Panda

Date- College Roll No: BC21034

Place- Exam Roll No: 42131034
 ACKNOWLEDGEMENT

My project paper entitled “A COMPARATIVE STUDY OF PRICING

STRATEGY - APPLE INC AND SAMSUNG LTD.” would not have
been possible without the cooperation and valuable guidance given by
my guide Mr. Manoj Kumar Das, Assistant/ Associate Professor,
Department of Commerce, B.J.B Autonomous College, Bhubaneswar. I
take this opportunity to convey my gratitude and obligation to him.
While preparing this Project paper, I have tried my best to the
precise and objective. Up-to-date data and recent findings of eminent
scholars have been included by drawing on recent issues of learned
journals and periodicals.I express my gratitude to the authorities concerned
in this respect.
I acknowledge my thanks to my parents without their cooperation
and financial provisions this project would not have been possible.

Sairam Priyadarshi Panda

Date- College Roll No: BC21034

Place- Exam Roll No: 42131034
 INDEX OF CONTENTS

CHAPTER 1: INTRODUCTION Page No

1.1- Introduction 1

1.2- Objective of the study 4

1.3- Scope of the study 4

1.4- Methodology of the study 4

1.5- Limitation of the study 6

CHAPTER 2: THEORETICAL ASPECTS OF THE STUDY Page No

2.1- Conceptual Framework 7

2.2- Company profile 10

CHAPTER 3: ANALYSIS AND INTERPRETATIONS Page No

(29-40)

CHAPTER 4: FINDINGS, SUGGESTIONS & CONCLUSION Page No

(00-00)

BIBLIOGRAPHY 00

ANNEXURE 00
 CHAPTER 1
INTRODUCTION

1.1 INTRODUCTION

Mobile phones aren't just a rich person's fashion today. It is transforming the way thousands of
people do business in a country where even landline phones were a luxury a decade ago. As an
essential element of daily life, the purchase of a mobile phone is an important decision with a
variety of mobile phone brands available to choose from.
Smartphones are a class of mobile phones and of multi-purpose mobile computing devices.
They are distinguished from feature phones by their stronger hardware capabilities and
extensive mobile operating systems, which facilitate wider software, internet (including web
browsing over mobile broadband), and multimedia functionality (including music, video,
cameras, and gaming), alongside core phone functions such as voice calls and text messaging.
Smartphones typically include various sensors that can be leveraged by their software, such as
a magnetometer, proximity sensors, barometer, gyroscope and accelerometer, and support
wireless communications protocols such as Bluetooth, WI-Fi, and satellite navigation.

Early smartphones were marketed primarily towards the enterprise market, attempting to bridge
the functionality of standalone personal digital assistant (PDA) devices with support for cellular
telephony, but were limited by their battery life, bulky form, and the immaturity of wireless
data services.
The description of a modern smartphone sounds just like a computer, with multi-core
processors, gigabytes of memory, and a real operating system. So, a smartphone is a mobile
device that behaves in many ways like a portable computer that's always connected to the
internet and a GSM/3G/4G phone network too.
Each mobile phone manufacturer consistently updates their offerings with the latest
technological updates and many customers have a preferred brand that suits them or a brand
they have become familiar with. Across the globe, even people with low incomes are now
adopting cellular phones as tools for enhancing their business.
Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the
world. Earlier, the mobile phone market was ruled by companies like Nokia and Motorola,
Apple took over the market when it launched ‘iPhone’ in 2007. The product became actually
popular among users, having large and multi-touch user interface.
Apple continued on dominating the Smartphone market within the years; however Samsung
introducing Samsung galaxy series in 2013 brought increased competition for it. It was
Samsung’s massive advertising coupled with unique Android features that the Samsung galaxy
has overtaken the iPhone to become the most popular Smartphone brand in the world.

1
This aggressive competition between these two tech giants has resulted in endless court battles.
Steve Jobs, CEO of Apple said, “I will spend my last dying breath if I need to, and I will spend
every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy
Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

Kwon Oh-Hyun, Samsung Vice Chairman

“Smartphones, TV’s and other key IT products are entering a slow growth phase and our rivals
are changing value chains by introducing new technology and business models.”

DEFINITION

A smartphone's features is usually more oriented towards mobile phone options than the PDA-
like features. There is no industry standard for what defines a smartphone, so any mobile device
that has more than basic cellphone capabilities can actually be filed under the smartphone
category of devices

What Is a Mobile Phone?

A mobile phone is more frequently called a cellular phone or cellphone. These

communication devices connect to a wireless communications network through radio waves
or satellite transmissions. Most mobile phones provide voice communications, Short Message
Service (SMS), Multimedia Message Service (MMS), and newer phones may also provide
Internet services such as Web browsing, instant messaging capabilities and e-mail.
Short for personal digital assistant, this is the name given to small handheld devices that
combine computing, telephone/fax, Internet and networking features. A typical PDA can
function as a cellular phone, fax sender, Web browser and personal organizer. These devices
are usually pen- based, which requires the use of a stylus rather than a keyboard for input.
PDAs today are available in either a stylus or keyboard version. Traditionally, PDAs have not
had phone or fax services.

What Is a Smartphone?

A smartphone is considered to be the combination of the traditional PDA and cellular phone,
with a bigger focus on the cellular phone part. These handheld devices integrates mobile phone
capabilities with the more common features of a handheld computer or PDA. Smartphones
allow users to store information, e-mail, and install programs, along with using a mobile phone
in one device. A smartphone's features is usually more oriented towards mobile phone options
than the PDA-like features. There is no industry standard for what defines a smartphone, so any
mobile device that has more than basic cellphone capabilities can actually be filed under the

2
smartphone category of devices.

It's definitely a lack of standardization that makes the category of mobile devices so confusing
to the consumer. As technology changes, so do the functions that these different devices
perform. Years ago, many people differentiated PDA and smartphone simply by looking for
touch-screen capabilities. If it had a touch screen it was a PDA, if it didn't, it was a smartphone.
The Sony Ericsson Smartphone, for example, offers users both a touch screen and a full
QWERTY keyboard. Despite the fact that the manufacturer calls this product a smartphone, the
generic term for a PDA oriented device with cellular phone capabilities is called a PDA phone.

Even if you can now decide for yourself if a mobile device is simply a cellular phone, a
smartphone, a PDA or PDA phone, the fine lines between these types of mobile devices are
about to get blurred again as we add in new terms to the mix like Pocket PC, and Smartphone
(with a capital letter).

MEANING OF STUDY

Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits
between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet
computers; between them, the companies made more than half of smartphones sold worldwide
as of July 2012. In the spring of 2011, Apple began litigating against Samsung in patent
infringement suits, while Apple and Motorola Mobility were already engaged in a patent war
on several fronts. Apple's multinational litigation over technology patents became known as
part of the mobile device "smartphone patent wars": extensive litigation in fierce competition
in the global market for consumer mobile communications. By August 2011, Apple and
Samsung were litigating 19 ongoing cases in nine countries; by October, the legal disputes
expanded to ten countries. By July 2012, the two companies were still embroiled in more than
50 lawsuits around the globe, with billions of dollars in damages claimed between them. While
Apple won a ruling in its favor in the U.S., Samsung won rulings in South Korea, Japan, and
the UK. On June 4, 2013, Samsung won a limited ban from the U.S. International Trade
Commission on sales of certain Apple products after the commission found Apple had violated
a Samsung patent, but this was vetoed by U.S. Trade Representative Michael Froman.
On December 6, 2016, the United States Supreme Court decided 8-0 to reverse the decision
from the first trial that awarded nearly $400 million to Apple and returned the case to Federal
Circuit court to define the appropriate legal standard "article of manufacture" because it is not
the smartphone itself but could be just the case and screen to which the design patents relate.

PROBLEM STATEMENT

In present context, mobile phone has a huge impact in lives of people daily. In our country the
mobile phone industry is still in its growth stage, as compared to the industrially advanced

3
countries. It is for the fact that the economy of our country has been in the developing stage.
Now-a-days, the customers are more dynamic. Their taste, needs and preference are changing
with the advancement in technology and communication with the outside world.
Assumption: The annual income of the candidates is 15, 00,000 and above.

1.2 OBJECTIVE OF THE STUDY

The main objective of this study is to understand the mobile brand preference and the various
factors affecting the choice of brand. The objectives of the study are as follows:

 To understand the trend in mobile phone usage by customers.

 To get knowledge about APPLE mobiles and Samsung mobiles.
 To know Customer satisfaction about using their handset.
 To know about the consumer preference level associated with APPLE &
SAMSUNG
 To find out the customer satisfaction towards APPLE & SAMSUNG

1.3 SCOPE OF THE STUDY

The present study is conducted in Bhubaneswar city and it is decided to consider
different between Samsung and iPhone mobile phones.

 This study helps to know the factors which influencing the consumer to purchase
Mobile Phones between Samsung and iPhone.
 A Study on Customer Purchase Behavior towards Mobile Phone with Special
Reference to Bhubaneswar.
 This study helps to know the marketing strategy of Samsung and iPhone.
 This study also helps to know the consumers satisfaction level towards iPhone and
Samsung branded mobile.

1.4 METHODOLOGY OF THE STUDY

The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and other
research techniques, and could include both present and historical information.

1. Area of Study: The survey was conducted in Bhubaneswar city in Odisha state.
Bhubaneswar is upcoming smart city in Odisha. Bhubaneswar is a right
area for conducting research.

4
2. Sources of Data: The study has used both the primary data and secondary data. Field
survey method was employed to collect primary data from 50
respondents in three areas from Bhubaneswar (DT). Framed
questionnaire is used for data collection. Secondary data were collected
through various journals, magazines, reports and newspapers.

3. Sampling Design: For the purpose of the study 50 respondents have been chosen in
Bhubaneswar city by using stratified random sampling technique. The
questionnaire was prepared and administered in person to all the
respondents.

The present study is brand building of Colgate by adopting the descriptive and analytical
research based on empirical observations and comprehensive survey. The descriptive research
means it includes surveys and fact - findings enquiries of different kinds. The major purpose
of descriptive research is description of the state of affairs as it exists at present. In analytical
research, the researcher has to use facts or information already available and analyze these to
make a critical evaluation of the material. Initially the researcher develops a set of questions
relating to the consumers' behavior towards various brands of shampoo. Then the questions
are developed and reviewed by the subject experts. Some modifications, additions and
deletions of questions are made according to the opinion of the experts.

RESEARCH DESIGN
Descriptive Research is being used because a large number of respondents are to be studied
based upon the various factors. This research is adopted so as to know what is happening in
the market with respect to product, the customer and their attitudes.
Sources of Data: - 1) Primary Data
2) Secondary Data.
Primary Data:
Primary data are those, which were collected afresh and for the first time and thus
happen to be original in character. However, there are many methods of collecting
the primary data; all have not been used for the purpose of this project. The once
that has been used is:-
• Questionnaire.

Secondary Data:
Secondary data is collected from previous resources and literature to fill in the
respective project. The secondary data was collected through:-
• Text Book.

• News Papers.

5
 • Articles.
• Journal

• Website.

1.5 LIMITATIONS OF THE STUDY

 The research has been prepared within a span of one month and thus
there was limited time for conducting the research and literature review.
 The research is based on the sample size of 50 and mainly quantitative
measure was taken to measure the brand preference of mobile phones
among customers.
 The age group has been selected above 15 years so as to reduce the response error.
 Opinions of respondents have been taken as a sense of truth which may not be correct.
 Research is limited to within Bhubaneswar City.

6
 CHAPTER 2
THEORETICAL ASPECTS OF THE STUDY

2.1 CONCEPTUAL FRAMEWORK

The idea for cellular telephony originated in the US. The first cellular call and the first call
from a hand held cellular device also were placed in the US.

The mobile phone merges the landline telephony system with wireless communication. The
landline telephone was first patented in 1876. Mobile radio systems have been used since the
early 1900’s in the form of ship to shore radio, and were installed in some police cars in
Detroit starting in 1921. The blending of landline telephone and radio communication came
after the Second World War. The first commercially available "mobile radiophone service"
that allowed calls from fixed to mobile telephones was offered in St. Louis in 1946. By 1964
there were 1.5 million mobile phone users in the US. This was a non-cellular system that
made relatively inefficient use of the radio bandwidth. In addition, the telephones were large,
energy intensive car-mounted devices. In the drive to produce a more efficient mobile
telephone system, researchers W. Rae Young and Douglas Ring of Bell Labs developed the
idea of cellular telephony, in which geographical areas are divided into a mesh of cells, each
with its own cell tower. This allowed a far more efficient use of the radio spectrum and the
"cell" phones needed less power to send and receive a signal. The first installation was in
1969 on the Amtrak Metroliner that traveled between New York City and Washington. Four
years later Martin Cooper of Motorola made the first cellular call from a prototype handheld
cell phone.

7
PRICING STRATEGY
In economics and business, the price is the assigned numerical monetary value of a good,
service or asset. Price is also central to marketing where it is one of the four variables (4 P’s
namely Product, Price, promotion, Place) in the marketing mix that business people use to
develop a marketing plan. Pricing is a big part of the marketing mix. Choosing the right price
and the right pricing strategy is crucial to the marketing process. The price of the product is
not something that is fixed .On the other hand the price of the product depends on many other
factors. Sometimes the price of the product has got nothing to do with the actual product
itself .The price may act as a way to attract target customers. The price of the product is
decided keeping many things in mind. These things include factors like cost incurred on the
product, target market, competitors, consumer buying capacity etc.
The US CSD market is mature. The industry sales growth is largely driven by population
growth as well as the amount of advertising and product innovation taking place in the
industry. Given the mature nature of the market, both Apple and Samsung have resorted to
pricing discrimination strategies to maximize the value of consumer demand. Direct Price
Discrimination – the simplest form of extracting customer surplus is charging customers with
different prices based on their location and purchasing power. This is evident in the
international operations of both Apple and Samsung. Apple prices in Mexico, Brazil and
Eastern Europe are lower than prices in the U.S., even though the cost of the concentrate is
practically the same. Domestically, direct price discrimination is based on distribution
channel.

Mobile Phones Market Growth in India

Mobile phone services have recognized the world over as an important tool for socio-economic
development of a nation. India is currently the world’s second-largest telecommunications
market and has registered exceptional growth in the past few years. The reasons for growth of
the telecom sector in India are reform measures by the Government of India, active
participation of the private sector and wireless technology. With the intense competition
operators need to work closely with mobile handset makers and software developers to match

8
their handset portfolios according to consumer’s desires and needs. The increasing availability
and rapid take up of sophisticated connected devices is changing the way of our lives and
communication. The convergence of mobile phones broadcast and internet markets has created
a burden of choice for consumers – the choice to consume more than ever before, anywhere,
anytime and anyhow.
The mobile phone market has expanded by over 5percent to about 1.91 billion units in 2014.
The opportunity for smart phones in the premium category is now fading, global research firm
Gartner has said.
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior
refers to the peoples or organization conduct activities and together with the impact of various
influence on them towards making decision on purchase of product and service in a market.
The field of consumer behavior studies how individuals, groups and organization select, buy,
use and dispose of goods, service, ideas, or experience to satisfy their needs and desires
understanding consumer behavior and knowing customer are never simple. The wealth of
products and service produced in a country make our economy strong.
The main factors of more competition are:
 Customers want better services and products at a lower cost.
 A number of functions in just one mobile phone: E-mail, text messaging,
 Internet surfing, 3D, Wi-Fi, gaming, Mp3, Mp4.
 New technology improvement in mobile phones as 4D technology in smartphones.
 Better network services

The rapid upheaval of technology and storming fast internet has led to an enormous growth in
the number of smartphone users in India. The unprecedented demand for smartphones in India
has made it the second largest smartphone market in the world. The latest forecast by eMarketer,
the US-based market research firm, suggests that more than a quarter of India’s population will
be using smartphones by the end of this year. People in India are steadily catching pace with
technology

9
2.2 COMPANY PROFILE

Introducing Apple – iPhone

Apple Inc. is an American multinational technology company headquartered in

Cupertino, California, that designs, develops, and sells consumer electronics, computer
software, and online services. It is considered one of the Big Four of technology along with
Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer,
the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the
Apple TV digital media player, and the HomePod smart speaker. Apple's software includes
the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and
the iLife and iWork creativity and productivity suites, as well as professional applications
like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the
iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to
develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple
Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew
quickly. In August 2018,

Apple became the first public U.S. company to be valued at over US$1 trillion. The company
employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of
2018.

10
It operates the iTunes Store, which is the world's largest music retailer. As of January 2018,
more than 1.3 billion Apple products are actively in use worldwide. The company also has a
high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple
receives significant criticism regarding the labor practices of its contractors, its environmental
practices and unethical business practices, including anti-competitive behavior, as well as the
origins of source materials. Apple has been in the business for quite some time now and they
have indeed reported great success. It is currently one of the leading companies in the
technological world and their products are growing in popularity with each passing day.

Apple’s success was not automatic; work was put into achieving it. Proper measures were put
in place and high quality and effective delivery of both products and services was ensured.

The history of iPhone began with a request from Apple Inc. CEO Steve Jobs to the company's
engineers, asking them to investigate the use of touchscreen devices and tablet computers
(which later came to fruition with the iPad). Many have noted the device's similarities to
Apple's previous touch-screen portable device, the Newton Message Pad. Like the Newton,
the iPhone is nearly all screen.

In April 2003, at the "All Things Digital" executive conference, Jobs expressed his belief that
tablet PCs and traditional PDAs were not good choices as high-demand markets for Apple to
enter, despite receiving many requests for Apple to create another PDA. He believed that cell
phones were going to become important devices for portable information access, and that
mobile phones needed to have excellent synchronization software. At that time, instead of
focusing on a follow-up to their Newton PDA, Jobs had Apple focus on the iPod. Jobs also
had Apple develop the iTunes software, which can be used to synchronize content with iPod
devices. iTunes was released in January 2001. On September 7, 2005, Apple and Motorola
released the ROKR E1, the first mobile phone to use iTunes. Jobs was unhappy with the
ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented
Apple from designing the phone they wanted to make. In September 2006, Apple
discontinued support for the ROKR, and released a version of iTunes that included references
to an as-yet unknown mobile phone that could display pictures and video.

On January 9, 2007, Steve Jobs announced iPhone at the Macworld convention, receiving
substantial media attention. Jobs announced that the first iPhone would be released later that
year. On June 29, 2007, the first iPhone was released.

11
Corporate identity
Logo
According to Steve Jobs, the company's name was inspired by his visit to an apple farm while
on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating"

FIRST APPLE LOGO OFFICIAL LOGO APPLE THIRD LOGO CURRENT LOGO
(1976-77) (1977-98) (1998-03) (SINCE 2003)

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple
tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar
rainbow- colored silhouette of an apple with a bite taken out of it. Jobs insisted that the logo
be colorized to humanize the company. The logo was designed with a bite so that it would not
be confused with a cherry. The colored stripes were conceived to make the logo more
accessible, and to represent the fact the Apple II could generate graphics in color.

Stores

The first Apple Stores were originally opened as two locations in May 2001 by then-CEO
Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need
for improved retail presentation of the company's products, he began an effort in 1997 to
revamp the retail program to get an improved relationship to consumers.
Over the years, Apple has expanded the number of retail locations and its geographical
coverage, with 499 stores across 22 countries worldwide as of December 2017. Strong
product sales have placed Apple among the top-tier retail stores, with sales over $16 billion
globally in 2011.

12
Corporate culture

Apple was one of several highly successful companies founded in the 1970s that bucked the
traditional notions of corporate culture. Jobs often walked around the office barefoot even
after Apple became a Fortune 500 company.
As the company has grown and been led by a series of differently opinionated chief
executives, it has arguably lost some of its original character. Nonetheless, it has maintained a
reputation for fostering individuality and excellence that reliably attracts talented workers,
particularly after Jobs returned to the company. Numerous Apple employees have stated that
projects without Jobs's involvement often took longer than projects with it.
At Apple, employees are specialists who are not exposed to functions outside their area of
expertise. Jobs saw this as a means of having "best-in-class" employees in every role. In 2015,
Apple had 110,000 full-time employees. In September 2017, Apple announced that it had
over 123,000 full-time employees.
Apple has a strong culture of corporate secrecy, and has an anti-leak Global Security team
that recruits from the National Security Agency, the Federal Bureau of Investigation and the
United States Secret Service

SAMSUNG

Samsung Mobile Division is one of five divisions within Samsung Electronics, belonging to
the Samsung Group.

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town,

Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung
brand, and is the largest South Korean chaebol (business conglomerate).

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance,
securities, and retail. Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990,
Samsung has increasingly globalised its activities and electronics; in particular, its mobile

13
phones and semiconductors have become its most important source of income. As of 2017,
Samsung has the 6th highest global brand value.

Samsung has a powerful influence on South Korea's economic development, politics, media
and culture and has been a major driving force behind the "Miracle on the Han River". Its
affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue
was equal to 17% of South Korea's $1,082 billion GDP.
Samsung Electronics commenced its operations in India in December 1995 and is today a
leading provider of Consumer Electronics, IT and Telecom products in the Indian market.
Samsung India is the Regional Headquarters for Samsung’s Southwest Asia operations,
which provides employment to over 45,000 employees with around 11,500 employees being
involved in R&D. Samsung began operations in India through its manufacturing complex
located at Noida (UP), which today houses facilities for Colour Televisions (including 3D,
LED and LCD Televisions),

Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories.
Samsung commenced operations of its second state-of-the-art manufacturing complex at
Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility
manufactures Colour Televisions, Fully Automatic Front Loading Washing Machines,
Refrigerators and Split Air Conditioners. Samsung India has three R&D Centres in India–two
in NCR and one in Bangalore. While the Noida R&D Centres develops software solutions for
high-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the other
Centre is engaged in R&D solutions for product hardware. The Bangalore R&D Centre works
on major projects for Samsung Electronics in the area of telecom, wireless terminals and
infrastructure, Networking, SoC (System on Chip) Digital Printing and other
multimedia/digital media as well as application software.

Apart from development of innovative technology, Samsung places great importance on

acting as a responsible corporate citizen in the communities where it operates. Its CSR
programs respond to the social and environmental needs and seek to give back to
communities that support the company. In 2009, Samsung launched the company’s Corporate
Social Responsibility initiative ‘Samsung Hope Project’ with projects in the areas of
education, culture, sports, social welfare and community development. Each programme,
under the Hope Project, uniquely addresses the needs of individual communities while
emphasizing on innovations for development of the community including education,
technology, engineering and IT technical training.

14
Logo

First Logo 1960s 1980-1993 Current Logo

Font
In July 2016, Samsung unveiled its SamsungOne font, a typeface that hopes to give a consistent
and universal visual identity to the wide range of Samsung products. SamsungOne was designed
to be used across Samsung's diverse device portfolio, with a focus on legibility for everything
from smaller devices like smartphones to larger connected TVs or refrigerators, as well as
Samsung marketing and advertisements. The font family supports 400 different languages
through over 25,000 characters.

Audio logo

Samsung has an audio logo, which consists of the notes E♭, A♭, D♭, E♭; after the initial E♭
tone it is up a perfect fourth to A♭, down a perfect fifth to D♭, then up a major second to
return to the initial E♭ tone. The audio logo was produced by Musikvergnuegen and written
by Walter Werzowa.

Corporate culture
The Company’s CSR initiatives such as Samsung Smart Class and Samsung Technical
Schools have been recognised by several reputed organisations, and the Company has won
accolades from these projects aimed at giving back to the society. Samsung donates around
US$100 million per annum to the Samsung Medical Center, a non-profit healthcare provider
founded by the group in 1994. Samsung Medical Center incorporates Samsung Seoul
Hospital, Kangbook Samsung Hospital, Samsung Changwon Hospital, Samsung Cancer
Center and Samsung Life Sciences Research Center. The Samsung Cancer Center, located in
Seoul, is the largest cancer center in Asia. Samsung Medical Center and pharmaceutical
multinational Pfizer have agreed to collaborate on research to identify the genomic
mechanisms responsible for clinical outcomes in hepatocellular carcinoma.

15
THE GREAT SMARTPHONE WAR

APPLE V/S SAMSUNG; WHERE IT ALL BEGAN.

For three years, Apple and Samsung have clashed on a scale almost unprecedented in business
history, their legal war costing more than a billion dollars and spanning four continents.
Beginning with the super-secret project that created the iPhone and the late Steve Jobs’s fury
when Samsung—an Apple supplier!—brought out a shockingly similar device, Kurt
Eichenwald explores the Korean company’s record of patent infringement, among other
ruthless business tactics, and explains why Apple might win the battles but still lose the war.

The battle between technological giants; the US owned Apple and Korean owned Samsung
results in more innovative products for mobile phone users around the world. It is affecting
everything from the price we pay for our phones, to what they are capable of doing and whether
we have the freedom to choose between the rival brands. The rivalry on innovative technology
in phones between Apple and Samsung started when Samsung unveiled its first Galaxy
Smartphone; Galaxy S at the 2010 Las Vegas trade show, the Galaxy SII in Barcelona and the
Galaxy SIII at a London exhibition centre. With the launching of Galaxy S4 on a chilly night
in March 2013, broadcasting “live” in Times Square, in New York City, Samsung opened a
competition against Apple on Apple’s own turf. The consumer and media buzz generated by
the launch, and the hype that preceded it, cemented Samsung’s position as Apple’s most serious
Smartphone competitor. The New York Times called the launch “a challenge in iPhone’s
backyard”. But with Apple as the largest technology company in the world by revenue and
profit, more than Google and Microsoft combined and with legions of devoted fans, who queue
for hours, sometimes days, to be the first

to get their hands on new Apple products, Apple has set about intimidating anyone who tries
to come close to their innovative skills. Apple’s founder, Steve Jobs, holds a mythical status
among technology aficionados and the company still upholds superiority even after his death.

16
Apple is widely regarded as a great innovator in the consumer electronics industry. It is famous
for beautiful designs and new applications. In contrast, Samsung has always been regarded as
a follower for a long time. But since the launch of Galaxy S4, Samsung has regarded Apple’s
revolutionary design of the iPhone as “not so earthshaking” and continued to be rivals. They
have battled in the marketplace and in the courts worldwide. While it is without a doubt that
Apple still leads in innovative skills. Marketing seemed to have been overtaken by Samsung,
which can be understood by going through their rivalry and fights over Patent, Copyright,
Intellectual Property Rights and Marketing techniques. Regarded as the fiercest fights in global
business today, both the companies have poured millions of dollars in lawsuits and ads
attacking each other and looking for a way to gain ground.

Apple has always been very protective over its copyright and intellectual property. The founder
Steve Jobs even talked about “go[ing] to thermonuclear war on Google” for allegedly copying
Apple’s technology. Job’s successor, Tim Cook, also vowed to “use whatever weapons we
have at our disposal” to protect Apple’s intellectual property. In such a situation, Samsung has
found itself in a place where many of their own innovative values have been undermined by
Apple as violating property rights. Apple does not acquire intellectual property rights just for
the sake of having them; the company vigorously enforces and defends those rights through
litigation.

17
IPhone 13 OR SAMSUNG GALAXY S21: Top-Selling Mainstream
Flagships Clash

We live in a Golden Age for flagship smartphones that cram the capabilities of a laptop into a
small frame, so the iPhone 13 isn’t short of competition. Its most notable rival is arguably the
Samsung Galaxy S21, which also provides an advance over its forerunners while keeping
itself more affordable than earlier entries in its long-running series. Like the iPhone 13, it’s
one of the best not-too-expensive phones out right now.

The question is, which flagship is better: The iPhone 13 or the Samsung Galaxy S21? We
answer this question by putting the two devices through an exacting head-to-head
comparison. We look at their specs, designs, displays, performance, cameras, software, and
price.
The latest and best phones from Samsung and Apple are now on shelves, but which is best.

But which is best? Let’s delve into the key differences between the two devices and see
which one is the best fit for your pocket and budget.
Here is a comparison chart of the two leading smartphones of the brand Apple and Samsung

APPLE IPHONE 13 SAMSUNG GALAXY S21

General
Sim Type Dual Sim, GSM+GSM Dual Sim, GSM+GSM

Dual Sim Yes Yes

Sim Size Nano+Nano SIM Nano+Nano SIM
Device Type Smartphone Smartphone

Release Date September 14, 2021 January 14, 2021

Design
Dimensions 146.7x 71.5 x7.65 mm 151.7x 71.2 x7.9 mm

Weight 173 g 169 g

18
 Display

Type Color OLED screen (16M) Color Dynamic AMOLED 2X (16M)

Touch Yes, with Multitouch Yes, with Multitouch

Size 6.1inches, 1170 x 2532 pixels 6.2inches, 1080 x 2400 pixels, 120Hz

Aspect Ratio 19.5:9 20:09

PPI ~460 PPI ~421 PPI
Screen to Body Ratio ~87.2%
Glass Type Corning Gorilla Glass Victus

Super Retina XDR Display,

HDR Display, y, HDR Display,
True Tone, Wide Color Haptic Touch,
Always-on
Features (P3), Haptic Touch, HDR), Support for Display, HDR10+
1200 Nits Max Brightness e
s and Characters
(HDR), Support for
Display of Multiple
Languages and Characters
Simultaneously

Notch Yes, Small Notch Yes, Punch Hole

Memory
RAM 8 GB
Storage 128 GB 128 GB
Storage Type UFS 3.1
Card Slot No No
Connectivity
GPRS Yes Yes
EDGE Yes Yes
3G Yes Yes
4G Yes Yes
5G Yes Yes
VoLTE Yes Yes, Dual Stand-By
Wifi Yes, with wifi-hotspot Yes, with wifi-hotspot
Bluetooth Yes, v5.0, A2DP, LE Yes, v5.0, A2DP, LE
USB Yes, Lightning Port gi Yes, USB-C v3.2

USB Features USB on-the-go, USB Char USB on-the-go, USB Charging

19
 Wireless Charging Yes Yes, 15W
Extra

GPS yes with A-GPS, Glonass Yes, with A-GPS, GLONASS, BDS,
GALILEO

Fingerprint Sensor No Yes, In Display

Face Unlock Yes Yes

Barometer, Three-axis Gyro,

Sensors Accelerometer, Gyro, Proximity,
Accelerometer, Proximity Compass, Barometer
Sensor, Ambient Light
a Sensor

3.5mm Headphone J Lightning No

Extra NFC NFC

Water Resistance Yes, 6 m upto 30 min Yes, 1.5 m upto 30 min

IP Rating IP68 IP68

Dust Resistant Yes Yes

Camera

12 MP f/1.6 (Wide Angle) 12 MP f/1.8 (Wide Angle) 64

Rear Camera MP f/2 (Telephoto)

12 MP f/2.4 (Ultra Wide)
with autofocus
12 MP f/2.2 (Ultra Wide)
p Fusion, Smart
Panorama, Night Mode,
Features Deep Fusion, Smart HDR 4, Auto-HDR, Panorama
Photographic Styles, Burst
Mode, Photo Geotagging

4K@24/25/30/60fps UHD, 8K @ 24fps UHD, 4K @ 30/60fps

Video Recording
1080p @25/30/60fps FHD UHD, 1080p @ 240/30/60fps
FHD, 720p @ 960fps HD

Flash Yes, Dual LED Yes, LED

20
 Front Camera 12 MP f/2.2 with Retina Punch Hole 10 MP f/2.2 (Wide Angle)
Flash

Front Video Recording 4K@30/60fps UHD, 1080p @30fps FHD

Technical

OS iOS v15 Android v10

Chipset Apple Bionic A15 Samsung Exynos 2100

r o, Accelerometer,
CPU Hexa Core Processor Li gA7ht2.9GHz,
Se8 Octa Core Processor

1x2.9 GHz Cortex-X1 & 3x2.80 GHz

Core Details c
Cortex-A78 & 4x2.2 GHz
Cortex-A55
GPU Apple 4 Core GPU Mali-G78 MP14

IP Rating IP68 IP68

Java No No
rt 2 and
a
Browser Yes ion, HDR10 Yes

Multimedia

Email Yes Yes

HEVC, H.264, MPEG-4

Video Part 2 and Motion with autofocus Yes
JPEG, HDR with Dolby
Vision, HDR10 and
HLG
FM Radio No No
Burst
Document Reader Yes Yes

Battery

Type Non-Removable Battery Non-Removable Battery

@240/30/60fps
Size Li-ion Battery 4000 mAh, Li-Po Battery

Fast Charging Yes 25W Fast Charging

Reverse Charging Yes

a

21
iPhone 13 vs. Galaxy S21: Tough design versus streamlined look

Both the iPhone 13 and Galaxy S21 are pleasant to behold, with a sleek shape and a shiny
aluminum chassis that peeks through in all the right places. The iPhone 13 does boast the
newest ceramic shield screen that has proven to be the toughest anti-crack screen on any
smartphone. The Galaxy's Corning Gorilla Glass Victus is also tough with a good anti-scratch
surface, but it cracks easier than the iPhone's ceramic shield. The iPhone also has a glass
backing, which makes it feel a little heavier and more substantial in the hand, while the
Galaxy has a lighter, polycarbonate feel. The designs are similar in quality but look quite
different side by side.

iPhone 13 vs. Galaxy S21: Brains versus brawn

The great debate between Galaxy phones and iPhones has always been the camera. Some
smartphone photographers swear by the vibrant colors and amazing zoom features that are
provided by Samsung, while others insist that Apple's computational photography technology
can't be beat. When it comes to the new iPhone 13 versus the Galaxy S21, the same debate
rages on.

Overall, when comparing the two, the Galaxy does offer more detail in zoomed-in photos
than the iPhone. The Galaxy also offers a 64MP camera as opposed to the 12MP setup on the
iPhone, so it definitely has its advantages.

22
iPhone 13 vs. Galaxy S21: Processing speed versus refresh rate

We can't talk performance without discussing refresh rate. Although the Pro versions of the
iPhone 13 model have the long-awaited 120Hz refresh rate, the baseline iPhone 13 does not.
Sadly, the iPhone 13 and the 13 mini will feature the same 60Hz refresh rate as the 11 and 12
models before them. This means that video playback, gameplay, and scrolling functionality
will be much smoother on the Galaxy S21. That 120Hz refresh rate makes a big difference,
although it can also affect battery life.

When it comes to processing speed, there's really no match for Apple's A15 Bionic chip. The
performance and display of these handsets is pretty similar overall, although the iPhone 13
might have an edge because of its faster processor and brighter display.

iPhone 13 vs. Galaxy S21: Price

The iPhone 13 and the Galaxy S21 are going for nearly the same price of $799. There's a
variety of ways to buy both smartphones, so the price and buying options won't make a big
difference no matter which brand you go with. It’s fair to say that the two smartphones stand
on fairly even footing in this regard, and that’s what makes the decision potentially difficult

23
iPhone 13 vs Samsung Galaxy S21: Display

Samsung hits straight back with a slightly more impressive display. These are similarly sized
OLEDs at 6.2-inches for the Samsung and 6.1-inches for the Apple, and both get plenty
bright.

But while the iPhone 13 has the slightly sharper 1170 x 2532 resolution (versus the 1080 x
2400 Galaxy S21), the Samsung wins out in one vital aspect.

Apple restricted its 120Hz refresh rate improvement to the Pro model this year, leaving the
iPhone 13 on sluggish old 60Hz. The Galaxy S21, by contrast, runs at a full 120Hz.

TAKEAWAY

The iPhone 13 and the Samsung Galaxy S21 are almost identical in price, which can make it
difficult to decide which 2021 phone is right for you.

Both phones feature sharp OLED displays, with the Samsung bringing the additional
advantage of a 120Hz display. Both also come in an array of colours, though the iPhone
features a more premium-feeling glass back. Both phones pack powerful top-of-the-line
processors that can handle gaming and offer longer battery lives than their predecessors. Both
also feature 12- megapixel camera arrays, with the S21 offering better equipped for zoom
with a third telephoto lens and 8K video support and the iPhone taking advantage of Apple’s
new Cinematic mode, along with support for Dolby Vision.

I’d give the edge to the iPhone 13, however. It’s considerably newer than the Galaxy S21 for
one thing. Combined with Apple’s superior legacy support, this means that it’s going to feel
fresher for longer.
It’s also way faster than the Galaxy S21, with a much more capable custom chipset. The
iPhone 13’s camera system takes better pictures in most scenarios, too, with the notable
exception of zoomed shots.

The two phones also feature different operating systems, which may sway you depending on
whether you’re an Android or an iOS fan.

Both of these phones get the balance right between price and performance, offering nearly-
flagship experiences for less money than their bigger brothers.

They have their flaws, but for the most part it’s a safe bet buying either phone.

24
Pricing Strategy: Apple vs. Samsung

Apple and Samsung are two of the biggest players in the market, and they often release new
products at similar prices. However, Apple’s marketing strategy focuses on premium
quality, while Samsung’s approach is to offer a variety of options at different price points.
This means that each company is trying to attract a different type of customer.

If you’re looking to get a great deal on your next mobile phone, you need to understand
how the industry works and the various pricing strategies available. We’ll explain how
different pricing strategies affect the cost of your mobile phone and how you can get the
best deal.

Types of Mobile Phone Industry Pricing Strategies:

The mobile phone industry is very competitive, and as such, companies are always looking
for ways to price their products in order to stay ahead of the competition. There are several
different pricing strategies that mobile phone companies use, and each has its own
advantages and disadvantages.

1. Premium Pricing: The first pricing strategy is called premium pricing. This is where
companies price their products at a higher level than their competitors in order to make
them appear to be of a higher quality. This can be effective in attracting customers who
are willing to pay more for a product that they perceive to be better quality. However, it
can also alienate customers who feel that the prices are too high.

2. Value Pricing: The second pricing strategy is called value pricing. This is where
companies price their products at a lower level than their competitors in order to offer
more value for money. This can be effective in attracting customers who are looking for
a good deal. However, it can also make the company appear to be lower quality than its
competitors.

25
3. Segmented Pricing: The third pricing strategy is called segmented pricing. This is
where companies price their products differently depending on the target market
segment. For example, a company might charge a higher price for its product in
developed countries and a lower price in developing countries. This can be effective in
attracting customers from both segments. However, it can also alienate customers who
feel that they are being charged too much or too little depending on their location.

4. Bundling: The fourth pricing strategy is called bundling. This is where companies
bundle their products together and sell them at a discounted price. This can be effective
in attracting customers who are looking for a good deal. However, it can also make the
company appear to be lower quality than its competitors if the products are not seen as
being worth the bundled price.

5. Subscription Pricing: The fifth pricing strategy is called subscription pricing. This is
where companies charge a monthly or annual fee for access to their products or
services. This can be effective in attracting customers who are willing to pay for
convenience or peace of mind. However, it can also make the company appear to be
higher quality than its competitors if the subscription fee is seen as being too high.

Key Components of Mobile Phone Industry Pricing Strategies:

The mobile phone industry is fiercely competitive, and pricing is one of the key
differentiators between brands. In order to win market share, companies must carefully
consider their pricing strategies. Some of the key components of a pricing strategy include
type, tool, competence and controlling.

Type: The mobile phone industry is using a variety of pricing strategies to persuade
customers to buy their products. Some of these strategies include discounting, bundling,
and promotions.
By offering discounts, the industry can attract new customers who may not have considered
buying a mobile phone before.
Bundling allows customers to get more value for their money by buying multiple products
from the same company.
Promotions give customers an incentive to buy now rather than wait for a better deal later.

Tool: The mobile phone industry is increasingly relying on pricing strategies to drive
growth and profitability. To enable these strategies, the industry is leveraging a variety of
tools, including big data analytics, artificial intelligence, and machine learning. These tools
are helping mobile phone companies to better understand customer behavior, develop new
pricing models, and optimize their marketing and sales efforts.

26
Competence: The mobile phone industry is a rapidly changing and highly competitive
market. In order to succeed, businesses need to have a competent pricing team in place that
can develop and implement effective pricing strategies. Without this, businesses will
quickly fall behind and be forced to either abandon their prices or accept lower margins.

Controlling: In conclusion, the mobile phone industry is engaging in some very

questionable pricing strategies. By overcharging for data and forcing customers to purchase
new phones every two years, they are making it increasingly difficult for people to afford to
keep up with the latest technology. This needs to change. The mobile phone industry needs
to start being more transparent with their pricing, and they need to start offering more
affordable options for customers.

Samsung took to Social Media to troll Apple:

In 2010, Steve Job well stated that “No one is ever going to buy a big phone” – and Samsung
can hardly hold its behavior.
By using this quote, in which the image also says “Guess who surprised themselves and
changed their minds”. Then they promote the Galaxy Note 4 with the hashtag
#MoreThanBig.

Stats & Facts

• Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016.
• Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at
14.6%.
• Apple rocked out Samsung by selling 74.8 million iPhones, leaving
behind Samsung’s 73 million Smartphones sales in 2015.
• Apple doesn’t use Twitter accounts, Facebook profiles, or indeed have a blog.
• Samsung makes use of all major social media channels, celebrity
endorsements, and all other good & effective marketing strategies.

Samsung is doing a lot of things to prove they are innovative and therefore, can experiment
and learn from their experiences. Apple is known for innovation and don’t have to prove this
by using by social media platforms. They have to make sure to keep their status as a quality
leader and therefore, cannot experiment as much as Samsung. So they lay back.

27
Apple is the dominating brand in the US market and Samsung holds the lead globally.
Apple continued on dominating the Smartphone market within the years; however Samsung
introducing Samsung galaxy series in 2013 brought increased competition for it. It was
Samsung’s massive advertising coupled with unique Android features that the Samsung
galaxy has overtaken the iPhone to become the most popular Smartphone brand in the world.

28
 CHAPTER 3
ANALYSIS AND INTERPRETATIONS

The results of the survey conducted (questionnaire attached in annexure) are as follows:

Q1) What is your age?

Findings:

1. According to the survey, the researcher has found out that majority of the
people who responded to the survey are between the age group 10-20.

2. Out of 100 people, 30 of the people were between the age 11-20
3. Out of 100 people, 29 of the people were between the age 20-30
4. Out of 100 people, 20 of the people were between the age 30-40
5. Out of 100 people, 21 of the people were between the age 40 & above.

29
Q2) Do you use electronic gadgets?

Findings:

1. According to the survey, the researcher has found out that majority of the
people who responded use electronic gadgets
2. Out of 100 people, 95 of the people use electronic gadgets.
3. Out of 100 people, 5 of the people were electronic gadgets.

30
Q3) What brand do you prefer for Mobile Phones?

Findings:

1. According to the survey, the researcher has found out that majority of the
people who responded to the survey prefer Apple for Mobile Phones
2. Out of 100 people, 47 preferred Apple.
3. Out of 100 people, 35 preferred Samsung.
4. Out of 100 people, 14 preferred Nokia.
5. Out of 100 people, 2 preferred Blackberry.

31
Q4) What is your average monthly income?

Findings:

1. According to the survey, the researcher has found the average monthly income
of the people who answered the survey.

2. 11 people earned from 0-10000.

3. 9 people earned from 10001-20000.

4. 7 people earned from 20001-30000.

5. 7 people earned from 30001-40000

6. 3 people earned from 40001-50000

7. 10 people earned from 50001-60000

8. 14 people earned from 60001-70000

9. 22 people earned from 70001-80000

10. 17 people earned from 80001 & more

32
Q5) what brand do you prefer in laptops?

Findings:

1. According to the survey, the researcher has found out that majority of the
people who responded to the survey preferred Samsung over Apple for
Laptops

2. Out of 100 people, 50 preferred Samsung

3. Out of 100 people, 30 preferred Apple

4. Out of 100 people, 15 preferred Dell

33
Q6) what brand do you prefer in desktops?

Findings:

1. According to the survey, the researcher has found out that majority of the
people who responded to the survey preferred Apple in Desktops

2. Out of 100 people, 59 preferred Apple.

3. Out of 100 people, 32 preferred Samsung.

4. Out of 100 people, 9 preferred IBM.

34
Q7) what brand do you prefer in tablets?

Findings:

1. According to the survey, the researcher has found out that majority of the people
prefer Apple in Tablets

2. Out of 100 people, 70 people prefer Apple.

3. Out of 100 people, 12 people prefer Samsung.

4. Out of 100 people, 18 people prefer Dell.

35
Q8) what brand has better features?

Findings:

1. According to the survey, the researcher has found out that majority of the people
prefer Apple over Samsung in better brand features

2. Out of 100 people, 74 people prefer Apple Features.

3. Out of 100 people, 26 people prefer Samsung Features.

36
Q9) what brand has a better price?

Findings:

1. According to the survey, the researcher has found out that majority of the people
said that Apple has a better price than Samsung

2. Out of 100 people, 59 people said that Apple has a better price.

3. Out of 100 people, 41 people said that Samsung has a better price.

37
Q10) Does the price of the electronic gadgets affect your brand preference?

Findings:

1. According to the survey, the researcher has found out that majority of the
people get affected by their brand preference due to the price.

2. Out of 100 people, 70 people think the price of electronic gadgets affects their
brand preference.

3. Out of 100 people, 30 people do not think the price of electronic gadgets
affects their brand preference.

38
Q11) Which advertisements do you see more?

Findings:

1. According to the survey, the researcher has found out that majority of the
people said Apple has more advertisements than Samsung

2. Out of 100 people, 75 people think Apple.

3. Out of 100 people, 25 people think Samsung.

39
Q12) Considering the whole product range, which company do you think will be
preferred more in the near future?

Findings:

1. According to the survey, the researcher has found out that majority of the people
prefer Apple over Samsung.

2. Out of 100 people, 35 people chose Samsung over Apple.

3. Out of 100 people, 65 people chose Apple over Samsung.

40