PROGRAMME GUIDE

For

DIPLOMA IN TOURISM STUDIES

(DTS)

School of Tourism and Hospitality Services Management

Indira Gandhi National Open University
New Delhi

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 Printed material is our backbone. Our study material is prepared by teams of experts
keeping in view the interest of the learner group. Each course has a Course Expert
Committee with distinguished academics and professionals involved in the course
preparation. The course material is written in such a manner that the students can
study it by themselves with a little assistance from our Counsellors at the Study Centres.
Further, textbooks and reference books are available in the libraries attached to the
Study Centre and Regional Centres. Therefore, students will have no need for any cheap
or condensed guides for following courses of IGNOU. In fact, these may harm them.
Hence, the University strongly advises the students not to take recourse to such type of
guides.

Important Information

“The University sends study materials to the students by registered post and if
a student does not receive the same for any reason whatsoever, the University
shall not be held responsible for that.”
“Student can download a copy of the assignments from the IGNOU website:
www.ignou.ac.in.”
“The students are specifically instructed to send Examination Forms and
Registration / Re-registration Forms only at the respective Regional Centres
and nowhere else. If any student sends the Registration/ Re-registration
Forms, Examination Forms etc at the wrong place, other than the one
specified and thereby misses the scheduled date and consequently a
semester/year, he/she will have no claim on the University regularization.
Students can also submit the forms online.”

January 2019
© Indira Gandhi National Open University,
All rights reserved. No part of this work may be reproduced in any form, by mimeograph or any other means, without
permission in writing from the Indira Gandhi National Open University.
Further information on the Indira Gandhi National Open University courses may be obtained from the University’s
office at Maidan Garhi, New Delhi-110 068.
Printed and published on behalf of the Indira Gandhi National Open University, New Delhi by Director, School of
Tourism and Hospitality Services Management (SOTHSM), IGNOU.
Updated by: Dr. Paramita Suklabaidya, Programme Coordinator - DTS
CRC by:
Printed at:

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 CONTENTS

1 The University
2 Programme Structure
3 Scheme of Study
4 Fee Structure
5 Instructional System
6 Medium of Instruction
7 Evaluation
7.1 Early declaration of Results
7.2 Re – evaluation of Answer Script (s)
7.3 Photocopy of the evaluated answer script
7.4 Issue of official transcript
7.5 Duplicate Grade Card:
8 Other Useful Information
9 Some Useful Addresses
10 Some Forms for Your Use
11 Details of Courses
12 List of Regional Centres
13 List of Study Centres

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 SOME USEFUL DATES TO REMEMBER

1. Date for Submission of Examination Forms

FOR JUNE TEE LATE FEE FOR DEC TEE LATE FEE
1 March to 30th April
st
Nil 1 September to 31st October
st
Nil
1st May to 10th May 1000/- 1st November 10th November 1000/-

2. Examination fee and Mode of Payment

EXAMINATION FEE PAYMENT MODE

@ 120 per course theory Credit Card/Debit Card/Net Banking

@ 120 per course practical

• Examination fee once paid is not refundable, nor adjustable.
• For every exam (June/December) a student has to apply afresh

3. Last date for Submission of Tutor Marked Assignments (TMA)

FOR JUNE EXAM FOR DECEMBER EXAM

25th March 25th September

4. Date for submission for Re-Registration form in 2nd Year

For July Session For January Session Late fee

1 01st February to 31st March 01st August to 01st October NIL
2 01st April to 30th April 03rd October to 31st October 200/-
3 01st May to 31st May 01st November to 30th November 500/-
4 01st June to 20th June 01st December to 20th December 1000/-

5. Last date for Submission of Dissertation/Project Report (in 2nd Semester)

FOR JUNE EXAM FOR DECEMBER EXAM

31st May 30th November

Please keep this Programme Guide safely till you complete the
Programme. You will need to consult it while working on the
Programme. You are a distance learner. Let the self study of this
Programmes Guide mark the beginning of your journey of distance
learning.
1. THE UNIVERSITY

Indira Gandhi National Open University was established in September, 1985 by an Act of
Parliament, with a view to democratise education so that it covers large segments of population,
vocations and professions. The primary emphasis is on innovation, flexibility and cost
effectiveness. Thus, it is a University with a difference.

The major objectives of the university are:

• democratising higher education by taking it to the doorsteps of the learners
• providing access to high quality education to all those who seek it irrespective of age,
region, religion and gender
• offering need-based academic programmes by giving professional and vocational
orientation to the courses
• promoting and developing distance education in India
• setting and maintaining standards in distance education in the country as an apex body
IGNOU has certain unique features such as:
• international jurisdiction
• flexible admission rules
• individualized study: flexibility in terms of place, pace and duration of study
• use of latest information and communication technologies nationwide student support
services network
• cost-effective programmes
• modular approach to programmes
• resource sharing, collaboration and networking with conventional Universities, Open
Universities and other Institutions/Organisations
• socially and academically relevant programmes based on students need analysis
• convergence of open and conventional education systems
Student support services are provided by the university through a network of Regional centres and
study centres spread all over the country. Study centres are the actual focal points to enable you to
receive regular information and learning support. Each study centre provides you with library,
audio and video facilities to further help you in the learning process. Senior and experienced
academics and experts in Tourism are engaged in face-to-face counselling at study centres. The
study centres are generally located in existing educational institutions and normally function on
holidays and Sundays and also in the evenings on working days. Each study centre is supervised by
a Coordinator. Regional centres have been set up in different parts of the country to coordinate the
functioning of study centres.

2. INTRODUCTION TO TOURISM PROGRAMMES

In recent years, tourism has developed as an industry employing a large number of people.
Numerous operational areas in tourism also offer immense opportunities for entrepreneurs to
establish their own business – big or small. Now-a-days there is an increasing popularity of
Tourism Studies as an academic discipline with many Universities and Institutions increasingly
offering tourism programmes/courses. Yet, a large number of people, scattered all over the country
may still not have adequate access and opportunities for studying this discipline. IGNOU was one
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of the pioneer universities, which had recognised the need to start tourism programmes in the
country and the first Open University in the world to have started imparting tourism programmes.
Since 1994, various tourism programmes have been developed in IGNOU keeping in mind people
who, in future intend to make their career in some branch of tourism and those already working in
tourism related areas at various levels.

At present, we offer the following programmes in the area of Tourism Studies:

1) Certificate in Tourism Studies (CTS): A six-month programme consists of a total of 16 credits.
The programme is available in both English and Hindi.
2) Diploma in Tourism Studies (DTS): The duration of the programme is one year and it consists
of 36 credits. The programme is available both in English and Hindi.
3) Bachelor in Tourism Studies (BTS): The duration of the programme is 3 years and it has 96
credits. The programme is available both in English and Hindi.
4) Masters of Tourism & Travel Management (MTTM): The programme is of two years duration
with 68 credits. The details are provided below.
5) PhD in Tourism and Hospitality Services Management

________________________________________________________________________________
3. DIPLOMA IN TOURISM STUDIES (DTS)__________________________
IGNOU’s Diploma in Tourism Studies Programme has been developed keeping in view the
learner’s who are keen to join the tourism sector and intend to make a career in the tourism
industry. The thrust at the Diploma Level is to give basic knowledge and skill to the learner so as
to enable him / her to meet the basic requirements for joining the tourism industry.

3.1 Who may take the Programme?

Dilpoma in Tourism Studies will be of use to those, who:
• intend to make a career in the tourism industry (travel agency, hotel, tour operator, etc.),
• are associated with tourism awareness programmes and research,
• would like to learn skills and knowledge to work in the field of tourism, and
• are already employed (directly or indirectly in any branch of tourism industry and state and
central government tourist organisations), and would like to be aware of the tourism industry

3.2 Admission Eligibility

Student who have successfully completed their 10 + 2 or equivalent

3.3 Medium of Instruction

The Diploma in Tourism Studies Programme is offered by the University in both Hindi and English
medium.

3.4 Programme Structure

Diploma in Tourism Studies (DTS) Programme consists of 36 credits:

Course Code Title of The Course Credits

CORE COURSES – COMPULSORY COURSES
TS-01 Foundation Course in Tourism 08 credits
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 TS-02 Tourism Development: Products, Operations and Case Studies 08 credits
TS-03 Management in Tourism 08 credits
Elective and Project - Any ONE of the following groups of Electives
TS-04 Indian Culture: Perspective for Tourism 08 credits
PTS-04 Project on Indian Culture: Perspective for Tourism 04 credits
OR
TS-05 Ecology, Environment and Tourism 08 credits
PTS-05 Project on Ecology, Environment and Tourism 04 credits
OR
TS-06 Tourism Marketing 08 credits
PTS-06 Project on Tourism Marketing 04 credits
TOTAL CREDITS 36 credits

3.5 Fee Structure

The Programme Fee*for Diploma in Tourism Studies (DTS) is Rs. 4200.00/- for the full
programme.
*The programme fee is subject to change, so please verify it before submitting.

The fees should be paid in lump sum along with the filled in application form at the time of
admission through a demand draft drawn in favour of IGNOU and payable at the city where your
Regional Centre is located (to identify your Regional Centre, please see the list printed in this
Programme Guide). Please write your name (in Capitals), address, programme code and year of
admission at the back of your demand draft to ensure proper credit to your fee account.
In case any student will fully appears in an examination without proper registration for a course,
disciplinary action shall be taken against him/her as per rules of the University.
Fee once paid is not refundable

4. SCHEME OF STUDY
The University offers a lot of flexibility and openness in the courses and duration for the
completion of programmes. You should take full advantage of this flexibility. Through proper
planning you can finish this programme according to your convenience and within the stipulated
time frame.
The University follows the credit system for its programmes. Diploma in Touirsm Studies (DTS) is
a 36 credit programme.

The three courses, viz, TS-1, TS-2 and TS-3 are compulsory. You must have indicated the choice of
optional course, only one from among TS-4 (PTS-4), TS-5 (PTS-5), TS-6 (PTS-6) in your
application form. However, if you want to change the optional courses you must write to us within
one month of the receipt of study material (For details refer to Section Some Useful Information).
You must submit project report of the PTS at least a month before the Term End Examination.

The project reports submitted till 31st May will be taken on record for June TEE result and the
projects submitted there after till 30th Nov will be taken on record for Dec TEE.
You can complete this programme in a minimum of 1 Year and a maximum of 4 Years. Completion
of a course means studying the course, clearing all the assignments and the Term End
Examinaitons.
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The study material for this programme will be sent in two dispatches.

5. INSTRUCTIONAL SYSTEM
The methodology of instruction in this University is different from that in the conventional
universities. The Open University System is more learner-oriented, and the student is an active
participant in the teaching-learning process. Most of the instruction is imparted through distance
rather than face-to-face communication. The University follows a multimedia approach for
instruction. It comprises:
• self-instructional print material
• audio and video programmes available in cassettes
• Teleconferencing
• face-to-face interaction with academic counsellors at Study Centres
• assignments for assessment and feed back
• Video Programmes on Educational Channel Gyan Darshan
• Radio counselling through Yuva Vani and FM-2

5.1 Print Material and its Usage

Print material is the primary form of instructional material, although there will be a few audio-
video-programmes and counselling sessions. Therefore, you have to concentrate mainly on the
printed materials that we send to you. The printed material would be sufficient to prepare for the
term end examinations.
The print material prepared by the University is self instructional in nature. Each course has been
divided into a number of Blocks. Each Block consists of a number of Units (lessons). Normally, all
the Units covered in one Block have a thematic unity. The first page of each Block indicates the
contents of each Block’ i.e., the number and titles of the Units covered in that Block. This is
followed by a brief introduction to the Block. This Block Introduction explains the total coverage of
the Block as a whole as well as the coverage of each Unit in that Block.
Each Unit is structured to facilitate self study by you. The section on Objectives briefly states what
we expect you to attain when you have completed the Unit. In Introduction, there is an attempt to
forge a link with the topics of the previous Units and the topic to be covered in the present Unit.
This is followed by the main body of the Unit, which is divided into various sections and
subsections. In the main body there are a few self-check exercises under the caption Check Your
Progress. Enough space is given for you to write your answers to the questions set in the self-check
exercises. Hints to these exercises are given in the section Answers to Check Your Progress
Exercises at the end of the Unit. The Check Your Progress Exercises are for your practice only,
and you should not submit answers to these questions to the University for assessment.

The section Let Us Sum Up summarises what has been said in the whole Unit. This summary
enables you to recall the main points covered in the Unit. To facilitate comprehension, important
words/terms covered in the Unit are explained in the section Key Words. Some books for
additional reading are suggested in the section Some Useful Books. For your reference purpose
some of these books may be available in the Study Centre.

Read the Units carefully and note down the important points. You can use the space in the margin
of the printed pages for making notes and writing your comments. While reading the Units mark the
words that you do not fully understand. Look for the meaning of such words under the section Key
Words or in a dictionary. Read the Unit again and again until you have understood the point.
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However, if you still do not understand something, consult your counselor during the face-to-face
sessions at the Study Centre for clarification.

Try to answer ‘Check Your Progress’ questions. These exercises will help you to reinforce the
information/knowledge you gain through your first reading of the text. Proper comprehension of the
units and the points/notes made by you while reading through the Units would help you in
answering the Check Your Progress Exercises given in the Units. Once you have written the answer
in the blank space provided for each question, you can compare your answers with the answers
given in the section ‘Answers to Check Your Progress Exercises’.At the end of every block we
have also given you some activities.In order to gain practical experience you must do them.

5.2 eGyanKosh

One of the world’s largest repositories of educational resources − The IGNOU eGyanKosh
(http://www.egyankosh.ac.in) is available for the learners and teachers, and public at large for free.
The eGyanKosh houses the−in higher education self-learning material of around 2565 courses and
over 2389 video programmes of IGNOU. The resources available on the eGyanKosh can be
accessed through Login ID and Password which need to be created by the user at the initial login.
The IGNOU learners are encouraged to make use of these resources for their learning.

5.3 Audio-Video Material

The learning package contains audio and video CDs which have been produced by the University
for better clarification and enhancement of understanding of the course material given to the
learners. A video programme is normally of 25-30 minutes duration. The video cassettes are
screened at the study centres during specific sessions which are duly notified for the benefit of the
learners.

The video programmes are telecast on National Network of Doordarshan. All Gyan Vani stations
are broadcasting curriculum based audio programmes. In addition, some selected stations of All
India Radio are also broadcasting the audio programmes. Learners can confirm the dates for the
programmes from their study centers. The information is also provided through the university
website.

5.4 Interactive Radio Counselling

The University has started interactive counselling through AIR network all over India. You can
participate in it by tuning in to your area Radio station. Experts from various discipline areas are
available for this counselling. Students can put across their questions to these experts by using the
telephone. The telephone numbers are announced by respective Radio Stations. This counselling is
available on every Sunday between 4 and 5 in the evening.

5.5 Gyan Darshan

IGNOU in collaboration with Doordarshan now has an exclusive Educational TV Channel of India
called Gyan Darshan. It is available through cable TV network. The channel telecasts educational
programmes round the clock every day. Apart from programmes of IGNOU it will have educational
programmes produced by various national education institutions. You should try to get access to it
through your cable operator. The schedule of programmes with time and date is sent to all study
centres one month in advance. Please obtain it from there. The schedule is printed in the Newsletter
of the University six months in advance. All students will receive it twice a year.
5.6 Teleconferencing
To reach out to our students spread in different parts of the country we take the help of
teleconferencing. These sessions are conducted from Delhi. The students can attend these at the
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regional centres and specified study centres of IGNOU. It is a one way video and two way audio
facility. You will be sent a schedule with topics in advance through your study centres. The faculty
at Delhi and other experts as resource persons participate in these sessions. You can put your
problems and questions to these experts through the telephone available at receiving centres. These
will help in resolving your queries related to courses and other general information pertaining to
programmes of study.

5.7 Academic Counselling

In distance education, face-to-face contact between the learners and their tutors/counsellors is an
important activity. The purpose of such a contact is to answer some of your questions and clarify your
doubts which may not be possible through any other means of communication. It is also intended to
provide you an opportunity to meet fellow students. Peer group interaction is extremely useful in
distance learning.There are experienced academic counsellors at the Study Centres to provide
counselling and guidance to you in the courses that you have chosen for study. The counselling
sessions for each of the courses will be held at suitable intervals throughout the academic session.
The counselling sessions are not compulsory. However, they may be very useful in certain respects
such as: to share your views on the subject with teachers and fellow students, comprehend some of
the complex ideas or difficult issues, and get clarifications for your queries and discuss the Activities
given in each Block.
Before you go to attend the counselling sessions, please go through your course material and note
down the points to be discussed. Face-to-face counselling will be provided to you at the study
centre assigned to you. You should note that the counselling sessions will be very different from the
usual classroom teaching or lectures. Counsellors are not supposed to deliver lectures or speeches.
They will try to help you to overcome difficulties (academic as well as personal) which you face
while studying for this programme. In these sessions you must look into the subject-based
difficulties and any other issues arising out of such difficulties. Besides, some of the audio and
video CDs that are available at that time will be played in the counselling sessions. Try to get the
maximum possible help from your counsellors.
Generally there will be 10 counselling sessions for an 8-credit course and 5 sessions for a 4-credit
course. The detailed schedule of the counselling sessions will be made known to you by the
Coordinator of your Study Centre.

5.8 Study Centre

To provide effective student support, we have set up a number of Study Centres all over the
country. You will be allotted one of these Study Centres taking into consideration your place of
residence or work. However, each Study Centre can handle only a limited number of students and
despite our best efforts, it may not always be possible to allot the Study Centre of your choice. The
particulars regarding the Study Centre to which you are assigned will be communicated to you. The
list of Study Centres is provided in this Programme Guide.

Every Study Centre will have:

• A Coordinator who will coordinate different activities at the centre.
• An Assistant Coordinator and other supporting staff appointed on a part-time basis.
• Counsellors in different courses to provide counselling and guidance to you in the courses you
have chosen.

A Study Centre will have six major functions:

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1) Counselling: Face-to-face counselling for the courses will be provided at the Study Centres.
Generally, as stated earlier, there will be 10 counselling sessions for an 8-credit course. The
detailed programme of the counselling sessions will be sent to you by the Coordinator of your
Study Centre.
2) Evaluation of Assignments: Tutor Market Assignments (TMA) will be evaluated by the
Counsellors at the Study Centre.
3) Library: For each course some of the books suggested under ‘Some Useful Books’ are
supposed to be available in the Study Centre Library. All audio and video CDs are also
supposed to be available in the library.
4) Audio-Video Facilities: The Centres are equipped with audio-video facilities to help you make
use of the audio and video CDs prepared for different courses.
5) Information and Advice: At the Study Centres you get relevant information regarding the
courses offered by the University, counselling schedules, examination schedule, etc. You will
also get guidance in choosing your courses.
6) Interaction with Fellow-Students: At the study centres you get an opportunity to interact with
fellow students.

Please bring all your Units and list of issues to be discussed with your counsellor when you
come for the counselling sessions.

5.9 Assignments
Detailed information about assignments would be provided in the next section on Evaluation.

5.9 Credit System

The University follows the ‘Credit System’ for its academic programmes. Each credit in our system
amounts to 30 hours of study comprising all learning activities. Thus a four-credit course involves
120 hours and an eight-credit course 240 hours. This helps the student to understand the academic
effort one has to put in to successfully complete a course. Completion of an academic programme
(Degree, Diploma or Certificate) requires successful clearing of both the assignments and the term-
end examination of each course in a programme.

5.10 Change of Medium

The Certificate in Tourism Studies Programme is offered by the University in both Hindi and
English medium.
Change of Medium is permitted within 30 days from the receipt of first set of course material in the
First Year only, on payment of Rs. 300/- plus Rs. 300/- per 2/4 credit course and Rs. 600/- per 6/8
credit course for undergraduate courses and Rs. 600/- per 2/4 credit course and Rs. 1000/- per 6/8
credit course for Master degree programme by a Demand Draft deawn in favour of IGNOU payable
at New Delhi. The student is required to return-back the study material already received to Regional
Director, concerned Regional Centre.

6. EVALUATION

The evaluation constitutes of two parts: 1) continuous evaluation through assignments, and
2) term-end examination. For the final result all the assignments of a course carry 30% weightage
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while 70% weightage is given for term-end examination. The following is the scheme for awarding
divisions and grades:
Division Percentage Range Grade Point Grade
I 80% and above A – Excellent 5
60% to 79.9% B – Very Good 4
II 50% to 59.9% C – Good 3
Pass 40% to 49.9% D – Satisfactory 2
Unsuccessful Less than 40% E – Unsatisfactor 1
y

You are required to score at least 40% marks in both continuous evaluations (assignments) as well
as the term-end examination separately in all the DTS courses. In the overall computation also you
must get at least 40 marks in each course to claim the Diploma in Tourism Studies.

6.1 Assignments
Assignments constitute the continuous evaluation. The submission of assignments is compulsory.
The marks that you get in your assignments will be counted in your final result. Assignments of a
course carry 30% weightage. Therefore, you are advised to take your assignments seriously. A
simple omission on your part may cause an irreparable loss to you.
You will not be allowed to appear for the term-end examination for any course if you do not
submit the specified number of assignments in time for the course.
The main purpose of assignment is to test your comprehension of the learning materials you receive
from us and also to help you get through the courses. The evaluators/counsellors after correcting the
assignments send them back to you with their comments and marks. The comments guide you in
your study and help in improving it. The content provided in the printed course materials should be
sufficient for answering the assignments. Please do not worry about the non-availability of extra
reading materials for working on the assignments. However, if you have easy access to other books,
internet, you may make use of them. The assignments are designed in such a way as to help you
concentrate mainly on the printed course materials and exploit your personal experience.
Tutor Marked Assignments should be submitted to the Coordinator of the Study Centre assigned to
you. After evaluation these tutor marked assignments will be sent back to you with comments and
marks.

Always make two copies of your assignments and keep one with you. Also take a receipt from the
study centre on submission of the assignments.

The University/Coordinator at the Study Centre has the right to entertain or reject the assignments
submitted after the due date. Hence, to avoid inconvenience submit the assignments well in time.
Remember to collect the evaluated assignments and assessment sheet as the same will help improve
your performance in the future. Keep a proper record of all the assignments submitted and evaluated.
You may require them in case any problem arises.

If you do not get pass grade in any assignment, you have to submit it again. However, once you get
the pass grade in an assignment, you cannot re-submit it for improvement of grade. Assignments
are not subject to re-evaluation except for factual errors, if any, committed by the evaluator. The
discrepancy noticed by you in the evaluated assignments should be brought to the notice of the
Coordinator of the Study Centre, so that the correct score is forwarded by him/ her to the Student
Evaluation Division at Headquarters.

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Do not enclose or express doubts for clarification if any about study material or assignment along
with the assignment. Send your doubts in a separate cover to the Programme Coordinator – DTS,
School of Tourism & Hospitality Services Management, IGNOU, Maidan Garhi, New Delhi -
110068. Give your complete enrolment number, name, address, title of the course, and the number
of the Unit or the assignment, etc. on top of your letter.

SPECIFIC INSTRUCTIONS FOR TUTOR MARKED ASSIGNMENTS (TMA)

1) Write your Enrolment Number, Name, Full Address, Signature and Date on the top right hand
corner of the first page of your response sheet.
2) Write the Programme Title, Course Code, Course Title, Assignment Code and Name of your
Study Centre on the left hand corner of the first page of your response sheet.

Course Code and Assignment Code may be reproduced from the assignment.
The top of the first page of your response sheet should look like this:

ENROLMENT NO.:
PROGRAMME TITLE: ......................... NAME: …………………………….
COURSE CODE: ............................... ADDRESS: ………………………...
COURSE TITLE: ....………............... ……………………………………...
ASSIGNMENT CODE: .......................... SIGNATURE:.……………………
STUDY CENTRE: ................................ DATE:……………………….........

All Tutor Marked Assignments are to be submitted at the study centre assigned to you.
3) Read the assignments carefully and follow the specific instructions, if any given on the
assignment itself about the subject matter or its presentation.
4) Go through the Units on which assignments are based. Make some points regarding the question
and then rearrange those points in a logical order and draw up a rough outline of your answer.
While answering an essay type question give adequate attention to introduction and conclusion.
The introduction must offer your brief interpretation of the question and how you propose to
develop it. The conclusion must summarise your response to the question. Make sure that the
answer is logical and coherent, and has clear connections between sentences and paragraphs.
The answer should be relevant to the question given in the assignment. Make sure that you
have attempted all the main points of the question. Once you are satisfied with your answer,
write down the final version neatly and underline the points you wish to emphasise.
5) Use only foolscap size paper for your response and tie all the pages carefully. Avoid using very
thin paper. Allow a 4 cm margin on the left and at least 4 lines in between each answer. This
may facilitate the evaluator to write useful comments in the margin at appropriate places.
6) Write the responses in your own hand. Do not print or type the answers. Do not copy your
answers from the Units/Blocks sent to you by the University. If you copy, you will get zero
marks for the respective question.
7) Do not copy from the response sheets of other students. If copying is noticed, the assignments
of such students will be rejected.
8) Write each assignment separately. All the assignments should not be written in continuity.
9) Write the question number with each answer.

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10) The completed assignment should be sent to the Coordinator of the Study Centre allotted to you.
Under any circumstances do not send the tutor marked response sheets to the Student
Evaluation Division at Headquarters for evaluation.
11) After submitting the assignment at the Study Centre gets the acknowledgement from the
Coordinator on the prescribed assignment remittance-cum-acknowledgement card.
12) In case you have requested for a change of Study Centre, you should submit your Tutor Marked
Assignments only to the original Study Centre until the change of Study Centre is notified by
the University.
13) If you find that there is any factual error in evaluation of your assignments, e.g. any portion of
assignment response has not been evaluated or total of score recorded on assignment response
is incorrect you should approach the Coordinator of your study centre for correction and
transmission of correct score to headquarters.
6.2 Term End Examination and Payment of Examination Fee
Term End Examination is the major component of the evaluation system and it carries 70%
weightage in the final result. The University conducts Term-end Examination twice a year in the
months of June & December. Students will be permitted to appear in term-end examination subject
to the conditions that registration for the courses, in which they wish to appear is valid, minimum
time to pursue these course is elapsed and they have also submitted the required number of
assignment (s), if any, in those courses by the due date.
Every student must bring identity card for appearing in term end examination along with the
admit card. Students without Identity Cards shall not be permitted to enter the examination
hall under any circumstances.
Eligibility for Examination
To be eligible to appear at the Term-end Examination in any course, you are required to fulfil the
following conditions.
1) You should have opted and pursued the prescribed courses.
2) Your registration is valid at the time of your appearance at the examination.
3) You should have paid the course fee.
4) You should have completed the submission of assignments for the respective course.
5) You should have submitted the examination form within the stipulated time.

Examination Date Sheet

Tantative date sheets (Schedule which indicates the date and time of examination for each course)
are sent to all Regional Centres/Study Centres approximately five months in advance. The same is
also notified through IGNOU News Letter from time to time & uploaded on university website
(www.ignou.ac.in). Thus, normally, the tantative date sheet for June examinations is released in the
month of January and for December examination in the month of July.
Examination Fee
Examination fee @ Rs. 120/- per course is required to be paid through demand draft in favour of
IGNOU and payable at the city of the Regional Centre where submitting the examination form.
Students can also submit on-line examination form through online payment gateway (guidelines
available at IGNOU website www.ignou.ac.in)
Submission of Examination Form
It is an essential pre-requisite for you to submit the Examination Form for taking examination in
any course. Copies of the examination forms are available at Study Centres/Regional
Centres/Student Evaluation Division at Headquarters. A specimen copy is also enclosed here in this
Programme Guide. You can take photocopy of this form and use it. Only one form is to be

14
submitted for all the courses in one term-end examination. You can also submit online examination
form as per guidelines through IGNOU website at www.ignou.ac.in
Dates for submission
FOR JUNE TEE LATE FEE FOR DECEMBER TEE LATE FEE

1st March to 30th April NIL 1st September to 31st October NIL
1st May to 10th May Rs.1000/- 1st November to 10th November Rs. 1000/-
(The exam centre (The exam
will be the city centre will be
where RC is the city where
located) RC is located)

Where to submit
Examination form should be submitted to the concerned Regional Centre under which your
examination centre falls through a demand draft or directly through the link given on the webite of
the university..
Please write your correct enrolment number, programme code and name at the back of Demand
Draft (drawn in favour of IGNOU) and payable at the city of the Regional Centre where you are
submitting your examination form.
The examination form received after due dates or without late fee, wherever applicable, shall be
rejected.
Examination fee once paid is not refundable, nor adjustable. For every exam (June/December) a
student has to apply afresh.
Hall Ticket for Term End Examination
No hall ticket shall be dispatched to the examinees/students. Hall Tickets of all examinees are
uploaded on the University Website (www.ignou.ac.in) 7-10 days before the commencement of the
T.E. Examinations. Students are advised to take the print out of the Hall Ticket from University
website (www.ignou.ac.in) after entering the enrolment number and name of programme of study
and report at the examination centre along with the Identity Card issued by the Regional
Centre/University without valid IGNOU Student ID Card issued by the RC/ University. Examinees
will not be permitted to appear in the examination. In case, any student has misplaced the Identify
Card issued by the University, it is mandatory to apply for a duplicate Identity Card to the Regional
Centre concerned well before the commencement of the examination so as to get a duplicate ID
Card well on time/well before examination commences.
Examination Centre

Your Study Centre is normally your examination centre. In case you wish to take examination at a
particular centre, the code of your chosen centre can be filled up as Examination Centre Code.
However, if examination centre chosen by you is not activated, you will be allotted another
examination centre under the same Region. Change of examination centre is permissible only in
exceptional cases for which you have to make request to the concerned Regional Centre or to
Registrar, Student Evaluation Division (For Delhi/NCR Region).
Your enrolment number is your Roll Number for examinations. Be careful in writing it. Any
mistake in writing the Roll Number will result in non–declaration of your result.
It is your duty to check whether you are registered for that course and whether you are eligible to
appear for that examination or not. If you neglect this and take the examination without being
eligible for it, your result will be cancelled.
15
Study Centre is the contact point for you. The University cannot send communication to all the
students individually. All the important communications are sent to the Coordinators of the Study
Centres and Regional Directors. The Coordinators would display a copy of such important
circular/notification on the notice board of the Study Centre for the benefit of all the Students. You
are, therefore, advised to get in touch with your Coordinator for day-to-day information about
assignments, submission of examination forms, date-sheet, list of students admitted to a particular
examination, declaration of result, etc.
While communicating with the University regarding examination, please clearly write your
enrolment number and complete address. In the absence of such details, we will not be able to
attend to your problems.

6.3 Early Declaration of Result:

The student can apply for early declaration of Term-End-Examination result with a fee of Rs. 700/-
per course. The application for early declaration of result shall be entertatined only if the
student has been selected for any post or applied for further studies. The student must
compulsorily submit documentary evidence (proof) in support of the reason for early declaration of
result to the concerned Evaluation Centre whose details are available on the University website.

Early Declaration is permissible in term-End-Examination only. This facility is not applicable for
Lab/Practical courses, Project, Assignment, Workshop, seminar etc. based courses. The Application
for Early Declaration of result shall be entertained for final year. Prescribed Form along-with rules
& regulations is enclosed in the Student Handbook and Prospectus and also made available on
IGNOU website.

6.4 Re-evaluation of Answer Script (s):

After the declaration of result, if the students are not satisfied with the marks awarded, they can
request the University to re-evaluate their Answer Scripts on payment of Rs. 500/- per course. The
request for re-evaluation by the student must be made within one month from the date of
declaration of result to the concern Evaluation Centre in the prescribed format along-with the fee of
Rs.500/- per course in the form of Demand Draft in favour of IGNOU payable at the city where
submitting the Re-evaluation form. Prescribed Form along-with rules & regulations is enclosed in
the Student Handbook and Prospectus and also made available on IGNOU website.

6.5 Photocopy of Evaluated Answer Scripts:

After the declaration of result, if the students are not satisfied with the marks awarded, they can
request the University for obtaining Photocopy of Answer Scripts on payment of Rs.100/- per
course The request for obtaining Photocopy of Answer Scritps by the student must be made within
45 days from the date of declaration of result to the concern Evaluation Centre in the prescribed
format along-with the fee of Rs. 100/- per course in the form of Demand Draft in favour of IGNOU
payable at the city where submitting the Photocopy form. Prescribed Form along-with rules &
regulations is enclosed in the Student Handbook and Prospectus and also made available on
IGNOU website.

6.6 Issue of Official Transcript:

The University provides the facility of official transcripts on request made by the learners on plain
paper addressed to Registrar, Student Evaluation Division (SED), Block-12, IGNOU, Maidan
Garhi, New Delhi-110068. A fee of Rs. 200/- per transcript payable through DD in favour of
IGNOU is charged for this purpose. In case of request for sending transcript outside India, the
students are required to pay Rs. 400/- . Prescribed Form along-with rules & regulations is enclosed
in the Student Handbook and Prospectus and also made available on IGNOU website.
16
6.7 Duplicate Grade Card:

The learner can apply for obtaining duplicate Grade Card in case of lost/misplaced/damaged by
paying through DD of Rs. 150/- in favour of IGNOU payable at “New Delhi”. Prescribed Form
along-with rules & regulations is enclosed in the Student Handbook and Prospectus and also made
available on IGNOU website.

7. OTHER USEFUL INFORMATION

7.1 IGNOU Newsletter
The University publishes newsletter twice a year in English as well as in Hindi. It is mailed to the
students free of cost. All the important information relevant to the students is published in the
newsletter.

7.2 Reservation
Whereover admission is offered on the basis a merit list, the University provides reservation of
seats for Scheduled Castes, Scheduled Tribes, non-creamy layer of OBC, War Widows, Kashmiri
Migrants and Physically Handicapped learners, as per the Government of India rules, for admission
to its various programmes.

7.3 Scholarships and Reimbursement of Fee

The learners belonging to reserved categories, viz. Scheduled Castes, Scheduled Tribes and
Physically Handicapped have to pay the full fee at the time of admission to the University along
with other general category candidates.

SC/ST learner have to collect and subsequently submit their scholarship forms to the respective
State’s Directorate of Social Welfare Officer, through the Regional Director concerned of IGNOU
for reimbursement of programme fee.

Similarly, Physically Handicapped learners admitted to IGNOU programmes are eligible for
Government of India’s scholarships. They are advised to collect scholarship forms from the
respective State Government Directorate of Social Welfare or Office of the Social Welfare Officer
and submit the filled in forms to them through the concerned Regional Directors of IGNOU.

Scholarship Scheme of National Centre for Promotion of Employment of Disabled People

(NCPEDP) for Post Graduate level programmes is applicable to the students of this University also.
Such students are advised to apply to awarding authority directly.

7.4 Change of Medium

Change of Medium is permitted within 30 days from the receipt of first set of course material in the
First Year only, on payment of Rs. 300/- plus Rs. 300/- per 2/4 credit course and Rs. 600/- per 6/8
credit course for undergraduate courses. For Master’s Degree Programme it is Rs.300/-plus Rs.
500/- per 2/4 credit course and Rs. 1000/- per 6/8 credit courses.Payment should be made by way of
a Demand Draft drawn in favour of IGNOU payable at concerned Regional Centre. All such
requests for change of Medium should be addressed to the concerned Regional Centre only as per
schedule.

7.5 Change/Correction of Address and Study Centres

17
There is a printed card for change/correction of address and change of Study Centre which is
dispatched along with the study material. In case there is any correction/change in the address, the
learners are advised to make use of proforma provided in the Programme Guide and send it to the
Regional Director concerned who will forward the request after verifying the student’s signature to
SRD IGNOU. Maidan Garhi, New Delhi-110068. Requests received directly at SRD, New Delhi
will not be entertained. The form of change of address can also be downloaded from IGNOU
Website www.ignou.ac.in. Learners are advised not to write letters to any other officer in the
University in this regard. Normally, it takes 4-6 weeks to effect the change. Therefore, the
learners are advised to make their own arrangements to redirect the mail to the changed
address during this period. In case a change of Study Centre is desired, the learners are advised to
fill the proforma and address it to the Regional Centre concerned. Since counselling facilities are
not available for all programmes at all the centres, learners are advised to make sure that
counselling facilities are available, for the subject for which he/she has chosen, at the new centre
opted for. Request for change of Study Centre is normally accepted subject to availability of seat
for the programme at new centre asked for. Change of Address and Study Centre are not permitted
until admissions are finalized. Similarly, change of study centre is not permissible in
programmes where practical components are involved.

7.6 Change of Region

When a learner wants transfer from one region to another, he/she has to write to that effect to the
Regional Centre from where he/she is seeking a transfer marking copies to the Regional Centre
where he/she would like to be transferred to. Further, he/she has to obtain a certificate from the
Coordinator of the study centre from where he/she is seeking transfer regarding the number of
assignments submitted. The Regional Director from where the learner is seeking transfer will
transfer all records including details of fee payment to the new Regional Centre under intimation to
the Registrar, SRD Division and the learner as well region. For change of programmes in practical
oriented programmes like computer programmes, B.Sc. etc, ‘No Objection Certificate’ is to be
obtained from the concerned Regional Centre/ Study Centre where the learner wishes to take his/her
transfer.
7.7 Issue of Duplicate Grade Card/Mark sheet
A duplicate Grade Card is issued after a request is made on the prescribed form along with a draft
of Rs. 150/- to be paid in favour of IGNOU, New Delhi. The form for the purpose is given in this
Programme Guide.
7.8 Re-admission
If you are not able to complete the programme in a maximum of 4 years, the University has made a
special provision for re-admission. The form and the guidelines are available in the Programme
Guide. In case required, do fill and submit it as per the instructions.

7.9 Simultaneous Registration

Students who are already enrolled in a programme of one year or longer duration can also
simultaneously register themselves for any certificate programme of 6 months duration. However, if
there is any clash of dates of counselling or examination schedule between the two programmes
taken, The University will not be in a position to make adjustment.
7.10 Refund of Fee
Fee once paid will not be refunded under any circumstances. It is also not adjustable against any
other programme of this University. However, in cases where the University denies admission, the
programme fee will be refunded after deduction of Registration fee through A/c Payee Cheque
only by The Regional Centre concerned.
7.11 Disputes on Admission and other University Matters
18
The place of jurisdiction for filing of a Suit if necessary will be only at New Delhi/Delhi.
7.12 Credit Transfer and Exemption
The credit transfer scheme is applicable only to those candidates who have not completed their
degree from any other recognised University yet willing to complete through IGNOU as per rules
provided.
In this regard definitions of certain terms are given below:
1) Credit transfer will be permissible only in the case of students coming from institutions
established by an Act of Parliament or by an Act of State Legislature; or an accredited
institution “deemed to be university” or an “institution of national importance” or institutions
recognised by statutory bodies like AICTE, ICMR, ICAR, CSIR etc.
2) School means the School of Studies of IGNOU.
3) One Credit means a unit of study equivalent to thirty study hours (this includes all learning
activities, such as reading and comprehending the course material, doing self check exercises
and assignments, listening to the audio programmes and viewing of video programmes related
to the course, supplementary reading and attending tutorials).
4) Credit transfer means allowing a student of another university to get admitted to IGNOU for
completing any equivalent degree/diploma programme on the basis of credits obtained by
him/her from that University. A student thus admitted need to write IGNOU examinations for
such courses which are found equivalent to and for which appropriate credits would be deemed
to have been acquired for and purposes for fulfilling the IGNOU requirements for award of a
degree/diploma.
Modalities of Credit Transfer
1) Normally credit transfer will be applicable only from a diploma, bachelor’s degree, master’s
degree to an equivalent diploma, bachelor’s degree.
2) Credit transfer is permissible only in the case of students coming from accredited institutions.
3) Credit transfer can be done only on the basis of individual courses and not on the basis of year
to year courses as in conventional institutions.
4) In order to get a diploma/degree from IGNOU a student will be required to earn at least 50%
credit from IGNOU.
5) The degree certification or the marks list thus given to the students will specifically indicate the
credits earned in IGNOU and those obtained from other institution.
6) Those students who have done TS-1 and TS-2 in CTS have to write to the Registrar, SR
Division for getting these credits transferred to DTS or BTS. Same is applicable for any other
course done from IGNOU which forms part of the BTS programme.
Under these rules IGNOU “programmes” and “courses” means “Courses” and “Subjects” or
“Papers” respectively of the conventional Universities. Students seeking Credit Transfer and
Exemption should apply individually to the Registrar (SR Division), IGNOU, New Delhi enclosing
attested copies of mark sheet and syllabus of the courses covered by them. Such cases will be
examined separately by the Equivalence Committee of the University. The process will take a
minimum period of three months from the date of receipt of such requests with all relevant
documents.

19
______________________________________________________________________________
8. DETAILS OF COURSES
_______________________________________________________________________________

TS-1: FOUNDATION COURSE IN TOURISM (08 Credits)

Tourism has been acknowledged as one of the most rapidly growing industries in recent years. Yet
it has not received adequate attention as an academic discipline which it rightly deserves. This
course has been designed with objective of making up for this lacuna by introducing to you some
foundational concepts of tourism studies. The emphasis here has been on the situation prevailing in
India, though we have not been unduly in different about borrowing concepts and terms from
similar studies undertaken in other parts of the world. You will thus find details on the historical
evoluation of tourism along with core definitions of tourism industry in this course. Tourism
services and operations, planning and policy, and marketing and communications form other Blocks
of the course. Finally, we have also dealt with the geography and tourism and the relationship
between cultural heritage and tourism development in this course.

Block 1 Tourism Phenomenon

Unit 1 Understanding Tourism 1
Unit 2 Understanding Tourism-2
Unit 3 Historical Evolution and Development

Block 2 Tourism Industry

Unit 4 Tourism System
Unit 5 Constituents of Tourism Industry and Tourism Organizations
Unit 6 Tourism Regulations
Unit 7 Statistics and Measurements

Block 3 Tourism Services and Operations-1

Unit 8 Modes of Transport
Unit 9 Tourist Accommodation
Unit 10 Informal Services in Tourism
Unit 11 Subsidiary Services: Categories and Roles
Unit 12 Shops, Emporiums and Melas

Block 4 Tourism Services and Operations-2

Unit 13 Travel Agency
Unit 14 Tour Operators
Unit 15 Guides and Escorts
Unit 16 Tourism Information

Block 5 Geography and Tourism

Unit 17 India’s Bio-diversity: Landscape, Environment and Ecology
Unit 18 Seasonality and Destinations
Unit 19 Map and Chart Work

Block 6 Tourism Marketing and Communications

Unit 20 Tourism Marketing – 1: Relevance, Product Design, Market Research
Unit 21 Tourism Marketing – 2: Promotional Events Advertising, Publicity, Selling
Unit 22 Role of Media
Unit 23 Writing for Tourism
Unit 24 Personality Development and Communicating Skills

Block 7 Tourism: The Cultural Heritage

Unit 25 Use of History

20
Unit 26 Monuments and Museums
Unit 27 Living Culture and Performing Arts
Unit 28 Religions of India

Block 8 Tourism Planning and Policy

Unit 29 Tourism Policy and Planning
Unit 30 Infrastructructural Development
Unit 31 Local Bodies, Officials and Tourism
Unit 32 Development, Dependency and Manila Declaration

Block 9 Tourism Impact

Unit 33 Economic Impact
Unit 34 Social, Environment and Political Impact
Unit 35 Threats and Obstacles to Tourism

TS-2: TOURISM DEVELOPMENT: PRODUCTS,

OPERATIONS AND CASE STUDIES (08 Credits)
In this course, as is evident from its title, our main concern is with the products and operations of
tourism development in India. It should be understood clearly that the diversity in the eight Blocks
that comprise this course is not suggestive of any conceptual delineation. Since tourism studies
consist of a variety of thems having backgrounds infield such as history, sociology, economics,
marketing or geography, it is logical to accept contributions from each and attempt a synthesis
within the ambit of tourism studies. We provide you with an understanding of the tourists and hosts
in the beginning and swich over to a discussion on the role of the guides and escorts in tourism
industry. This is followed by two different kinds of case studies, viz, products and operations and
promotional skills. In the end we have included a few experiences of professional bodies involved
with tourism industry for long.

Block 1 Understanding Tourists and Hosts

Unit 1 Profiling Foreign Tourists
Unit 2 Profiling Domestic Tourists
Unit 3 Guest- Host Relationship
Unit 4 Sociology, Anthropology and Tourism

Block 2 Guides and Escorts

Unit 5 Discovering a town: Guide and the City Tour
Unit 6 Describing a Monument: Taj Mahal
Unit 7 The Mountain Guide: Sherpa
Unit 8 Journey Through a Museum
Unit 9 Visiting National Park: A Guide’s Perception

Block 3 Tourist Sites: Products and Operations-1

Unit 10 Dance and Music: The Khajuraho Festival
Unit 11 The Business City: Mumbai
Unit 12 Cuisines, Customs, Festivals and Fairs

Block 4 Tourist Sites: Products and Operations-2

Unit 13 Adventure and Sports
Unit 14 Beach and Island Resorts: Kovalam and Lakshadweep
Unit 15 Hill Station of India
Unit 16 Wildlife: Jim Corbett and Gir National Parks

Block 5 Tourists Sites: Products and Operations-3

Unit 17 Pilgrimage
21
Unit 18 Festivals
Unit 19 Ethnic Tourism
Unit 20 Crafts and Folk Art

Block 6 Promotional Skills Case Studies-1

Unit 21 Festivals of India: A Cultural Construction Abroad
Unit 22 India Fest
Unit 23 Kalinga-Bali Yatra
Unit 24 Palace on Wheels

Block 7 Promotional Skills: Case Studies-2

Unit 25 PATA: A Study of Travel Mart
Unit 26 Marketing Overseas: Tourism Department, Government of India
Unit 27 State Government Tourism Promotional Plans: A Case study of Maharashtra

Block 8 Learning from Others

Unit 28 SITA
Unit 29 Air- India
Unit 30 Highway Services: Haryana Tourism
Unit 31 The Heritage Hotels

TS 3: MANAGEMENT IN TOURISM (08 Credits)

The course has been designed to familiarise the learners with the management concepts, functions
and skills keeping in view their applicability in tourism

Block 1 Understanding Entrepreneurship and Management

Unit 1 Management: Concepts and functions
Unit 2 Entrepreneurship: Concept and Functions
Unit 3 Corporate Forms in Tourism
Unit 4 Management Issues in Tourism

Block 2 Understanding Organizational Theory

Unit 5 Understanding Organizations
Unit 6 Planning and Decision Making
Unit 7 Organising
Unit -8 Monitoring and Controlling

Block 3 Organizational Behaviour Issues

Unit 9 Small Group Behaviour
Unit 10 Inter Personal Behaviour
Unit 11 Inter-Group Behaviour
Unit 12 Supervisory Behaviour

Block 4 Management Functions

Unit 13 Human Resource Management
Unit 14 Financial Management
Unit 15 Operations Management
Unit 16 Marketing Management
Unit 17 Information, Technology and Management

Block 5 Managing Financial Operations

Unit 18 Understanding Profit and Loss Statements
22
Unit 19 Understanding Balance Sheet
Unit 20 Profitability Analysis
Unit 21 Project Formulation and Appraisal

Block 6 Managerial Practices in Tourism-1

Unit 22 Tour Operators
Unit 23 Travel Agencies
Unit 24 Hotels
Unit 25 Public Relations

Block 7 Managerial Practices in Tourism-2

Unit 26 Food Services
Unit 27 Tourist Transport
Unit 28 Airlines
Unit 29 Airport

Block 8 Convention Promotion and Management

Unit 30 Convention Industry
Unit 31 Planning Conventions
Unit 32 Management and Implementation of Conventions

TS 4: INDIAN CULTURE: PERSPECTIVE FOR TOURISM (08 Credits)

This course attempts to provide an integral view of Indian culture from the perspective of the
tourism sector. The culture, thus, has been taken to mean an interface between subjectivity and its
representation.

Block 1 Introducing Indian Culture

Unit 1 Indian Culture and Heritage: The Historical Context I
Unit 2 Indian Culture and Heritage: The Historical Context II
Unit 3 Conservation of Culture
Unit 4 Tourism and Culture: Some Views

Block 2 Social Structure

Unit 5 A Socio-Historical Perspective I
Unit 6 A Socio- Historical Perspective- II
Unit 7 Customs, Rituals and Cults in India
Unit 8 Fairs and Festivals in India

Block 3 Fine Arts

Unit 9 Dance
Unit 10 Music
Unit 11 Painting

Block 4 Popular Culture

Unit 12 Indian Theatre
Unit 13 Indian Cinema

Block 5 Architecture
Unit 14 Main Architechtural Styles
Unit 15 Regional Architecture
Unit 16 Functional Categories in Architecture
Uni 17 Sculpture

23
Block 6 Archaeology and Antiquity
Unit 18 Archaeological Sites-I (Early Harappa and Harappa)
Unit 19 Archaeological Sites-II (Post Harappa)
Unit 20 Museums and Antiquities

Block 7 Handicrafts – Continuity and Change

Unit 21 Commoditization of Handicrafts
Unit 22 Clay, Stone, Wood and Metal Crafts
Unit 23 Ivory, Gems and Jewellery
Unit 24 Textiles and Costumes

Block 8 Tribal Cultures

Unit 25 Identity Formation
Unit 26 History and Geographical Spread
Unit:-27 Society
Unit:-28 Tribes and Development Policy

Block 9 Policy Issues in Culture

Unit 29 Government
Unit 30 Trade
Unit 31 Media

TS-5 ECOLOGY, ENVIRONMENT AND TOURISM (8 Credits)

This course aims to sensitise tourist and professonals in the tourism sector to the issues pertaining to
the problems of ecology and environment today. It also attempts to define the “role” of the “visitor”
and his or her participation in the conservation effort.

Block:-1 Environment – An Introduction

Unit 1 Our Environment
Unit 2 Linkages in Nature
Unit 3 Biomes of the World
Unit 4 Communities in Nature

Block:-2 Environment and Conservation Ethics

Unit 5 Conservation through Ages
Unit 6 Environmental Parameters and Tourism
Unit 7 Indian Philosophy and Environment

Block:-3 Environmental Issues and Tourism Development

Unit 8 Environment and Development
Unit 9 Concepts of Development
Unit 10 Responsible Tourism – Benefits

Block:-4 Environment, Community and Tourism

Unit 11 Access, Infrastructure and Land Use – Basic Issues
Unit 12 Community and Regional Assets
Unit 13 Multiplier Effect: Benefits and Consequences

Block:-5 Tourism as a Tool for Conservation

Unit 14 Practice & Potential
Unit 15 Site and Locational Planning
Unit 16 Uneven Regional/National Planning
Unit 17 Alternatives
24
Block:-6 Policy and Infrastructure
Unit 18 Tourism Policy and its Impact
Unit 19 Infrastructure
Unit 20 Environmental Degradation and Tourism
Unit 21 Acts and Laws
Unit 22 Politics of Environment

Block:-7 Pressure and Thressholds

Unit 23 Identifying Pressures and Understanding Thresholds
Unit 24 Host/Local Population
Unit 25 Visitor Behavior

Block:-8 Environmental Impacts-1

Unit 26 Vegetation and Wildlife
Unit 27 Mountain

Block:-9 Environmental Impacts-2

Unit 28 Wetlands
Unit 29 Island & Beach
Unit 30 Sports – Adventure, Golf, Water
Unit 31 Hotels & Resorts

TS-6: TOURISM MARKETING (08 Credits)

This course familiarizes the students with marketing concepts, techniques and skills as required in
the marketing of touism products and attractions.

Block:-1 Understanding Tourism Marketing

Unit 1 Introduction to Tourism Marketing: Approaches, Relevance and Role
Unit 2 Market Segmentation
Unit 3 Tourism Markets: International and Domestic

Block:-2 Market Analysis

Unit 4 Marketing Research
Unit 5 Competitive Analysis and Strategies
Unit 6 Forecasting for Tourism and its Products
Unit 7 Role of Technology in Tourism Marketing

Block 3 Developmental Role of Marketing

Unit 8 Role of Public Organizations
Unit 9 Role of Local Bodies
Unit 10 Role of NGOs
Unit 11 Socially Responsible Marketing
Unit 12 Social Marketing

Block 4 Marketing Mix

Unit 13 Product Designing
Unit 14 Pricing Strategies
Unit 15 Promotion Strategies
Unit 16 Distribution Strategies
Unit 17 The Fifth P: People, Process and Physical Evidence

25
Block 5 Marketing Mix: Specific Situations
Unit 18 Familiarization Tours
Unit 19 Seasonal Marketing
Unit 20 Tourism Fairs and Travel Markets

Block 6 Destination Marketing

Unit 21 Regions, Cities and Leisure
Unit 22 Events, Activities, Individuals
Unit 23 Shopping, Education, Culture
Unit 24 Marketing Local Foods

Block 7 Accommodation Marketing

Unit 25 Star Category Hotels
Unit 26 Alternative Accommodation
Unit 27 Supplementary Accommodation
Unit 28 Linkages in the Trade

Block 8 Transport and Travel Services Marketing

Unit 29 Airlines Marketing
Unit 30 Tourist Transport Marketing
Unit 31 Travel Agency Marketing
Unit 32 Tour Operators Marketing

PROJECTS (PTS-4, PTS-5, PTS-6) (04 Credits each)

Every student has to do a Project in thses courses which are for 04 credits each. The DTS students
will do one project as per the specialisation offered. For example, if a student offers TS-5, he or she
has to do PTS-5 and not any other PTS

9. SOME USEFUL ADDRESSES (WHOM TO CONTACT FOR WHAT)

1. Identify Card, Fee Receipt, Bonafide

Certificate, Migration, Certificate, Concerned Regional Centre
Scholar-Ship forms

2. Non-receipt of study material and Concerned Regional Centre

assignments

Assistant Registrar (Exam.II), SED, Block-12,

3. Schedule/ Information regarding Room No. 2, Maidan Garhi, New Delhi-110068
Exam–form, Entrance Test, Date- E-mail; sgoswami@ignou.ac.in or
sheet, IGNOU Hall Ticket Ph.:29536743, 29535924-32/Extn.: 2202,2209

Deputy Registrar (Exam-III), SED, IGNOU,

4. Result, Re-evaluation, Grade Card, Block-12, Room No. 1, IGNOU, Maidan Garhi,
Provisional Certificate, Early New Delhi-110068,
Declaration of Result, Transcript gowri.shankar@ignou.ac.in or
Verification of Grade Card, Provisional Ph: 29536103, 29535924-32, 29536743
Certificate Extn: 2201, 2211, 2212
Asstt. Registrar, (Assignment) SED Block-3,
26
 Room No. 12, IGNOU, Maidan Garhi, New
5. Non-reflection of Assignment Delhi-110068
Grades/Marks assignments@ignou.ac.in
Ph.: 29535924
Extn.: 1312,1319,1325

Deputy Registrar (Exam.I), SED, Block 9,

6. Original Degree/Diploma/Verification IGNOU, Maidan Garhi, New Delhi-110068.
of Degree/ Diploma opbangia@ignou.ac.in; convocation@ignou.ac.in
Ph.: 29535438,
Extn.: 2224,2213

Asstt. Registrar (Student Grievance) SED, Block-

3, Room No. 13, IGNOU Maidan Garhi, New
7. Student Grievances (online) Delhi-110068
sregrievance@ignou.ac.in
Ph.: 29532294,29535924
Extn: 1313

Marketing Unit, EMPC, IGNOU, Maidan Garhi,

8. Purchase of Audio/Video Tapes New Delhi-110068

Director/ Programme Co-ordinator (DTS)

9. Academic Content School of Tourism and Hospitality Services
Management (SOTHSM), Block 1
IGNOU, Maidan Garhi
New Delhi-110 068
Phone No. 011-29571755
Asst Registrar (Projects), SED, IGNOU, Maidan
11. Submission of Project Reports Garhi, New Delhi-110068
Telephone Nos.: 29571324, 29571321, 29572216
Ext. 1321/1324
12. Status of Project Reports submitted project@ignou.ac.in
Student Registration Division, Block-3
1. Re-admission and Credit Transfer Maidan Garhi, New Delhi -68
Regional Director, Student Service Centre,
2. Student Support ervices and Student IGNOU, Maidan Garhi, New Delhi-110068
Grievances, pre-admission enquiry of ssc@ignou.ac.in
various courses in IGNOU Telephone Nos.: 29535714, 29533869, 2953380
Fax: 29533129

You are also advised to get in touch with the Co-ordinator of your Study Centre for timely
information.

10. SOME FORMS FOR YOUR USE

In this Section we are enclosing the sample of some forms that are useful to you. Whenever you
have to correspond with the University, please get the photocopy of the relevant form, fill it
carefully and send as per instructions therein. The detailed instructions for all these forms are
provided in this programme guide in different sections. The following forms are enclosed:
1) Assignment remittance-cum-acknowledgement form/Change/correction of address/study centre.

27
2) Intimation of non-receipt of study material/assignments.
3) Requisition for fresh set of assignments.
4) Change/Correction of address & Change of study Centre
5) Application form for obtaining Duplicate Grade Card/Mark-sheet
6) Term-end examination form.
7) Early declaration of Results
8) Re-evaluation of Answer Script(s)
9) Improvement in Division/Class
10) Photocopy of the Evaluated Answer Script
11) Issue of Official Transcript
12) Re-Admission Form

[Note: You can download the above forms from Student Zone at www.ignou.ac.in]

28
 Annexure I

UNIVERSITY GRANTS COMMISSION

Bahadur Shah Zafar Marg, New Delhi – 110 002

No. F.1-8/92 (CPP) February 1992

The Vice Chancellor/Director’s

of all the Indian Universities/
Deemed Universities/Institutions
of National importance

………………………………………….

Sub: Recognition of Degrees/Diplomas awarded by

Indira Gandhi National Open University, New Delhi

I am directed to say that Indira Gandhi National Open University, New Delhi has been established
by Sub-section (2) of Section (1) of the IGNOU Act, 1985 (50 of 1985) vide Notification No. F.13-
12/85 Desk (U) dated 10.09.1985 issued by the Govt. of India, Ministry of Human Resource
Development, (Department of Education), New Delhi and is competent to award its own degrees
diplomas. The Certificates, Diplomas and Degrees awarded by Indira Gandhi National Open
University are to be treated equivalent to the Corresponding awards of the Universities in the
country.

Yours faithfully,

Sd/-

(GURCHARAN SINGH)
Under Secretary

29
 Annexure II

ASSOCIATION OF INDIAN UNIVERSITIES

AIU House, 16, Kotla Marg, New Delhi – 110 002

Phones: 3312305, 3313390 Gram: ASINGU

3310059, 3312429 Telex: 3166180 AIU IN
Fax: 011-3315105
No. EV/II(499)/94/176915-177115
January 14, 1994

The Registrar(s)
Member Universities

Subject: Recognition of Degrees/Diplomas of Open Universities

Dear Sir,

The Standing Committee at its 237th meeting held at Utkal University and the 68th Annual Session
of the AIU and in December, 1993 at the University of Delhi have decided to in principle that the
Degrees of the Open Universities be recognised in terms of the following resolutions:

“Resolved that the examinations of one University should be recognised by another on a reciprocal
basis, provided that the entrance qualification, duration of course and the general standard of
attainment are similar to those prescribed by the recognised university.”

The decision is brought to the notice of the Universities for favour of appropriate action in the
matter. The additional information, if required in this behalf, may kindly be obtained from the
Registrar of the Universities direct.

Thanking you,

Yours faithfully,

Sd/-

(K.C. KALRA)
Joint Secretary

30
In Tourism Studies course materials activity exercises
have been given at the end of each Block. It is suggested
that you must do these activities in order to attain
professional skills & practical experience in the subject.

Please keep this Programme Guide safely with you till

the completion of the Programme. You will need to
consult it while working on this Programme.

31