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A STUDY ON ADVERTISMENT EFFECTIVENESS ON CONSUMER

PREFERANCE WITH SOFT DRINK CONSUMPTION SPECIAL

REFERANCE TO KAVASSERY PANCHAYATH

A Project report Submitted to

University of Calicut

In partial fulfillment of the requirement for the award of the Degree of

BACHELOR OF COMMERCE

Submitted by
SAFWAN M

REGNO: DLAVBCM033

Under the guidance and supervision of

Ms. AISWARYA MS

(Assistant Professor in Commerce)


PG DEPARTMENT OF COMMERCE AND MANAGEMENT
STUDIES

SADANAM KUMARAN COLLEGE, MANKARA


2021-2024
DECLARATION

I, SAFWAN M hereby declare that the project work entitled A STUDY ON


ADVERTISMENT EFFECTIVENESS ON CONSUMER PREFERANCE IN
SOFTDRINK CONSUMPTION WITH SPECIAL REFERENCE TO
KAVASSERY PANCHAYATH submitted to University of Calicut, in partial
fulfillment of the requirements for the award of degree of Bachelor of commerce,
is a record of original project work done by me during 2022-23 under the
supervision and guidance of Ms.AISWARYA MS , Assistant Professor, PG
DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES,
SADANAM KUMARAN COLLEGE, MANKARA and it has not formed the
basis for the award of any degree/diploma or other similar titles.

Place:

Date: Signature of the candidate

SAFWAN M

Register number:
DLAVBCM033
CERTIFICATE

This is to certify that the project report titled A STUDY ON ADVERTISMENT


EFFECTIVENESS ON CONSUMER PREFERANCE IN SOFTDRINK
CONSUMPTION WITH SPECIAL REFERENCE TO KAVASSERY
PANCHAYATHis a bonafide work of SAFWAN M (Register number
DLAVBCM033) carried out in partial fulfillment for the award of Bachelor of
commerce from University of Calicut. This report represent an independent work
done by the candidate under the guidance and supervision of Ms. AISWARYA
MS , Assistant professor, PG DEPARTMENT OF COMMERCE, SADANAM
KUMARAN COLLEGE, MANKARA.

Place:

Date:

Internal Examiner External Examiner


PG DEPRTMENT OF COMMERCE AND MANAGEMENT STUDIES

SADANAM KUMARAN COLLEGE, MANKARA

CERTIFICATE FROM SUPERVISING TEACHER

This is to certify that the project work entitled A STUDY ON


ADVERTISMENT EFFECTIVENESS ON CONSUMER PREFERANCE IN
SOFTDRINK CONSUMPTION WITH SPECIAL REFERENCE TO
KAVASSERY PANCHAYATH submitted to the University of Calicut, in
partial fulfillment of the requirements for the award of Degree of Bachelor of
Commerce is a record of original project work done by SAFWAN M
(DLAVBCM033) during the period of 2022-23 of her study in the PG
Department of Commerce and Management Studies, Sadanam Kumaran College,
Mankara under the supervision and guidance. This project work has not formed the
basis for the award of any degree / diploma or other similar titles.

Place:

Date: Signature of the Guide

AISWARYA MS

(Assistant Professor in
Commerce)

Countersigned by

Signature of the HOD Signature of the Principal


Dr. Balagopal P. K

ACKNOWLEDGEMENT

I owe my thanks to Prof. murukan Babu CR principal,sadanam Kumaran


College, Mankara

I am glad to express my profound gratitude to all who renderd their valuable


help for the completion of my project work. I am immensley greatful to my
guide Ms. AISWARYA MS, Assistan Professor, Department of commerce,
who has guided me through the research. I express my respectfull gratitude to
SALU M, HEAD OF THE DEPARTMENT OF COMMERCE,SADANAM
KUMARAN COLLEGE, MANKARA For providing me all assistance in the
preparation of this project

I am also thankfu; to teaching staff of PG DEPARTMENT OF COMMERCE,


SKC, MANKARA

Above all I thank the Almighty god for giving me strength and inspiration to
successfully complete this project work in time

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