04 - Act Strat 02

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Friedman’s Traditional View

Plus (Advantages) - Friedman's Traditional View asserts that businesses should primarily aim to
maximize profits for shareholders while operating within legal boundaries, prioritizing economic
concerns. This approach promotes clear decision-making and efficient resource use. By focusing on
profit, companies can invest in growth, innovation, and competitiveness. This clear objective aligns
stakeholders and directs strategic decisions, leading to sustained financial health and growth.

Minus (Disadvantages) - Friedman's Traditional View, which prioritizes profit maximization as a


business's primary objective, can impede success in today's environment. This singular focus on profits
might cause companies to ignore essential elements like employee welfare, customer contentment, and
sustainable practices. Consequently, this limited perspective can result in flawed choices, neglect of
societal and environmental obligations, and harm the company's reputation and competitive edge in the
future. Therefore, strict adherence to Friedman's approach may actually hinder rather than promote
organizational success.

Interesting - Friedman's Traditional View emphasizes that the main objective of a business is to
maximize shareholder wealth. This involves prioritizing profit generation and efficiency to achieve
organizational success. Essentially, businesses should focus on activities that increase profitability,
improve operational efficiency, and benefit shareholders financially. Adhering to this profit-centric
approach, according to Friedman, allows businesses to thrive sustainably and fulfill their fundamental
purpose in the market.

Caroll’s (4) Four Responsibilities of Business


Plus (Advantages) - Friedman's Carroll's Four Responsibilities of Business provide a clear framework for
organizations to achieve success. These responsibilities include economic, legal, ethical, and
discretionary aspects. Prioritizing economic responsibilities, like profitability, ensures sustainability and
growth. Meeting legal obligations maintains compliance and stability. Embracing ethical responsibilities
builds trust and reputation. Addressing discretionary responsibilities, such as philanthropy, benefits
society and strengthens relationships, leading to long-term success.

Minus (Disadvantages) - Carroll's Four Responsibilities of Business, encompassing economic, legal,


ethical, and discretionary aspects, can pose challenges to achieving organizational success due to
potential conflicts. Balancing economic objectives with legal compliance, ethical conduct, and
discretionary efforts can be difficult, diverting resources from core functions. Interpretations of ethical
duties may vary among stakeholders, leading to ambiguity and potential conflicts. Emphasizing
discretionary responsibilities could strain finances without immediate returns, impacting profitability
and overall success. Achieving long-term organizational success requires balancing these responsibilities
while ensuring profitability and sustainability.

Interesting - Carroll's Four Responsibilities of Business highlight key areas for companies to focus on for
success: economic, legal, ethical, and philanthropic. These include making profits and growing
(economic), adhering to laws (legal), operating with fairness and integrity (ethical), and contributing to
communities and addressing social issues (philanthropic). Meeting these responsibilities can build trust,
foster positive relationships, and lead to organizational success.
Decision - Carroll's approach to business responsibilities appears more effective than Friedman's
Traditional View. While Friedman focuses on profit maximization, Carroll's model includes economic,
legal, ethical, and philanthropic responsibilities, providing a more holistic framework. Carroll's approach
considers societal and environmental factors alongside financial goals, promoting long-term
sustainability and positive stakeholder relationships. Implementing Carroll's four responsibilities can
enhance organizational reputation, reduce risks, and drive success in both local and global contexts.

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