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    IIT Kharagpur '21 - CFA L1 Product Manager: About Me Education Background

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    nishant.mishra
    Anubhav Deep is a product manager with over 2 years of experience. He has an MBA from IIT Kharagpur and is currently a senior manager at VAHDAM India, where he leads product strategy and has increased revenue and margins. Previously he was a product manager at ICICI Bank where he developed an education ecosystem product. He also has internship experience in business analysis and spread trading. Anubhav volunteers with organizations focused on art and policy.

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    IIT Kharagpur '21 - CFA L1 Product Manager: About Me Education Background

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    nishant.mishra
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    Anubhav Deep is a product manager with over 2 years of experience. He has an MBA from IIT Kharagpur and is currently a senior manager at VAHDAM India, where he leads product strategy and has increased revenue and margins. Previously he was a product manager at ICICI Bank where he developed an education ecosystem product. He also has internship experience in business analysis and spread trading. Anubhav volunteers with organizations focused on art and policy.

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    Anubhav Deep is a product manager with over 2 years of experience. He has an MBA from IIT Kharagpur and is currently a senior manager at VAHDAM India, where he leads product strategy and has increased revenue and margins. Previously he was a product manager at ICICI Bank where he developed an education ecosystem product. He also has internship experience in business analysis and spread trading. Anubhav volunteers with organizations focused on art and policy.

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    Download as pdf or txt
    14 views1 page

    IIT Kharagpur '21 - CFA L1 Product Manager: About Me Education Background

    Uploaded by

    nishant.mishra
    Anubhav Deep is a product manager with over 2 years of experience. He has an MBA from IIT Kharagpur and is currently a senior manager at VAHDAM India, where he leads product strategy and has increased revenue and margins. Previously he was a product manager at ICICI Bank where he developed an education ecosystem product. He also has internship experience in business analysis and spread trading. Anubhav volunteers with organizations focused on art and policy.

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    © All Rights Reserved
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    Download as pdf or txt
    of 1

    anubhav.singh.karnal@gmail.

    com
    +91-9123477759
    Anubhav Deep
    IIT Kharagpur '21 | CFA L1
    /anubhav-deep
    Product Manager
    About Me An IIT graduate with professional experience & interest in synergy of finance, technology, product & strategy
    Education Background

    Professional Experience (2+ years)


    Senior Manager, Product | VAHDAM® India Jan, 2023 - Present
    Accorded with 'VAHDAM Accelerator Award' for remarkable innovation & frugality, driving a cost-efficient D2C growth
    Leading the Product, CRO & Profitability Strategy roadmap for the D2C vertical, focus on a sustained revenue growth
    Optimised the overall D2C P&L to bring the fixed costs down by more than 45%, with CM2 margin seeing a 30% uptick
    Enhanced the CR to 1.4x YoY and the AOV to 1.6x YoY through improved UI journey, and data-based up-sell strategies
    Managing the Organic Revenue Strategy through on-site & off-site SEO updates, with a 150% YoY increase in site traffic
    Launched Spices as a D2C product category & a new portal for VAHDAM’s pilot venture into neutraceuticals – Nat+well
    Liaising with a cross-functional team & vendors for marketing, technical development, analytics, VOC campaigns & QA
    Product Manager, Student Ecosystem | ICICI Bank Ltd. Jul, 2021 - Dec, 2022
    Ideated a BFSI sector-first ecosystem-based solution for the education sector stakeholders in the B2B & B2C segment
    Led the technology team of the product – Campus Power, solved user pain points & built new features as product USPs
    Built online journeys for 70+ products in the Ecosystem, onboarded 4 major industry partners for 10+ allied services
    Drove the outreach with proposals to 50+ premier Higher Education Institutes across India & major institutes globally
    Executed online GTM campaigns for relevant TGs from Bank’s customer base, trained field teams about the offerings
    Analyzed the overall P&L and planned multi-channel digital marketing campaigns for acquisition & retention of users

    Internships & Projects


    Business Analyst | IIFL Securities May, 2020 - Jul, 2020
    Provided actionable insights from Leads data on user behaviour, comprising 2.5 mn+ data points with 30+ features
    Spread Trading | Guide: Prof. Prabina Rajib, VGSoM (Accorded an LoR) Jan, 2021 - May, 2021
    Analysed cotton as hedge & created a portfolio variance optimization model to compare efficiency of MCX vs NCDEX
    Derivatives Market | Guide: Prof. Prabina Rajib, VGSoM (Accorded an LoR) Aug, 2020 - Dec, 2020
    Assessed correlation, causality & spillover effect for IVIX, Gold, Crude Oil & Bitcoin returns through a VAR-GARCH model
    Investment Strategy | Guide: Prof. Parama Barai, VGSoM (Accorded an LoR) Apr, 2020 - Jun, 2020
    Quantified the diversification & market timing impact on 38 MF returns & post-COVID recovery through GARCH model

    Achievements
    2022 Selected as a Harvard-PAIR Asia conference delegate in New Delhi | Part of a delegation representing 60+ nations
    2021 Received an LoR as a Policy Consulting Fellow from GGI Founders | Given to top 1 %ile among 5500+ GGI Scholars
    2021 Accorded Hall Colours - HJB, the top Hall recognition at IIT Kharagpur | Nominated among a total of 400+ students

    Volunteering & Extracurriculars


    Founding team, Product | The Indian Art Revolution (TIAR) Sep, 2021 - Apr, 2022
    Published a whitepaper on the crypto industry in India and possible impact of introducing NFTs into sports & culture
    Policy Consulting Fellow | Global Governance Initiative Feb, 2021 - May, 2021
    Published a whitepaper to assess the Indian govt policy on cryptocurrency, against top countries for and against it

    Positions of Responsibility
    Hall President | HJB Hall, IIT Kharagpur Dec, 2020 - Jul, 2021
    Chaired an 8-membered Executive Council, Delegate to the Students’ Senate, the highest student governed body
    Dept Placement Representative | CDC, IIT Kharagpur Oct, 2019 - Jan, 2020
    Coordinated with 100+ firms, and 40+ Fortune 500 company POCs, bringing 1000+ offers in record-breaking 5 days
    Operations Head | 54th Inter IIT Sports Meet Apr, 2019 - Dec, 2019
    Coordinated 14 Sports, 500+ fixtures, 9 Cult-nights, 9 food & lodging facilities for 3000+ participants for the 9-day Meet
    Skills & Expertise

    Strategy Financial Modelling Equity Research R e-Commerce Google Analytics Product Growth

    Financial Statement Analysis A/B Testing Agile Methodology Corporate Finance Wireframing

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