Bes 3RD Qe ?

Accounting is the language of business.
Recording - is the process of systematically maintaining a record of all business transactions.

Classifying - is the sorting or grouping of similar and interrelated transactions in their respective class.
Summarizing - involves the preparation of financial statements.
“Accounting the art of recording, classifying, and summarizing in a significant manner in terms of money, transactions, and events which are, in
part least of financial character, and interpreting the results thereof."
Accounting Equation
Assets = Liabilities + Equity
Expanded accounting equation
Assets = Liabilities + Owner's Capital - Drawings + Revenues - Expenses
Assets are economic resources that are expected to benefit the business in the future.
Liabilities are the debts payable to outsiders who are known as creditors.
Owner's capital consists of the owner's investments and other net assets from owner contributions, which increase equity.
Drawings are outflows of cash and other assets to owners for personal use, which decreases equity.
Revenues are the gross increase in owner's equity resulting from business activities entered into to earn income.
Expenses are the cost of assets consumed or services used in the process of earning revenue.
MARKETING PLAN FORMAT
I. Executive Summary
- A brief introduction and summary of your business plan.
- This will be done after all the aspects in the business plan.
II. Study Background
a.Brief Description of the Company
-overview or summary of the business
-brief history of the business
b.1 Vision
-Aspirational and Ambitious
-Practical and Achievable
-General
1)Netflix - Becoming the best global entertainment distribution service.
2)Nike - Bring inspiration and innovation to every athlete* in the world.
3)Shopify - Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
4)Ikea - To create a better everyday life for the many people.
5)Amazon - To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
6)Disney - To be one of the world’s leading producers and providers of entertainment and information.
b.2 Mission
-Short-term
-Action-oriented
-Declare your purpose
1)Nike - Create groundbreaking sports innovations, make our products sustainably, build a creative and diverse global team, and make a positive
impact in communities where we live and work.
2) Tesla - To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
3)Ikea - Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to
afford them.
4)Amazon - We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
5)Google - To organize the world’s information and make it universally accessible and useful.
c.1 Products/Services Offering
-the goods or services you plan to offer to the public or other businesses.
- Suggested Retail Price
- Brand name
- Product Packaging
- Logo
- Benefits
III. Macroenvironmental Analysis
IV. Opportunities and Threats

- usually presented in a table format.
- must be directly related to the identified external forces.
- justify why such force is an opportunity and/or threat.
V. Microenvironmental Analysis
•How Micro Environment Forces Affect Business Decisions

a.Company: What are the organizational goals and strategies that can affect the company's decision making?
b. Suppliers: Who are the company's main suppliers for equipment and raw materials that will maintain and run your production?
c. Marketing Intermediaries: What are the channels of distribution that will link the business to your customers? (distributors, wholesalers, and
retailers).
● Who are the marketing intermediaries that will aid the business in the promotion, selling, and delivery of your products? (resellers, agents,
etc.)
d. Customers:
f. PUBLICS
Who are the groups that have actual or potential interest in your organization?
•Types of Publics:
1)Financial Publics: These are the people who affect a company’s funding. These include the banks, investors, brokerage firms, stockholders etc.
This type of publics affects a company’s ability to take loans, decide on favorable payment terms etc.
2) Media Publics: This type of publics generally uses newsletters, articles, blogs, magazines, radio and TV announcements, social media etc., to
make a perception about a business in the minds of the stakeholders. Having good media relations can always help a company cover its
shortcomings and highlight its strengths.
3)Government Publics: The Government rules and regulations need to be followed or strictly adhered to while operating a business.
4)Citizen-Action Publics: These are the voluntarily or involuntarily formed public groups for the benefit of the general consumer. These include
consumer groups, environmental groups, and minority groups, etc.
5) Local Publics: These include the neighborhood citizens, general local bodies etc. A community relations officer needs to be appointed to solve
the issues of the local public.
6) General Publics: General public includes the general customers. The customers’ brand perception is very important for the company’s success.
7) Internal Publics: A company’s employees, managers, distributors, suppliers, volunteers, stakeholders, Board of Directors, etc., are very
important assets of a company. If the internal public is happy and content, then only they will try to increase the goodwill of the company in the
outside world.
VI. Strengths and Weaknesses (Microenvironment)
- must be directly related to the identified internal forces.
- justify why such force is a strength and/or weakness.
a.Market Size
● Bottom-up market sizing (Single Product B2C)
Sample Problem: You are a stellar woodworker of cabinets and you are thinking of expanding into the coffin business.
Who is the User?: Deceased humans (and vampires)
Who is the Buyer?: Families of loved ones who recently died
What is the Scope of my Market?:
All demographics across the entire SJDM
VII. The Market
b. Market needs
c. Market trends
VIII. Marketing objectives
IX. Marketing Strategies
a. Product / Service Strategies

-Target Market
-Brand Positioning
Template: For [your target market] who [target market need], [your brand name] provides [main benefit that differentiates your offering from
competitors] because [reason why target market should believe your differentiation statement.]
Examples: 1) For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online
shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to
operational excellence.
b. Pricing Strategies
c. Distribution Strategies
d. Promotional Strategies
X. Tactical Implementation
● What is your desired time frame for reaching your objectives?
● What tools and resources are required to achieve the plan’s objectives?
● What precise activities are we hoping our audience will take?
● How will we assess the effectiveness of our campaigns?
XII. Feedback and Control
Consumer feedback
One example of a control in marketing planning is considering and using consumer feedback. This can include sending your customers surveys or
polls to complete to share how they feel about the company anonymously. From there, you can use the results of the feedback to improve the
company.

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Bes 3RD Qe ?

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Accounting is the language of business.

Recording - is the process of systematically maintaining a record of all business transactions.

MARKETING PLAN FORMAT

IV. Opportunities and Threats

•How Micro Environment Forces Affect Business Decisions

a. Product / Service Strategies

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