BUSINESS PLAN

Louicci E-tech Fashion Line

“ Anti-Theft Bag with Fingerprint and GPS ”

Prepared by:
Abdul, Sahara G.
Alfonso, Abdulmoctar K
Datumanong, Akria B.
Gaya, Almirah S.
Hasan, Ryhannah Mae G.
Husain, Tarik S.
Kalipa, Sohel S.
Karim, Bai Hanisa L.
Kunsa, Farhana U.
Lucman, Qharima U.
Malang, Bai Putri Rohaina S.
Piang, Sultan Ammer A.
Pigcaulan, Harris T.
Urak, Nurhashem B.
Ubpon, Al Rhayan H.

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 February 2021

CHAPTER I

INTRODUCTION

1.1 Background of the Study

In today’s society, bag has become part of everyone’s everyday life. It is not only an

accessory to depict one’s style, but it is an accessory that every individual can’t leave home

without. It might sounds like a good statement but nobody can’t deny the fact that every

individual needs some kind of private space to carry belongings. A few example of things to

carry around a lot are their phone, purse, iPad or laptop and everything is supposed to be within

easy reach. No one wants to start digging or even worse , everyone is aware that the bag is not a

new invention to take the world by storm, but there is always a room for improvement. Cotabato

city was considered as 3rd class independent component city in the Bangsamoro region in

Mindanao, Philippines. According to the 2021 census, Cotabato city has a population of 336,359,

making it as the most populated city under the independent component city status. Therefore,

pickpocketing and bag-snatching is always reported in the regional office. Louicci E-tech

Fashion Line did not only take in consideration delight amount of people already leaving here,

Cotabato city is also a very popular tourist destination in Maguindanao due to its ancient sites,

history and fantastic food, it also attracts the unsavory character like pickpockets and bag-

snatcher. Thus, the Louicci E-tech Fashion Line are urge to conceptualize and create a bag which

designed with anti-theft security system that can protect one’s personal belongings and this will

address the problem about stealing which is very time and relevant in the country.

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Business Goal

Louicci E-tech Fashion Line aims to develop and create a modernized type of bag that

will help every individual to prevent products being misappropriated, reduce negative influence

of being mistreated and most especially help every single person to secure their personal

belongings. The Anti-Theft Bag with Fingerprint and GPS that will be developed will provide

comfort and lessen everyone’s worries in terms of stealing. The Louicci E-tech Fashion Line

wants to build a strong customer relationship by providing quality and durable product which

match with their needs and the company wants to diversify their product line and create a

difference to the world of bag manufacturer.

Business Concept and Business Model

We at Louicci E-tech Fashion Line plan to target males and females between the ages

of 18 and 55 with a combined household income of approximately more than 15,000. The

Louicci E-tech Fashion Line strongly believe that their customers is a versatile individual who

can put into any environment and who is willing to pay a slightly high price for quality and

durable product. The target market of the entrepreneurs is seen as having enough disposable

income to spend on slightly high priced yet quality and durable bag. The company conceive that

as growth slows in the mature Philippines Fashion markets, companies are increasing looking

overseas for growth opportunities.

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 Some of the existing Anti-Theft Bags tends to become non-washable , albeit the bag is

waterproof but it might not be complete dust-proof. If the owner lives in a polluted city or have

been handling his/her bag with dirty hands, therefore the bag will be dirty and the owner will

have a hard time in cleaning the bag.

Anti-Theft Bag with Fingerprint and GPS is a type of bag which is designed not only

for fashion purpose but also as a helper and at the same time helpful for policemen. The research

product has four (4) main feature. First, the zip of this backpack compartment will be covered.

Second, this bag composed of GPS so that if the owners forgot where they put their bag, it is

easy for the owner to find it with the use of GPS which is connected to their mobile phone to

locate the location of the bag. The third is the researcher’s bag is multipurpose; you can use the

bag in many different ways, for example you want to make the backpack into a shoulder bag,

then you can make it easily since it will be designed to become a multipurpose bag. Lastly, the

main feature of the researchers’ bag is the fingerprint device, it is used to detect if the bag is to

the owner or not, and if the user is the owner of the bag, the fingerprint will be programmed to

the device, when it is not the owner who are using, and keep trying to open the bad, it will alarm.

In this design, the bag can help lessen the crimes of thievery. The electronic technology like GPS

and fingerprint sensor can give confidence to the people who use it and discourage thieves

because there are high chances of failure and being caught.

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Vision

 To build a massive fashion line that will provide a new and unique modernized type of

bag that will provide comfort, lessen worries and make a difference in the world of bag

manufacturer.

 We at Louicci E-tech Fashion Line strive to become the leading smart backpack

manufacturer company, not just only in the in the Cotabato city, Philippines but also in

other parts of the world. We are the face of world to make a quality, durable and

exceptional product rand we are constantly focusing on innovating.

Mission

 We aim to provide solutions to satisfy our customers need by providing them a quality,

durable and exceptional product .

 It is through our passion and commitment to our customers that we develop a unique

modernized type of bag to face real-world challenges. It is our love for and dedication to

what we do that leads us to become a better company, for ourselves, for our beloved

costumers, our benevolent society, and the world.

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1.2 Statement of the Problem

 Will the Anti-Theft Bag with Fingerprint and GPS helpful to the society?

 Will the Anti-Theft Bag with Fingerprint and GPS capable of being or fit to be sold?

 Will the customer/s be satisfied with the Anti-Theft Bag with Fingerprint and GPS?

 Will the user/s of the backpack, get full assurance that their personal belongings are

protected?

1.3 Scope and Limitation of the study

The Anti-Theft Bag with Fingerprint and GPS is a type of bag with built-in safety

features. This product only contains four (4) features. First, the zip if the backpack compartment

will be covered. Second, the backpack has a GPS device. Third, the back has solar charging

device and lastly, the backpack has a fingerprint device to detect if the bag is to the owner of not.

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 The first ever Anti-Theft Bag with Fingerprint and GPS will be sold at STI College

Cotabato to let other institutions see the success of the product that is build by the STI College

Cotabato students, and endorse it to other institutions afterwards.

1.4 Significance of the Study

Consumers/buyers

The benefit of the Anti-Theft Bag with Fingerprint and GPS to the

consumer/buyers were they can use the product for a long period of time since it made of

durable materials which are not easy to destroy or damage.

Travelers

The benefits of the Anti-Theft Bag with Fingerprint and GPS to the travelers

was they can avoid being victim of stealing especially if they go to a place or country that

has a high rate of case of stealing.

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Entrepreneurs

Entrepreneurs will be the major beneficiary of the Anti-Theft Bag with

Fingerprint and GPS since they are the one who formulated, conceptualized and started

the business. If the Anti-Theft Bag with Fingerprint and GPS will be sold and become

well-known, the entrepreneurs will get their profit back and this will become their source

of income in the future.

1.5 Definition of Terms

Louicci E-tech Fashion Line

Is a company that conceptualized and provide a new modernized type of bag

which is the Anti-Theft Bag with Fingerprint and GPS.

Anti-Theft Bag with Fingerprint and GPS

A type of bag with built-in safety features, it is designed to help the users avoid

becoming victims of theft

Fingerprint Device

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 Is a type of electronic security system that uses fingerprints for biometric.

GPS

Stands for Global Positioning System, it is a radio navigating system that uses

signals from satellites to fix the exact location of a radio receiver.

CHAPTER II

Review of Related Literature

1.1 SWOT Analysis

Strength of Anti-Theft Bags

One of the biggest concerns most people have when they travel is avoiding theft. That

is something that everyone always have in the back of their mind, whether they are leaving a

laptop or travel documents in the hotel safe, or walking around a crowded city with a backpack.

While basic safety practice will protect you 99% of the time, thieves and pickpockets target

tourists for a reason; when you’re in an unfamiliar setting, possibly overwhelmed and trying to

find your way around, distracted by crowds, and maybe a bit thrown off because of jet lag,

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you’re more vulnerable than you would normally be. In addition to keeping your situational

awareness up, an easy way to protect yourself is to carry the right kind of backpack or daypack

when you’re traveling. That is why two experienced travelers founded Pacsafe, a company that

makes specialized anti-theft bags. Pacsafe, which celebrates its 20 th anniversary this year, offers a

huge line of backpacks, purses, messenger bags, camera bags, totes, luggage, and more, all with

a few subtle specially-designed features to help you protect yourself.

According to Slotnick et al (2018), one the example of anti theft Bag is the “Pacsafe

Venturesafe X18” Like most of the bags Pacsafe makes, the Venturesafe X18 looks like a normal

backpack — in this case, a relatively simple mid-sized bag with one visible main compartment.

It’s lightweight — vital when you’re looking for a bag that you’re going to load down with

things like water bottles, guide books, cell phone backup chargers, a camera, and more — with

ergonomic, ventilated padding on the back and straps to allow for airflow. However, once you

look a little closer, you start to notice the anti-theft features. For one, it took me a little bit to

figure out how to open the main compartment. There’s a three-step locking mechanism to make

it virtually impossible for someone to open the zipper while you’re wearing the bag — at least,

not without you noticing. The two zipper-pulls link together, and then connect to a security point

on the bag’s body, which has a switch to lock them in place. To open the bag, you’ll need to flip

that switch, slide the lock back and pull the zippers out, then pull the zippers apart. When you’re

familiar with the bag, it’s quick and easy to do, but for a pickpocket, it would be extremely

difficult to do quickly without the victim feeling someone pulling at their bag. Another useful

feature is a “PopNLock” security clip on one of the two shoulder straps. With the turn of a dial

and push of a button, you can detach the right shoulder strap from its anchor point at the top of

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the bag, wrap it around a stationary object like a chair you’re sitting in or a table, and reattach it.

That way, no one can grab the bag while you’re sitting in a café or pub recharging in the middle

of a long day of exploring. The whole Venture Safe line is built with a slash-guard nylon

material so that thieves can’t even surreptitiously cut a hole in it to snag what you’re carrying.

There are also RFID-blocking pockets for your passport and credit cards. PacSafe also offers a

few other product lines, including a recent collaboration with Quicksilver. That collection

includes a 25L backpack for daily use— which I’ve found to be an excellent choice for anything

from commuting to overnight trips — and a larger 40L travel backpack. The latter bag opens like

a suitcase and includes a number of internal pockets and straps to help you stay organized, as

well as a removable heavy-duty bag to store wet clothes or shoes.

There is need of backpack for everyone if them such as office workers, students, hikers

or travelers. Louicci E-tech Fashion Line's product which is the Anti-Theft Bag with Fingerprint

and GPS which is slightly expensive, but helpful solution for protecting one’s personal

belongings. Anti-Theft Bag with Fingerprint and GPS is a type of bag with built-in security

feature and it has a Fingerprint device which can detect if the bag is to the owners or not, it also

has GPS or Global Positioning System to locate the exact location of the bag and lastly it has a

solar charging device wherein you can charge you mobile phone, iPads and laptop.

Weakness of Anti-Theft Bags

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 Despite of the amazing and mind-blowing qualities of Anti-Theft bags, there were some

disappointments to it as well. According to Backpacking Blueprint (2018), the chain of the

existing anti-theft bag pops if you try to overfill it and the chains are not easily available to

change. The bag doesn’t have a water bottle pocket outside the bag and if god forbid, you have a

leaky bottle inside, all your electronics gadgets will be ruin. In addition, some kinds of anti-theft

bags open 30⁰ , 90⁰, and 180⁰ which makes it really easy to fill the bag up. On the other hand, it

is hard to take out big things from your nag opening only 30⁰ wide. You need some support

while taking the things out even in the streets. Lastly, the existing anti-theft bag is non-washable,

the bag is waterproof but it might not be completely dust-proof.

One of the entrepreneurs biggest challenges is to find a manufacturer of the materials

they needed in making their product which is the Anti-Theft Bag with Fingerprint and GPS. The

start-up costs of the product will be quite expensive and high, since it is hard to find some of the

materials that will be used in making the product, like some of the electronic technologies are

imported from other countries since Philippines doesn’t have it. Moreover, the entrepreneurs

company is not established and it will take a lot of work, effort, time and promotions to get the

company in the customers mind. More established brands already have a loyal customers. Like

PacSafe, a company that makes a specialized anti-theft bags. PacSafe, which celebrates its 22 nd

anniversary this year, they offers a huge line of backpacks, purses, messenger bags, camera bags,

totes, luggage and more. This may be difficult got the customers to shift their preferred brand.

Opportunities

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 An opportunity of the entrepreneurs product is selling accessories for backpacks such

as 360⁰ dash camera or mini Bluetooth speaker, selling these accessories could be a huge help

for the Louicci E-tech Fashion Line to be recognize and be patronize by the society. The

electronic technologies like GPS and Fingerprint sensor can give confidence to the people who

will use it and discourage thieves since there are high chances of failure and being caught. Bags

designed with the anti-theft security system can protect belongings inside it and more effectively

compared to other anti-theft bag. Thus, those electronic technology attached in the company’s

product such as GPS device and Fingerprint sensor is a good chance and opportunities for

advancement and progress of their company and this allows them to introduce their company to

the world.

Threats

Backpack have been in existence for many generations since 1900s and many bag

manufacturer around the world offers extraordinary, extravagant and very useful bags that caters

and fulfilled the expectations of the consumers, and these could be of the major threats of

Louicci E-tech Fashion Line's product which is the Anti-Theft Bag with Fingerprint and GPS

since majority of their competitors are already popular and trusted brand. These trusted brands

include Korin Design ClickPack Pro, The PacSafe Venture safe X18 and so on, these excellent

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brands are sold by a larger retailers all over the world. Albeit the mentioned trusted brands offers

a product which is high priced, thus it is not exclusive for those people who afford to pay an

approximately more than 10,000 for just one anti-theft bag.. While Louicci E-tech Fashion Line

intend to sell their product to a large retailer, the fact that of our competitors already in the

market for so long is actually a huge potential threat to our company.

CHAPTER III

Methodology of the Study

1.1 7P’s

People

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 Below are the people involve in selling and designing the Anti-Theft Bag with Fingerprint

and GPS:

Chief Executive Officer

 In-charged with building, communicating and implementing the vision, mission, and

direction of Louicci E-tech Fashion Line..

 Will be in-charge of employment and paying workers salary.

 Responsible for fixing the products prices and signing checks, important

documents/paper for and on behalf of the Louicci E-tech Fashion Line.

Managing Director

 In-charge for managing the daily activities in the Louicci E-tech Fashion Line and tasked

with supervising and training new staff members.

Admin and HR Manager

 Tasked with overseeing the running of HR and administrative task for the company.

 Responsible for monitoring office supplies by checking stocks, placing and expediting

orders, as well as evaluating new products.

 Tasked with arranging meetings/appointments and oversee the smooth running of the

daily company activities.

Fashion Designer

 Tasked with working through the design process from research sketches and ideas to

resolved designs for specific techniques and responsible in planning the layout of the

specific product of Louicci E-tech Fashion Line.

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Marketing and Sales Manager

 Tasked with creating a demographic information and analyze the volumes of

transactional data gathered by customers purchases.

 Oversee external research and coordinate all the internal sources of the information to

retain the Louicci E-tech Fashion Line’s best customers and attract new ones.

Information Director

 Tasked with the company’s website and takes care of the e-commerce aspect of the

business

 In-charge for installing and maintenance of the computer software and hardware for the

company, and also responsible of the company’s CCTV.

Company Account

 Tasked with preparing financial reports, budgets and financial statements for the

company and gives the management with financial analysis, development budgets, and

accounting reports

 In-charge in ensuring compliance with taxation legislation.

Sales Representative

 Quickly attends to customers/clients to n a friendly and professional manner and

responsible in explaining all available products to the customers/clients.

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Deliverers

 Delivers customer’s order on time

 Delivers correspondence for the quality

Cleaners

 Tasked with cleaning the entire company building at all times.

 Make sure that toiletries and supplies don’t run out of stock

Security Personnel

 Tasked with protecting the employees and the Louicci E-tech Fashion Line.

 Patrols around the building on a 24 hour basis.

Price

The price of the backpack cost 12,500, compare to the other anti-theft bags that cost

approximately 10,000-70,000 which varies on the bag’s design and safety feature. The product of

Louicci E-tech Fashion Line which is the Anti-Theft Bag with Fingerprint and GPS is quiet

expensive since it was composed of several electronic technologies wherein some of them are

not available in the Philippines. Regardless of the cost, the Louicci E-tech Fashion Line believes

that it is a profitable and good investment since you can use the product for a long period of time

since the backpack was designed to be durable. The additional charges that will be added to the

products’ price is for the manufacturing, shipping fee, packaging, other cost of the entrepreneurs

and also the expected profit that the entrepreneurs will gain from their product.

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Below are the following prices of the equipments that will be used in making Anti-Theft Bag

with Fingerprint and GPS

Equipment Price

12 volt solenoid lock 959.00

9V Hi- Watt Battery 175.00

Arduino uno R3 341.82

Tip 12 transistor 481.04

Fingerprint sensor 1,250.00

Leather 600.00

GPS tracker 2,400.00

Sim card 30.00

USB cord 90.00

Power bank 999.00

Solar panel 350.00

Logo 100.00

Total P 7,775.86

Product

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 The Anti-Theft Bag with Fingerprint and GPS is a modernized type of bag which is

composed of several electronic technologies like fingerprint sensor, GPS device, and solar

charging device. This product was designed to be durable, exceptional and versatile as we at the

Louicci E-tech Fashion Line aims to create a difference in the world of bag manufacturer.

Positioning

Louicci E-tech Fashion Line is a benevolent company that says “With the use of our

product, the Anti-Theft Bag with Fingerprint and GPS will surely protect your personal

belongings”.

Packaging

Louicci E-tech Fashion Line believe that packaging is one of the most important ways

their company can interact directly with their consumers/clients. Good packaging keeps their

product safe during its delivery to their beloved customers doorstep by preventing their product

bouncing around or getting crushed during transit. For the safety of the product, the Louicci E-

tech Fashion Line made sure that the backpack are keep in shape by putting air pockets and acid-

free non-perfumed tissue paper inside. After keeping it in shape, it will be wrapped using bubble

wrap to make sure that the product will not be scratched and robbed. Moreover, after wrapping it

with bubble wrap, it will be stored in the personalized dust bag and put it in the eco-friendly

packaging handbag that fits perfectly with it.

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Promotions

In response to the COVID-19 pandemic, Louicci E-tech Fashion Line will be using the

power of social media in promoting and introducing their product to the society, these includes

Facebook, Instagram, twitter and so on, since it is already part of everyone’s life. Our company

will be creating an advertisement that encourage and promote our product since advertisement is

considered as one of the most effective way in promoting a business. In addition, the

entrepreneurs will coordinate to the school administrations of STI College Cotabato to use their

social media pages as a form of channel so that we could reach our target market. Due to the

national crises caused by the pandemic, we at Louicci E-tech Fashion Line will give 5 percent

discount to all our beloved customers who has a valid ID to present and Senior Citizens are

entitled 10 percent discount upon purchase of the product. We firmly believe that by simply

offering discounts on purchases is a way to quickly draw people into our company. According to

Miksen (2019), discounts don’t only help your shoppers, they also help your business. From

increased sales to improve reputation, discounts maybe that one ingredient that can bring

business success.

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