The Business Plan Model

The Business Plan Model
Most of the assignments for the BaSPP course will work well as a chapter for your Project
Proposal or Business Plan. The assignments are made in advance of the class on that
specific subject. With the feedback you receive during class and the things you learn, you
will be able to improve your assignment and add it as a chapter to the Business Plan.
Your grade will, for a large part, depend on the way you have used the feedback and study
materials to (re)write the chapters of your business plan.
There are several ways to write a business plan. For this course we will follow the Business
Plan Model as described below. This model has the following 4 chapters plus summary:
Summary or Abstract
Write the summary last. Keep in mind who you are writing this summary for.
It is good to keep in mind that there is a difference between a summary and an introduction.
An introduction doesn't necessarily give information that is in the business plan. In a
summary or abstract you write about the most important parts of the business plan.
Sometimes it is called an ‘executive summary’ because a CEO would only read this part of
the business plan. So, it is important to have all the crucial information in the summary. It is
not unlike an elevator pitch. If you like you can add your Business Model Canvas.
(https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a)
Chapter 1: Vision, Mission, Objectives and Strategy

When making a business plan it can be helpful to look at what really drives you. What is your
vision on your profession, the music business, or life in general?
Using your vision as a starting point, you can formulate your mission statement. Your
mission statement is what you want to accomplish, how you want to make an impact on the
world, how you want to make a difference.
From your vision and mission, you can develop some precisely formulated objectives. These
objectives should be formulated according to the SMART criteria.
If you have a clear idea what your objectives or results should be, you can write a plan how
to accomplish these objectives. This plan is also called strategy. A SWOT analysis can help
you to develop the right strategy to accomplish your goals.
For example, your vision is that through music people can see the beauty of the world and
music will add to their sense of wellbeing. Your mission is to educate people in music. Your
objective is to reach 2000 school children within the next year with a specific education
project. Your strategy to do this is to develop a new children’s concert that you will sell to
schools.
Chapter 2: YOU
This chapter is about you. Who are you and what are your ambitions?
Write your biography. What are your personal long-term goals? What short term goals will
help you to reach this long-term goal? Avoid any goals that are not immediately going to help
in realising the long-term goal. A helpful question to ask yourself is: ‘Will this matter a year
from now?’. What physical and mental skills do you have and what skills do you need to
develop to reach these goals?
What does Personal Leadership mean to you?
Chapter 3: Proposition
Your proposition is a detailed and concrete explanation of the strategy you want to use to
accomplish your objectives. What kind of business are you starting? Are you starting an
ensemble? Or you are expanding your portfolio career. What do you have to offer and who
will want this?
The Market
In this section you look at trends, competitors, networks, similar projects, failures and
successes of other people, market opportunities, people that inspire you, organisations and
people that will hire you, etc.
Marketing
In this section you look at your marketing mix according to the 5P-model.
• Product
• Price (Ticket price / performance fee)
• Place
• Promotion (Branding, communication channels, etc.)
• People (who will be helping you?)
Chapter 4: Finances
This section contains a detailed budget plan. This is also the place to look into personal
finances, funding and grant opportunities and challenges, negotiating fee’s, etc.
Timeline
Make sure all deadlines and key moments are mentioned in a timeline.
Evaluation
Describe how and when you are going to evaluate the project. In the evaluation you will also
look at how many hours you have put into the project and if this is according to your
expectations.
General and legal issues

All projects are unique. In this chapter you can spend some time looking at certain issues
that were not addressed in the previous chapters. Things like taxes, copyrights, royalties,
contracts, work permits, etc.

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The Business Plan Model

Chapter 1: Vision, Mission, Objectives and Strategy

General and legal issues

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