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LinkedIn Messaging

The document provides 8 tips or "hooks" for crafting compelling connection requests on LinkedIn to potential clients. It describes examples of hooks such as complimenting a potential client's recent post or content in their featured section to gain their interest. Other hooks involve finding mutual connections, commenting on a client's company page content, following up on leads who have engaged with your content, or connecting with those who viewed your profile. The tips suggest personalizing the outreach by identifying recently relevant content for the potential client and hinting at how a connection could provide added value or benefits.

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ymanij14
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116 views

LinkedIn Messaging

The document provides 8 tips or "hooks" for crafting compelling connection requests on LinkedIn to potential clients. It describes examples of hooks such as complimenting a potential client's recent post or content in their featured section to gain their interest. Other hooks involve finding mutual connections, commenting on a client's company page content, following up on leads who have engaged with your content, or connecting with those who viewed your profile. The tips suggest personalizing the outreach by identifying recently relevant content for the potential client and hinting at how a connection could provide added value or benefits.

Uploaded by

ymanij14
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Avoid Cold Connections

8 Hooks for
Irresistible
LinkedIn
Invites to
Potential
Clients
Hold your horses!

Before we spill the beans on


crafting killer hooks, let's turn
up the heat.

Here are 3 sizzling examples to


warm up your prospects before you
slide into their connection requests.

Quick note: all comments and


invitations are completely
written by myself.

No AI, ChatGPT or automation


tools can outperform your
own authenticity
Richard van der Blom
Post to Anyone

Example 1

Pay compliments and share


your connection with the topic
as a trigger!
Richard van der Blom
Post to Anyone

Example 2

Agree or disagree, ask a


question and hint to a
possible connection
Richard van der Blom
Post to Anyone

Example 3

Positive vibes (compliment),


positioning yourself as a
relevant expert, additional tips
and CTR (Call To Respond)
Richard van der Blom
Post to Anyone

Hook 1
Refer to a recent Post
Tips: mention mutuality in network and interest
mention refer to you comment subtly
spark the advantage to connect
Richard van der Blom
Post to Anyone

Hook 2
Refer to Content in the
Feature Section (*)
(*) normally that’s where people showcase products, achievements
powerful content and more things they are proud of

Tips: Give a compliments


Point out why the Featured section stood out (relevance)
Hint to mutuality and future benefits
Richard van der Blom
Post to Anyone

Hook 3
Strong profile mutualities
Tips:
try to find multiple mutualities or hooks
“we have mutual connections” will not do the job anymore in 2023
Richard van der Blom
Post to Anyone

Hook 4
Content on the LinkedIn
Company Page
Tips:
Your potential client doesn’t post?
Check the Company Page
Identify content that addresses a relevant topic
Hint to added value to connect
Richard van der Blom
Post to Anyone

Hook 5
Content on the Website
Tips:
No (relevant) content on the individual or company Page?
Check the website and look for a section called
“Media, News or Updates”
Identify a valuable piece of information not older than 6 months
Richard van der Blom
Post to Anyone

Hook 6
Follow up on
+10 engagements points
Tips:
Keep track which potential clients are engaging
frequently with your content
a Like = 1 point and a Comment = 3 points
More than 10 points, send a connection request
Richard van der Blom
Post to Anyone

Hook 7
Profile View from
Potential Client
Tips:
Check your Profile Views for potential clients amongst your
visitors. Write a light-hearted, accessible invitation.
Humor helps. 70% will accept, focus on them!
Richard van der Blom
Post to Anyone

Hook 8
Sales Navigator - New Followers
of your Company Page
Tips:
Go to Sales Navigator - check Spotlight Filters
Select “Following Your Company”
Use the filters “Job Role” and “Seniority” to select decision makers
Slide into the
comments and tell us…

Which of these LinkedIn hooks


do you use as well?

Share your best hook to connect


with Clients in the comments
Helpful?
Hit Repost!

Accelerated growth of

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