Ashu Pahwa Economics Classes

Ashu Pahwa economics classes
Ch -11 Marketing Management

1.Suyash is very thirsty. He is in the middle of a desert. Soon he
finds a cold drinks’ shop. He goes and purchases three bottles
and drinks them to satisfy his thirst. After drinking the cold drink
he realises that it has been developed after analyzing the needs
and preferences of the potential customers. On observing the
outer side of the bottle he finds details like contents, flavour,
size, prize, etc.
1. What is ‘Cold Drink’ and ‘Thirst’ here in relation to each

other?
2. Identify one feature of marketing which has been
highlighted here?
3. How is cold drink a good market offer here?
2.Identify the true exchange mechanisms in the following

cases:
1. Rajeev was a hardworking stationery shop keeper. One day

when he was standing in front of the mirror he took money
from one of his pockets and took out a pen from the other.
He allocated ?100 for the pen and decided to keep the pen
for his personal use. In the coming days he utilized the pen
properly and was satisfied with if.
2. Kiran was a book seller. One day she was selling books. She
approached a person who was sitting on a pavement. She
offered her a book and found that he was not having
enough money to pay. So she willingly gave her the book
without taking money..
3Identify the marketing management philosophy involved in the

following cases:
1. Geetika scooters are the leading manufacturers of scooters

in the industry. They have the first mover advantage in the
industry. When they started manufacturing scooters no
other company was doing it. They manufacture scooters
and the middle class purchases them in a high number.
With each passing year the number of scooters sold is
increasing. The company’s main concern usually is to
produce maximum number of scooters. Company’s profit is
governed by the maximum number of scooters they
produce.
2. Aman microwaves produce microwaves but they do not try
to understand the needs of the customers. Their main focus
is always on the quality of the product but never on
customer requirement. They try’ to include as many features
as possible in their product. This year they have added a
special type of alarm in their product which is a unique
feature. The alarm is available in ten varieties. However, the
customers say that the product is not of much use to them
as it consumes a lot of electricity.
3. Ravi coolers is a very progressive company. The owners of
the company feel that unless and until they contribute to
society it is worthless to exist as a company. In a recent
move by the government the organisation has decided to
help it. The organisation will be making five teams of hired
environmentalists from foreign countries. This team will
help the local people clean the portions of a polluted river in
the country. The costs of this project will be borne by the
company.
4. Rajesh is a manager in a company. His main area of focus
is to generate revenue for the company through repeated
sales. He decides to develop a product for the company
which can generate revenue in the long run. For this he
meets a team of R&D (Research & Development) of his
company. After a long meeting they decide to do survey.
Based on the survey a product is made to fulfill needs pf the
customers. The product later produces a lot of revenue
through repeated sales in the long run.
4. A garment manufacturing company has decided to identify

the needs of the customers to start successful marketing of the
garments produced by it and for this the company is doing
SWOT analysis (Strength, Weakness, Opportunity and Threat
Analysis). The company is pursuing its objectives with full
efforts. It has decided to make a blueprint for the amount of
production it will do, the efforts behind promotion it will put and
all other major actions it will undertake to achieve its objectives.
However, the company has one weak area which it would like to
improve. The physical movement for its prepared garments was
not proper last year and the company wants to ensure it is done
properly this year. For this thing to be done properly it has
created a separate department. Hope the company does better
in future.
Which functions of marketing have been highlighted in the
above case?
5.Amav is a distributer of tea to far off places. He has opened a
company which deals in tea selling. He has categorized his tea
to be sold into three categories: Green, Yellow and Red. His
brother Ramesh on the other hand is running a mobile
manufacturing company. His company strictly produces mobile
according to the pre¬determined specifications. The mobiles of
each variety are of same size, looks and performance.
1. In the above case which function of marketing has been

highlighted?
2. Name the four advantages of the above highlighted
function.
6.A company wants to increase the sales of its products. To do

this the company is applying all tactics like informing the
customers about its products, persuading them to buy these
products, involving personal selling and promotional activities.
The sales might pick up with these efforts but there is
something more it is concerned about doing. The issue which is
worrying the company is repeat purchase. For this, the company
is taking interest in after sales services, maintenance services
and providing useful information to the customers. With these
efforts the real purpose of the company may get fulfilled.
However, the company is avoiding one aspect which is related
to the decision regarding channels of distributing products. The
company doesn’t have a well decided strategy for it. Which
functions of marketing have been highlighted in the above case
7.
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Ashu Pahwa economics classes

Ch -11 Marketing Management

1. What is ‘Cold Drink’ and ‘Thirst’ here in relation to each

2.Identify the true exchange mechanisms in the following

1. Rajeev was a hardworking stationery shop keeper. One day

3Identify the marketing management philosophy involved in the

1. Geetika scooters are the leading manufacturers of scooters

4. A garment manufacturing company has decided to identify

1. In the above case which function of marketing has been

6.A company wants to increase the sales of its products. To do

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