(CS/BBA(H)/BIRM/BSCM/Odd/Sem-3rd/BBA-301/2015-16 Sage eb MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, | WEST BENGAL BBA-301 | PRINCIPLES OF MANAGEMENT | c Time Allotted: 3 Hours Full Marks: 70 . The questions are of equal value. The figures in the margin indicate full marks. Candidates are required to give their answers in their own words as far as practicable, All symbols are of usual significance. GROUP A (Multiple Choice Type Questions) 1. Answer any ten questions. 10«1 = 10 (i) Who is known as the Father of Scientific Management? (A) Peter Drucker (B) Philip Kotler (C) Henry Fayol (D) F.W Taylor LC (ii) Management is concerned with (A) misappropriation of funds (B) utilisation of resources (©) exploitation of labour (D) deceiving the Stakeholders (iii) A Manager is (A) the owner of the enterprise (B) a broker (©) the promoter of a business (D) a servant in the enterprise on f ‘Tun OverCS/BBA(H)/BIRM/BSCM/Odd/Sem-3rd/BBA-301/2015-16 (iv) Henry Fayol proposed (A) 15 Principles of Management —_(B) 16 Principles of Communication (C)13 Principles of Controlling _(D) 14 Principles of Management (¥) The Hawthome Experiments were conducted in (A) General Electric Company (B) Western Electric Company (C) Midwale Steel Company (D) Kirloskar Electric Company (vi) Which theory is related to change management? (A) Two factor theory (B) Force field theory (C) Trait theory (D) All of these (vii) In BCG matrix, ‘cash cow” represents business having (A) high relative market share in low growth market (B) high relative market share in high growth market (C) low relative market share in high growth market (D) low relative market share in low growth market (viii) MBO stands for .......... (A) Management by objectives. (B) Managing by objectives (C) Management business objectives (D) Managing business objectives (ix) Who is considered to be the founder of behavioral school of thought? (A) Kurt Lewin (B) FW. Taylor (C) Henry Gantt (D) Elton Mayo (x) Even though control systems need to be tailored to suit specific situations, they involve the same basic process. Which of the following is the first step in the control process? (A) Comparing performance against standard (B) Measuring performance standard (C) Setting performance standard (D) Determining deviation 3220(CS/BBA(H)/BIRM/BSCM/Odd/Sem-3rd/BBA-301/2015-16 (xi) Scalar chain denotes 3220 (A) authority from the highest executive to the lowest one (B) a process of production (©) span of management (D) the size of the organization GROUP B (Short Answer Type Questions) ‘Answer any three questions. 3x5=15 Define Span of Control. What are the differences between tall structure and 23 flat structure? How is management by objectives understood? Explain, 5 Discuss the merits and demerits of centralization and decentralization. 5 Explain the concept of functional authority. How do you delegate it? 5 Explain the concept of formal and informal organization. 5 GROUP C (Long Answer Type Questions) Answer any three questions. 3x15 =45 Planning is looking ahead and control is looking back. Comment. Mention S+10 the steps to be followed in the planning process, ‘Tum OverCS/BBA(H)/BIRM/BSCM/Odd/Sem-3rd/BBA-301/2015-16 8. (a) What is departmentation? (b) Examine the various forms of departmentation with suitable examples. (©) Which base is appropriate for an organisation having operations all over the country? 9. (a) What is meant by communication? (b) What are the barriers to effective communication? (c) Suggest steps that can be taken to overcome the communication barriers? 10a) Analyse the contribution of Henry Fayol to the development of management thought. (b) Discuss the steps in decision making 11. Why do people resist change? Do personal factors play a role in this process? Discuss the commonly used coping strategies to deal with change. 3220 34943 34844 946 SH545