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    Chat and Messaging Apps 8772792

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    Norazlina Abdullah
    Messaging apps are transforming marketing by allowing brands to engage customers through conversation and personalized interactions. Popular messaging apps like WhatsApp, Facebook Messenger, and WeChat have over a billion users each and allow companies to provide 24/7 customer service, conduct targeted advertising, and gain insights through customer conversations. To maximize benefits, brands should humanize their presence on messaging apps and hold conversations to build loyal relationships and drive purchases.

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    Chat and Messaging Apps 8772792

    Uploaded by

    Norazlina Abdullah
    58 views12 pages
    Messaging apps are transforming marketing by allowing brands to engage customers through conversation and personalized interactions. Popular messaging apps like WhatsApp, Facebook Messenger, and WeChat have over a billion users each and allow companies to provide 24/7 customer service, conduct targeted advertising, and gain insights through customer conversations. To maximize benefits, brands should humanize their presence on messaging apps and hold conversations to build loyal relationships and drive purchases.

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    Messaging apps are transforming marketing by allowing brands to engage customers through conversation and personalized interactions. Popular messaging apps like WhatsApp, Facebook Messenger, and WeChat have over a billion users each and allow companies to provide 24/7 customer service, conduct targeted advertising, and gain insights through customer conversations. To maximize benefits, brands should humanize their presence on messaging apps and hold conversations to build loyal relationships and drive purchases.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    58 views12 pages

    Chat and Messaging Apps 8772792

    Uploaded by

    Norazlina Abdullah
    Messaging apps are transforming marketing by allowing brands to engage customers through conversation and personalized interactions. Popular messaging apps like WhatsApp, Facebook Messenger, and WeChat have over a billion users each and allow companies to provide 24/7 customer service, conduct targeted advertising, and gain insights through customer conversations. To maximize benefits, brands should humanize their presence on messaging apps and hold conversations to build loyal relationships and drive purchases.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    of 12

    Messaging apps are about

    to transform Marketing
    Introduction
    • Traditional marketing leveraged product placement to build brand awareness.
    • Messaging apps are the new trend in transforming marketing.
    • These apps have evolved as a digital platforms that let brands handle their e-
    commerce, advertising and customer service via messaging platform.
    • Today messaging apps are used to let people communicate, share, view, play
    and learn in a convenient and personal way.
    • Messaging apps encourage customers to engage with a brand, by being more
    collaborative and conversational.
    Different Messaging Apps
    Reasons for Popularity
    • Conversation: They allow customers to discuss, interact, ask questions and engage
    with brand.
    • Learning: With each interaction between brand sending messages and customers, the
    company can continuously improve its general strategy.
    • Extreme Targeting: It is a step towards knowing exactly what the customers wants,
    need and will react to.
    • Automation: Company will get opportunity to set up entirely automated processes
    through chatbots and messaging applications.
    • 24/7 Service: A well coded chatbots stays 24/7 alert and responsive.
    Rise of Messaging Apps and Power
    of Platforms
    • 6 out of top 10 used mobile apps are messaging apps according to Quettra-
    research firm.
    • About 1.48 billion messaging app users are in China alone, a 2013 report.
    • A research by Deloitte in 2014 claims that UK witnessed about 300 billion
    messages sent via messaging apps.
    • WhatsApp user base increased to 1 billion turning in world leader claiming 109
    countries or 55.6% of the world.
    • WeChat is used by more than 650 million users in China.
    • Facebook Messenger covers 800 million users.
    How to get maximum benefits from
    messaging apps?
    • Make the apps personal, not only personalized: At the dawn of digital age, let customers
    have personal conversations with brands on their smartphones, positioning the brand as a
    personal assets.
    • Humanize: Brands can connect with the customers by delivering the benefits of both
    online and offline experience.
    • Hold Conversations: These apps can be used to have customer conversation to drive
    product purchase and build loyal relationships.
    • Convert Customers to Participants: These apps can be used for brand awareness by
    allowing marketers to share brand information and experience through conversational
    engagement.
    Conclusion
    • Before you dive into the world of mobile messaging apps, ask yourself
    one question: “Could I Use Text For That”?

    • Free messaging internationally, group chats, multimedia content, video


    calls are some of the features of messaging apps which make their future
    sound.

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