Print House Business Plan

👥 Dagim Abayneh
Dagemawi Tewodros
Miheret Asfaw
Newal Mohammed
Tesfaye
Harar, shash garaj

Content
Executive summary
Company analysis
Industry analysis
Customer analysis
Competitive analysis
Marketing plan
Operation plan
Management team
Financial plan
1|P age
Executive Summary
This section contains the basic concept that the
entrepreneur’s enterprise is attempting to develop in the
year 2024. All the necessary information that deserves to
be mentioned is included in this section.
I.VENTURE DEFINED
The business intends to satisfy consumers demand by
supplying printing service and educational tools with a
reasonable market price to make profit in a competitive
business environment.
 Business Name: - One percent print house
 Legal form of business yes it is legal.
Types of business are products.
2|P age
Marketing characteristics
One percent print house is a newly established business.
The business intends to satisfy consumers demand by supplying
printing service and educational tools with a reasonable market
price to make profit in a competitive business environment.
Financial summery
The startup cost of the business will be birr 300,000 which is
financed will be from creditor like Micro Finance.
The finance will be used to:
 Purchase 1`required materials like copiers, printers, binding
machines etc.……
 Purchase 2` some educational tools like pens, pencils, rulers
etc.…….
 Purchase 3` production raw material
3 Business Description
3|P age
One percent print house is a newly established business.
The business intends to satisfy consumers demand by
supplying printing service and educational tools with a
reasonable market price to make profit in a competitive
business environment.
Mission
From to Time People are starting to use printing service and
educational tools. And relying on this we hope to benefit a lot from our
print house. The main concern of one percent print house’s partners is
to satisfy the needs of schools and college students by finding the right
place for quality printing and educational tools and getting satisfaction
from our service.
The Product
The businesses will supplies well-handled products to
the targeted customers.
The following products will be supplied:-
 A4 and A3 printing and copying

 Writing any kinds of documents
 Scanning, Binding documents…etc..
 Provision of educational tools
4|P age
Location and the size of the business
The potential customers of the enterprise are Society
the whole like Students, employees, teachers.
Strategic Location
- Where most students are located area.

- Government office
- Non-government office
- Court area
- Colleges and schools area
Background of the entrepreneurs

- It will be officially opened in 2024. It is located in shash
garaje near HITEC School. It will be serves mainly students
and teachers. This business is a partnership business between
5 members
1 Dagim Abayneh
2 Dagemawi Tewodros
5|P age
3 Miheret Asfaw
4 Newal Mohammed
5 Tesfaye
- The partners have IT knowledge and communication
Experience. So, based on our experience we will work on
printing service.
Opportunity
The following are list of information that created the
business:-
1. Affordable production cost.

2. Minimum financial requirement is needed to
establish the business.
3. Small numbers of competitors
Short term objective
6|P age
- Purchase of stationery and printing materials and start
providing services to customers.
- Providing quality printing and educational tools
preferred by users and creating demand among
customers.
Long Term Objectives

To open other printing house in different place .Generally,
we plan to expand our printing house.
4. Products/service
One percent print house is a kind of print house that
serves printing and stationary service .
7|P age
5. Market research and Analysis
Competitors
Hence our business is new to the market and to the eyes
of the market’s elements so, we may find ourselves
circumscribed with in the competition. Our main target is
providing better service to our customers that will make
the competition worst.
Pricing
The enterprise uses a pricing method based on cost
benefit analysis of the production material and overhead
costs. The pricing policy applies the following ways.
8|P age
- Printing 5 Br. per piece of papers
- Copying 4 Br. per piece of papers
- Writing 15Br, per piece of paper
- Binding 30 Br. By single piece of papers
Promotion
This plan attempts to use different advertising techniques
according to the targeted markets. Our plan to provide the
service will be communicated in the following manners.
- Through business card.
- By making advertising banners.
- By limited time discount for students and teachers.
6. Marketing Plan
One percent print house partner’s will try to meet their customers
demand by setting a fair price, by quality service and being excellent
provider of the item.
9|P age
Production Plan
Our production plan is as follows.
NO Type description quantity cost
1 P Printer 1 59,500
machine
R
2 Copier 1 65,000
I
machine
N
3 Desktop 1 25,000
T
4 Binding 1 6,500
I machine
5 N Laminator 1 7,500
6 G Deck 2 10,500
7 Chairs 2 12,000
8 Stationary materials 40,000
TOTAL 256,000
7. Manufacturing or Organizational Plan

The Partners have a good educational background to lead the
business experiences that will contribute a lot to what is planned
to be achieved. The business experience they accumulate will
10 | P a g e
benefit their business in the area of handling customers properly
and delivering quality product.
The Organizational Flow Chart is described as Follows
Manager
Storekeeper
printers
& Cashier
Cashier seller
11 | P a g e
The responsibilities of each responsibility is described
as follows
General Manager
- Has the task of controlling the overall activities of the business.

- Ensure Business plan practically implemented and make any
correction when the situations become difficult.
Store keeper
- Has the task of keeping all materials that used for production and
for other similar purposes.
Cashier
- Has the task of controlling and managing cash and related
activities.
Seller
- The responsibility of our seller is to serve our customers politely,
quickly and safely .because we give them training about the
service variability service perish ability and so forth.
12 | P a g e
8.Leadership of team
The industry do not expanded in the sectors but the government

policy is clear and convenient concerning small micro enterprises.
in the past small business do not get attention. However currently
special attention is given. The enterprise has found the legal
environment is encouraging and promising.
 Lack of trained workers to provide quality service.

 Lack of Production place.
 Financial and material constraint
13 | P a g e
9. Financial plan
Cost analysis
The firm will be established by equity financing of the creditors.
The initial total investment for the accomplishment of the activity
is birr 300,000 is financed by creditors.
The Performance of cost analysis of the venture is as follows:

Cost Analysis for Initial Investment
A. Initial Cost
- Printer machine ……………………59,000
- Copier machine …………………….95,000
- Desktop…………………………….25,000
- Binding machine……………………6,500
- Laminator……………………………7,500
- Deck ……………………………… 10,500
- Chairs………………………………12,000
- Display Material …………………6,000
- License Process ………………….. 8,000
- House rent ……………………….. 6,000
-Total………………………….…………….235,000
B. Operational cost
- Stationary Material purchase ………40,000
- Working Capital. …………………24,500
Total…………………………………………64,000
Total initial cost 300,0000

14 | P a g e

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👥 Dagim Abayneh

Harar, shash garaj

The following products will be supplied:-

 A4 and A3 printing and copying

- Where most students are located area.

Background of the entrepreneurs

1. Affordable production cost.

Short term objective

Long Term Objectives

NO Type description quantity cost

8 Stationary materials 40,000

7. Manufacturing or Organizational Plan

The Organizational Flow Chart is described as Follows

- Has the task of controlling the overall activities of the business.

The industry do not expanded in the sectors but the government

 Lack of trained workers to provide quality service.

The Performance of cost analysis of the venture is as follows:

Total initial cost 300,0000

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