Contents

Chapter I:
1) Introduction about the concern.
2) Objectives.
3) Scope of the study
4) Limitations of the study.
Chapter II:
1) Company profile.
2) Organizational Structure.
Chapter III:
1) Various Departments.
Chapter IV:
1) Suggestion.
2) Conclusion.
3) Reference.
 CHAPTER – I
1.1 INTRODUCTION ABOUT THE CONCERN:
Training is a process of learning and understanding the sequence of program activities. It is
the application of knowledge it gives people an awareness of rules and procedures to guide
their behaviour. It attempts of improve their performance of the current job on prepare them
for an intended job.
Employee training tries to improve skills are add to the exiting level of knowledge so that the
employee is better equipped to do his present job or to prepare him for higher position with
increased. Responsibilities however individual growth is not an end.
Marketing department is the backbone of every organization. This is also possible to this
organization. Because this organization can claim all the benefit from various mixes of
promotion activities through advertisement, sales promotion, public relation and customer
awareness program.
Organisational growth needs to be measured with the individual growth. The concern for the
organisation visibility that is adopt itself to a changing environment growth and development
must be seen in the context of the change.
1.2. OBJECTIVES OF THE STUDY:
 The main objective of this study is to “DISTRIBUTION CHANNEL OF PAINTS”
with reference to Kansai Nerolac Paints Limited.
 To know the market position of the KNP Limited.
 Understanding how sales & distribution fits into big picture of Marketing & How they
are achieving organisation goals.
 Analyse the planning and implementation of sales and marketing program.
 Study of the organisation structure.
 To analyse the quality of the Product.
 And Identify the Strength and Weakness of the Organisation.
1.3 SCOPE OF THE STUDY:
The scope of the study for management student gets to apply
all their theoretical knowledge in the company's training. During training they solve the
problem given by the company and to know the things practically. The study gives the
company a true and unbiased picture.
1.4. LIMITATIONS OF THE STUDY:
 I had completed my study within short period, and it was not to understand
practically all aspects of the subjects.
 Each factor has been carried out carefully as much as possible limitation to the
study is beyond control.
 As all the primary data has been discussion and interviews.
 And some data are collected by the secondary information.
 CHAPTER II
2.2 Company Profile
 Kansai Nerolac Paints Limited (KNPL) has been a cherished name in millions of
households across India and is well known brand for its eco-friendly and high-quality
products.
 Our product innovations, cutting-edge R&D, state-of-the-art solutions along with our
sensitivity towards the environment led Kansai Nerolac as the second largest coating
company in India and a market leader in industrial Coatings.
 KNPL started its journey as Gahagan Paints and Varnish Co. Ltd at lower Parel in
Mumbai in 1920.
 It grew popular as Goodlass Nerolac Paints (Pvt) Ltd. In 1957 and went public in the
same year in 1976, Goodlass Nerolac Paints (GNPL) became a part of Tata Forbes
Group on acquisition of a part of the foreign shareholdings by Forbes Gokak in 1999,
Kansai Paint Co. Ltd., Japan took over the entire stake of Tata Forbes group and thus
GNP became wholly owned subsidiary of Kansai Paints on 11 th July 2006, its name
changed to Kansai Nerolac Paints Ltd (KNPL).
 Today KNPL is leading Asia's second largest market with sales location all over India
and strategically located four manufacturing facilities at Lote (Maharashtra), Jaipur
(Utra Pradesh), Bawal (Haryana), Hosur (Tamil Nadu).
 Company is embarked upon expansion journey and plans to add advanced technology
manufacturing facilities at Gujarat and Punjab.
 KNPL, being leader in industrial coatings, has strong presence in automotive paints
segment with its clients include Maruti Udyog, Bajaj Auto, tata motors, Honda cars,
Mahindra etc.
 It was pioneer in introducing for its customers.
 In decorative market, company’s products are known for their superior quality and
eco-friendly nature of paints.
 Impressions, excel, Beauty and Suraksha are some of the popular brands of KNPL.
 The total income of the Kansai Nerolaco Paints Company amounted to Rs. 2,162.19
crore in the record of 2011.
 The net profit of the company amounted to Rs. 215.89 crore.
 The various plants of Kansai Nerolac Paints have been certified by agencies such as
BVQI and Intertek, ISO 14000, ISO 9000 2000, OHSAS 18000 are just some of the
certifications that Kansai Nerolac Paints has received for its efficiencies in work
processes and standards.
 Kansai Nerolac Paints has very wide network of more than 11,000 dealers spread all
over the country.
 Who is the chairman of the company Mr. Harishchandra Bharukha is the managing
director of Kansai Nerolac Paints which employs more than 2000 people.
 The company has presence in several Indian states such as West Bengal, Assam,
Tamil Nadu, Gujarat, Haryana, U.P, M.P, and Maharashtra.
Tiruchirappalli Distributor branch:
 Kansai Nerolac Paints Limited is in Ariyavur, Tiruchirappalli. Based on 10 online
review(s), this home goods store has a very good rating of 4.4 stars. There are at least
23 Home goods stores in Ariyavur, out of which this home goods store has an overall
rank of 2. Address of the Home goods store is No:202 Santhaipettai Road Punganoor
village, behind RTO Office, Tiruchirappalli, 620009.

Products and services:

 Technologically innovative products are the company's hallmark. Kansai Nerolac
Paint offers differentiated products with a focus on being eco-friendly and healthy.
Kansai Nerolac Paint’s key products and brands include the following:
 Decorative Paints: Interior wall paints, exterior wall paints, Wood surface paints, and
Metals surface paints.
 Automotive Coatings: Pre-Treatment Chemicals, Electrodeposition. Intermediate
Coats/Primer Surfacers, Topcoats, Clear Coats, Touch Up Paints, Auto Refinishing
Products, Heat Resistant Paints, Underbody Paints & PVC Sealants & Rapgard
Transit Protection Films.
 Performance Coatings: Performance Coating is available for a wide range of
products. For household appliances and metal fittings in factories, there is a
comprehensive range of general industrial coating systems like P.T. chemicals,
Primers and lacquers, Coil Coat, Heat Resistant Paints & Metal Decoration Coatings.
Powder Coating is now increasing in popularity because of its high quality, resistance
to corrosion, the apparent ease of application and the environmental friendliness of
the technology.

Vision Statement
 “We design solutions that protect, inspire and touch lives everyday”.

Mission Statement
 “We leverage superior technology to contribute to our Customers and Society, in a
sustainable manner, with innovative Products and Services, through a competent
workforce, built on a culture of Customer Focus, Integrity and Respect to our
Stakeholders.”
2.2 Organizational Structure:
 Chapter III
3.1) Various Departments.
i) Houman resource Department.
ii) Marketing Department.
iii) Finance Department.
iv) FP & A.
v) Production Department.

I) Human Resource Department:

HR Strategy & Organizational Performance
Our employees are the pulse of our company. Hence, it has always been our endeavour to
create an atmosphere of trust, confidence and transparency. Kansai Nerolac’s HR department
has initiated multiple tools, processes and activities to streamline the appraisal and employee
recruitment system.

Work Systems
RMS: The Recruitment Management System was introduced in KNPL to improve & provide
seamless services to employees, with regards to the manpower requirements in the Employee
Self Service portal to provides end-to-end solutions starting with online manpower
requisitions, vacancy sharing, position status tracking and offer generation to the appointment
of new incumbents.
PMS: The online Performance Management System (PMS) is a web-based tool that makes it
easier for the appraisal receiver and appraiser to keep track of processes involved in the
Quarterly as well as Annual events. The online PMS has given employees an understanding
of how performance is assessed and monitored. Employees can view their ratings and
assessment on their strengths, weaknesses and development needs, providing them an
opportunity to discuss and clarify developmental and training necessities

II)Marketing Department:
Nerolac’s marketing strategy is different from other paint brands. It has always focused on a
healthy paint version by promoting its paints as lead-free.
It has emphasized advertisements that would increase the popularity of the products. Nerolac
has several products which are of decorative and industrial purpose. Also, it has online tools
such as paint calculators that help the customers in using its products efficiently. Online apps
include Nerolac – Colour Myspace, and Nerolac Pragati. The services provided by the brand
increased its popularity, productivity with good quality paints. Now that we know what
marketing strategy the company applies, let us now understand Nerolac’s marketing
campaigns in the coming section.
Brand Ambassadors of Nerolac Paints
Roping celebrities is one of the popular marketing strategies of a company. Kansai Nerolac
Paints have appointed some popular faces as brand ambassadors. Ambassadors include
Ranveer Singh and Shah Rukh Khan.Shah Rukh Khan was appointed as the ambassador of
Kansai Nerolac Paints in 2010. His appearance endorsed the brand to its higher level. At
present, Ranveer Singh is the new ambassador of Kansai Nerolac Paints. The company roped
him to increase its popularity with a new face.

III) Finance Department:

Finance departments come in all shapes and sizes, but there are four key functions they must
take on. None of these functions exists in a vacuum, and they will need to communicate and
collaborate with each other. Let’s explore each in more detail.
Recording
This is a broad finance function that involves entering, categorizing and reviewing all
financial transactions for a business. Both bookkeepers and accountants fill this role, and it is
essential for maintaining accurate financial records. Some common recording tasks include:
 Accounts Payable (A/P): Reporting money owed to the company’s suppliers
 Accounts Receivable (A/R): Reporting any short-term money or financial assets
owed to the company
 Payroll: Maintaining up-to-date compensation data for the company, and processing
monthly payments
Controlling
This function oversees the recording function of the business to ensure company ledgers are
accurate and adhere to financial regulations. A financial controller, also known as a
comptroller, will usually be responsible for tasks like:
 Accounting team management: Supervising the accounting/bookkeeping team to
ensure accurate and timely reporting
 Inventory accounting: Monitoring, valuing and tracking inventory assets
 Revenue recognition: Creating and applying controls for monthly financial reporting
to ensure compliance
IV) FP&A
Financial planning and analysis, or FP&A, involves gathering relevant financial data and
synthesizing it into digestible trends and forecasts that can inform business decisions. Some
of the task's FP&A analysts typically perform include:
 Data Visualization: Creating easy-to-digest visuals that help company executives
understand business performance
 Budgeting & Forecasting: Creating company-wide and department-level financial
targets to guide the business each month
 Pricing Analysis: Determining the optimal price for company products
Managing
This is the role a Chief Financial Officer, or CFO, will likely inhabit. This executive has a
large role in making strategic decisions and crafting the overall financial strategy.
Additionally, a CFO oversees the entire finance department and uses the insights gathered
through FP&A to communicate with internal and external business stakeholders.

 Startups: Newer, rapidly growing companies may not need a whole finance
department at first, but as the company grows and finances become increasingly
complex, the startup may need to hire a select team to help them manage. These
professionals will likely take on multiple department roles. For example, the CFO and
the controller are often the same person in a startup. Additionally, a CFO may flex to
handle FP&A responsibilities in addition to strategic planning.
 Small Businesses: Most businesses of this size don’t have the need or funds to hire a
whole full-time finance department. The business owner(s) often handle all the
record-keeping and finances, though they may work with a bookkeeper and/or
accountant. Though there likely won’t be a full internal finance team, small
businesses may contract with part-time finance professionals like a fractional CFO to
support growth.
 Midsize to Large Companies: Once a company has grown to be midsize or larger,
the roles within the finance department will become more defined. Each finance team
member will be responsible for one of the four finance functions, and there will often
be entire teams of people for each specific task.
Regardless of company size, businesses can rest assured that if they have a team that handles
recording, controlling, FP&A and finance management, they have covered all the basic
functions of a traditional finance department.

VI) Production Department:

Kansai Nerolac Paints Ltd (KNL) is planning to expand its water-based manufacturing
capacity by 42% YoY through a capex of INR 290 crore. The company’s total paint
manufacturing capacity is 50,000 kL/month. The dealer count is increasing as KNL is
focusing on increasing its influencer network. To achieve same-store growth and increase
counter share, the company has started initiatives like next-generation shopping, which
provides customers with a touch and feel experience. Currently, KNL’s dealer count ranges
between 28,000 to 30,000, and the company is focusing on expanding its distribution network
at a faster pace.
 CHAPTER IV
4.1 Suggestions:
 Companys Representative should go in every sector of the market to demonstrate their
products & convince them by making them aware about the products price & quality
according the socio- economic & environmental factors.
 Through this was public relation will develop & company may know about the
different aspect of socio - economic helpful in the further development of the
products.
4.2 Conclusion:
To conduct the survey of Muzaffarpur Market is for knowing the prospect of paints in this
area. In these markets the immediate competitor of KNP is Asian, Berger and ICI. The
reasearch first prepared a questionnaire copntaining questions for collecting information from
different paint outlets. The researcher collected the information from a sample of 70 different
outlets. The researcher collected the some of the important findings of the survey are as
under.In urban market, Nerolac paints is the largest selling brand due to the brand name and
good marketing strategy. Asian paints are the second largest selling paints in urban areas,
Berger is the third largest selling paints in this area due to lack of good advertisement
appropriate distribution channel.In Muzaffer market when the researcher asked the name of
highest selling brand from the sub- dealers 35%, respondents said Nerolac, 30% Asian ,15%,
respondent said Berger, 10% said others.
4.3 Reference:
1. "Indian paint firms on capacity drive; input costs pinch – The Economic Times".
Economictimes.indiatimes.com. 21 September 2010. Retrieved 26 September 2010.
2. Kansai Nerolac Paints Financial Statements" MoneyControl.com. Retrieved 23
February 2016.
3. "Paint industry smells a huge opportunity in economic growth Mint Money"
Mintmoney.livemint.com. 7 July 2010. Retrieved 26 September 2010.
4. "About Kansai Nerolac Paints Limited" Nerolac.com. Retrieved 26 September 2010.
5. "Nerolac Paints to invest Rs 400 cr on expansion". Hindustan Times. 6 May 2010.
Archived from the original on 24 May 2010. Retrieved 26 September 2010.
6. "Overseas network".Kansai Paint. Archived from the original on 10 March 2016.
Retrieved 27 February 2015.
7. "CMR's India Paints Report 2016 - Cybermedia Research-CMR" (PDF).
cmrindia.com. Archived from the original (PDF) on 12 November 2016. Retrieved 8
November 2016.
Official website:
http://www.nerolac.com/