Republic of the Philippines

Department of Education
QUARTER 3
Third Periodical Exam
BUSINESS ENTERPRISE SIMULATION 12

Name:________________________________________ Grade & Sec: ___________________________

DIRECTION: Analyze and identify the following statement. Write the correct answer in the
space provided. Choose your answer from the

_________________1. It is about exploring both present certainty and future uncertainty and
moving beyond what we accept as valid ways of doing things today.
(Environmental scanning, Digital Scanning)

_________________2. There may be a fork-in-the-road decision that needs to be made in the

near future, and you need to get more information about the likely
implications of your options before you make a decision.
(Reading, Scanning)

_________________3. Luis is gathering information about the external and internal environment
of his business. ( input, analysis)

________________4. Edgar explores future uncertainties to consider multiple, plausible

alternative futures for his organization to expand the scope of his
strategic options. (Interpretation, prospection)

________________5. Ronie uses a framework for assessing and evaluating the competitive
strength and position of his business organization.
(Upside-down Pyramid Approach, Porter’s Five forces)

________________6. Martina utilizes an assessment to know the number of suppliers of each

essential input; uniqueness of their product or service; the relative size
and strength of the supplier; and cost of switching from one supplier to
another. ( Supplier power, Buyer power)

________________7. The main driver in the business of Cardo is the number and capability of
competitors is the market. Many competitors, offering undifferentiated
products and services will reduce market attractiveness.
(competitive rivalry, buyer power)

________________8. Maria takes advantage of their strengths and minimizes the

disadvantages posed by any weaknesses of her Piggery.
(Strengths and Weaknesses, Opportunities & Threats)

_______________9. By assessing the external attractive factors that represent the reason for a
business to prosper, Karen finds out that she needs to branch out of her
business. (threats, opportunities)

______________10. Louie conducted an assessment to find external managers who typically

have no control over them but may benefit by having contingency plans to
address them if they should occur. (Threats, opportunities)

II. Direction: Choose the letter of the correct answer.

11. This factor includes government policy, political stability or instability, corruption, foreign
Trade, policy, tax policy, labor law, environmental law, and trade restrictions. As Ibarra
wants to know to build a new business this is part of the needs to consider.
A. Political factor C. Social Factor
B. Ecological factor D. Technological factor

12. Although these factors may overlap with political factors, they include more specific
laws such as discrimination laws, antitrust laws, employment laws, consumer protection
laws, copyright and patent laws, and health and safety laws.
A. Social factor C. Political Factor
B. Legal factor D. Ecological Factor

13. Factors include economic growth, exchange rates, inflation rates, interest rates,
disposable income of consumers, and unemployment rates.
A. Economic factor C. Legal factor
B. Social factor D. Political factor

14. it is a comparative analysis of business potential and the evaluation of

the environment.
A. BCG Model C. PESTEL Analysis
B. SWOT Analysis D. Poster’s Five Forces Analysis

15. The product, place, promotion, and price strategies are in this section of the Enterprise
Business Plan
A. Enterprise study C. Financial study
B. Management study D. Marketing study

16. It refers to the quantitative and qualitative assessment of a market.

A. Enterprise analysis C. Financial analysis
C. Management analysis D. Market analysis

17. A ______ is the specific group of people you want to reach with your marketing
message. They are the people who are most likely to buy your products or services.
A. Marketplace C. Target market
B. Consumer D. Suppliers

18. The purpose of a ___ is to supply customers with important information about the
features and benefits of the product so they’re compelled to buy.
A. Target market description B. Place description
C. Product description D. Process description

19. It refers to method companies use to price their products or services, such as penetration
pricing, price skimming, discount pricing, product life cycle pricing, and even competitive
pricing.
A. Pricing Strategy B. Place strategy
C. Promotion strategy D. People strategy

20. When the marketplace has a need, people want a product or service that provides
rational benefits.
A. Physical C. Physiological
B. Emotional D. Functional

21. The marketing plan shows such as graphic illustrations, pictures or testimonials for
the product and service descriptions and promotional packages are prepared and/or
discussed
 A. Enterprise activities C. Financial activities
B. Management activities D. Marketing activities

22. A target market is the specific group of people you want to reach with your_______ . They
are the people who are most likely to buy.
A. Market place B. Marketing message
C. Market consumers D. Market suppliers

23. The___ of a product description is to supply customers with vital information about the
features & benefits of the product for them to buy.
A. Target B. Plan C. Purpose D. Importance

24. Pricing strategy refers to ____ companies use to price their products or services, such as
penetration pricing, price skimming, discount pricing, product life cycle pricing, and even
competitive pricing.
A. Method B. Plan C. Tactics D. Process

25. Traditional advertising: Any paid form of nonpersonal promotion by an identified sponsor
that is delivered through traditional media channels.
A. E-commerce C. Personal selling
B. Public Relations D. Traditional Advertising

26 . Personal selling: A face-to-face presentation to a prospective buyer.

A. E-commerce C. Personal selling
B. Public Relations D. Traditional Advertising

27. Public relations: Can include lobbying, publicity, special events, internal
publications, and media such as a company’s internal television channel.
A. E-commerce C. Personal selling
B. Public Relations D. Traditional Advertising

28. Social media: The use of social media platforms such as Facebook, Twitter, Pinterest,
Instagram, and various blogs to generate “buzz”about a product or company.
A. E-commerce C. Social Media
B. Public Relations D. Traditional Advertising

29. E-commerce: The use of a company’s website to generate sales through online ordering,
information, interactive components such as games, and other elements of the website.
A. E-commerce C Social Media
B. Public Relations D. Traditional Advertising

30. A/An can be defined as a plan prepared by a component of an organization that

Clearly defines actions it will take to support the strategic objectives and plans of upper
management.
A. Operational plan C. Financial plan
B. Management plan D. Marketing plan

31. An operational plan can be subdivided into categories.

A. four C. TWO
B. three D. FIVE
32. The involves the design of the good and/or service and its quality standards.
A. Target market description C. Cost description
B . Product/service description D. Supplier-partner description

33. The includes the process, supply chain and inventory management tasks for the
Owner proprietor and operations teams.
A. Target market description C. Cost description
 B. Product/service description D. Supplier-partner description

34. The cost of a product or service include expenses for the following; rental of shop
or outlet, renovation or construction of facilities, salaries and wages, utilities expense, etc.
A. Target market description C.Cost description
B. Product/service description D. Supplier-partner description

35. An operational plan can be defined as a plan prepared by a component of an

organization that clearly defines actions it will take to support the strategic objectives and
plans of management.
A. Upper B. Lower
C. Middle D. Lower-middle

36. _______________ exist because people working together can achieve more than a
person working alone.
A. Enterprise C. Business Venture
B. Organization D. Marketplace

37. This section should not only describe who's on the management team but how
each person's skill set will contribute to the organizational goals and objectives.
A. Management Planning C. Market Planning
B. Strategic Planning D. Financial Planning

38. The Enterprise Business Plan section that includes business name registration
A. Enterprise study C. Financial study
B. Management study D. Marketing study

39. It is a form of business operation that declares the business as a separate, legal
entity guided by a group of officers known as the board of directors
A. Sole Proprietorship B. Business partnership
C. Limited-liability company D. Corporation

40. These companies are hybrid entities that combine the characteristics of a corporation
with those of a partnership or sole proprietorship.
A. Sole Proprietorship C Business partnership
C. Limited-liability company D. Corporation

41. Organizations exist because people _________________ can achieve more than a
person working alone.
A. Eating together B. Standing together
C. Working together D. Sitting together
42. Management study section should not only describe who's on the management
team but how each ___________________ set will contribute to the organizational
goals and objectives.
A. Person’s skill B. Person’s attitude
C. Person’s personality D. Person’s characteristics

43 . Management study is the Enterprise BP section that includes _________________.

A. Income statement C . Projected volume
B. Organizational chart D. Start-up Expenses

44. It is a form of business operation that declares the business as a separate, legal
entity guided by a group of officers known as the board of directors
A. Sole Proprietorship C. Business partnership
B. Limited-liability company D. Corporation

45. A/an can be subdivided into two categories.

A. Management plan C. Financial plan
B. Operational plan D. Marketing plan
46. The product/service description involves the design of the good and/or service
and its standards.
A. Quantity C. Below quality
B . Quality D. Above-quality

47. The includes the process, supply chain and inventory management tasks for the
owner proprietor and operations teams.
A. Target market description C. Cost description
B . Product/service description D. Supplier-partner description

48. The cost of a product or service include expenses for the following; rental of shop or
outlet,renovation or construction of facilities, salaries and wages, utilities expense, etc.
A. Target market description C. Cost description
B. Product/service description D. Supplier-partner description

49. The product/service description involves the design of the good and/or service and its
standards.
A. Quantity B. Below quality
C. Quality D. Above-quality

50. The includes the process, supply chain and inventory management tasks for the
Owner proprietor and operations teams.
A. Target market description
B. Cost description
C. Product/service description
D. Supplier-partner description