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    02 - 04 Hypothesis Worksheet

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    ponmanipm.054
    This document discusses how to create a problem hypothesis for customer development. It explains that a problem hypothesis should follow the format of "[As a] I want to [behavior] so that [outcome]" and provides examples for each part of the statement. For the "As a" role, the document advises being specific about the user's role. For the "I want to" behavior, it describes the core desire driving the user to evaluate products. And for the "so that" outcome, it explains this is the ultimate benefit the user is looking to solve or achieve. The problem hypothesis helps define the user, their desired behavior, and the problem or need they want addressed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    02 - 04 Hypothesis Worksheet

    Uploaded by

    ponmanipm.054
    28 views2 pages
    This document discusses how to create a problem hypothesis for customer development. It explains that a problem hypothesis should follow the format of "[As a] I want to [behavior] so that [outcome]" and provides examples for each part of the statement. For the "As a" role, the document advises being specific about the user's role. For the "I want to" behavior, it describes the core desire driving the user to evaluate products. And for the "so that" outcome, it explains this is the ultimate benefit the user is looking to solve or achieve. The problem hypothesis helps define the user, their desired behavior, and the problem or need they want addressed.

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    02_04 Hypothesis Worksheet

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    This document discusses how to create a problem hypothesis for customer development. It explains that a problem hypothesis should follow the format of "[As a] I want to [behavior] so that [outcome]" and provides examples for each part of the statement. For the "As a" role, the document advises being specific about the user's role. For the "I want to" behavior, it describes the core desire driving the user to evaluate products. And for the "so that" outcome, it explains this is the ultimate benefit the user is looking to solve or achieve. The problem hypothesis helps define the user, their desired behavior, and the problem or need they want addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views2 pages

    02 - 04 Hypothesis Worksheet

    Uploaded by

    ponmanipm.054
    This document discusses how to create a problem hypothesis for customer development. It explains that a problem hypothesis should follow the format of "[As a] I want to [behavior] so that [outcome]" and provides examples for each part of the statement. For the "As a" role, the document advises being specific about the user's role. For the "I want to" behavior, it describes the core desire driving the user to evaluate products. And for the "so that" outcome, it explains this is the ultimate benefit the user is looking to solve or achieve. The problem hypothesis helps define the user, their desired behavior, and the problem or need they want addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Customer Development for Product Managers

    with Jay Clouse

    How to Create a Problem Hypothesis

    As a I want to So that
    [user role]...* [behavior or desire]...** [outcome or benefit]...***

    So that I can save time


    I want to check my patients in
    (Example) As a receptionist on paperwork and avoid
    electronically.
    transcription errors

    *As a [user role]...


    • You want to be as specific as possible in defining the role of your user. This is not intended to
    describe the demographics or a persona of the user quite yet but, rather, if the user has a specific
    role within their company, organization, or community.

    • In the example above, you see the user has been defined by the role of “receptionist.” You may
    have other roles such as “sales professional,” “office manager,” or “dentist.”

    • If your idea is a consumer product, you may not have a specific role outside of “user.”

    **I want to [behavior]...


    • What does your user want (or need) to be able to do? What behavior are they willing and hoping to
    be able to show? What is the core desire driving them to evaluate products, including yours?

    Customer Development for Product Managers with Jay Clouse


    1 of 2
    ***So that [outcome or benefit]...
    • What is the ultimate outcome or benefit to the user? This is generally the real need they are looking
    to solve.

    • Will it save them time? Will it make them more money? Will it raise their status or help them
    improve at their role?

    • This can be thought of as a problem statement and may be considered before the behavior.

    Customer Development for Product Managers with Jay Clouse


    2 of 2

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