NTV RATE CARD

Spot Ads
SEGMENT TIME 15s 20s 30s 40s 45s 50s 60s
NTV Prime 06.00pm-10.50pm 707,600 792,500 1,184,600 1,472,800 1,600,800 1,820,900 2,041,100
NTV Day Time AM 01.00am-12.00pm 120,750 162,150 210,450 279,450 310,500 362,250 414,000
PM 12.00pm-05.00pm 241,500 324,300 420,900 558,900 621,000 724,500 828,000
NTV SUNDOWNER 04.00pm-06.00pm 373,900 552,300 696,700 849,600 968,600 1,130,000 1,291,400
NTV Late Night 10.51pm-01.00am 262,200 345,000 483,000 586,500 717,600 825,300 952,200

BULLETIN TIME 15s 20s 30s 40s 45s 50s 60s

NTV @ One 01.00pm-01.30pm 303,600 386,400 586,500 724,500 800,400 2,318,400 1,009,500
Pre-NTV Akawungeezi 06.50pm-07.00pm 828,000 968,800 1,449,000 1,378,900 1,987,200 2,318,400 2,649,600
NTV Akawungeezi 1st Break 07.06pm-O7.13pm 907,200 1,062,800 1,555,200 1,944,000 2,177,300 2,540,200 2,903,100
2nd Break 07.23pm-07.28pm 907,200 1,062,800 1,555,200 1,944,000 2,177,300 2,540,200 2,903,100
3rd Break 07.38pm-07.41pm 861,900 1,009,600 1,477,500 1,846,800 2,068,500 2,413,200 2,757,900
Pre-NTV Tonight 06.50pm-09.00pm 828,000 968,800 1,449,000 1,788,500 1,987,200 2,318,400 2,649,600
NTV Tonight 1st Break 09.13pm-09.17pm 922,400 1,080,500 1,610,400 1,976,400 2,213,600 2,582,500 2,951,500
2nd Break 09.27pm-09.30pm 922,400 1,080,500 1,610,400 1,976,400 2,213,600 2,582,500 2,951,500
3rd Break 09.38pm-09.41pm 833,176 976,000 1,428,300 1,785,400 1,999,700 2,332,900 2,666,200

NOTE: Rates exclude 18% VAT. Additional seconds per spot advert will be charged accordingly

Talkshows
Talk shows in-studio
Time Duration Rate
11.00am-5.00pm I Hour 12,000,000
Guest Appearances
06.00am-09.00am/Morning@NTV 5-20 Minutes 6,000,000
Documentaries
Time Duration 12.01am-12.00pm 12.01pm-6.59pm 7.00pm-11.59pm
5 - 15minutes 6,000,000 7,000,000 8,000,000
15 - 30minutes 8,000,000 9,000,000 11,000,000
30min - 1Hour 10,000,000 12,000,000 15,000,000
Live Broadcast
Location 1 Hour 2 Hours 3 Hours 4 Hours 5 Hours
Kampala 12,000,000 24,000,000 35,000,000 40,000,000 45,000,000
Outside Kampala 15,000,000 30,000,000 40,000,000 45,000,000 52,000,000
Product Placement
Time Duration Rate
Per episode of program, Drama… Per episode 10,000,000
Product unveiling
Per day 15,000,000
NOTE: Rates exclude 18% . Additional seconds per spot advert will be charged accordingly
Clock Sponsorship
Time Rate Per
Week
07.00pm 12,500,000
09.00pm 13,500,000
01.00pm 8,000,000

Station properties Value Cost Per Week

addition
Ultra High Frequency
Next Episode, UpNext, Coming Up 4mins 13,500,000

High Frequency
Taday's highlight, Tonight, Line Up 4mins 11,500,000

Standard Frequency
Olugero, NewsHighlight, NewsByte, 4mins 8,000,000
Health Focus, Kiki Kyolowooza

AM Live
Program Frequency Duration Time Cost Per Week
Morning @ NTV/Full sposnorhip Weekdays 2.5 Hours 06.30am- 10,000,000
09.00am
Wakeup with God Weekdays 20mins 05.40am- 5,000,000
06.00am
NTV Akawungeezi RPT Weekdays 30mins 06.00am- 5,000,000
6.30am
Lifestyle Updates Weekdays 30mins 06.30am- 5,000,000
07:00am
Press Review/Traffic/Sports/Int Weekdays 30mins 07.00am- 5,000,000
News 07.30am
Interview of the Day Weekdays 30mins 07.30am- 5,000,000
08.00am
Big Issues of the Day Weekdays 45mins 08.00am- 5,000,000
08.45am
Community interviews/talk back Weekdays 10mins 08.45am- 5,000,000
08.55am
Social media responses to in-studio Weekdays 5mins 08.55am- 5,000,000
conversations 09.00am

Other Programs
Program Frequency Duration Time Cost Per Week
The Beat Weekdays 1hr30minutes 05.00pm- 12,500,000
06.30pm
Omumuli Gwemizanyo Weekdays 1hour 01.30pm- 7,500,000
02.30pm
NTV Sport Knights Monday 1hr30minutes 10.00pm- 8,000,000
11.30pm
Sport Today Weekdays 30 minutes 12.30pm- 6,000,000
01.00pm
Soaps Regular 45 minutes 06.30pm- 10,500,000
07.00pm
Local drama Regular 45 minutes 8pm- 12,000,000
9pm/10pm-
11pm

Program co-sponsorship Frequency Duration Time Package Weekly

Rate
Mwasuze Mutya Weekdays 2 hours 09.00am- Exclusive 10,000,000
11.00am sponsor
Weekly Bonus 5min
Airtime
Squeeze backs 6
Logo placement on/off
Co-sponsorship 5,000,000
Weekly Bonus 3.5min
Airtime
Number of co- 3
sponsors
The Vibe Weekdays 1 hour 02.30pm- Exclusive 10,000,000
03.30pm sponsor
Weekly Bonus 5min
Airtime
Squeeze backs 6
Logo placement on/off
Co-sponsorship 6,000,000
Weekly Bonus 3.5min
Airtime
Number of co- 3
sponsors

Program Frequency Duration Time Cost Per Week

Login Xtra Monday 25mins 08.05pm- 10,000,000
08.30pm
DJ Mix Show Friday 3 hours 10.00pm- 11,000,000
01.00am
Money & Markets Monday 30minutes 08.30pm- 8,500,000
9.00pm
On The Spot Thursday 1 hour 45mins 9.45pm- 15,000,000
11.30pm
Catalogue Mon-Thur 1 hour 30 min 11.30pm- 9,000,000
01.00am
The Style Project Monday 30 minutes 7.35pm- 9,000,000
8.05pm
NTV Kidz Mon-Wed 1 hour 4.00pm- 7,500,000
5.00pm
Weekends
Program Frequency Duration Time Cost Per Week
Xpozed Saturday 1hr 30min 01.30pm- 9,000,000
03.00pm
Ebigambo Tebitta Saturday 2hours 09.00am- 7,000,000
11.00am
Planet K Saturday 30minutes 08.30am- 8,000,000
09.00am
Tnation Saturday 1hour 11.00am- 8,000,000
12.00pm
Seeds of Gold Saturday 30minutes 7.35am- 7,000,000
8.05am
Dance Party Show Saturday 3 hours 10.00pm- 11,000,000
01.00am

Program Frequency Duration Time Cost Per Week

Fourth Estate Sunday 1hour 10.00pm- 9,000,000
11.00pm
Learning @Home Sunday 30mins 1.30pm- 4,000,000
2.00pm
Turning point Sunday 30minutes 08.00am- 3,000,000
08.30am
GXP Sunday 3hrs30minutes 09.00am- 5,000,000
11.50am
Citizens Voices Sunday 1 hour 05:00pm - 8,500,000
6:00pm
The property show Sunday 1 hour 7.35pm- 9,000,000
8.05pm
NOTE:
Rates exclusive of 18% VAT. Full sponsorship properties & programs entitled to 4min weekly value addition
Co-sponsorship of Mwasuze mutya & The Vibe entitled to 3min weekly value addition. Additional seconds per spot advert will
be charged accordingly
All bonus airtime 50% in the show/ program; 50% outside but exclusive of news bulletins.
 LIVE WIRE

S PA R K T V R AT E C A R D
SPOT Ads
TIME 15Sec 20Sec 30 Sec 50Sec 60Sec
7.00am -5.00pm 85,000 115,000 150,000 200,000 250,000
5.01pm-7.00pm 175,000 200,000 230,000 250,000 350,000
7.01pm-10.30pm 220,000 285,000 330,000 450,000 600,000
10.31pm-Midnight 115,000 175,000 210,000 220,000 250,000
KOONA Midnight-7.00am 75,000 95,000 115,000 165,000 200,000
PROPERTY SPONSORSHIPS - HIGH FREQUENCY (Daily Minimum 8 runs)
PROPERTY TIME FREQUENCY WEEKLY BONUS A.T WEEKLY COST
Ekiddako "Up Next" 6.00am - 10.30pm Mon-Sun 6 minutes 4,375,000
Olwalero "Tonight" 6.00am - 10.30pm Mon-Sun 6 minutes 4,375,000
Ekiriko "Now Happening" 6.00am - 10.30pm Mon-Sun 6 minutes 4,375,000
Digital Clock 9.50pm-9.51pm Mon-Fri 6 minutes 4,375,000
PROPERTY SPONSORSHIPS - MEDIUM FREQUENCY (Daily Minimum 6 runs)
PROPERTY TIME FREQUENCY WEEKLY BONUS A.T WEEKLY COST
Program Yalero - "Program Lineup" 7.00am - 8.30pm Mon-Sun 4 minutes 2,875,000
Tosubwa - "Don't Miss" 7.00am - 8.30pm Mon-Sun 4 minutes 2,875,000
Hot Song of the Day 7.00am - 8.30pm Mon-Sun 4 minutes 2,875,000
PROPERTY SPONSORSHIPS - LOW FREQUENCY (Daily Minimum 4 runs)
AGAFA EYO
PROPERTY TIME FREQUENCY WEEKLY BONUS A.T WEEKLY COST
Weekend Eno - "This weekend" 7.00am - 8.30pm Thur-Sat 2.5 minutes 2,500,000
Week Eno - "This week" 7.00am - 8.30pm Sun-Wed 3 minutes 3,000,000
PROGRAM SPONSORSHIPS
PROGRAM TIME FREQUENCY WEEKLY BONUS A.T WEEKLY COST
Koona 10.30pm - Midnight Fri 4 minutes 4,000,000
Spark Updates 7.30pm-8.00pm Mon-Fri 6 minutes 4,375,000
21 Questions 8.00pm-8.30pm Mon-Fri 6 minutes 4,375,000
Cheza.Com 1.00pm-3.00pm Mon-Fri 4.5 minutes 3,600,000
Live Wire 10.35pm-11.35pm Mon-Thur 6 minutes 4,375,000
Mix @6 6.00pm-7.00pm Mon-Fri 3 minutes 3,600,000
Family Affairs 7.00pm-8.00pm Sun 2.5 minutes 3,000,000
MWASUZE
MUTYA Pop Cruz 11.35pm to Midnight Mon-Sun 2.5 minutes 3,000,000
Ensulo yobulamu 2.00pm-3.00pm Sat 2.5 minutes 3,000,000
Beera Mukozi 3.00pm-3.30pm Sat 3 minutes 3,600,000
Inspire 6.30pm-7.00pm Sun 2.5 minutes 3,000,000
Spark Girlfriends 8.00pm-9.00pm Sun 2.5 minutes 3,000,000
Mwasuze Mutya 9.00am-11.00am Mon-Fri 6 minutes 4,375,000
School Times 6.00pm-7.00pm Sat 2.5 minutes 3,000,000
Stecia & the House Girl 8.50pm-9.05pm Mon-Fri 4.5 minutes 3,600,000
Soaps - various; and Local Dramas 8.30pm;9pm;9.05pm Mon-Sun 3 minutes 3,000,000
NOTE:
Rates inclusive of 18% VAT
Rates based on 30 seconds spot adverts
Additional seconds per spot advert will be charged accordingly
All bonus airtime 50% in the show/ program; 50% outside but exclusive of news bulletins.

F I N D S PA R K T V O N :
 R AT E C A R D P R I C E S I N C L U D E VAT
LIVE WIRE
S PA R K T V R AT E C A R D ...contd
LIVE BROADCASTS - WITHIN RATE
KAMPALA
TIME SEGMENT 1 hour
11.00am - 5.30pm 7,000,000
LIVE BROADCASTS - OUTSIDE KAMPALA RATE
11.00am - 5.30pm 12,000,000
IN-STUDIO TALK SHOWS
11.00am - 1.00pm One Hour 4,000,000
3.30pm - 5.00pm One Hour 7,000,000

DOCUMENTARIES RATE
11.00am - 5.00pm (15min, 30min) 4,500,000
GUEST APPEARANCES RATE
10 minutes 500,000
KOONA SME PROPERTY CO-SPONSORSHIPS
PROPERTY FREQUENCY CO-SPONSORS WEEKLY BONUS A.T WEEKLY COST
High Frequency 5-7 days a week
Within Twezimbe;
Ki Ekiri Eyo 06.10am/5min/Mon-Fri 4 3 minutes 2,500,000
Wezimbe 06.15am/5min/Mon-Fri 4 3 minutes 2,500,000
Press Review 06.25am/5min/ 4 3 minutes 2,500,000
Mon-Fri
Mukyala Gwe 06.48am/3-4min/ 4 3 minutes 2,500,000
Mon-Fri
Kasuku 07.10am/45min/ 4 3 minutes 2,500,000
Mon-Fri
Sports 08.15am/3min/Mon-Fri 4 3 minutes 2,500,000
Endowooza yo 08.25am/30min/ 4 3 minutes 2,500,000
Mon-Thur
AGAFA EYO
Birthday greetings 08.50am/5min/ 4 3 minutes 2,500,000
Mon-Fri
Within Cheza.com;
Viewer phone calls/greetings & song requests 1.15pm-1.25pm/Mon- 4 2 minutes 2,000,000
Thur
Social media requests (FB & Whatsapp) 1.45pm-1.55pm/FB/ 4 2 minutes 2,000,000
Mon-Thur
2.15pm-2.55pm/ 4 2 minutes 2,000,000
Whatsapp/Mon-Thur
Cheza Challenge 2.45pm-2.55pm/ 4 2 minutes 2,000,000
Mon-Fri
Within Agafa Eyo;
MWASUZE Global Intro (1 minute) 9.51pm-9.52pm/ 2 2 minutes 3,000,000
MUTYA Mon-Fri
Headlines (1 minute) 9.52pm-9.53pm/ 2 2 minutes 3,000,000
Mon-Fri
Amagezi Agakyusa (2 minutes) 10.27pm-10.30pm/ 2 2 minutes 3,000,000
Mon-Fri
Bino Obijukira (1.5 minutes) 10.34pm-10.35pm/ 2 2 minutes 3,000,000
Mon-Fri
Ensi Kulaba - Witness Account (7min) 10.20pm-10.24pm/ 2 2 minutes 3,000,000
Mon
Yiga Okuyiya-Entreptrenuer (Feature - 5 minutes) 10.20pm-10.24pm/ 2 2 minutes 3,000,000
Thur
Obulamu-Health (Weekly - 5 minutes) 10.20pm-10.24pm/ 2 2 minutes 3,000,000
Wed
Wekumire Mukumanya 10.20pm-10.24pm/Fri 2 2 minutes 3,000,000

F I N D S PA R K T V O N :
 S PA R K T V R AT E C A R D ...contd
SME PROGRAM CO-SPONSORSHIPS
PROGRAM TIME FREQUENCY CO-SPONSORS WEEKLY WEEKLY
BONUS A.T COST
Koona 10.30pm - Midnight Fri 4 6 minutes 1,500,000
Spark Updates 7.30pm-8.00pm Mon-Fri 4 8 minutes 1,800,000
21 Questions 8.00pm-8.30pm Mon-Fri 4 8 minutes 1,800,000

LIVE WIRE
Cheza.Com
Live Wire
R AT E C A R D P R I C E S I N C L U D E VAT
1.00pm-3.00pm
10.35pm-11.35pm
Mon-Fri
Mon-Thur
4
4
7 minutes
8 minutes
1,350,000
1,800,000
Mix @6 6.00pm-7.00pm Mon-Fri 4 4.5 minutes 1,350,000
Family Affairs 7.00pm-8.00pm Sun 4 4 minutes 1,125,000
Pop Cruz 11.35pm to Midnight Mon-Sun 4 4 minutes 1,125,000
Ensulo yobulamu 2.00pm-3.00pm Sat 4 4 minutes 1,125,000
Beera Mukozi 3.00pm-3.30pm Sat 4 4.5 minutes 1,350,000
Inspire 6.30pm-7.00pm Sun 4 4 minutes 1,125,000
Spark Girlfriends 8.00pm-9.00pm Sun 4 4 minutes 1,125,000
Mwasuze Mutya 9.00am-11.00am Mon-Fri 4 8 minutes 1,800,000
School Times 6.00pm-7.00pm Sat 4 4 minutes 1,125,000
Stecia & the House Girl 8.50pm-9.05pm Mon-Fri 4 7 minutes 1,350,000
Soaps - various; and Local Dramas 8.30pm;9pm;9.05pm Mon-Sun 4 4.5 minutes 1,350,000
NOTE:
Rates include 18% VAT
Rates based on 30 seconds spot adverts Additional seconds per spot advert will be charged accordingly
All bonus airtime 50% in the show/ program; 50% outside but exclusive of news bulletins.
COMBO RATE CARD FOR SPECIAL PACKAGES ON SPARK TV & DEMBE FM
CATEGORY - MUSIC CONCERTS (BIVULU) & PROMOTIONS
KOONA
PACKAGE SPARK TV DEMBE FM FREQUENCY TIME MONTHLY
ENTITLEMENT ENTITLEMENT SEGMENT COST
High Frequency 10 Spot adverts daily 10 Spot adverts Mon-Sun 6.00am- 20,000,000
daily 11.00pm
10 minutes guest 10 minutes guest
appearance appearance
once a month featuring once a month
in featuring in
Twezimbe; Cheza.com; Gigenda Gitya
Live
Wire; Koona
Medium Frequency 8 Spot adverts daily 8 Spot adverts Mon-Sun 6.00am- 15,000,000
daily 11.00pm
5 minutes guest 5 minutes guest
appearance appearance
AGAFA EYO
once a month featuring once a month
in featuring in
Twezimbe; Cheza.com; Gigenda Gitya
Live
Wire; Koona
Standard Frequency 5 Spot adverts daily 5 Spot adverts Mon-Sun 6.00am- 10,000,000
daily 11.00pm
5 minutes guest 5 minutes guest
appearance appearance
once a month featuring once a month
in featuring in
Twezimbe; Cheza.com; Gigenda Gitya
MWASUZE Live
MUTYA Wire; Koona
NOTE
Rates include 18% VAT
Adverts to feature outside news. Revenue allocation ratio Spark TV: Dembe FM - 65%:35%
Additional seconds per spot advert will be charged accordingly
TWEZIMBE – SPARK TV/DEMBE FM
DESCRIPTION FREQUENCY LENGTH RATE
Combo Spot advert Once 30 sec 300,000ugx
Combo Live mention Once 30 sec 300,000ugx
Combo Guest Appearance Once 10 minutes 1,200,000ugx
NOTE:
Rates include 18% VAT
Revenue allocation ratio Spark TV: Dembe FM - 60%:40% Rates based on 30 seconds spot adverts
Additional seconds per spot advert will be charged accordingly

F I N D S PA R K T V O N :
 ADVERTISING
R AT E C A R D effective 1st Jan. 2023

DAILY (MON-FRI) WEEKENDS (SAT-SUN)

BLACK & WHITE FULL COLOUR BLACK & WHITE FULL COLOUR
DETAILS
FULL PAGE 8,600,000 9,400,000 5,500,000 5,900,000
STANDARD SIZES JUNIOR PAGE (26 X 4) 6,800,000 7,800,000 4,350,000 4,750,000
DISPLAY HALF PAGE (HORIZONTAL) 4,600,000 5,750,000 3,000,000 3,600,000
JOBS & TENDERS QUARTER PAGE 2,460,000 3,350,000 1,400,000 1,950,000
10 x 3 EIGHTH PAGE 1,490,000 2,250,000 1,320,000 1,980,000
(INCLUDES WEBSITE)
DOUBLE PAGE SPREAD (DPS) 17,300,000 19,500,000 17,300,000 19,500,000
Per Centimeter Column (Pscc) 50,000 65,000 37,450 43,870

PAGE 9 FULL PAGE 9,340,000 9,950,000

PAGE 7 FULL PAGE 9,380,000 11,495,000
PAGE 6 (16*6 col) 5,340,000 6,908,000
PAGE 5 (10*6 col) 4,037,000
PAGE 4 (16*3 col) 4,037,000
PAGE 3 (6*6 Col) 2,970,000
SPECIAL PAGE 1 FRONT STRIP 4,273,500 3,850,000
POSITION BACK PAGE STRIP 3,234,000 2,200,000
INSIDE BACK COVER 26*4 10,175,000
BACK PAGE SOLUS 10*6 4,004,000
FRONT PAGE EAR PIECE 3*1 990,000
BACK PAGE EAR PIECE 3*1 990,000
25% SURCHARGE ON PAGE NOMINATION

FULL PAGE 8,600,000 9,900,000 8,000,000 8,500,000

HALF PAGE JUNIOR 6,800,000 7,800,000 5,500,000 6,000,000
SUPPLEMENTS HALF PAGE HORIZONTAL 5,400,000 6,930,000 4,300,000 5,000,000
(INCLUSIVE OF DIGITAL) QUARTER PAGE 2,460,000 3,465,000 2,000,000 3,000,000
EIGHTH PAGE 10*3 1,500,000 2,250,000 1,320,000 1,980,000
NATIVE CONTENT FULL PAGE 10,500,000 10,500,000 10,500,000

BACK COVER 6,641,250

FULL PAGE 6,325,000
MAGAZINES JUNIOR PAGE/HALF PAGE PORTRAIT 5,280,000
INCLUDES WEBSITE HALF PAGE LANDSCAPE 3,850,000
QUARTER PAGE 2,090,000
PER CM COL 26,400
SQOOP EVENTS FULL PAGE 5,225,000
PICTORIAL CENTRE SPREAD 9,900,000

SIZE UP TO A3 9,900,000
SHEET THEREAFTER
INSERTS MAST HEAD
WRAP 39,600,000 39,600,000 39,600,000

Pscc ( 6 MONTHS TO 1 YEAR@) 13,200 17,600

CONTRACTS 33 * 1 110,000 330,000
CONTRACTS 16.5 *1 55,000 165,000
LETTERS OF ADMIN Pscc 16,500 16,500
CLASSIFIED RATES 10*2 220,000 385,000 172,500 287,500
CLASSIFIED PHOTO/LOGO 15,400 26,400 16,100 27,600
PER CM COL 22,000 33,000 18,400 27,600
PER WORD 1,870 1,870

10*2 141,900 283,800

10*3 178,200 356,400
OBITUARIES QUARTER PAGE 825,000 1,155,000
HALF PAGE 1,512,500 2,117,500
FULL PAGE 2,750,000 3,850,000

Note: • All rates are 18% VAT Inclusive. • Rate card is effective 1st January 2023. • All long terms contracts being signed will use new rate card
effective 1st December 2022. • 10% digital will apply to all tendor and jobs ads. This will however not apply to Agency bookings.
• Half pages and bigger will start at page 6 and full pages at page 7 unless with two days prior approval of the GMC.
 93.3 KFM ADVERTISING RATES
0600-1000 1000-1700 1700-2100 2100-2300 2300 -0100
SPOT LENGTH ROS
MORNING PRIME STANDARD EVENING PRIME STANDARD STANDARD
15 Seconds 85,000 60,000 85,000 51,000 51,000 51,000
30 Seconds 150,000 100,000 150,000 100,000 100,000 100,000
45 Seconds 215,000 141,600 215,000 141,600 141,600 141,600
60 Seconds 270,000 182,900 270,000 182,900 182,900 182,900
Announcements 65,000 65,000 65,000 65,000 65,000 65,000
Promo Sweepers (30 Seconds) 89,000 89,000 89,000 89,000 89,000 89,000
News Adjacency Fixed time Fixed 0700-0800
Extra charge plus 50% plus 25% Plus 50%
Presenter Mentions 15 sec Pre-recorded 84,000 84,000 84,000 84,000 84,000 84,000
Presenter endorsement 30 sec Live 168,000 168,000 168,000 168,000 168,000 168,000
Interview /Guest Appearance (5 Minutes) 885,000
Talk show 30min & 1 hour (Breakfast & Hot Seat) +5 3,540,000 5,310,000
promos
Live Streaming – Breakfast, Hot Seat & VPN 2,000,000
D’Mighty BREAKFAST (15 Minutes Guest Appearance) 2,950,000
VPN on Saturday for one hour between 9am-11am +5 3,540,000 3,540,000
promos
Adverts in the Hot Seat (30 sec) 185,000
Branded on-air promotions – Weekly Mon-Fri with 5min 3,000,000
segments
Social media post Still pictures 72,000
Social media video 15-30sec 500,000
Production of (a single) spot advert 350,000 (excludes 600,000
copyright charge) (includes
copyright
charge)

NOTES; Sponsorship packages are discounted at 25% on Commercial production (All languages)
i) A Run of Station (RoS) spot is standard rates. Minimum booking is 3 months. 30/45/60 seconds Excludes Includes
booked wherever space is available commercials copyright copyright
on 933 KFM. The computerized Packages 30 sec Ad Mention Sponsor Idea generation 350,000 350,000
booking system ensures that ROS Mon-Fri Per Day per Day boards Scripting 100,000 100,000
spots are evenly rotated. 8,442,000 3 2 1 Studio time 250,000
ii) Bookings in particular time 12,708,600 5 3 1 Voice over 300,000
segments will be rotated within 16,974,300 7 4 1 Copyright 350,000
the time segment for example TOTAL PRODUCTION COST 450,000 1,350,000
a booking in Morning Prime will Outdoor Broadcasting packages
be rotated between 0600hrs to Duration Standard Time Value addition All rates are inclusive of VAT.
1000hrs etc unless a fixed time is 30 minutes 1,200,000 9 promos Rate card is effective 1st January 2023
booked and the extra charge paid. All long term contracts being signed will use the new rate
iii) All rates are VAT inclusive. 1 Hour 2,500,000 15 promos card effective 1st December 2022.
 90.4 DEMBE ADVERTISING RATES
0600-1000 1000-1700 1700-2100 2100-2300 2300 -0100
SPOT LENGTH ROS
MORNING PRIME STANDARD EVENING PRIME STANDARD STANDARD
15 Seconds 63,700 50,200 63,700 50,200 50,200 50,200
30 Seconds 106,200 83,700 106,200 83,700 83,700 83,700
45 Seconds 153,400 134,500 153,400 134,500 134,500 134,5 00
60 Seconds 194,700 177,000 194,700 177,000 177,000 177,000
Promo Sweepers (30 Seconds) 83,700 83,700 83,700 83,700 83,700 83,700
News Adjacency Fixed time Fixed 0700-0800
Presenter Mentions – 15 Sec Prerecorded 83,700 83,700 83,700 83,700 83,700 83,700
Presenter Endorsement ---30 Sec Live 120,000 120,000 120,000 120,000 120,000 120,000
Interview 10 minutes 500,000 500,000 500,000 500,000 500,000 500,000
Interview/Guest Appearance ( 30 minutes) 885,000 708,000 885,000 708,000 708,000 708,000
Talk show 1 hour 2,500,000 2,500,000 2,500,000 2,500,000 2,500,000 2,500,000
Announcements 53,000 41,300 53,000 41,300 41,300 41,300
Branded on-air promotions – Weekly Mon-Fri 1,500,000
Social Media Post 72,000

NOTES; SPONSORSHIP PACKAGES

Outdoor Broadcast packages
i) A Run of Station FOR DEMBE CORPORATES/AGENCIES
Duration Standard Time Value addition
(RoS) spot is 30 Sec Advert Mentions Per Pack per
Intros/ Outros
booked wherever Per Day Day Month 30 minutes 885,000 9 promos
space is available 3 1 4,691,600 2 1 Hour 1,500,000 15 promos
on DEMBE FM. 5 2 8,210,400 2
The computerized 7 7 16,420,800 2 Commercial production (All languages)
booking system DEMBE MARKETS 30/45/60 seconds Excludes Includes
ensures that ROS commercials copyright copyright
DEMBE Package 10:00am to
spots are evenly Market Adverts
Mentions
per Month 5:00pm Idea generation 350,000 350,000
rotated. 2 1 697,000 Scripting 100,000 100,000
ii) Bookings in particular Studio time 250,000
3 3 1,393,000
time segments will
Program/ Voice over 300,000
be rotated within Property
2 1 2,200,000 Copyright 350,000
the time segment for Co-sponsorship
example, a booking TOTAL
in Morning Prime will PRODUCTION 450,000 1,350,000
Night
be rotated between 20-25 minutes 300,000 COST
Preachers
0600hrs to 1000hrs
unless a fixed time is All rates are inclusive of VAT.
booked and the extra Rate card is effective 1st January 2023
charge paid. All long term contracts being signed will use the new rate card effective 1st December 2022.