Saturno Jeafreenedale Research

A
Research paper
Presented to
Central Luzon State University
College of Home Science and Industry
-----------------------
In Partial Fulfilment
Of the Requirements for the subject
Fashion Branding
----------------------
By:
Saturno, Jeafreene Dale E.
May 2022
INTRODUCTION
A. BACKGROUND OF THE STUDY
Every iconic brand includes a beginning story. A clothing line begins with a trial and
error, it should use step by step guide to help in your brand. Branding is the ability to recognize,
developing, and applying a distinct feature or collection of characteristics for company so that
customers may identify this products and service. For example, the regatta brand is one of the
most recognizable logos with a classic blue and white lettering, unique font and remarkable
illustration. Hereby, it helps to recognize your clothing line with logo, tagline, advertising and
packaging. In consideration for that branding is an ongoing process that includes connecting
with the hearts of your customers and your company.
Branding for clothing line is not new among company in fact it is trending worldwide for
so many years and up until now it is common for consumers. “The international sports brand
Adidas has an instantly recognizable logo, top, featuring its quintessential three-stripe motif”.
The company's brand is likely one of its most valuable assets. It provides your company a
personality, makes it memorable to customers, inspires them to buy from you, helps with
advertising and marketing, and gives your employees confidence.

In addition, they say that we are what we wear, but they may be less concerned with
style. Clothing conveys a person's personality, culture, and experience, age and a variety of other
personality characteristics. It’s for identifying your target market. Consider the pros and cons of
targeting certain demographics. This is an interesting topic to talk; consumer’s likes trendy tops,
especially if it is up to date. The main deliverable of selling the products to customers will be
determined by the level of advertising used. Which is customers using the online store, local
store accounts, and at fairs and festivals. And it gives consumers something to relate and to
connect with.
Through this study we will be discus the several topics that are incorporated in the tips,
techniques and inspiration in developing the brand for clothing. All process of creating and
maintaining a brand is patience, they need to cope up with the environment and encourage
everybody around them to see the beauty and joy with their product. There are
B. OBJECTIVES OF THE STUDY
This research aims to describe the fashion branding in clothing line.
The study has the following specific objectives:
 To create an informative study on how cope up in this kind of
 To know how knowledgeable the company about implementation of branding for a
clothing line.
 To enumerate different kinds of techniques that every company have experienced.
 To discuss the experiences and tips on how to make a brand for a clothing line.
C. SIGNIFICANT OF THE STUDY
This study proved to be very important to the company, customers, and consumers. This
is also beneficial to the future researcher.
 To the company. It would help them on how to deal in this kind of activity, it will
serves as a pattern on how to avoid being risk.
 To the customers. To give an updated study or data about making a brand for
clothing line for them to have additional informative when handling a business related
to fashion branding.
 To the future researcher. It gives additional information regarding on making a
brand for a clothing line. It also serves as review on conducting a new one.
REVIEW OF RELATED LITERATURE
This literature study will look into a variety of themes that are used in the establishing a
clothes line It will use a number of different ways. Incorporated into the entire project A business
plan, for example, and determining identifying specific materials and manufacturing procedures,
marketing the brand, and how to make the brand profitable.
According to Barletta (2006) the role of women has changed a lot in the past decade;
women are no longer cleaning and cooking at home, waiting for men to return; it appears that the
roles have been flipped. Women are more independent and self-conscious and seem to be the
most powerful consumers; As a result, it's critical for businesses to have the proper
advertisements for the ideal target audience. Nowadays, women can afford to buy clothes for the
reason that women wants to gain their confidence for what their wear. Therefore, it is important
for those who manage a brand to consider the customers wants.
(Tienari et al. 2009 )in Finland people are individualists, therefore people are seen to carry out
their individual styles However, fashion trends vary with the seasons and with the passing of
time; in order to discover the correct target audience, it is necessary to do so. It is critical that
marketers advertise in this manner.
(Ozsomer and Altaras, 2008) local brands could be conceptualized as brands which are
distributed and promoted in just one country, region, or neighboring country under the same
brand name; while are developed and tailored for the desires and needs of local consumers
(Dimoftr et al, 2008).Local brand have their own strength to develop their own product, such as a
closer connection to their local culture. Since local brands have a great knowledge of their
consumers it is easy for them to know what consumers want.
(IM policy, 2010) that the products of the supplier have a proper way to release that
product and amend it from time to time. Import substitution can be used at the regional level,
according to local studies.. It further explores whether a region may consider import substitution
as the sole means of achieving resolution economic.
Furthermore, despite the growing popularity of global companies, a rising number of
researches suggest that consumers prefer local brands. Furthermore, customers are more familiar
with local brands, but they still value global brands' efforts.
CONCLUSION
The majority of the companies who have a clothing line brand claimed that branding can
develop emotional ties with customers in this study. It was a pleasure to work on this project. I
recognize the significance of clothing line development and branding. The project's development
has given us some expertise with real-time development techniques. As a result, the purchasers
who enjoy purchasing apparel brands are the target audience for this initiative. Clothing lines
undoubtedly want to be choices for customers when they purchase. All of these aspects are worth
discussing on the market.
RECOMMENDATION
 The company should keep continuous implementation of some act that will protect their
brand and provide their secure space in the market.
 Those experiencing any down fall moment on their company may undergo step by step
process until they got their main goal.
 Do not make enemy too hard to be beaten by consumers because it will less motivated the
company to continue their business.
 Set realistic sales and distribution goal. You can continue to develop if you meet your
sales targets.
 Start a soft launch, and then look for more investment and partnership.

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A

Central Luzon State University

College of Home Science and Industry

Of the Requirements for the subject

Saturno, Jeafreene Dale E.

A. BACKGROUND OF THE STUDY

with the hearts of your customers and your company.

advertising and marketing, and gives your employees confidence.

This research aims to describe the fashion branding in clothing line.

The study has the following specific objectives:

 To create an informative study on how cope up in this kind of

 To know how knowledgeable the company about implementation of branding for a

 To enumerate different kinds of techniques that every company have experienced.

C. SIGNIFICANT OF THE STUDY

is also beneficial to the future researcher.

serves as a pattern on how to avoid being risk.

REVIEW OF RELATED LITERATURE

marketing the brand, and how to make the brand profitable.

for those who manage a brand to consider the customers wants.

marketers advertise in this manner.

consumers it is easy for them to know what consumers want.

as the sole means of achieving resolution economic.

Furthermore, despite the growing popularity of global companies, a rising number of

discussing on the market.

brand and provide their secure space in the market.

process until they got their main goal.

company to continue their business.

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