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ABSTRACT

Online shopping is becoming increasingly popular due to various factors. Traditional stores can be inconvenient due to issues like high gas prices, traffic, and crowds. Online shopping allows consumers to shop from the comfort of their home and research products more thoroughly by reading reviews from other users. This gives shoppers more information than just asking friends and family. Security concerns about payment methods and privacy issues can still make some consumers hesitant to shop online, especially in Pakistan.

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16 views

ABSTRACT

Online shopping is becoming increasingly popular due to various factors. Traditional stores can be inconvenient due to issues like high gas prices, traffic, and crowds. Online shopping allows consumers to shop from the comfort of their home and research products more thoroughly by reading reviews from other users. This gives shoppers more information than just asking friends and family. Security concerns about payment methods and privacy issues can still make some consumers hesitant to shop online, especially in Pakistan.

Uploaded by

jenicemorgan79
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ABSTRACT

Now a days the life style of the people is different. People feel uncomfortable and time consuming for
going crowded markets. So, E-Shopping is a boon as it saves lot of time. Online shopping is a process
whereby consumers directly buy goods, services etc. from a seller without an intermediary service
over the Internet. Shoppers can visit web stores from the comfort of their house and shop as by sitting
in front of the computer

INTRODUCTION

Online shopping is becoming


increasingly popular for
variety of reasons.
There are certainly outside
factors such as increasing
gas prices, difficulty in
getting to traditional stores
and hassles often associated
with shopping malls and
other traditional stores to
contribute to the increased
interest in online shopping.
Consumers can get full
information about the product
with its reviews being
passed by the existing users.
If one wants to buy a
product he/she is no longer
limited to asking the friends
and families because there
are many products reviews
on the web which gives
opinions of the existing users
of the product.
Online shopping is becoming increasingly popular for variety of reasons. There are certainly outside
factors such as increasing gas prices, difficulty in getting to traditional stores and hassles often
associated with shopping malls and other traditional stores to contribute to the increased interest in
online shopping. Consumers can get full information about the product with its reviews being passed by
the existing users. If one wants to buy a product he/she is no longer limited to asking the friends and
families because there are many products reviews on the web which gives opinions of the existing users
of the product.

Aims and objectives

Literature review

According to online buzz et al. (2012), some factors which play an important
role on buyer’s decision making about shopping something online include
price, trust, and privacy etc. The key factors which affect a Pakistani
consumer attitude towards shopping something online are privacy and
security. According to the researchers, online purchase provides comfort,
convenience or ease which are identified as having significant influence on
buyer’s attitude in Pakistan. Moreover, recommendation to shop something
online by others are also important in driving a buyer’s attitude towards
purchasing online. In Pakistan, the reason for a consumer to be hesitant to
shop online is insecure online payment method as the research mentions.

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