Bachelor of Business Administration: UGC Entitled

Bachelor of Business Administration
USA, UK & CANADA ACCREDITATIONS

UGC India's only online
ENTITLED MBA to be ranked
globally by QS in 2022
WORLD EDUCATION SERVICES
CONTENTS
03 Message from the Directors
04 About Amity University Online
06 About the program
07 Program Curriculum
08 Program Faculty
09 Accreditations
10 Amity University Online Advantage
11 Alumni working at
12 Contact
WWW.AMITYONLINE.COM
Message from Directors
Dr. Priya Mary Mathew

Director, Academics
This is the age of knowledge and anyone who says “I do

not know” at this age, will risk being labelled “outdated”.
We at Amity Online family have pledged to ensure no
one faces that dilemma. That’s why you will find Amity
University Online going to the depths, the widths, the
lengths to ensure we serve as many humans as possible.
Choices decide the fruits of your life. Taking up online
programs with AUO is a wise decision to widen your
opportunities to succeed.
Prof. Abhinash Kumar

Director, Amity University Online
Amity University Online provides ‘Anytime, Anywhere’

education experience, intensive corporate interaction,
industry-oriented teaching delivered by eminent
corporate experts and world-class faculty. Designed to
suit both graduate students and working professionals,
our programs adhere to UGC’s stringent criteria and we
are at par with the campus programs.
3
About Amity University Online
Bringing together pedagogy, content and technology, Amity University Online is
home to a range of University Grants Commission (UGC) entitled programs meant
for anytime, anywhere learning. Amity University Online serves the educational
aspirations of students across the globe with Master's, Bachelor's, Post Graduate
Certificates and Certificate programs through its well-researched curriculum,
renowned faculty, cutting-edge technology and close industry-academic
partnerships.
The country's first university to receive the prestigious UGC entitlement for its
online programs, Amity University Online is devoted to creating a transformative
learning environment. In today's environment, when content is mobile and
available anytime, anywhere, learning is truly a click away.
4
A LEADING GLOBAL EDUCATION GROUP
Amity Education Group is one of the largest education groups, established over
twenty years ago, offering globally benchmarked education right from pre-school
to Ph.D. level with over 400 UG & PG programs across various disciplines in
education.
175,000 225,000 6,000+

Students Online Students Faculty
120,000 1,200
Alumni Worldwide Acres of Campuses
Universities in
Noida, Gurugram, Greater Noida, Jaipur, Mohali, Lucknow, Mumbai, Gwalior,
Raipur, Kolkata, Ranchi & Patna
International Campuses in
London, Dubai, Singapore, New York, San Francisco, Abu Dhabi, Mauritius,
Sharjah, South Africa, Amsterdam, Nairobi, Tashkent
5
About the program
BACHELOR OF
BUSINESS ADMINISTRATION
Learning E orts - 12/15 hrs a week | Duration - 3 Years | Credits - 127
One of our most popular programs, Bachelor of Business Administration, can be
pursued by students from any stream. An exhaustive three-year (6 semesters)
undergraduate program offering in-depth study of theoretical concepts and
functional areas in business administration.
From managerial economics, business mathematics, organisational behavior,
accounting, marketing, human resources, business law, management information
systems, financial management, production & operations, and advertising & sales
promotion, to total quality management, business statistics, and behavioural
science, the course covers important concepts, practices, and trends in the subject
area.
The course provides high-quality academic and technical training covering key
functional aspects of business and their interconnection. The course covers the main
business theories combined with practical implementation to develop knowledge
and skills in real-time management and business decision-making. Given its scope,
the program will benefit anybody (with 12/10+2 years of formal schooling) keen to
gain deep knowledge in the subject area.
6
Program Curriculum
SEMESTER 1 SEMESTER 2
 Accounting Fundamentals  Fundamentals of Financial Management

 Principles of Marketing  Environmental Studies
 Management Foundation  Fundamentals of Human Resource
 Business Statistics Management
 Business Communication  IT Applications in Business
 Individual Excellence and Social Dynamic
 Essentials of Production and  Sales and Distribution Management

Operations Management  Fundamentals of Project Management
 Principles of Organizational Behaviour  Fundamentals of Entrepreneurship
 Research Methods for Managers  Principles of Consumer Behaviour
 Cross Cultural Management  Operations Research
 Financial Markets and Services
 Business Strategy  Brand Management

 Marketing in Digital Age  Fundamentals of International
 Managing Customer Relationships Human Resource Management
 Financial Planning  Fundamentals of Retailing
 Quality Management  Dissertation
 Professional Ethics
7
Program Faculty
Mr. Adarsh Arora

M.Sc. Management
Boston University
Dr. Divya Goel

Ph.D Organizational Behavior
Jamia Millia Islamia
Mr. Umesh Rao

MBA Marketing- University of Pune
Mr. Arindram Patra

Masters in English Literature
The University of Burdwan
8
• 10th Class Certificate (Completing 10 years of formal schooling)
• 12th Class Certificate (Completing 12 years of formal schooling)
Accredited. Respected. Trusted.

Programs Entitled India's only online Amity’s Online MBA
by Distance Education MBA to be ranked & BBA are the 1st and
Bureau (DEB) UGC globally by QS in 2022 only EOCCS certified
Programs in India
Programs are Asia’s only not-for-profit

Accredited by QAA (UK) university to get
SENIOR COLLEGE AND
UNIVERSITY COMMISSION, USA US regional accreditation
Accredited Member of
Accreditation Council for Association of Recognised by
Business School and Indian Universities World Education Services
Program (ACBSP), USA
Accredited by
National Assessment And Ranked 25th
Accreditation Council (NAAC) Grade ‘A+’ in the country
TESTIMONIAL
“Think Differently is something that Amity University encourages and, to a large
extent, succeeds in teaching its students, and it invariably helps you achieve what
you need.”
M. S. Negi
Sales Manager at Home Credit india
9
Amity University Online Advantage
Live & interactive lectures Web Proctored Mode for

by expert faculty the freedom to take
exams anywhere
World-class curriculum Learn from the leading

designed by eminent faculty global faculty
and industry professionals
Regular webinars Virtual job fairs and

by industry leaders career assistance
International collaborations Easy-to-use LMS accessible

with Ivy League universities anytime, anywhere
Strong alumni network Exemplary employer rating

of various program s
10
Alumni Working At
11

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Bachelor of Business Administration

USA, UK & CANADA ACCREDITATIONS

04 About Amity University Online

06 About the program

10 Amity University Online Advantage

Dr. Priya Mary Mathew

This is the age of knowledge and anyone who says “I do

Prof. Abhinash Kumar

Amity University Online provides ‘Anytime, Anywhere’

home to a range of University Grants Commission (UGC) entitled programs meant

Certiﬁcates and Certiﬁcate programs through its well-researched curriculum,

renowned faculty, cutting-edge technology and close industry-academic

online programs, Amity University Online is devoted to creating a transformative

learning environment. In today's environment, when content is mobile and

available anytime, anywhere, learning is truly a click away.

175,000 225,000 6,000+

One of our most popular programs, Bachelor of Business Administration, can be

pursued by students from any stream. An exhaustive three-year (6 semesters)

undergraduate program offering in-depth study of theoretical concepts and

functional areas in business administration.

From managerial economics, business mathematics, organisational behavior,

accounting, marketing, human resources, business law, management information

promotion, to total quality management, business statistics, and behavioural

business theories combined with practical implementation to develop knowledge

gain deep knowledge in the subject area.

 Accounting Fundamentals  Fundamentals of Financial Management

 Essentials of Production and  Sales and Distribution Management

 Business Strategy  Brand Management

Mr. Adarsh Arora

Dr. Divya Goel

Mr. Umesh Rao

Mr. Arindram Patra

Accredited. Respected. Trusted.

Programs are Asia’s only not-for-proﬁt

Live & interactive lectures Web Proctored Mode for

World-class curriculum Learn from the leading

Regular webinars Virtual job fairs and

International collaborations Easy-to-use LMS accessible

Strong alumni network Exemplary employer rating

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