PROJECT REPORT

ON
“MARKETING TRENDS, TOOLS & TECHNIQUES”
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE
AWARD OF DEGREE OF
BACHELORE OF BUSINESS ADMINISTRATION
MAHARSHI DAYANAND UNIVERSITY (ROHTAK)

SUPERVISOR: SUBMITTED BY:

Prof. Anupriya Sadanand
Assistant Professor Regn.No.:1912190329
Department of Management

St. Andrews Institute of Technology and

Management Maharishi Dayanand University
Session (2021-2022)
 DECLARATION

I affirm that the project work titled MARKETING TRENDS, TOOLS & TECHNIQUES being
submitted in partial fulfillment for the award of the degree of BBA is the original work carried out by
me. It has not formed the part of any other project work submitted for award of any degree or diploma,
either in this or any other University.

Signature of the Candidate

SADANAND

I clarify that the declaration made above by the candidate is true.

Signature of the Guide

Prof. Anupriya
 ST. ANDREWS INSTITUTE OF TECHNOLOGY & MANAGEMENT
GURGAON
JULY, 2022

BONAFIDE CERTIFICATE

This is to certify that the project entitled MARKETING TRENDS, TOOLS & TECHNIQUES is
bonafide record of Project work done by SADANAND college Roll No. 198139 of BBA during 3rd
year.

Signature of H.O.D: Signature of Project Guide

 CERTIFICATE FROM THE HEAD OF DEPARTMENT

This is to certify that the summer project titled “MARKETING TRENDS, TOOLS &
TECHNIQUE” is an academic work done by “SADANAND” submitted in the partial fulfillment
of the requirement for the award of the degree of Bachelor of Business Administration at St.
Andrews Institute of Technology and Management, Gurgaon , under my guidance and direction. To
the best of my knowledge and belief the data and informationpresented by him in the project has not
been submitted earlier.

Signature Signature
(Mr. Tanay) (Prof. Anupriya)
 ACKNOWLEDGEMENT

In order to achieve something concrete there is continuous need of guidance, inspiration

and help. For all these a forementioned section of my work, I express my sincere and deep
gratitude to those who made to possible for the project to be successful.

I would like to my extend thank to Dr (Prof.) Jugnesh Kumar, Director ST. ANDREWS
INSTITUTE OF TECHNOLOGY AND MANAGEMENT, HOD- BBA, Mr. Tanay
Ojha & My Guide Prof. Anupriya.

She made the project an excellent learning experience for me. I am thankful to her for
guiding me through his/ her experience in theoretical as well as practical aspect of the
Project.

I am also thankful to my parents and friend for their moral support during my research
period.

SADANAND
 INDEX

PAGE
S. NO. TOPIC NO.
Chapter-1: Introduction 7-14
• Overview of the study
1. • Objectives of the study
• Scope of the study
• Methodology
15-49
Chapter-2: Conceptual framework
• Planning Process
• Marketing Trends
2. • Marketing Tools
• Marketing Techniques
50-62
Chapter-3: Data Analysis and interpretation
3. • Search Engine Optimization Statistics
• Social Media Statistics
• Video Marketing Statistics
• Email Marketing Statistics
• Content Marketing Statistics
• Sales Statistics
Chapter-4: Summary and Conclusion 63-69
• Impact of Current Marketing Trends
4. • Benefits of Using Social Media For Brand
Promotion
• Impact of Current Marketing Technique
• Conclusion
• Questionnaire
5. Chapter-5: Bibliography 70
 1. Introduction

Marketing: -

Marketing is a process by which companies create, communicate, deliver and offer

exchanges that have value for their target customers. Marketing can also be defined as a
promotion of a product or services by an organisation aimed directly to its customers.

At a fundamental level, marketing is the process of understanding your customers, and

building and maintaining mutual relationships with them.

Big-time industrialists would define marketing as selling on a large scale and also as a serene
form of mass communication.

However, organizations are using exponentially generated data and adopting latest
technologies and tools to analyze.

Marketing Trends

Marketing trends are customer inclinations within a market over time. A marketing trend
signifies a reason customers buy a specific item more often. For example, bubble jackets
might become popular in a country because a celebrity wears one. Many years after this,
bubble jackets continue to rise in popularity until they become a marketing trend. Because of
this trend, many companies that produce winter clothes invest in making bubble jackets and
improve their profits.
Marketing trends can have associations with anything in a customer's life, such as seasons,
people or common circumstances. An important aspect of marketing trends is that they're
common experiences. If many people experience a circumstance or preference enough, it can
become a trend in marketing. As marketing trends continue to rise and disappear, business
leaders use this data and elements of their marketing landscapes to increase sales more
predictably.

Marketing Tools

Marketing tools are tools that companies use to develop and promote their products and
services. In this context, the word ‘tools‘ refers to techniques, strategies, and materials.

The vast majority of businesses use several different marketing tools, such as advertising,
direct mail, and market research to boost their sales.

Companies have a range of marketing tools at their disposal. Some of them are specifically
for boosting sales, while others focus on gathering consumer data.

Marketing Techniques

A marketing technique is anything you do to bring in new business or increase your firm’s
visibility and reputation.

Marketing techniques are all about generating those opportunities in the first place. These are
methods for targeting promising markets, building your brand and generating and nurturing
leads to drive faster growth and higher profits.
There are many different marketing techniques both online and offline. Major offline
examples include trade shows, networking and in-person speaking engagements. Key online
techniques include a firm’s website, ongoing search engine optimization (SEO) efforts, and
industry webinars.

Taken together, online and offline marketing techniques allow you to reach clients wherever
they may be. Traditional, offline networking has been an important part of the professional
services industry for some time, but these days crucial relationships are forged more and
more often through social media like LinkedIn.
 OBJECTIVE OF STUDY

➢ To analyze current Marketing Trends.

➢ To analyze current Marketing Tools.
➢ To analyze current Marketing Techniques.
➢ To find out most effective Marketing Trends.
➢ To find out most effective Marketing Tools & Techniques.
➢ To find out which Marketing strategy should be used in business.
➢ To find out which Marketing Tools should be used in business.
➢ To find out what Marketing Tools will be adopted by businesses in future to capture
the market.
 SCOPE

➢ Study of marketing research and consumer needs.

➢ Determination of objectives and development of a business.
➢ Planning Marketing activities for a business.
➢ Distribution channel decision.
➢ Pricing policies for a product or service.
➢ Promotion techniques.
➢ Evaluating and controlling marketing activities.
➢ Selection of customer.
 Methodology

A market trend analysis is an analysis of past and current market behaviour and dominant
patterns of the market and consumers. An important aspect of conducting a trend analysis for
an organization is to obtain insights on the market scenario, consumer preferences, and the
macroeconomic environment.

Marketing research methods, such as surveys, interviews, and observations of consumer

behaviour, help in understanding the trends and behaviour in the market.

Trend analysis is a subset of the PESTEL Analysis—an examination of the Political,

Economic, Social, Technological, Environmental, and Legal implications of the market as
they relate to consumer trends. This analysis provides an all-round perspective of the external
factors that impact the business.

While determining future objectives for a product or service, trend analysis is used as a basis
on which future market projections are made. Market trend analysis involves analysing the
following areas:

• Trends in Consumer Needs and Behaviour- A business that is able to identify a

specific trend in changing consumer needs and behaviour may be able to cater to these
needs and project higher growth rates.
 • Shifts in Consumer Perception of Value- Trend analysis involves timely analysis of
consumer needs and positioning of the product or service in the consumer’s mind. An
aspect of a product or service, which would at one point in time have contributed to
the consumer’s perception, may later lose value if the competition replicates it. For
example, if Shop A in a particular town was the only department store providing free
home delivery for customer orders, it may hold a better perception in the consumer’s
mind due to this additional service. However, if competitors start providing the same
service, the value perception for Shop A would likely decrease.

• Trends in Industry Cost Drivers—Businesses need to be aware of changes in

composition of the cost drivers and also innovations that lead to lower cost
alternatives. Companies that are able to find better alternatives, which are more
economical or offer additional features, can gain a competitive advantage and achieve
higher objectives.

• Change and Evolution of the Industry—Companies continuously analyse trends in

terms of product innovations, competitor product features, and new operation and
delivery methods. Such analysis helps the business stay ahead of the curve to
understand changing market trends and project objectives accordingly.

Trend analysis is a very common strategic tool for understanding the market maturity (i.e.,
whether the market is in a growth or decline stage) to gauge future market potential and the
overall position of a business in the market.

Since market trend analysis involves understanding past market behaviour and expected
future market innovations, a major effort in conducting trend analysis is dedicated toward
collecting relevant data. The authenticity of this data determines the accuracy of the
projections, which subsequently impacts the objectives set for a particular product or service.

One of the most crucial challenges for any type of business is to collect an in-depth
understanding of the market. This is where the different types of marketing analysis
methods, techniques, and tools come to help.
In today data-driven world and crazy competition business environment, you need constantly
searching and updating your market knowledge. That is why the basic market research
analysis methods are a valuable weapon for any company.

They are a great basis for forecasting sales, data and marketing intelligence, decision making,
creating strategies and etc.
Here is a list of the key techniques and methods of market data analysis.
 2. CONCEPTUAL FRAMEWORK

Process Of Marketing Planning Process:

MARKETING TRENDS:

1. AI in Marketing

The world has been buzzing about how the Artificial Intelligence wave will take over every
aspect of your lives in the future. Little do we realize; the change has already begun. 60% of
internet users have already interacted with an AI chatbot for solving queries across multiple
apps and websites.

2. Metaverse
A world within our world is what the Metaverse is popularly known as. The Metaverse is
currently owned by Meta (Facebook). The idea of a digital space where virtual and
augmented realities co-exist to create a universal experience is both new and potentially
untapped.

Metaverse has made social commerce possible with a network of realities/virtual universes
where space exists almost everywhere. Well, digital marketers have found an opportunity for
their brands to fill that space and create a whole new medium of digital marketing
3. NFTs
Non-Fungible Tokens are the digital assets that you can trade. Each NFT has a unique token
that says that this is the original NFT and is owned by you. NFTs have disrupted the art and
technology world but it has started penetrating the marketing world as well.
Free NFTs are offered in a raffle as brands for their main marketing goals. For example,
Marriott Bonvoy created a raffle where the winners would receive their own NFT and
200,000 Bonvoy points.
These kinds of digital marketing campaigns have been targeted by high-end brands like
Adidas, Marriott, etc only. Once more and more brands utilize NFTs as a marketing tool, the
growth and opportunities are unlimited.
4. Crypto
Cryptocurrency can be called the INSTAGRAM of the Finance World. It entered the
industry and slowly conquered while everyone never saw any potential in it. There are 10-12
million active crypto investors in India and have been increasing since the returns are
massive.
Cryptocurrencies have become one of the cooler things for millennials and therefore
everyone wants to invest. Crypto investing platforms are using this need of the new
generation and offering them FREE parts of 1 cryptocurrency to create awareness and also
give investors a glimpse of this investment avenue.
No surprise if like Google Pay, we use Cryptocurrencies for our groceries and daily needs.
Digital Marketing Trends 2022 have truly reached the greatest heights.

5. Livestream Commerce
Livestream Commerce is quite new to India but China has already made a billion-dollar
market over it. Brands choose their social media platforms to showcase their products live
and the audience is able to buy the product live itself.
Even on Instagram, the Shop feature has enabled brands to put up the Show Now button on
live video content which cuts the chase for the customer. Livestream commerce has reduced
the time taken of the customer from advertisement to purchase and therefore is one of the
best digital marketing trends in 2022.
6. Augmented Reality
By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-
world environment where the objects that reside in the real world are enhanced by computer-
generated perceptual information.
It consists of 3 basic features
• a combination of real and virtual worlds
• real-time interaction
• accurate 3D registration of virtual and real objects
7. Voice Search Optimization
According to research by Review42 on voice search, they found that 55% of teenagers use
voice search every day. This massive adoption by the entire generation shows how popular
voice search is going to get in the future.

There are a couple of reasons why Voice Search, a feature we all received with our
smartphones around 2014, is taking off in a big way this year. Firstly, the increasing
adoption of smart speakers. 20% of the households have bought a smart speaker such as
Amazon Alexa or Google Home. The adoption of devices that are fully voice search
controlled is a big indicator of how people have started to get accustomed to this new
behaviour.
8. Programmatic Advertising
Programmatic Ad Buying is the use of software to purchase digital advertising. While the
traditional method includes human negotiation, requests for proposals, and quotes,
programmatic buying makes use of algorithms and machines to buy ads.
Programmatic Advertising is when AI is used to automate so that advertisers can target more
specific audiences.
Here’s how Programmatic Advertising works:

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a
huge majority of display advertising in the next couple of years.
9. Chatbots
Chatbots are considered one of the top digital marketing trends in 2022, the AI-based
technology makes use of instant messaging to chat with customers, and with site visitors. It is
designed to communicate with customers by textual or auditory methods.
Businesses can leverage the use of chatbots to engage with customers. Since there are plenty
of users visiting the website at once, it advantageous to have a technology that answers
hundreds of users at once. The benefits of having chatbots are 24/7 customer service, instant
responses to inquiries, and answers to simple questions.

10. Personalization
If you want to outperform your competitors and want to stand out in the market, you must
focus on personalizing content, products, emails, etc. Personalization is the next big trend
that will soon become an industry standard.
The best example to understand the power of
personalization are Amazon and Netflix, they have personalized recommended movies for
each user.

11. Automated & Personalized Email Marketing

As the name implies, automated email marketing is sending emails to your customers
automatically based on triggers or schedules you set.
Emails have always been the most reliable channel of digital marketing. Promotional emails
are an amazing way to reach out to your customers and let them know what your
organization has achieved or any sale you have coming up.
Yet due to over usage of mass email tactics, most people have stopped responding to
promotional emails. Personalized emails are a great way to bring back the attention of your
customer, and create a far more engaged customer base.
12.Video Marketing
Video Marketing is also one of the top digital marketing trends in 2022 and is likely to be at
the top for more years to come. Here are some stats that will demonstrate the importance of
including a video in your digital marketing current trends list.
According to Seotribunal, if your website includes a video, it’s 50 times more likely to bring
organic search results as compared to plain text. Why does this happen? Because people find
video content more captivating, hence google brings such sites on the top results.
But simply producing a video after another isn’t enough. You need to make sure that you are
well-aware of the ongoing video marketing trends, a few of them are listed below:
• Livestreams on mobile
• Short-form videos
• user-generated video content
• Online Training & Educational Videos
• Video advertising
• Interactive AR content
• Shoppable Videos
• Virtual Events

13.YouTube Shorts

The recent addition by the popular platform YouTube is called “Shorts”. It is similar to
Instagram Reels, where you can create short-form video content for 15 seconds or under.
With the increasing popularity of short-form video content today, YouTube Shorts is a very
good opportunity for all those who have their existing target audience on that platform.
Engaging 15-second videos is all it takes now, to grab the attention of your viewers.

14.Instagram Reels

The Instagram Reels was great news for marketers & content creators. Especially since
TikTok was banned in a few countries, reels have served as the best replacement.
The great news for digital marketers is that Reels are providing more than double
engagement rates when compared to posting a normal video.

And now with the newly launched insights features on Instagram Reels, you can even track
your performance and analyse your work!
According to Hootsuite, NFL teams’ Reels generate 67% more engagement than their regular
video posts.
As a marketer, you can use this feature to showcase many kinds of content such as
informative content, behind the scenes of the organization, product reviews, etc.
An excellent example of this is Louis Vuitton’s Instagram reels, they are of high quality,
stunning, and very innovative. Every single reel of Lois Vuitton has gone viral with an
average of 5M views!
An effective Reels and video content strategy is necessary to grab and retain your customer’s
attention in 2022.

15.Shoppable Content

Shoppable Content is any content- picture, video, or article, that includes a direct link to a
buyout portal.
This makes the process of a customer getting aware of a product through content marketing
and making a decision to buy the product on an eCommerce platform far simpler and direct.
A product on the eCommerce website has a very standard layout- description, details,
pictures, and price. With the introduction of Shoppable content, the way eCommerce
operates and markets its product is going to change. Instead of dreary and boring product
descriptions, each product can be marketed as a story in the form of interactive content.
Instagram has introduced a shoppable content feature, where users can buy a product directly
from a story or a post. Even Pinterest has introduced this feature for its audiences.
16. Influencer Marketing
Influencer marketing is more of word-of-mouth marketing that concentrates on using an
important leader or personality to amplify the brand to the market. Influencers could be
famous celebrities or YouTubers, Instagramers with great followings who can help spread
the word about the brand or business by social channels.

17.WhatsApp Marketing
WhatsApp Marketing is believed to be one of the biggest & must-use digital marketing
trends in 2022. WhatsApp has completely changed the way businesses now reach & engage
with their customers. You can now personally message on an app that is used by all age
groups and always checked multiple times in a day. And you will not be creeping out the
consumer because you will reach them through a WhatsApp Business Account which helps
them trust you and your business’ credibility.

18.Hyper-local SEO
Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small
businesses. Never before has it been easier for small business owners to be able to use the
power of digital marketing to get customers.
Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current
NAP (Name, Address, and Phone number) to give very personalized results to daily queries
such as “closest ATM near me” or “where to buy coffee?”
The most amazing thing about this hyperlocal focus is that it provides the business with the
ability to create a strong regional market for themselves. Combined with voice search results,
people who type very specific queries can easily find a way to get to you. This is a great
relief for traditional businesses and small business owners especially.
The algorithm update is massive yet very easy for everyone to be able to use and apply to
their websites.
According to Search Engine Watch, the main tool needed to start implementing your
Hyperlocal SEO strategy is to get a Google My Business account.

19.Interactive Content
Interactive content is content where the audience actively participates instead of passively
watching, reading, or listening.
When it comes down to measuring effectiveness, interactive content has proven to drive
traffic to websites, educate users about a brand and increase conversion. In this way,
interactive content gives marketers the ability to track interactions and better determine
success.

20.Google Ads Smart Bidding

There’s severe competition between brands and businesses to rank higher on google search
results. However, in order to get indexed on top results through seo demands a lot of effort
and time. An alternative for this is paid to advertise, it makes it easier for marketers to rank
on top, hence it is considered to become the trusted digital marketing trend in 2022.
Speaking about Google Ads, one of the key features of it is “smart bidding”, businesses and
brands should consider the Smart Bidding feature on Google Ads, as it helps a business to
save time and ace its performance.
Benefits of Smart Bidding includes:
• Advanced machine learning
 • Wide range of contextual signals
• Flexible performance controls
• Transparent performance reporting

Simply put, advertisers can hand over their pay-per-click (PPC) campaigns to Google’s AI
system, which will optimize their budget and maximize their ROI.
Google Ads Smart bidding allows you to use many different signals for your bid
optimization, including:
• Remarketing list
• Ad characteristics
• Interface language
• Browser
• Operating system
• Device
• Physical location
• Location intent
• Weekday and time of day
The key point being, with Smart Bidding running the show, marketers will have enough time
to concentrate on strategy, analytics, and copywriting.
MARKETING TOOLS:

Marketing tools are the strategies and techniques used by companies for development and
promotion of their goods and services.
For example, a company may use advertising, including print ads and television and radio
commercials. Companies may also use direct mail marketing where catalogues, brochures,
flyers, posters, reports or magazines are directly mailed to current and prospect consumers
Marketing tools are the systems, techniques, strategies, resources, technology and materials
used by companies or marketing professionals to create and implement marketing campaigns
that successfully promote their products and services. Your company's marketing campaign
is the direct link between the company and its customers, so it is important to choose the
marketing tools that are most effective for your customers. There are several types of
marketing tools available, and each type of marketing tool serves a unique purpose. It is
common for businesses and marketing professionals to use a combination of marketing tools
in their overall marketing strategy.

Companies have a range of marketing tools at their disposal. Some of them are specifically
for boosting sales, while others focus on gathering consumer data.

It is important to know which tools are best for your business. In other words, which tools
you need to achieve your primary goals and objectives. In most cases, people use
multiple marketing tools at the same time.

“Businesses use various marketing tools to communicate company information, stimulate

customer interest and motivate action. An integrated marketing approach applies several
tactics to engage customers and build business.”

SOME MARKETING TOOLS:

Print advertising:

Print advertising is a marketing tool that uses physically printed materials to raise brand
awareness and generate customer interest. Print advertising includes materials such as
classified ads, billboards, business cards, brochures, direct mail campaigns, catalogs, sales
letters, order forms and more. These are some of the most traditional types of marketing
tools, however, many of them are still effective. You can even use your print advertising to
drive your customers to your digital marketing campaigns by directing them to your website
or social media pages.

Digital marketing:
The increased use of the Internet by consumers has made it necessary for companies to have
a website. There are several roles your company's website will have as a marketing tool. You
can use your company's website to build brand awareness, educate and inform potential
customers, advertise your products and services, communicate with customers, generate
leads and make sales. It is also important to make sure your website is optimized for speed,
design, function and various platforms such as computers, cellphones and tablets.

Search engine optimization (SEO):

Another marketing tool closely related to your website marketing is search engine
optimization, also commonly referred to as SEO. Search engine optimization involves
optimizing both the on-site and behind-the-scenes content of your website to rank higher in
major search engine results pages (SERPs). Search engine optimization refers only to natural
search results rankings, not paid links at the top of the SERP. Effective search engine
optimization involves the creation of high-quality content that consumers will find relevant
to their search.

The higher your website ranks in the search engine results page algorithms, the more likely
your website is to show up on the first couple pages of a keyword search related to your
business. Because most consumers only look at the first page of search results, the higher
your SEO ranking is, the more effective your website marketing will probably be.

Social media marketing (SMM):

Another type of marketing tool that has become increasingly important is social media
marketing. Social media marketing involves using company profiles on social media
websites to raise brand awareness, engage with customers and advertise products or services.
Social media marketing tools include things such as blogging, micro-blogging, posting,
sharing, commenting and bookmarking.

Press releases (PR):

Press releases are advertisements that take the form of a news article or story in a newspaper,
magazine or online publication. Many consumers may not realize that these newspaper and
magazine articles are often written by businesses or marketing teams and then distributed to
several publications for printing.

Commercial advertising:

Commercial advertising traditionally refers to paid advertisements that are played on

television or over the radio. However, the widespread use of the Internet for marketing has
led to paid commercials being played at the beginning of videos posted online and
throughout video streaming services.

Customer loyalty programs:

Customer loyalty programs are used as a marketing tool to generate customer interest and
encourage customer retention. Customer loyalty programs involve providing rewards to
customers who can use those rewards to earn discounts or free products or services from
your business in the future. Customer loyalty programs are available in several forms,
ranging from a program as simple as offering customers a card that can be stamped on each
visit to using customized mobile applications and other digital systems to manage your
loyalty program.

Brand reputation management:

It is very important for companies to protect their brand's reputation. Media monitoring tools
are marketing tools that help your company search the internet for any mention of your
company to ensure you can engage and respond to comments and reviews being made about
your business. This helps you build your brand awareness and also ensure you are protecting
your business from negative reviews or remarks.

Event marketing:

Event marketing is a promotional marketing tool that involves the engagement of a brand's
representatives with potential and existing customers and the community at promotional
events. Common types of promotional events you can use for event marketing include
networking events, conferences, seminars, speaker presentations, workshops, trade shows
and expos, parties, competitions and awards.

Information gathering:

Information gathering is the process of reviewing and analyzing data and information about
customers, the market and your industry. Information gathering is a very important
marketing tool because it gives your company insight into how well your other marketing
techniques are working. Information gathering can include things such as customer surveys
and web analytics. Many marketing tools will provide you with data that you can use to
analyze how well that specific marketing tool is performing.

Social media:
In the world of Internet marketing, social media is a marketing tool where you try to develop
an interactive online relationship with consumers. Your aim is not, for example, to
surreptitiously mine customer data.
Blogging, posting, sharing and tweeting are popular social media marketing tools. Media
sharing, pinning, bookmarking, and commenting on social media websites are also popular.

Internet marketing:

Internet marketing refers to marketing that only occurs online. Search engine optimization
(SEO) and online advertising are examples of Internet marketing. There are several ways to
increase your SEO. One of the first steps is to secure a reliable and simple domain name that
is relevant to your site, industry, or keywords you want to match for.

Search engine optimization refers to techniques to increase one’s website’s appearance on

search engines.

Surveys:
Surveys are useful for determining which products to create and also for improving or
upgrading existing goods. The word ‘goods ‘in this context means ‘products.’

Surveys are also useful if you want to rate your and your rivals’ products. A survey can ask a
representative sample of consumers what they like about your and your competitors’
products.

You can carry out a survey face-to-face, on the telephone, by normal post, or online.

Most marketing professionals will mention surveys when you ask them to list their most
important marketing tools.

Google Analytics:
If you have an online business or your company has a website, Google Analytics is
extremely useful. It gives you an overview of where your visitors are coming from. It also
tells you what type of people are visiting, and which content on your website performs best.

You can also use Google Analytics to work out visitor conversions. This data will help you
set up conversion goals.

Organic CTR:

Organic CTR (organic click-through rate) is a way you can utilize Google Analytics to
improve your website traffic. You can optimize page titles and descriptions and see how they
perform by implementing A/B testing.
Direct mail:
Direct mail or direct mail marketing specifically targets potential customers. Traditionally,
we have referred to the letters as ‘mailshots.’ Ever since the advent of the Internet and
emails, we also have ’emailshots.’

Regarding emailshots, MediaTraining.Ltd.uk says:

“Designing an emailshot differs from creating a webpage or designing for print as you have
to consider the specific needs of your target audience and the technical requirements of
different email applications.”

This brings us to modern-day email marketing tools which many marketers still consider to
be more effective than other types of digital marketing.

Media monitoring tools:

These marketing tools scan the web and inform you of conversations that are relevant to your
company, product, or brand. These tools scan, for example, social media sites, forums, blogs,
and videos.

In a Huffington Post article, Matthew Collis, a marketing and communications

professional, makes the following comment:

“Media monitoring lets you discover what people are saying about you online so you can
jump in and respond or react to conversations, decrease the spread of negative PR, and even
help increase awareness of your product, service, or organization.”

Customer loyalty programs:

Customer loyalty refers to the likelihood that existing customers keep coming back. In other
words, how frequently customers come back for more again and again. It differs from brand
loyalty.

Among marketing tools that many small businesses overlook, customer loyalty programs are
one of the most common. This is a pity.

It is much cheaper and requires less time to get an existing customer to buy your products
than new ones. Some studies suggest that it costs seven times more to get a new customer to
buy from you than an existing one.

Automation:
Automation tools are marketing tools that save a lot of time. Marketers can save time wasted
doing those daily tasks like saving files and emails to spreadsheets.
Some tools allow you to create chains of applets. In other words, simple conditional
statements or ‘if this then that’ statements. IFTTT (IF This Then That) is one of those
services. It works with Facebook, Twitter, Fitbit, Google Drive, and Gmail.

DIGITAL MARKETING TOOLS:

If you are building a business, chances are you’re looking for ways to get your leg up on the
competition. To accomplish this, you’ll need a good marketing strategy and access to the best
digital marketing tools.

you need to make a choice about how to construct an online presence that helps you achieve
that goal and create corresponding a marketing strategy for these channels. Maybe you need
to set up an ecommerce site. If you’re interested in blogging to drive awareness and
subscribers, look into setting up a blog and strategize on how to create great content that
would encourage sharing on social media channels. Partnering with a customer that is willing
to evangelize your business by creating a case study or infographic can be powerful social
proof as customers are evaluating your company. A simple website or landing page with a
lead capture form can help you start developing your brand and generating traffic. A basic
analytics platform (like Google Analytics, which is free) can help you start to measure how
you are tracking your marketing efforts towards your initial goal.

CATEGORIES OF DIGITAL MARKETING TOOLS:

➢ Analytics
➢ Conversion, Marketing Automation, & Personalization
➢ Design, social media, and Video
➢ Google Tools
➢ Keyword Research, SEO, and SEM
➢ Productivity

SOME DIGITAL MARKETING TOOLS:

1. MailChimp:

This isn’t something you should wait on. Instead, you should implement an email marketing
strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top
email marketing providers and digital marketing tools in the world.

While there are alternatives, this tool remains one of the best, for many reasons:

History dating back to 2001, well before most companies began using email marketing
Self-service support options, ensuring that you can quickly find answers to all of your
questions.
Free plan for those with less than 2,000 subscribers and those who don’t send more than
12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For
this reason, you can get started with MailChimp early using the tool for free as you get your
feet wet with email marketing and then move to a paid plan as you scale.

2. HubSpot:
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top
players.

For the sake of this post, let’s focus on its marketing software solutions. The company has
this to say about this digital marketing tool:

“From attracting visitors to closing customers, HubSpot brings your entire marketing
funnel together.”

You know just how important it is for your marketing funnel to be in good working order.
With this software, you have access to tools that help with:

➢ blogging
➢ SEO
➢ social Media
➢ website
➢ lead management
➢ landing pages

➢ calls-to-action
➢ marketing automation
➢ email analytics

There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.
That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different
directions. This will help you to find success in the early days and help you as you grow.

3. MobileMonkey:

MobileMonkey is a must-have chat marketing automation tool that gives customers a way to
chat with you, and you with them automatically.

With 75% of customers reporting that chatting or texting with a business is a better way to
connect than email or phone, getting your customer chat up and running can’t be ignored by
any business.

MobileMonkey is a great choice for marketing and support because it connects to all your
customers’ favorite messaging channels including:

➢ Instagram DMs
➢ SMS text messaging
➢ Live chat
➢ Facebook Messenger

With MobileMonkey, everything you need for customer chat from Instagram marketing tools
to Facebook messaging lead ads to live chat is available in a single platform.

Not only can you use one inbox to view and respond to the incoming messages from all your
messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect
lead info, and send leads straight into your other marketing systems.

I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post
comments and story mentions. It improves my Instagram engagement rate and boosts my
content reach to gain more followers.

4. Trello:

Trello is a digital marketing tool that helps you to manage projects and stay on the same page
as your team–a sound digital marketing practice if you want to save time and frustration.

For example, you can share blog posts on Trello before you publish them. This gives others
on your team the opportunity to review the post, weigh in with their thoughts and make
changes that could strengthen the piece before it goes live.

In the past, before the days of Trello and similar programs, email was the best way to
collaborate with your team. While this is still helpful, to a certain degree, it can lead to
confusion, missed messages, and frustration.

trello digital marketing tools

With Trello, everything related to your online marketing strategy can be shared in the same
place. It only takes a few minutes to set up a board. Even better, you can quickly invite your
entire staff, all of whom can jump in on the action without delay.

Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it
comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

5. Hootsuite:

Social media plays a big part in the success of any company, regardless of size, age, or
industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.

Digital marketing tools like Hootsuite allow you to schedule social media posts in advance,
thus saving you loads of time.

Hootsuite offers tons of features to help you grow your business. For example, you can:

Identify influencers for your marketing team and leads for your sales team
Reply to comments and mentions through the dashboard–there’s no reason to visit each
individual platform
Take advantage of pre-written responses
Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like
Hootsuite. With this particular tool, you can schedule and manage social media profiles for
more than 30 platforms.

Imagine doing this by hand, without a central dashboard to guide you. It would be enough to
frustrate even the most experienced entrepreneur, let alone a new business owner. Let
Hootsuite take over like the social media marketing manager it is.

6. Google Analytics:

As one of the top free tools from Google, Analytics should be part of your digital marketing
strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing
tools out there.

It only takes a couple of minutes to add the Analytics code to your website, giving you the
ability to track every action by every visitor.

This is considered by many to be nothing more than a traffic tool, but it can actually have a
big impact on your marketing strategy, if you know what you’re doing.

Take, for example, the ability to see where your traffic comes from:
Maybe you realize that a particular social media campaign is driving tons of traffic to your
website. With this data, you can adjust your future strategy, in an attempt to capture the same
results.

Or, maybe you find that a particular set of keywords is doing wonders for your organic
traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in
mind as you create content down the road.

Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this
early on is a key decision, in regards to your digital marketing strategy. The data you can
collect is extremely valuable.

7. KISSmetrics:

The tagline of this digital marketing tool says it all:

“Accelerate growth by seeing what’s happening on your website and apps.”

It’s good that you want to spend so much time on digital marketing in the early days of your
business. But, do you really want to make decisions that aren’t having an impact?

You need to track and analyze every move that you make, as this is the only way to focus on
the tactics that are providing the best return on investment (ROI).

With KISSmetrics, you can easily see what’s working and what’s not, across all of your
campaigns.

Take, for example, its Analytics products. With a funnel report, you can see if there are any
“leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list.
Even so, it’s one that you’ll want to think about, as your business gets up and running.

With a variety of products at your fingertips, the insights you receive will be invaluable to
your company’s growth.

8. Followerwonk:

Do you plan on spending a lot of time on social media marketing?

While this is a great way to engage your audience and send traffic to your website, it’ll only
work in your favor if you have a solid plan in place.
Tools, such as Followerwonk, are designed to help you improve your social media marketing
strategy, such as by digging into your Twitter analytics data.

I included this digital marketing tool on the list for two reasons: it’s easy to use and it’s
extremely effective.

Followerwonk breaks down its service into three distinct categories:

Find: Use the tool to search Twitter bios and compare accounts.
Analyze: Breakdown your follower list by bio, location, who they follow, and many other
criteria.
Optimize: match your strategy to follower gains and losses, to understand what type of
content performs best.
The only downside of Followerwonk is that it can’t be used with other social media
platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for
Twitter, this is a digital marketing tool you should use often.

Even though you may not use it on a daily basis, it can come in handy from time to time.
After all, it’s imperative that you understand your audience.

9. All in One SEO Pack:

If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to
install the All in One SEO Pack plugin.

A big part of your digital marketing strategy should be based around search engine
optimization (SEO) and this digital marketing tool will ensure that you always make good
decisions regarding your content and its appeal to search engines.

Some of the top features of the plugin include:

XML Sitemap support

Advanced Canonical URLs
Automatic generation of META tags
Compatible with most other plugins
Automatically notifies major search engines, including Google and Bing, of any site changes
Even though all of these features are exciting, it’s something else that has made it one of the
most popular WordPress plugins of all time: its ease of use.

You don’t have to make many decisions in order to get started. And, if you’re ever confused
as to what you should be doing, there is help to be had. All you have to do is click the “?”
symbol and you’re provided with more information and advice.

The All in One SEO Pack plugin has more than a million active installs. You won’t have to
look far to find competitors, but there’s a reason why so many people use this digital
marketing tool.

Not only is it free and simple, but it’s results can’t be denied. It will definitely help your
website from an SEO perspective, which is something all new businesses need.

10. BuzzSumo:

BuzzSumo is a big deal for people who need to learn more about their market.

When you start a business, it’s safe to say you know a thing or two about your industry and
primary competitors. But, once you dig around more, you’ll find that there is tons of data you
can use to your advantage.

If you want to better understand your competition or if you want to learn what type of
content performs best with search engines and your audience, you don’t need any other
digital marketing tool by your side.

A BuzzSumo search results page looks something like this:

Additionally, there is high level data associated with each result:

This information can come in handy at many times, such as when you are creating content
for your blog.
Why guess as to what is performing best in your niche? You can use BuzzSumo to answer
this question with 100 percent accuracy.

With this search, you see that the top result has approximately 20k social shares. You now
know what to strive for, if you want to achieve the same level of success.

As a big fan of BuzzSumo, this is a ditial marketing tool that I use on a regular basis. Even if
you don’t do much with the data at first, each search will help you to better understand your
competition and target audience.

11. Crazy Egg:

Do you ever find yourself asking this question: what’s working and what’s not about my
website?

This is where Crazy Egg can step in and provide assistance.

There are two keys here:

➢ You can use Crazy Egg to make website changes that generate better results.
➢ You don’t need much, if any, IT help to get started.
When you’re new to your business, you don’t want to spend countless hours dealing with IT
issues. Unfortunately, this often happens when it comes to split testing. Unless you use Crazy
Egg, of course.

The tool is packed with features, such as:

➢ heatmaps and mouse recording

➢ analysis and reporting
➢ platforms and integrations
➢ targeting and personalization
➢ research and user feedback

A tool that helps you understand what your website visitors like and don’t like, so you can
maximize your sales and leads, means that you have to give Crazy Egg a try. It’s one of those
digital marketing tools that you don’t know you need, until you use it one time.

12. Ubersuggest:

Not only is keyword research a challenging task, but it can also get expensive with the price
of premium keyword research tools. Your typical free software won’t offer you much but
Ubersuggest isn’t your typical free software.

Digital Marketing Tools You Need When Starting a Business ubersuggest screen shot
As a whole, this digital marketing tool is easy for beginners because the dashboard is simple
to navigate so you can quickly find the data you want. You’ll start by entering a root
keyword or domain that you want to research. You get up to three free searches per day on
the free version and you can upgrade to a paid software as well.

Ubersuggest provides useful keyword information such as total search volume, difficulty,
and paid difficulty if you’re thinking of running an ad campaign around that keyword.

digital marketing tools for starting a business ubersuggest keyword ideas

As you work your way down you’ll see historical data that will show you how that keyword
has trended over time. This is helpful for determining seasonal keywords or ones that are
popular now but may die off over time.

You also get keyword ideas and suggestions that are relevant to the one you’re searching for
so you can update older content or develop a content marketing plan.

Overall, Ubersuggest is an amazing free keyword research tool that is a great choice for
beginners and has enough value as a paid tool for those who are scaling as well.

13. CoFoundersLab:

CoFoundersLab is a great digital marketing tool for small businesses that are growing but
need a little help to take things to the next level. It uses AI to help you find a cofounder,
additional member, or advisor based on a certain set of criteria.

The best digital marketing tools make life easier. CoFoundersLab intends on helping to
create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s
that much easier to find whatever you need at the current stage in your business.

For example, you can search for someone with a specific skill and find them instantly
without having to post on job boards, conduct interviews, and do onboarding. If you’re
looking for an SEO content creator, you’ll simply fill out that set of criteria and be instantly
connected to someone who can fill that role.

It’s similar to other freelancing platforms out there, but what separates CoFoundersLab is
you can find someone who is on the same level. If you’re looking for someone to financially
back your business or simply support you equally in your venture, this might be the place to
do it.
14. Adobe Sign:

When it comes to must-have digital marketing tools, Adobe Sign more than makes the cut.
It’s a cloud-based e-signature service that helps you use less paper, save time, and get
signatures using an automated signature system. You can send documents, sign, and manage
the whole process via desktop or mobile device.

There are also integrations to keep records of all the signatures you’ve received so you can
reference back if you lose something important.

This simple but useful tool solves a major problem that a lot of businesses have. More and
more people are working remotely and may not have access to printers and scanners. This
creates delays in your workflow and can frustrate customers if you’re unable to get them
what they want because you’re waiting on signatures and approvals.

Adobe Sign is also usable from anywhere on any device. Someone can be on their way to a
meeting in the car and sign on their mobile device using their fingertip. No need to print
anything, scan, fax, anything. It’s completely digital, safe, and secure.

15. DropBox:

DropBox is an essential piece of the modern digital business. It allows all the working pieces
of your business to come together in one place to eliminate clutter and save time looking for
things.

Organization is the key to a successful business, and downloading and sharing files simply
doesn’t cut it anymore. With people working from home, you can’t have everyone
downloading personal company files onto their computers, misplacing them, or potentially
abusing them.

DropBox prevents this from happening by being a totally cloud-based document sharing
platform that allows you to set permission levels so certain people can only see what they
need to.

You can also connect other tools like Slack and Zoom to DropBox so you have everything in
one place. All company data stays in one place so it’s organized, safe, and accounted for.

If you’re still manually downloading files to your computer, attaching them to emails, and
sending them off into space, you’ll find DropBox is a much more efficient and safer way to
keep track of documents and document sharing in your business.

16. Full Access to Suite of Gmail Products:

With Google Docs and Sheets, you can share documents in real-time and actually mark them
up with the writer looking at them so you can see what they’re doing. There’s a chat feature
and a suggestion area, too where you can ask questions and provide responses as to why a
certain adjustment was made.

There’s a level of security and protection here, as well. Different permission levels ranging
from “view” to “edit” give you complete control over your documents. If you’re sending a
document off as a reference to something, you might not want that person to make any
changes to it without making a copy for themselves, the Gmail Suite of products can do that.

Plus, everything syncs with your Google Calendar. If you’re talking in an email about setting
up a call in three days, you can instantly set that appointment on your calendar and you’ll
receive reminders across all your devices.

17. ODeskWork:

ODeskWork is a freelancer platform that connects you with the right virtual assistant or
freelancer to support your business. At some point, every business needs to start hiring. No
matter what business you’re in, to grow and scale, you need a support system because you
can’t do everything.

This is where digital marketing tools like ODeskWork come into play. You can upload
current projects that you need completed, browse profiles, and start communicating with
potential candidates.

The platform also offers payment protection, so you ensure you get the services you
anticipated. Payments are only released to the freelancer when you’re satisfied with the work
they completed.

ODeskWork has experts and freelancers in all different kinds of niches including digital
marketing, virtual assisting, transcribing, proofreading, writing, editing, SEO, WordPress,
and more.

18. Upwork:

Upwork is a freelancer platform that connects you with qualified candidates who can help
your business grow, making it a must-have digital marketing tool. What I like most about
Upwork is the transparency you get and the fact that you can see all types of work that the
freelancers have completed.

For example, if you’re browsing for someone to build you a WordPress website, you
wouldn’t hire someone without first seeing what type of work they do, right?
The platform will show you examples of their work, their job success rating, a description of
their skills, their rate per hour, as well as any badges they’ve earned for continuous
performance.

When you’re searching for tools for digital marketing agencies, the last thing you need is to
waste time with people who can’t deliver. Upwork ensures that doesn’t happen with their
escrow protection as well. None of the money you pay for a job will be released until you are
happy with it.

I also find that Upwork is a great place to find long-term working relationships with
freelancers that you can use on an ongoing basis versus a one-off job.

19. Fiverr:

When you’re looking to create long-term working relationships and hire someone who can
really provide you with a premium service, you should turn to Upwork.

Sometimes though, you’re just looking for a quick job that someone can turn around fast for
an affordable price. For example, if you need someone to do up a quick logo for an affiliate
site for five dollars, Fiverr is the way to go.

One thing I really like about Fiverr is you can quickly sift through freelancers using the
search feature. Type in the service you’re interested in, and you’ll find information such as
overall rating and average starting cost.

Fiverr also provides certain freelancers with titles like “top-rated seller” and “level 2 seller.”
These will help you determine what level of experience you’re looking for in the job you
need to be completed. The best digital marketing tools offer this kind of trust.

This tool is best for one-off jobs that are lower budget and not as difficult, but I wouldn’t
recommend hiring off Fiverr for anything too involved such as link building or content
creation.

20. OmniFocus:

OmniFocus is a task management tool that helps you manage all your operations in one
place. You can keep track of everything that’s going on all from your browser or mobile
device.

You can tag certain projects, assign them to the individual you want to complete them, and
set due dates so you can lay out your week in the most productive way possible. As work
comes in, you can assign support workers to handle the task and close it out when it’s
complete.

It have the forecast feature where you can get an overall snapshot of what you have coming
up in the future including recurring tasks that might only happen once per quarter, bi-
annually, or even every few years. This ensures that no one forgets anything.

The main downside is that this tool is only available for Apple users at this point. For all the
Windows and Android people out there, you’ll have to go with something else like Trello or
ClickUp for now.

21. Zoom:

We all know Zoom as the video conferencing software used to bring people together no
matter where they are on the planet. We’re all facing our own unique remote working
situation but we still need to connect sometimes and Zoom allows that to happen. The best
digital marketing tools help bring businesses together.

You can share your screen, draw on the screen, record meetings, and invite others to join in
as well. Zoom offers free video conferencing for up to 100 participants for up to 40 minutes.

If you’re holding a one-on-one meeting that runs longer than 40 minutes, I’ve found in the
past that Zoom will often extend the meeting for free with no time limit.

22. Toggl :

Toggl helps bring this list of digital marketing tools together. For all the work you’re doing,
freelancers you’re managing, and documents you’re sharing; you need to have an idea of
how long everything takes.
This tool does that with time tracking, reporting, and project planning. You can use Toggl to
get an accurate representation of how long a task or project will take so you can know how
many resources you need to allot for next time.

Toggl offers a few different tools for time tracking, project planning, and candidate-
screening so it’s an all-inclusive tool for businesses that manage a remote team.
MARKETING TECHNIQUES:

Traditional marketing techniques are giving way to strategies that are designed with modern
clients in mind – and the old ways are no longer enough.

A marketing technique is anything you do to bring in new business or increase your firm’s
visibility and reputation.

SOME MARKETING TECHNIQUES:

Brand Storytelling:

In the neuroscience field, researchers have proven that storytelling is the best way to capture
people's attention, bake information into their memories, and resonate emotionally with
them. The human brain is programmed to crave, seek out, and respond to well-crafted
narrative -- that'll never change.

The Surround Sound Method:

An ad's effectiveness increases the more times it's been seen by a prospect. It's also pretty
safe to say that any marketing asset's effectiveness increases the more it's seen.

This is a fact previously alluded to in this post anytime the word "touchpoints" comes up.

The surround-sound methodology takes this idea and amplifies it by challenging the notion
that your owned channels and assets are not enough to create true brand awareness. You
should also appear everywhere else someone goes to consider products

Video Marketing:

Video has overtaken blogs and infographics as the number one form of media used in content
strategy. There are a couple reasons for this:

It's flexible. You can create video for YouTube, embed it on your blog, share it on social
media, and more.
It's a different kind of organic play. Google shows videos in the SERPs (search engine results
pages). YouTube is also a search engine in its own right and is the second most visited site
after Google itself.
The engagement is rewarding. Video consumption continues to rise, outpacing television,
and it's more effective at conveying information.

Marketing Automation:

Automation is the process of using technology to eliminate manual actions and trigger
repetitive or programmable functionality in an automatic way. Marketing automation applies
this principle to your CRM and email marketing activities, allowing you free up time and get
your message out at scale.

Instead of sending one-off emails, you can use marketing automation to initiate a sequence of
emails and actions, all without you hitting the send button. Best of all, you can apply it to any
of the following (and more):

➢ Lead nurturing campaigns

➢ Auto-responder sequences
➢ Re-engagement campaigns
➢ Event reminders

Community Building:

Speaking of engagement, the last thing you want to do is create a piece of content and then
hear crickets when you promote it. One of the best ways to increase engagement and brand
awareness is by building relationships with prospects, users, customers, and other individuals
in the industry.
 3. DATA ANALYSIS

Search Engine Optimization Statistics:

Search engine optimization, or SEO, allows you to understand how consumers are searching
for and finding information about your brand and your competitors online. By incorporating
SEO strategies in your marketing efforts, you'll increase your website's visibility and
rankings. The following statistics will help you fine-tune your SEO strategy, increase
website traffic, and boost conversions. (Source: https://www.hubspot.com/marketing-
statistics)

Conversion Rate Optimization (CRO): -

➢ Email collection forms were the most successful at converting viewers, with a 15%
conversion rate in 2020. (HubSpot State of Marketing Report, 2021)
➢ Events placed at the beginning of videos perform the best, with a conversion rate of
12.7%. (HubSpot State of Marketing Report, 2021)
➢ Only 17% of marketers use landing page A/B tests to improve conversion rates.
(HubSpot, 2020)
➢ 3.5% of ecommerce website visits via mobile are converted into purchases, compared
to 3.9% on desktop. (Statista, 2021)
➢ Media & Entertainment is the industry with the highest form-fill conversions on
landing pages. Catering & Restaurants is the industry with the highest click-through
conversions on landing pages. (Unbounce, 2021)
➢ Email visitors are the most likely to convert on forms — and people coming from
search advertisements are the least likely. (Unbounce, 2021)
➢ The highest bounce rates are on social (45%) followed by direct (44%). (Kibo, 2021)
Mobile Search:-

➢ 64% of SEO marketers call mobile optimization an effective investment. (HubSpot

Blog Research, 2021)
➢ The average American has access to more than ten connected devices in their
household. (Statista, 2021)
➢ Mobile devices, excluding tablets, generated about half of all website traffic
globally. (Statista, 2020)
➢ Mobile web traffic has consistently accounted for about half of all global web
traffic since the beginning of 2017. (Statista, 2020)
➢ Almost 25% of companies invest in mobile optimization as a top SEO tactic.
(HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
Organic Search:-
➢ Over 50% of marketers say keyword rankings and organic traffic are the top ways they
measure the success of their SEO strategies. (HubSpot State of Marketing Report,
2021)
➢ 71% of marketers say using strategic keywords was their number one strategy for
SEO. (HubSpot State of Marketing Report, 2021)
➢ Google uses 810 unique SERP features. Of those, 161 are found on more than 0.2% of
keywords. (seoClarity, 2020)
➢ The average CTR from image results on Google is 0.21%, but it varies widely by
industry. (seoClarity, 2020)
➢ Website is the #2 channel used in marketing, behind social media. (HubSpot State of
Marketing Report, 2021)
➢ 69% of marketers invested in SEO in 2021. (HubSpot State of Marketing Report,
2021)
Voice Search:-
➢ 52% of voice-assistant users say they use voice tech several times a day or nearly
every day. (The Smart Audio Report, 2020)
➢ 24% of Americans 18 and older own a Smart Speaker, or around 60 million people.
(The Smart Audio Report, 2020)
➢ As of 2020, 62% of Americans said they have used some kind of voice assistance
technology. (Edison Research, 2020)
➢ 62% of those in the U.S. age 12+ use voice-operated assistants. (Edison Research,
2020)
➢ 18% of Americans age 18+ own a car with an in-dash information and
entertainment system. (Edison Research, 2020)
➢ Ecommerce Customers are around four times more loyal to eco-friendly businesses.
(Net0, 2021)
➢ Consumers are most frustrated with inconsistent brand messaging. (MoEngage,
2021) 39% of B2B buyers want self-serve options.
(Source: https://www.hubspot.com/marketing-statistics)
Social Media Statistics:

With billions of people on social media globally, understanding how to market on various
social platforms has become an integral part of every business's success. These social media
marketing statistics will help you learn how marketers today are successfully expanding their
reach, boosting brand awareness, and promoting their products and services through these
platforms so you can do the same.

Facebook:-

➢ Facebook is the primary content distribution channel for marketers today. (HubSpot
State of Marketing Report, 2021)
➢ 69% of Americans use Facebook. (Statista, 2021) 98.3% of Facebook users access the
app on mobile. (Statista, 2021)
➢ Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, which was an
11% year-over-year increase. (Facebook, 2021)
➢ As of 2021, Facebook has over 2 billion monthly active users. (Statista, 2021)
Marketers believe Facebook is the most popular social media platform across all age
groups. (HubSpot Blog Research, 2021)
➢ The median engagement rate across all industries on Facebook is 0.08%. (Rivaliq,
2021)
➢ Instagram eMarketer forecasts that Instagram will reach 1.1 billion users in 2022.
(eMarketer, 2021)
➢ Instagram currently has 500+ million active daily users. (Instagram, 2021) Users spend
an average of 10 hours a month on Instagram. (Hootsuite, 2021)
➢ Instagram is the second best performing social media platform for marketers.
(HubSpot State of Marketing Report, 2021)
➢ Users spend around 30 minutes a day on Instagram in 2020. (eMarketer, 2020)

Twitter:-

➢ Twitter has over 319 million users. (Statista, 2021) In the list of the world’s most
visited websites, Twitter ranks #12. (SEMrush, 2021)
➢ Twitter is most popular in the United States, followed by Japan. (Statista, 2021)
Twitter’s audience skews heavily male. (Hootsuite, 2021)
➢ 82% of B2B content marketers leveraged Twitter for organic marketing in 2021.
(Content Marketing Institute, 2021)
➢ After testing multi-destination carousels, Twitter saw a roughly 20% increase in
clickthrough rate across all objectives. (Twitter, 2021)
LinkedIn:-

➢ LinkedIn has over 774 million users, with roughly a quarter of them being U.S.
internet users. (Statista, 2021)
➢ LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021)
Since early 2020,
➢ LinkedIn live streams have more than doubled, increasing by 158%. (LinkedIn, 2020)
➢ 4 of 5 LinkedIn members drive business decisions. (LinkedIn, 2021)
➢ Over 90% of B2B marketers use LinkedIn for organic social marketing. (Content
Marketing Institute, 2021)

Pinterest:-

➢ As of January 2021, Pinterest has 459 million global active users every month.
(Pinterest, 2021)
➢ Women make up more than 60% of Pinterest's global audience. (Pinterest, 2021)
➢ 97% of top searches on Pinterest are unbranded. (Pinterest, 2020)
➢ Most Pinterest users (85%) use the platform to plan new projects. (Pinterest, 2021)
➢ Pinterest’s demographics have expanded with male and Gen Z users growing 40%
year over year. (Pinterest, 2020)

Snapchat:-

➢ 59% of U.S. users check Snapchat daily. (Pew Research Center, 2021)
➢ Snapchat users spend over 30 minutes a day on the platform. (Snapchat, 2021)
➢ There are over 300 million people who use Snapchat. (Snapchat, 2021)
➢ Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North
America. (Statista, 2020)
➢ In 2019, Snapchat was the most important social network for 44% of U.S. teens.
(Statista, 2020)
➢ Snapchat offers six different advertisement formats on the platform. (Snapchat, 2022)
Visual Content:-

➢ 45% of marketers are already using infographics while 38% plan to leverage it for
the first time in 2022. (HubSpot Blog Research, 2021).

Video Marketing Statistics :

Short-Form Video:-
➢ In 2020, most videos – 4,816,548 to be exact – were less than a minute long. That’s
a 62% increase from 2019. (Wistia, 2021)
➢ 46% of marketers who leverage short-form video consider it effective. (HubSpot
Blog Research, 2021)
➢ 31% of global marketers invest in short-form video. (HubSpot Blog Research,
2021)
➢ The average engagement rate for short-form video content is 53.9%. (Wistia, 2021)
➢ Product Video 64% of businesses said in the last 12 months, a video on Facebook
resulted in a new client. (Animoto, 2020)
➢ 83% of video marketers say video has helped them generate leads.
 ➢ 84% of people say that they’ve been convinced to buy a product or service by
watching a brand’s video. (Wyzowl, 2020)
➢ 95% of video marketers said they felt they’d increased understanding of their
product or service using video. (Wyzowl, 2020)
➢ 93% of brands got a new customer because of a video on social media. (Wyzowl,
2020)
➢ 96% of marketers have placed ad spend on video. (Animoto, 2020)

Social Video:-

➢ In 2020, social engagement videos are among the top four most common types
of video marketers are investing in today. (HubSpot, 2020)
➢ Video is the second most-used content type on social media used to increase
audience engagement. (HubSpot, 2020)
➢ Live video is the third most-used social media marketing tactic. (HubSpot,
2020) In terms of most popular YouTube brand channels (ranked by the number
of video views), toymaker LEGO was ranked first with 10.04 billion views in
February 2020. (Statista, 2020)
➢ YouTube and Facebook are the most widely used platforms among video
marketers — used by 85% and 79%, respectively. (Wyzowl, 2020)
➢ Only 11% of video marketers say they've used Snapchat as a video channel in
2020

Video Analytics:-

➢ In 2020, over 17 million video files were uploaded to Wistia, an 81% increase year-
over-year. (Wistia, 2021)
➢ Data shows that video engagement rate stays high between 40 and 53% for videos up
to 30 minutes. For videos between 30 and 60 minutes, it drops to 26% then to 13% for
videos over an hour. (Wistia 2021)
➢ 92% of video marketers feel the levels of noise and competition have increased in the
last year. (Wyzowl, 2020)
➢ 99% of people who use video for marketing say they’ll continue using video in 2020.
(Wyzowl, 2020)
➢ 88% of video marketers reported that video gives them a positive ROI. (Wyzowl,
2020)
➢ People are 1.5x more likely to watch video daily on a smartphone than on a computer.
(Facebook, 2020)
➢ The most common types of videos made by marketers are presentations (65%),
followed by ads (57%), and explainers (47%). (Biteable, 2021)
➢ 43% of video marketers say video has reduced the number of support calls they’ve
received. (Wyzowl, 2020)
YouTube:-

➢ YouTube is the number one platform social media marketers build communities on.
(HubSpot Blog Research, 2021)
➢ YouTube is the second most visited website in the world.
➢ 88% of video marketers say they plan to use YouTube in 2020. (Wyzowl. 2020)
➢ There are over 2 billion users navigating the YouTube platform. (Omnicore, 2021)
➢ YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience
demographic than any TV network. (YouTube, 2020)
➢ The YouTube audience spans multiple age groups, with 49% of U.S. users over the
age of 65.

Email Marketing Statistics:-

Clickthrough Rate:-
➢ The industry average email click-through rate is 2.13%. (GetResponse, 2020)
➢ Friday is typically the day with the highest clickthrough rates potential, at 2.7%.
(Campaign Monitor, 2020)
➢ At 30.5% in 2020, government emails dominate email open rates globally.
(Campaign Monitor, 2020)

Email Copy:-

➢ Over 20% of marketers surveyed say that email design is improving their email
engagement. (HubSpot, 2020)
➢ 64% of small businesses say their email copy is effective or very effective. (AWeber,
2020)
➢ 45% of small businesses with effective or very effective email copy have average
open rates of 26% or higher. (AWeber, 2020)

Email Segmentation:-

➢ Audience segmentation is one of the top three tactics used by marketers in email
marketing. (HubSpot State of Marketing Report, 2021)
➢ Marketers who use segmented campaigns note as much as a 760% increase in
revenue. (Campaign Monitor, 2019)
➢ Almost 30% of marketers surveyed use audience segmentation tactics to improve
email engagement. (HubSpot, 2020)

Email Usage:-

➢ Roughly 80% of marketers have reported an increase in email engagement over the
past 12 months. (HubSpot, 2020)
➢ 40% of consumers say they have at least 50 unread emails in their inboxes. (Sinch,
2020)
➢ The number of global email users is set to grow to 4.48 billion users by 2024.
(Statista, 2021)
➢ From a study of 1,000 small business owners, email marketing was ranked as the
second most effective medium for building brand awareness. (Campaign Monitor,
2019)
➢ Email marketing has the highest return on investment for small businesses.
(Campaign Monitor, 2019)
➢ In the U.S., 21% of email opens happen between 9 a.m. and noon. (Litmus, 2019)
➢ The number of global e-mail users is set to grow to 4.48 billion users in 2024.
(Statista, 2020)

Mobile Email:-

➢ Mobile-friendly email is the second most-used tactic email marketers to improve

their performance. (HubSpot, 2020)
➢ 40% of consumers say they have at least 50 unread emails in their inboxes. (Sinch,
2020)

Content Marketing Statistics:-

The purpose of content marketing is to create and share relevant written, downloadable,
and visual media so your target audience can learn about your brand, expertise, and
products or services. Content marketing statistics inform your strategy and provide insight
into the ways other content marketers are solving the pain points of their target audience
and generating leads. This will allow you to determine which techniques will work best
for your business, customers, and leads.

Blogging:-

➢ Short articles, less than 3,000 words, ranked third in the B2B content assets that
generated the best results in the last 12 months. (Content Marketing Institute, 2021)
➢ 48% of companies that have a content marketing strategy leverage blogging.
(HubSpot Blog Research, 2021)
➢ 56% of marketers who leverage blogging say it's effective and 10% say it generates
the biggest return on investment. (HubSpot Blog Research, 2021)
➢ 54% of decision makers say they spend more than one hour per week reading and
reviewing thought-leadership content. (Edelman/LinkedIn 2021)
➢ WordPress users produce about 70 million new posts and 77 million new
comments each month. (WordPress, 2020)

Video:-

➢ Video will be the top investment for B2B brands in 2022. (Content Marketing
Institute, 2021)
➢ Video is the number one format marketers used in their content strategy in 2021.
(HubSpot State of Marketing Report, 2021)
➢ 87% of video marketers say that video has increased traffic to their website.
(Wyzowl, 2020)
➢ 80% of video marketers claim that video has directly increased sales. (Wyzowl,
2020)
➢ After Google, Facebook is the most popular video platform. (Statista, 2021)

Content Strategy:-

➢ 82% of marketers actively use content marketing. (HubSpot State of Marketing

Report, 2021)
➢ Over 60% of marketers measure the success of their content marketing strategy
through sales. (HubSpot State of Marketing Report, 2021)
➢ 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
➢ Web traffic is among the top two most-common measurements of success for
content marketing strategies. (HubSpot, 2020)
➢ The most common measurement of success for content marketing programs is
Total Sales. (HubSpot, 2020)
➢ 24% of marketers plan on increasing their investment in content marketing in
 2020. (HubSpot, 2020)
➢ Marketers today create content for multiple audience segments — marketing to
three audience segments is most common. (HubSpot, 2020)
➢ Nearly 40% of marketers say content marketing is a very important part of their
overall marketing strategy. (HubSpot, 2020)

Audio:-

➢ 80% of marketers who leverage audio content and podcasts plan to invest the
same amount or more budget in 2022. (HubSpot Blog Research, 2021)
➢ Only 16% of marketers say they've invested in audio chat rooms like Clubhouse
and Twitter Spaces. (HubSpot Blog Research, 2021)
➢ 28% of the U.S. population over 12 years old listens to podcasts on a weekly
basis. (Infinite Dial, 2021)
➢ In 2021, the average listener spends 16:14 hours a week with online audio.
(Infinite Dial, 2021)
➢ Spotify is the most popular online audio brand.(Infinite Dial, 2021)
➢ The average listener listens to eight podcasts a week. (Infinite Dial, 2021)

Advertising Statistics:-

It's no secret that great advertising attracts customers, improves brand awareness, and
generates revenue. These statistics will help you understand how consumers today are
viewing paid media and what advertising tactics are working for businesses — like yours —
that are looking to attract new customers.

Adblocking:-
➢ 49% of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in
adblock users (Blockthrough, 2020)
➢ Fewer people use ad blockers in 2020 (41%) than four years ago, in 2016 (52%).
(Audience Project, 2020)
➢ 527 million people used mobile browsers that block ads by default in 2019 — a 64%
increase from the last edition of the report. (Blockthrough, 2020)
➢ 45% of people in the U.S. ages 15 to 25 say they use an adblocker. (Statista, 2020)
➢ 44% of respondents say they use adblockers because they don't want their online
behavior to be tracked. (Statista, 2020)

Display Advertising:-

➢ In 2018, U.S. advertisers spent nearly $50 million on programmatic digital display
advertising. (HubSpot, 2020)
➢ Across social channels, photo and imagery posts are the most-used content type to
increase audience engagement. (HubSpot, 2020)
➢ 68% of marketers stated that paid advertising is "very important" or "extremely
important" to their overall marketing strategy. (HubSpot, 2020)
➢ Ad placement and audience targeting are the top optimization tactics used by
advertisers today. (HubSpot, 2020)
➢ 33% of marketers use paid advertising to increase their brand awareness. (HubSpot,
2020)
➢ The company Purple saw a 34.6% boost in brand consideration for their mattress
orders by using Google Ads audience targeting on YouTube. (Google, 2020)
➢ By using Google Ads, Schmidt Naturals saw a 48% uptick in brand awareness for its
vegan products on YouTube. (Google, 2020)

Mobile Advertising:-

➢ Mobile advertising has been rapidly growing in the past couple of years but is
expected to slow down to about 10.4% by the end of 2022. (Statista, 2021)
➢ Mobile advertising spending is expected to surpass $240 billion dollars by 2022.
(Statista, 2021)
➢ In 2019, the U.S. was the largest global market based on mobile advertising spending,
with China in second. (Statista, 2021)
➢ In-app ad revenue is expected to rise in 2021 by 6.2% for non-gaming apps and by
19.1% for gaming apps. (Omdia, 2020)
➢ By using Google Ads for its mobile advertising, Williams Sonoma has seen a 70%
increase in mobile sales. (Google, 2020)
Pay-Per-Click (PPC) Advertising:-

➢ The average cost-per-click (CPC) in the legal industry is $6.46 and the most expensive
legal industry keyword CPC is $1090. (HubSpot via Ahrefs and WordStream, 2020)
➢ The average cost-per-click (CPC) in the medical industry is $2.62 and the most
expensive medical industry keyword CPC is $90. (HubSpot via Ahrefs and
WordStream, 2020)
➢ The average cost-per-click (CPC) in the marketing industry is $3.33 and the most
expensive marketing industry keyword CPC is $165. (HubSpot via Ahrefs and
WordStream, 2020)
➢ The average cost-per-click (CPC) in the software industry is $3.80 and the most
expensive software industry keyword CPC is $95. (HubSpot via Ahrefs and
WordStream, 2020)
➢ The average cost-per-click (CPC) in the real estate industry is $2.37 and the most
expensive real estate industry keyword CPC is $95. (HubSpot via Ahrefs and
WordStream, 2020)
➢ The average cost-per-click (CPC) in the home improvement industry is $6.40 and the
most expensive home improvement industry keyword CPC is $320. (HubSpot via
Ahrefs and WordStream, 2020)

Video Advertising:-

➢ An overwhelming majority of people (94%) report watching explainer videos to learn

more about a product, with 84% being swayed to make a purchase. (Wyzowl, 2021)
➢ Viewers are 4x more likely to use YouTube versus other platforms to find information
about a brand, product, or service. (Google, 2020)
➢ Viewers say they’re 2x more likely to buy something they saw on YouTube. (Google,
2020) Video ad spending is expected to show an annual growth rate between 2020 and
2024 of 4.9%.

Sales Statistics:-

A strong relationship between marketing and sales is critical to any business's success. By
learning how your company can increase efficiency through inbound selling techniques, your
sales team will stay better connected to your marketing team — this relationship has the
power to significantly boost conversions and sales.

CRM:-

➢ Roughly 62% of marketers use a built-in marketing or CRM software for marketing
reporting.(HubSpot State of Marketing Report, 2021)
➢ 82% of the respondents say "Active customer retention" is one of the most important
 objectives for their CRM team. (Tinyclues, 2021)
➢ The global CRM market is poised to reach about $113.46 billion by the end of 2027
(Globe Newswire, 2021)
➢ 65% of sales professionals use a CRM, and 97% consider sales technology "very
important" or "important" (LinkedIn, 2020)
➢ 53% of top-performing salespeople have a higher confidence level in their CRM data
than their counterparts. (LinkedIn, 2020) 65% of sales organizations use a CRM in
2020, compared to 59% in 2018. (Salesforce, 2020)
Selling:-

➢ Global retail sales are projected to amount to approximately 26 trillion U.S. dollars by
2022. (Statista, 2021)
➢ Top-performing salespeople believe they receive better leads from marketing. Almost
all (94%) of the top performers surveyed in the LinkedIn study called the marketing
leads they receive either “excellent” or “good”. (LinkedIn, 2020)
➢ 24% of marketers use paid advertising to impact direct sales. (HubSpot, 2020) 57% of
organizations say they're shifting to a hybrid sales model in 2021.
➢ Over a third of respondents (34%) say prospecting and lead qualification is
salespeople's biggest challenge. (Pipedrive, 2020)
➢ 35% of salespeople say seasonality is the key reason why they're most successful
during a certain period of the year, while 26% credit understanding industry trends as a
major influence on success. (Pipedrive, 2020)

Service Level Agreement (SLA):-

➢ 81% of marketers share goals and metrics with sales colleagues. (Salesforce, 2020)
➢ 81% of marketers work with sales teams on ABM programs. (Salesforce, 2020)
➢ 85% of marketers with an SLA think their marketing strategy is effective. (HubSpot,
2020)
➢ 87% of sales and marketing leaders say collaboration between sales and marketing
enables critical business growth. (LinkedIn, 2020)
➢ The roughly one-third (31.8%) of organizations that had a content strategy in a CSO
Insights study achieved 27.1% higher win rates and 18.1% higher quota attainment
than those without a content strategy. (CSO Insights, 2020)

Social Selling:-

➢ The paid channels with the highest ROI are Facebook and Google Search advertising.
(HubSpot, 2020)
➢ 78% of salespeople engaged in social selling are outselling their peers who are not.
(LinkedIn, 2020)
➢ 36% of buyers “strongly agree” that an informative LinkedIn profile is important for
salespeople to have. (LinkedIn, 2020)
 4.SUMMARY & CONCLUSION

IMPACT OF CURRENT MARKETING TRENDS:-

The increasing popularity of social media platforms has led many marketing agencies to
divert their attention towards capitalizing on that untapped potential. Social media
marketing has become essential in any SEO campaign. The emergence of different social
media channels has offered marketers better opportunities to grow their business and increase
brand visibility. How a website ranks on search engines can make a huge impact on the
success of a business leading to better customer acquisition and inevitably better conversion
rate for the website.

Combining social media marketing with search engine optimization strategies is an effective
method to increase organic traffic to your website. Several different social media trends will
have a different impact on how you as marketers will implement your SEO campaigns to
boost lead generation and site conversion in the coming months and years.

Through the lens of experts, different social media trends have the potential to impact the
growth and success of your SEO and marketing strategies. If you are ready to embrace these
trends and willing to apply them to your marketing campaigns, read on and find out what
they are.

Investing in Social Media Marketing is Necessary

For years, many marketers discounted social media as something integral in digital
marketing. It is only in recent years that the industry has slowly accepted the realization that
social media can help boost online businesses both in increasing site traffic and conversion.
One reason behind this is due in part to the explosion in the number of users who are using
social media to look for products and services.

According to recent social consumer statistics:

• Social networking is used by about 76% of businesses to achieve many of their
business goals.
• Retailers experience a boost of about 133% in revenue after investing in social media
marketing efforts.
• About 40% of shoppers in the US make their online purchases using a smartphone.
• Many shoppers regard reviews as trustworthy and simple marketing promotions.
• Most successful brands have an active social media page that serves to reach out to
more audiences and increase their marketing coverage.
 Benefits of using social media for brand promotion

1. Social signal growth

Social signals can help boost search engine optimization efforts because the more people
share, recommend, and like your business’ page, the more relevant your page becomes to
search engines. All this will help increase the chance that your web site will be placed at a
higher position when customers look up your specific brand or services.

2. Promote branding and awareness

Users of social media have the ability to recommend to their circles all the qualities they like
about your brand. This can be a great marketing opportunity to improve brand awareness and
image. It can also be great at creating interest in your business and improve your reputation
as a credible online retailer.

3. The power of word-of-mouth

A good friend of mine decided to start a cookie business as an extra source of income. Her
recipe is one she got from her mom and had always loved it growing up. She began offering
it to family and friends. Pretty soon she was taking orders from friends of friends. A year
later her business’ Instagram account had gathered over a thousand followers. Last we
talked, she’s considering making her cookie business her full-time job.

Word of mouth advertising has always had a high trust factor from customers than simple
product descriptions on a website. It plays an important role in an effective social media
marketing campaign. In my story, that friend started small. The growth that she experienced
relied mostly on word of mouth and an active social media presence which made it easy for
people to look her up and check out her products.

4. Changing Shopping Behaviors

More and more e-commerce sites are pushed towards social media advertising due to the
changing behaviour of shoppers. Surveys show that a majority of consumers are spending an
average of 35 minutes a day on social media sites like Facebook and Instagram. This is a
huge potential for online marketers to tap.

The number of companies that are focusing on social media marketing is growing
increasingly and this will mean social media marketing will continue to grow. If your
business is not already doing this, take time to consider how much you’re missing out on
consumers that are already on social media platforms looking for your products but end up in
a competitor’s site.

To leverage social media advertising for your business, it’s necessary to do the following:
 • Define the goals of your business
• Integrate SEO with social media advertising to optimizing your marketing efforts
• Know who your target audience is, their behaviour, activities, and most importantly,
their needs.
• Optimize the landing page of your website

Image-centric environment

Social media is very much focused on visuals. There is more emphasis on photos and videos
than any other media. Undoubtedly, these types of content receive the majority of attention,
likes, comments, and share. For internet marketers, it’s good to pay attention to this type of
trend to help e-commerce sites rank higher in searches and increase traffic to their site. Social
media campaigns should put more emphasis on using photos, videos, graphs, and
infographics to generate interest and boost brand awareness.

Rising Groups

Groups on Facebook have become predominant in recent years. Features like live videos and
story updates have largely gained traction among groups. Businesses pages have also thrived
because of the group and the algorithm that Facebook has implemented made it easier for
brands and companies to reach their targeted audience.

Through groups, you can get instant feedback about your product or services. It is also in
groups that you can connect and interact with your customers.

Based on how society has responded to social media, it’s safe to say the likes of Facebook,
Twitter, Instagram, and YouTube are all here to stay. The big tech behind these platforms
will continue to innovate and develop these platforms to better address the needs and wants
of their users. With this in mind, businesses should take action and grab a piece of that action
and develop an effective social media marketing strategy.
IMPACT OF CURRENT MARKETING TECHNIQUES:-
CONCLUSION:-

Thus, new marketing trends, tools & should be analyzed and implemented continuously to
capture more and more customer/audience attention.
Here are few reasons why new marketing trends, tools and should be use marketing trends
tools and techniques:-

Digital marketing is important because it connects a business with its customers when they
are online, & is effective in all industries. It connects businesses with ideal customers when
they are on Google through SEO & PPC, on social media with social media marketing, &
through email with email marketing.

Every business needs digital marketing. It’s necessary you understand the benefits of digital
marketing for businesses, which include:

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific
prices vary based on what you’re doing but ad spend tends to be lower than other forms of
marketing.

2. Mobile Access

You may not know this but 77 percent of American adults own a smartphone and are likely
to use that smartphone or another mobile device for news, social networking, and countless
other activities. Digital marketing helps you reach them while they’re doing this. With
remarketing ads, email and text marketing, and social media – you can be in front of your
audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email
marketing, content marketing, and social media posts. Thus by learning how to creatively
market yourself digitally, you open up a wide range of possibilities for future publicity
strategies. With digital marketing, you also have the flexibility of testing and stopping poorly
performing campaigns in real time.

4. Expansion
Many consumers do almost all of their shopping online. Digital marketing lets you appeal to
these people and thus expand the reach of your company. Between Google Shopping Ads
and brand awareness campaigns, you can expand your brand recognition and boost sales.
5. Multimedia
Customers tend to engage more with marketing materials that combine multiple types of
content, including photos, video clips, and audio. It is far easier to incorporate all these
content types into digital marketing than any other type of publicity – and it is very
important.

6. Interactivity

Digital marketing lets you communicate directly with the customers who see your content,
notably through website comments, messages, reviews, and social media posts. This shows
those customers that you care about what they say and think, leading them to feel respected
and part of the community you’re building. It also allows you to gather invaluable
information on customers’ reactions and preferences.

7. Tracking

Besides communicating with customers, digital marketing lets you track their activities. You
can monitor which ads and types of content they have seen shortly before they make a
purchase. This tells you which marketing methods are most effective, allowing you to refine
and improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your
product or your industry. In this way, you can establish yourself as an authority on such
topics, leading readers to trust you, come back for more information, and eventually make a
purchase. Digital marketing allows you to come off as the industry expert that you are and
will instill trust in your business.

9. Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through
social media. Digital marketing allows you to engage with these influencers and gain their
respect. If you play your cards right, you can get them to endorse you, leading their followers
to become customers and spread brand awareness.

10. Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content
that explains claims you make in your print ads, you can go into greater detail, maximizing
the effectiveness of all forms of publicity and integrating your campaigns.
 QUESTIONNAIRE

1. Who is your target audience?

2. What aspects of digital marketing do you want to focus on?

3. What marketing metrics do you currently track?

4. Have you worked with a digital marketing company in the past? If so, what was your

experience like?

5. What is your budget for this project?

6. What actions do you want your audience to take after seeing your content?

7. Do you have a good relationship with your audience?

8. How do people currently find your company on the internet?

9. Which trend have engaged more customers?

10. Which Marketing tools are more advanced for marketing?

11. Which technique is more effective?

12. Which Marketing analysis tool gives accurate and advanced prediction using

algorithms?
 BIBLIOGRAPHY

1. https://www.bbntimes.com/companies/the-impact-of-marketing-strategy-on-
business-performance
2. https://www.imd.org/research-knowledge/articles/seven-trends-that-will-affect-the-
future-of-marketing/
3. How to Perform Market Trend Analysis? (smstudy.com)
4. https://www.hubspot.com/marketing-statistics
5. https://hingemarketing.com/blog/story/top-10-marketing-techniques-for-professional-
services
6. https://blog.hubspot.com/marketing/what-is-marketing

SUMMARY & CONCLUSION

SUMMARY