Cyber Crime

1
TABLE OF CONTENTS
SUBMISSION FORM………………………………………………………………….. 1
ASSIGNMENT COVER PAGE…………………………………………….…………. 2
TABLE OF CONTENTS…………………………….…………………….…………… 3
INTRODUCTION……….…………………………………………………...…………. 4
CAMPAIGN TOPIC RATIONAL………………………………………………………4
RESEARCH BACKGROUD…………………………………………………………….4
TARGET AUDIENCES...…………………………….………………………….………5
STRATEGY TO CAPTURE THE AUDIENCES………………………………………5
SCRIPT FOR ALL MEDIA………………………………………………………………6
REFERENCES…………………………………………………………………………….7
MARKING SCHEME……………………………………………………………………..8
RUBRIC……………………………………………………………………………………9
3
Introduction
Cybercrime is a criminal activity that uses to targets a computer, a computer network or a

networked device that is defined as a high-tech crime or computer crime.
Most cybercrimes are carried out by cyber criminals or hackers who want to make money by
intentionally damaging other people's property, personal integrity, and life by stealing
valuable items and information from others.
Campaign Topic Rational
Explore the Current Issues Regarding Cybercrime & Get Advice on Securing Yourself.
Know What Cybercrime Is and How to Protect Your Devices & Data from Attack. Leading
on the Internet. Case Studies & Videos.
Research Background
Cybercrime in India has been developing quickly since the advent of the technology era. A
common definition of cybercrime is a criminal offense or an unlawful act in which a
computer is used as a tool, a target, or both. Cyberattacks, which mostly employ MasterCard
and payment schemes, have already done significant harm to the retail banking sector.
Cybercrimes are impacted by unauthorised access to other databases, unauthorised
interceptions, interference with data and systems, misuse of technology, forgery, and
electronic fraud. (Chudasama et al., 2020)
4
Target Audience
 Elderly (60 and above)

 Teenagers (12-18 years)
 Internet addict
 Online Gambling
Strategy to Capture the Audience
 Public Service Announcement

 Advertisement
 Public Speaking
 Raise Awareness Event
5
Script for all media
TV Script
Cybercrime is everywhere, according to Cyber Security Malaysia (CSM), Malaysia
reported 4,741 incidents last year and 456 fraud incidents this year.
Nearly 70% of commercial crime cases are classified as cybercrime.
From 2019 to 2021, total losses received by the police amounted to RM2.23 billion.
What is Cybercrime? How does it happen?
Parcel Delivery Scam: checking delivery status through a link.
Hacking: shutting down or misusing websites or computer networks
Phishing: using fake email messages to get personal information from internet users
Electronic Money Laundering: A Scammer requesting personal information via a link
through a phone call.
Solution:
Be sure that you are using up-to-date security software like antivirus and firewalls.
Don’t browse untrusted websites or links.
Radio Script
Have you ever fallen into a cybercrime trap?
Hacking? Phishing? Frauds?
Afraid of being targeted by a scammer? Money was stolen? Information leakage?
OMG
Don’t worry! We have some pro tips for you by
Don’t browse untrusted websites or links,
Ensure your security software is up to date.
Also, Keep your personal information personal.
Be aware.
Don’t be a Victim of Cyber Crime
6
References
Chudasama, D. M., Patel, D., Shah, A., & Shaikh, N. (2020). Research on Cybercrime and its
Policing. ResearchGate.
https://www.researchgate.net/publication/350486308_Research_on_Cybercrime_and_
its_Policing
CyberTalents. (n.d.). What is Cyber Crime? Types, Examples, and Prevention. CyberTalents
Blog. https://cybertalents.com/blog/what-is-cyber-crime-types-examples-and-
prevention
What is cybercrime? How to protect yourself from cybercrime. (2023, June 30).
www.kaspersky.com. https://www.kaspersky.com/resource-center/threats/what-is-
cybercrime
7
MARKING SCHEME
Criteria Score
Video for Television /20
Audio for Radio /20
E-Brochure /20
Content /40
Sub-Total /100
Less Penalty - marks
Final Score /50%
Examiner’s Comments:
8
RUBRIC
FINAL PROJECT CAMPAIGN
Mark Descriptions: (5 = Excellent); (4 = Good); (3 = Average); (2 = Fair); (1 = Poor)
Criteria 1 2 3 4 5 Total
Video for Television
Quality of video presentation

Content Structure
Music/Sound
Creativity
Total /20
Audio for Radio
Quality audio presentation

Content Structure
Presenter delivery
Creativity
Total /20
E-Brochure
Quality E-Brochure presentation

Content Structure
Design Concept
Creativity
Total /20
Content
Content format suitability to medium

Style suitable to target audience
Language usage and technicalities (Grammar,
vocabulary, etc.)
Unit Selling Point is clear and attractive
Research on the topic
Correct and suitable visual/image used. (Video
and E-Brochure)
Clear campaign information and delivery
Call to Action is available
Total /40
GRAND TOTAL /100

Cyber Crime

Uploaded by

Copyright:

Available Formats

Cyber Crime

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Cyber Crime

Uploaded by

Copyright:

Available Formats

1

ASSIGNMENT COVER PAGE…………………………………………….…………. 2

CAMPAIGN TOPIC RATIONAL………………………………………………………4

STRATEGY TO CAPTURE THE AUDIENCES………………………………………5

SCRIPT FOR ALL MEDIA………………………………………………………………6

Cybercrime is a criminal activity that uses to targets a computer, a computer network or a

Campaign Topic Rational

 Elderly (60 and above)

Strategy to Capture the Audience

 Public Service Announcement

Script for all media

Video for Television /20

Audio for Radio /20

Less Penalty - marks

Final Score /50%

FINAL PROJECT CAMPAIGN

Mark Descriptions: (5 = Excellent); (4 = Good); (3 = Average); (2 = Fair); (1 = Poor)

Quality of video presentation

Audio for Radio

Quality audio presentation

Quality E-Brochure presentation

Content format suitability to medium

GRAND TOTAL /100

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.