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The document outlines the requirements for a final project report on managerial economics. Students must form groups of 4-5 members and identify a company. They must then answer questions about the company's industry, customers, demand determinants, pricing power, and performance relative to rivals. The report cannot exceed 20 pages and must follow specific formatting guidelines. It requires analyzing the company's sales and profit growth rates over one and three years and comparing to industry rivals.

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179 views3 pages

Project

The document outlines the requirements for a final project report on managerial economics. Students must form groups of 4-5 members and identify a company. They must then answer questions about the company's industry, customers, demand determinants, pricing power, and performance relative to rivals. The report cannot exceed 20 pages and must follow specific formatting guidelines. It requires analyzing the company's sales and profit growth rates over one and three years and comparing to industry rivals.

Uploaded by

Muhammad Ishtiaq
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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University of Central Punjab Final Project-Outline Managerial Economics Instructor: Fareena Noor Malhi Instructions: Prepare a comprehensive report.

. Keep font size 12 Time New Romans. For headings use 14 or 16. Spacing between lines will be 1.5 Mention the roll numbers with full name, group no and section Design a very nice front page of your report. A Group of 4-5 students is to be made. Each Group has to identify a product available in market and answer the following questions in detail. 1 2 3 4 Identify a company name and location. Identify the firms primary industry by name, Describe the firms customers (Households, businesses, schools, governments, etc.) To what extent does the company depend on international customers? What are the major determinants of demand for the firms primary product? Explain your choice of variables. If necessary, describe how determinants differ across customer segments. What observable variables might this company use to detect changes in these determinants of demand? (Observable variables are measures that can be tracked over time to detect changes in demand conditions. Be specific.) You should also determine if sales are cyclical and/or seasonal. To determine if sales are cyclical, examine the pattern of company sales over the business cycle. Recall that price elasticity is a function of (1) the number of available substitutes, (2) the price le vel relative to customers budgets, (3) and the durability of the product. Describe these factors for the firms primary product. Based on this analysis, does the firm face elastic or inelastic demand with regard to its primary product? How would you describe the market structure of the industry in which your firm operates? To arrive at an answer you should discuss (1) the number of competitors, (2) product similarity, (3) barriers to entry, and (4) the importance of non-price competition. (Be sure to define the geographic nature of the market. Is the market best described as local, national, or international?) How much pricing power does the firm have? Are economies of scale a barrier to entry in this industry? Answer the following questions: How should the firm respond to a competitor lowering prices?; How do the firms prices change, if at all, as a result of a competitor entering or leaving the industry?; What is the biggest internal or external threat to this firm?

Calculate the companys sales and profit growth rates for (1) the past year and (2) the past three years. Do the same for the firms rivals (firms with the same industry classification). Has the firms growth rates matched its rivals? Summarize the companys performance relative to the rivals?

Report is not supposed to exceed 20 pages including the graphs, tables and diagrams.

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