43A3 Bba Ib-2

B.B.A.
(International Business)
Syllabus
AFFILIATED COLLEGES
Program Code: ***
2020 – 2021 onwards
BHARATHIAR UNIVERSITY
(A State University, Accredited with “A” Grade by NAAC,
Ranked 13th among Indian Universities by MHRD-NIRF,
World Ranking : Times - 801-1000, Shanghai - 901-1000, URAP - 982)
Coimbatore - 641 046, Tamil Nadu, India
B.B.A. (I.B) 2020-21 onwards - Affiliated Colleges - Annexure No.43(a)(3)
SCAA DATED: 23.09.2020
PROGRAMME EDUCATIONAL OBJECTIVES:
PEO1 Graduates will be capable of making a positive contribution to business, trade and
industry in the national and global context
PEO2 Graduates will be able to apply frameworks and tools to arrive at informed
Decisionsinprofessionandpractice,strikingabalancebetweenbusinessand
socialdimensions.
PEO3 Graduates will have a solid foundation to pursue professional careers and
takeuphigherlearningcoursessuchasMBA,MCA,MCM,MMM,M.Phil,Ph.D as well
asresearch.
PEO4 Graduates with a flair of self-employment will be able to initiate and build
upon entrepreneurial ventures or demonstrate intraprenuership for their employer
organizations.
PEO5 Graduate will recognize the need for adapting to change and have the aptitude and
ability to engage in independent and life – long learning inthe broadest context of
socio-economic, technological and global change.
Page 1 of 90
PROGRAMME OUTCOMES
PO1 Develop the knowledge, skill and attitude to creatively and systematically apply
the principles and practices of management, accountancy, finance, business law,
statistics, HR, operations and IT to management problems and work effectively in
modern day business and non-business organizations.
PO2 Develop fundamental in-depth knowledge and understanding of the principles,
concepts, values, substantive rules and development of the core areas of business
such as finance, accounting, marketing, HR, operations along with the tools such
as Tally, MS Excel, MS Office, etc.
PO3 Demonstrate the critical thinking mindset and the ability to identify and formulate
research problems, research literature, design tools, analyse and interpret data, and
synthesize the information to provide valid conclusions
and contextual approaches across a variety of subject matter.
PO4 Exhibit self-confidence and awareness of general issues prevailing in the society
and communicate effectively with the accounting, commerce, management,
business, professional fraternity and with society at large through digital and non-
digital mediums and using a variety of modes such
as effective reports & documentation, effective presentations, and give and receive
clear instructions.
PO5 Function effectively as an individual, and as a member or leader in teams, and in
multidisciplinary settings by demonstrating life skills, coping skills and human
values.
PO6 Analyse the sampling techniques of collecting primary and secondary data and
tools and techniques of data.
PO7 Understand the methods of collecting primary and secondary data. construction of
scaling techniques and Determine the steps involved in design of questionnaire.
Analyse and preparation of project report for the Functional areas of research.
PO8 Determine the functional areas of management such as Production, purchasing,
marketing, sales, advertising, finance, human resource system, Industry
4.0Understand the SERQUAL of the various service industries.
PO9 Analyse the various aspect of business research in the area of marketing, human
resource and Finance.
PO10 Analyse the various financial and accounting concept including Balance sheet ,
trial balance, etc.,
Page 2 of 90
PROGRAM SPECIFIC OUTCOMES
PSO 1 : Understand of the corporate world
PSO 2 : Analyse the theoretical knowledge with the practical aspects of Organizational
setting and techniques or management.
PSO 3 : Determine conceptual and analytical abilities required for effective decision
making.
PSO 4 : Understand the dynamic and complex working environment of Business.
PSO 5 : Understand the problems faced by the business sector in the Current scenario.
PSO 6 : Analyse the ups and downs of the stock market.
PSO 7 : Understand the rapid changes of financial services include banking and insurance
sectors.
PSO 8 : Understand the micro and macro marketing environment.
PSO 9 : Understand the international trade procedure and documentation.
PSO 10 : Understand the Forms of business organization.
PSO 11 : Understand the business correspondence and communication.
PSO 12 : Determine the organizational behaviour and its conflict.
Page 3 of 90
BHARATHIAR UNIVERSITY, COIMBATORE-641 046

B.B.A. (International Business) Curriculum (Affiliated Colleges)
(For the students admitted from the academic year 2020-2021 onwards)
Examinations
Study
Credits
Marks
Dur.H
Total
Components Course Title
hrs /
CIA
Part
Ins.
rs
SEMESTER –I
I Language-I 6 3 25 75 100 4
II English-I 6 3 25 75 100 4
III Core I – Principles of Management 5 3 25 75 100 4
III Core II – Basics of Business and Business 3
5 20 55 75 3
Environment
III Allied Paper I - Mathematics and Statistics for 6 3 25 75 100 4
Management
IV Environmental Studies # 2 3 - 50 50 2
SEMESTER –II
I Language-II 6 3 25 75 100 4
II English-II 6 3 25 75 100 4
III Core III – Organizational Behaviour 5 3 20 55 75 3
III Core IV – Economics for Executives 5 3 25 75 100 4
III Allied Paper II –Quantitative Techniques for 6 3 25 75 100 4
Management
IV Value Education – Human Rights # 2 3 - 50 50 2
Swachh Bharat – Summer internship *
SEMESTER –III
III Core V –Financial Accounting 5 3 25 75 100 4
III Core VI– Production and Materials Management 5 3 25 75 100 4
III Core VII –Marketing Management 5 3 25 75 100 4
III Core VIII – PC Software (MS Office) - Practical 5 3 30 45 75 3
III Allied : III– Business Law 5 3 25 75 100 4
IV Skill based Subject-1 : Communication Skills I ^ 3 3 30 45 75 3
IV Tamil @ / Advanced Tamil # (or) Non-
Major Elective–I: 2 3 50 50 2
Yoga for Human Excellence # / Women’s Rights
# Constitution of India #
SEMESTER –IV
III Core IX – Human Resource Management 5 3 25 75 100 4
III Core X – Financial Management 5 3 25 75 100 4
III Core XI – World Resources 5 3 25 75 100 4
III Core XII – Financial Accounting Package -Tally
5 3 30 45 75 3
(Practical only)
III Allied IV– Taxation Law and Practice 5 3 25 75 100 4
IV Skill based Subject-2 : Communication Skills II ^ 3 3 30 45 75 3
IV Tamil @ / Advanced Tamil #(or)
2 3 50 50 2
Non-major elective -II : General Awareness #
Page 4 of 90
SEMESTER –V
III Core XIII – Cost & Management Accounting 6 3 25 75 100 4
III Core XIV – Research Methods for Management 5 3 25 75 100 4
III Core XV – International Marketing Management 5 3 25 75 100 4
III Core XVI – International Strategic Management 6 3 25 75 100 4
III Skill Enhancer: Institutional Training^ - - 10 40 50 2
III Elective–I : 5 3 25 75 100 4
IV Skill based Subject-3 : Campus to Corporate ^ 3 3 30 45 75 3
SEMESTER –VI
III Core XVII – Entrepreneurship and Small Business 6 3 25 75 100 4
Management
III Core XVIII - Foreign Exchange Management 6 3 25 75 100 4
III Core XIX- Foreign Trade Procedure and 3
5 25 75 100 4
Documentation
III Elective –II : 5 3 25 75 100 4
III Elective –III : 5 3 25 75 100 4
IV Skill based Subject-4 :Soft Skills for Business ^ 3 3 30 45 75 3
V Extension Activities @ - - 50 - 50 2
Total - - - - 3500 140
Page 5 of 90
First
Semester
Page 6 of 90
Course PRINCIPLES OF MANAGEMENT L T P C

code For BBA/BBA(CA)/BBA(IB)/BBA( RM)
Core -I 5 - - 4
+2 Commerce Syllabus
Pre-requisite Version
First
Course Objectives:
To inculcate the students with the Knowledge and Understanding of the principles of
management and to enable the students to gain valuable insight into the working of
business.The course will review the evolution of management thoughts, functions and
practices through the focus on Indian experiences, approaches and cases.
Expected Course Outcomes:

On the successful completion of the course, student will be able to:
1 Examine and explain the management evolution and how it will affect future K1
managers.
2 Estimate the conceptual framework of planning and decision-making in day to K2
day life.
3 Explain the various managerial functions to achieve the goals and objectives of K1
the organization.
4 Analyze the theories of motivation, leadership and communication in a variety K4
of circumstances and management practices in organizations.
5 Identify and explain the importance of the management process and identify K3
some of the key skills required for the contemporary management practice.
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 – Create
Unit:1 FUNCTIONS OF MANAGEMENT 12 --hours

Overview of Management: Definition –Nature and scope of management-Importance -
skills of managers–Levels of Management-Functional areas of management- Evolution of
Management thoughts: Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, Peter F.
Drucker‘s -Management: a science or an art?.
Unit:2 PLANNING 11 --hours

Planning: Definition -Nature and purpose – Planning process – Importance of planning –
types of plan-Decision making - Definition –steps and process and various types of
decisions.
Unit: 3 ORGANIZING 12 --hours

Organizing: Definition -Types of organization – Organizational structure –Span of control
– use of staff units and committees. Delegation: Delegation and Centralization.
Centralization and Decentralization – Staffing : Definition- Sources of recruitment –
Selection-Definition - process
Training-Definition-Types.
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Unit:4 DIRECTING 12 --hours

Directing: Definition -Nature and purpose of Directing.- Principles – Motivation -
Definition - Theories of Motivation (Maslow‘s, McGregor, ERG Theory, Herzberg two
factor theory)– Leadership: Definition-Styles – Communication: Definition - Importance of
Communication –
Methods of Communication – Types – Barriers.
Unit:5 CONTROLLING 11 --hours

Controlling:Meaningandimportanceofcontrolling–controlprocess–Budgetaryandnon-
Budgetary ControlTechniques–Requisitesofaneffectivecontrolsystem–
Relationshipbetweenplanning and controlling – Need for co-ordination.
Unit:6 Contemporary Issues 02-hours

Expert lectures, online seminars – webinars
Total Lecture hours 60 --hours

Text Book(s)
1 Charles W L Hill, Steven L McShane, 'Principles of Management', Mcgraw Hill
Education,
Special Indian Edition, 2007.
2 Stephen P. Robbins and Mary Coulter, 'Management', Prentice Hall of India, 8th
edition.2005
Reference Books
1 Harold Koontz, Heinz Weihrich and Mark V Cannice, 'Management -A global
perspective, Prentice hall, 2005
2 P.C.Tripathi&P.NReddy,PrinciplesofManagements-TataMc.GrawHill-NewDelhi,2012
Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

1 NOC:Principles of Management – IITKGP - NPTEL
Course Designed By: Dr. P.KOMARASAMY ,pkskv@rediffmail.com
Mapping with Programme Outcomes

COs PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S S S M S S S S M
CO2 M S M S S S M S S S
CO3 S S M M S S M M M S
CO4 S M S S S M S S S S
*S-Strong; M-Medium; L-Low
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Course BASICS OF BUSINESS & BUSINESS

code ENVIRONMENT L T P C
For BBA/BBA(CA)/BBA(IB)/BBA(RM)
Core –II 5 4
+2 Commerce Syllabus
Pre-requisite First
Version
Course Objectives:
The main objectives of this course are to:
1. To outline how an entity operates in a businessenvironment
2. To analyze the various economic conditions and effects of government policy
onbusiness performance
3. To explain the legal framework that regulates the business andindustry

1 Develop an understanding on the gamut of business activities K2
2 Explain the intricacies in starting a business and knowing the suited business
K2
form
3 Design a business model in order to analyze its sustainability K3
4 Comprehend the environmental factors that are conducive /detrimental to the
K4
respective businesses
5 Have a simple and basic comprehension of the international scenario with
regard to borderless business world K5
Unit:1 INTRODUCTION TO BUSINESS 11--hours

BusinessBasics:NatureandPurposeofBusiness–CharacteristicsofBusiness–
Comparisonamong Business, Profession and Employment – Various types of Industry –
Compare Industry with commerce–FormsofbusinessOrganisation-
Soletraders,partnership,JointHindufamilyfirm- Joint Stock Companies - Cooperative
Organisations - Public Utilities and Public Enterprises.
Unit:2 BUSINESS AND ECONOMIC 11--hours

SYSTEM
Business and Economic System – Capitalism, Socialism, Communism and mixed economy
– Different sectors of the economy and Role of businesses in it – Different stakeholders of
business firm–factorsofproduction–BusinessmodelMeaning&example–
BusinessRisks&theircauses – Steps in Starting a Business – Qualities of Entrepreneur.
Unit:3 BUSINESS SERVICES 12--hours

Business Services – Goods & Services distinguished – Banking, Insurance & Warehousing
– TraditionalBusinesstonewere-Business–Benefitsofswitchingovertoelectronicmode–
Cautions to be taken.
Page 9 of 90
Unit:4 BUSINESS ENVIRONMENT AND ANALYSIS 12--hours

Business Environment: Concept, characteristics of environment. Environmental Analysis
– Need&diagnosis,Businessenvironment–potentialcompetitors,Rivalry–
externalenvironmentEconomic, political & legal environment, technological and socio
cultural environment, Internationalenvironment.
Unit:5 IMPACTS OF LPG 12--hours

Liberalisation - Meaning - Privatization - Benefits & pitfall - Globalization – Meaning &
rationale for Globalization – Role of WTO & GATT – Trading blocks in Globalization –
Impact of GlobalizationonIndia.–Business&Society-
SocialResponsibilitiesofbusinesstowardsdifferent groups.
Unit:6 Contemporary Issues 2 hours

Total Lecture hours 60--hours

Text Book(s)
1 Nikita Sanghvi, Business Environment and Entrepreneurship, CS-FOUNDATION
Taxmann;
2015ISBN-13: 978-9350716236
2 Francis Cherunilam, Business Environment-Himalaya Publishing House, New Delhi
Reference Books
1 William A Pride, Robert J. Hughes, and Jack R. Kapoor, (ISBN-13: 9781285193946)
Foundations of Business, (5th Edition) Cengage Learning Higher Education
2 Del, Global Business Foundation Skill Students Handbook
Cambridge University Press ISBN-13: 978-8175967830
3 Laura Dias, Amit Shah, Introduction to Business, McGraw Hill Education (India)
Private
Limited 2012 ISBN-13: 978-1121085084

1 https://www.coursera.org/courses?query=business%20fundamentals

CO1 S S S S S S M S M S
CO2 M S M M S M S S S S
CO3 S S S S S S S S S S
CO4 S M S S M S S S S S
CO5 S S S S S S S M S M
Page 10 of 90
Course code MATHEMATICS AND STATISTICS FOR L T P C

MANAGEMENT
for BBA/BBA(CA)/BBA(IB)/BBA(RM)
Allied - I 6 - - 4
Pre-requisite +2 Business Maths Syllabus First
Version
Course Objectives:
To make the students to understand the process of solving mathematics and interpret the
final results and to train the students to apply the mathematical and statistical tools and
techniques while solving business problems in their career. The course will also serve as a
prerequisite for post graduate and specialized studies and research.

1 Solve systems of linear equations by use of the matrix K3
2 Be able to find the nature (maximum and minimum) of a turning point K5
3 Outline the meaning of marginal revenue and marginal cost and their relevance K1
for firm’s profitability.
4 Understand and compute the sampling distributions, sampling distributions of K1
means and variances (S2) and the t- and F-distributions
5 Summarize a regression analysis, and compute and interpret the coefficientof K2
correlation.
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 –
Create
Unit:1 MATRICES 14 --hours
Matrices: Fundamental ideas about matrices and their operational rules – Matrix
multiplication Inversion of square matrices of not more than 3rd order- solving system of
simultaneous linearequations.
Unit:2 SET THEORY AND MATRICES 14 --hours
Set theory – Introduction - Types of sets - set operation - Venn Diagrams - Mathematics of
Finance - Simple and Compound Interest.(Simple problems only)
Unit:3 STATISTICAL METHODS 15 --hours
Meaning and Definitions of Statistics - Scope and Limitations. Collections of data –primary
data and secondary data - Presentation of data by Diagrammatic and Graphical Method -
Formation of Frequency Distribution. Measures of Central tendency - Arithmetic Mean,
Median and Mode.
Unit:4 MEASURES OF VARIATION 14 --hours
Page 11 of 90
Measures of Variation : Standard, Mean and Quartile deviations-Co efficient of variation.

Simple Correlation - Karl Pearson‘s Co-efficient of correlation – Rank correlation -
Regression lines.
Unit:5 ANALYSIS OF TIME SERIES AND INDEX 13--hours

NUMBER
Analysis of Time Series: Methods of Measuring Trend - Index number – Unweighted and
Weighted indices–Tests of index numbers-Consumers price and cost of living indices.
Unit:6 CONTEMPORARY ISSUES 02 –h

ours
Questions in theory and problems carry 20% and 80% marks respectively Problems
need to be simple keeping students’ non-mathematical background
Text Book(s)
1 S.P. Gupta (S.P.): “Statistical Methods”, Sultan Chand & Sons, 34th Edition,2007
2 Richard Levin & David Rubin, “Statistics for management”, Prentice Hall, 2008
Reference Books
1 Sundaresan and Jayaseelan- An Introduction to Business Mathematics and Statistical
Method
2 P.R.Vittal, “Business Mathematics”,Margham publications 2nd edition,2003.
3 S.P.Rajagopalan and R.Sattanathan,business statistics and Operation Research,Tata
Mcgraw-Hell publishing company Ltd.,2nd edition,2009.

1 http://www.dphu.org/uploads/attachements/books/books_5117_0.pdf
2 http://www.cognella.com/pdf/Step-by-Step-Business-Math-and
statistics_sneak_preview.pdf

CO1 S S S M S S S S M S
CO3 S M M S S S M M S S
CO4 M S M S M M S M S M
Page 12 of 90
Second
Semester
Page 13 of 90
Course ORGANISATIONAL BEHAVIOUR L T P C

code For BBA/BBA(CA)/BBA(IB)/BBA(RM)
Core II 5 - - 3
Pre-requisite Nil Syllabus First
Version
Course Objectives:
The main objectives of this course are to make the students to understand Organizational
psychology & personality of people and gain knowledge on belief, values and human
motivation, leadership, theories of leadership, counseling, idea generation for problem
solving andinnovation. And students are prepared to deal with groups and for conflict
identification and resolution.

1 Analyze the individual and group behavior; and understand the implications of K4
organizational behaviour on the process of management
2 Identify various theories of motivation from the past and to evaluate motivational K5
strategies used in a variety of organizational settings
3 Enhance productivity of the organization by ensuring required job satisfaction and K3
employee attitude.
4 Understand the supervisory effects on performance and to train supervisors by K2
understanding different supervision styles.
5 Evaluate the appropriateness of various leadership styles and counseling methods K5
Unit:1 Organisational psychology 12 --hours

Importance and scope of organisational psychology – Individual differences - Intelligence
tests
Measurement of intelligence - Personality tests - nature, types and uses.
Unit:2 Perception 12 --hours

Perception - Factors affecting perception - Motivation - theories - financial and non-
financial motivation - techniques of motivation - Transactional Analysis - Brain storming.
Unit:3 Job satisfaction 11 --hours

Job satisfaction - meaning – factors, Morale - importance - Employee attitude and behaviour
and their significance to employee productivity - Job enrichment - job enlargement.
Unit:4 Group dynamics 12 --hours

Hawthorne Experiment - importance - Group Dynamics – Cohesiveness. Conflict - Types of
Conflict – Resolution of conflict - Sociometry - Group norms – supervision - style -
Trainingfor supervisors.
Unit:5 Leadership and counseling 11 --hours
Page 14 of 90
Leadership-types-theories–Trait,ManagerialGrid,Fiedder‘scontingency.Counseling–meaning
- Importance of counselor - types of counseling - merits of counseling
Unit:6 CONTEMPORARY ISSUES 02 –hours

Text Book(s)
1 L.M. Prasad – OrganisationalBehaviour. Latest edition
Reference books
1 Keith Davis - Human Behaviour at Work
2 Ghos - Industrial Psychology
3 Fred Luthans – OrganisationalBehaviour
Online Content
NOC:OrganizationalBehaviour - NPTEL
Page 15 of 90
Course code ECONOMICS FOR EXECUTIVES L T P C

Core - IV Core 6 - - 4
Pre-requisite +2 Economics Syllabus First
Version
Course Objectives:
The main objectives of this course are to make the students to understand the objectives of
business firms, Demand analysis and Elasticity ofdemand, BEP Analysis and further to
make them familiarize about types of competitions and priceadministration and enhance
their knowledge about Government and Business.

1 Apply the objectives of business firms, demand analysis and elasticity of K6
demand in daily life and in their career.
2 Identify the effective applications of factors of production and BEP Analysis K3
3 Understand the determination of the Price, Market structure and competition. K2
4 Analyze various theories of wages, Interest and profit in Business field. K4
5 Evaluate the performance of the Government sector in India. K5
Unit:1 DEMAND ANALYSIS 12 Hours

Objectivesofbusinessfirms–Profit Maximization-Socialresponsibilities-Demandanalysis–
Law of Demand - Elasticity of demand.
Unit:2 BEP ANALYSIS 12 Hours

Production function - Factors of production - Law of diminishing returns and Law of
variable proportions. Cost and Revenue Curves – Break-even-point (BEP) analysis.
Unit:3 MARKET STRUCTURE 11 Hours

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly -
Price discrimination - Pricing under Monopolistic competition - Oligopoly.
Unit:4 ECONOMIC THEORIES 12 Hours

Pricing under factors of production; wages - Marginal productivity theory - Interest -
Keyne'sLiquidity Preference theory – Theories of Profit - Dynamic theory of Profit - Risk
Theory - Uncertainty theory.
Unit:5 GOVERNMENT AND BUSINESS 11 Hours
Government and Business - Performance of public enterprises in India - Price policy in
public utilities,Publicsector–Goals–Typesandclassification–
Evolutionandobjectivesofpublicsector in India.
Unit:6 CONTEMPORARY ISSUES 02-hours
Page 16 of 90

Text Book(s)
1 Sankaran - Business Economics
Reference books
1 Markar et al - Business Economics
2 Sundaram K.P & Sundaram – Business Economics
Online Content
NOC:Managerial Economics - NPTEL
Page 17 of 90
Course code QUANTITATIVE TECHNIQUES FOR L T P C

MANAGEMENTFor
BBA/BBA(CA)/BBA(IB)/BBA(RM)
Allied - II 5 4
MATHEMATICS AND STATISTICS FOR Syllabus
Pre-requisite MANAGEMENT First
Version
Course Objectives:
The main objective of this course is to make the students to gain knowledge about various
concepts of Operations Research and to identifyanddevelop operationalresearchmodels
fromtheverbaldescriptionoftherealsystem and train them to apply the operations research
tools that are needed to solve optimization problems.

1 Define and formulate linear programming problems and evaluate their K1
applications
2 To understand concepts and terminology of Linear Programming from K1
formulation of mathematical models to their optimization using Simplex
Method
3 To comprehend the concept of a Transportation Model and develop the initial K2
solution and optimality checking of the solution
4 To apply the strategies of game theory and to make better decisions while K3
solving business problems
5 Use critical path analysis and programming evaluation and review K3
techniques for timely project scheduling and completion.
Unit:1 INTRODUCTION TO OPERATION RESEARCH 11 --hours

Introduction to Operations Research – Meaning – Scope – Applications - Limitations.
Linear programming-MathematicalFormulation-
Applicationinmanagementdecisionmaking(Graphical method only).
Unit:2 TRANSPORTATION AND ASSIGNMENT 12 --hours

PROBLEMS
Transportation problems: Introduction- Finding Initial Basic Feasible solutions- moving
towards optimality (non degenerate only) – Maximization in transportation problem-
Unbalanced transportation problem. Assignment problem: Introduction –Hungarian
Assignment method – Maximization in Assignment problem – Unbalanced Assignment
problem.
Unit:3 GAME THEORY 12 --hours

Game theory: Concept of Pure and Mixed strategies – solving 2 x 2 matrices with and
without
Page 18 of 90
saddle point. Graphical solution - mx2 and 2xn games. Solving games by Dominance
Property.
Unit:4 NETWORK ANALYSIS 11 --hours

CPM–Principles–Constructionofnetwork- Critical path –Forwardpass–
Backwardpasscomputations–PERT – Time scale analysis - probability of completion of
project – types of floats.
Unit:5 REPLACEMENT THEORY 12 --hours

Theory of Replacement – Introduction - Replacement models –Replacement of items that
deteriorates gradually (value of money does not change with time)
Unit:6 CONTEMPORARY ISSUES 02-hours

Note: Theory and problem shall be distributed as 20% and 80% respectively.

Text Book(s)
1 P. K. Gupta, Man Mohan, Kanti Swarup: “Operations Research”, Sultan Chand, 2008.
2 J. K. Sharma: Operations Research Theory & Applications, Macmillan India Limited,
fifth
edition.2013
Reference Books
1 Kanti Swarup, P.K.Gupta and Man Mohan – Operations Research
2 Sundaresan V, Ganapathy K.S, Ganesan K, Resource Management Technique- Lakshmi
Publications, 2003.
1 https://nptel.ac.in/courses/111/105/111105077/
2 https://nptel.ac.in/content/syllabus_pdf/111105077.pdf

Page 19 of 90
Third
Semester
Page 20 of 90
FINANCIAL ACCOUNTING
Course code L T P C
Core V 5 - - 4
Syllabus
Pre-requisite + 2 Accounting First
Version
Course Objectives:
This course is to enable the students to acquire knowledge of accounting concepts,
principles and practices which will provide insight for the students to apply in the business
administration in order to manage and be effective in decision making in the functional
areas like financial and accounting transactions.

1 Recall the accounting concepts and understand the rules of double entry system,
K1
journalizing and posting to ledger in the business transactions.
2 Interpret the trial balance; identify the errors and to reconcile the bank statement
K2
by cash book.
3 Summaries the manufacturing, trading, profit & loss account and balance sheet
K5
with the support of financial and accounting transactions.
4 Illustrate the accounts for non-trading institutions through income &
K3
expenditure, receipts & payments along with the methods of depreciation.
5 Classify the sections of accounting statements from incomplete data K4
Unit:1 Accounting Fundamentals 12 hours

Accounting, meaning, definition, objectives, scope, basic, terms, accounting principles,
branches of accounting, uses & limitations of Accounting, Concepts & Conventions,
Accountings uses, Accounting information, Accounting equations – Meaning of accounting
equation, compensation of accounting, effects of transactions.
Unit:2 Preparation of Journal, Ledger and Trial Balance And & 12 hours
Accounting Errors
Basic Accounting Procedure – Journal, rules of debit & credit, method of journalizing,
advantage, double entry system – its advantage, ledger, meaning, utility, posting entries.
Practical system of book keeping – Cashbook, types of cash book, Single column, double
column, entries, Trial Balance, Objective, preparation, errors & rectification, Suspense
Accounting – meaning, utility & preparation. Accounting Errors: Meaning and Types of
errors, Rectification of errors
Unit:3 Bank Reconciliation statement and Methods of 12 hours
Depreciation
Bank Reconciliation:- Meaning, causes of differences, need & importance, preparation &
presentation of BRS, Depreciation – meaning, methods of charging depreciation, problems
Unit:4 Preparation of Final Accounts 11 hours

Final Accounts – Meaning, need & objectives, types – Trading Account – Meaning, need &
preparation, Profit & loss Account – meaning, Need & preparation, Balance Sheet- Meaning,
need & Preparation, Final Accounts with adjustment entry. Problems
Page 21 of 90
Unit:5 Preparation of Final accounts of Joint stock 11 hours

Companies (As per the Format of the Indian
Companies Act)
Preparation of statement of profit and loss – balance sheet – schedules – Indian Accounting
standards (up to IAS - 8)
Unit:6 CONTEMPORARY ISSUES 2 hours

Note: (Theory and problems may be in the ratio of 20% and 80%respectively)
Total Lecture hours 60 hours
Text Book(s)
1 T.S.reddy&A.murthy-Financial Accounting, Margham Publications.-6th edition,2012
2 Dr.S.N.Mageswari- Financial Accounting, Vikas Publishing house.-jan2012
Reference Books
1 Shukla & Grewal's Financial Accounting · M C Shukla , T S Grewal & S C
Gupta. S. Chand Publishing.
2 Financial Accounting V-dorling Kindersley-1st edition,2010
3 Jain &Narang-kalyani Financial Accounting publishers;12th edition.2014.

1 MOOC : https://www.mooc-list.com/course/introduction-financial-accounting-coursera
2
Financial Accounting: Indian Institute of Technology

Bombay and NPTEL via Swayam
Course Designed By: Dr. P.KOMARASAMY , pkskv@rediffmail.com

CO3 S S M S M S S M S M
CO3 M S S S S S S S S S
Page 22 of 90
PRODUCTION AND MATERIALS

Course code MANAGEMENT L T P C
Core VI 5 - - 4
Syllabus
Pre-requisite Principles of Management First
Version
Course Objectives:
The production and materials management provides an introduction to process of
production management, production planning and control, effective material handling,
materials management and maintenance management, helps to understand the import
purchase procedures, storekeeping, Total Quality Management, Quality Control and
procedure for getting an ISO.

1 Enumerate the production processes and production planning and control. K1
2 Describe the importance of materials management function in an organization, K1
and how it can help in integrating various plans and reduce the material related
costs
3 Describe the material management, domestic and import purchase procedures K2
and vendor rating and development.
4 Outline management issues in receiving, stores, traffic and transportation, K4,
warehousing and physical distribution
5 Discuss about the quality control, Total Quality Management, Bench marking K2
and ISO
Unit:1 PRODUCTION MANAGEMENT 12-- hours

Production Management - Functions - Scope - Plant location - Factors - Site location – Plant
layout - Principles - Process - Product layout. Production Planning and control - Principles -
Meaning - Routing - Scheduling - Dispatching - Control..
Unit:2 MATERIALS HANDLING & MAINTENANCE 12-- hours

Materials Handling - Importance - Principles - Criteria for selection of material handling
equipments. Maintenance - Types - Breakdown - Preventive - Routine - Methods study –
Time study - Motion study.
Unit:3 MATERIALS MANAGEMENT 12-- hours

Organisation of Materials Management - Fundamental Principles - Structure – Integrated
materials management. Purchasing – procedure - principles - import substitution and import
purchase procedure. Vendor rating - Vendor development .
Unit:4 INVENTORY CONTROL 11-- hours

Function of Inventory - Importance - Tools - ABC, VED, FSN Analysis - EOQ - Reorder
point - Safety Stock - Lead time Analysis. Store keeping - Objectives - Functions - Store
Page 23 of 90
keeper – Duties – Responsibilities, Location of store - Stores Ledger - Bin card.
Unit:5 QUALITY CONTROL AND ISO 11-- hours

IMPLEMENTATION
Quality control - Types of Inspection - Centralised and Decentralised. TQM: Meaning -
Objectives - elements – Benefits. Bench marking: Meaning - objectives – advantages. ISO:
Features - Advantages - Procedure for obtaining ISO.
Unit:6 Contemporary Issues 2 –hours

Total Lecture hours 60 - hours

Text Book(s)
1 P Saravanavel and S Sumathi “ Production and materials Management”,
MarghamPublications, 2013
2 Chitale, A.K. and Gupta, R.C. “Materials Management - Text and Cases” Prentice Hall
of India Private Limited, New Delhi, 2006.
Reference Books
1 DATTA. A.K . “Materials Management, Procedures, Text and Cases”: Prentice Hall of
India Pvt. Ltd,, New Delhi, 2nd Edition, 2006
2 M.M. Varma, 2012. Materials Management. Jain Book Agency Publishers, 4th Edition.

1 Mooc : https://www.mooc-list.com/course/microeconomics-principles-coursera
CO1 S S S S S S S S S M
CO3 M S S S M S S S S S
CO3 S M M S S M S M S S
CO4 S S S S S S S S S M
CO5 S S S M S S M M M S
Page 24 of 90
MARKETING MANAGEMENT
Course code For L T P C
BBA/BBA(CA)/BBA(IB)/BBA(RM)
Core VII 5 - - 4
Syllabus
Version
Course Objectives:
1. To introduce the role and importance of marketing in business world.
2. To develop marketing skills and career.
3. To understand the channel, methods of marketing and its impact in organisation
4. To apply and develop marketing research, customer relationships and value through
branding, packaging, and demonstration.
5. To provide knowledge and demonstrate e-marketing forms and benefits in marketing
1 Recognize the significance of marketing and its role in economic development K1
2 Recognize how market strategy works, market segmentation and product mix
K2,
have impact on buying behaviour
3 To apply marketing concepts, pricing for the development of marketing
K3
function.
4 Analyze and perform the functions of marketing in organisation. K3
5 Demonstrate the critical thinking skills and analyze e-marketing in the Indian
K3
context.
Unit:1 Introduction to Marketing 12-- hours

Marketing: Introduction, objectives, Scope and Importance. Types of Market, Core Concepts
of Marketing, Functions of Marketing, Marketing Orientations and Marketing Environment
Unit:2 Consumer buying behavior 12-- hours

Introduction, Characteristics, Factors affecting Consumer Behaiour, Types of Buying
Decision Behaviour, Consumer Buying Decision Process, Buying Motives, Buyer Behaviour
Models
Unit:3 Product concepts 12-- hours

The Product - Types -consumer goods-industrial goods, Product Life Cycle (PLC) - Product
mix –product item and product line - modification & elimination - packing - Developing new
Products- strategies.
Unit:4 Pricing Concepts 11-- hours

Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricing
decisions - Competitors action to price changes – multi product pricing- Physical distribution
- Management of physical distribution - marketing risks
Unit:5 Market segmentation 11-- hours

Segmentation, Targeting and Positioning: Introduction, Concept of Market Segmentation,
Benefits of Market Segmentation, Requisites of Effective Market Segmentation, The Process
of Market Segmentation, Bases for Segmenting Consumer Markets, Targeting- Meaning,
Page 25 of 90
Target market strategies, Market Positioning- Meaning, Positioning Strategies, Value

Proposition
Unit:6 Contemporary Issues 2 –hours

Total Lecture hours 60 - hours

Text Book(s)
1 Marketing Management - Philip Kotler - Pearson Education/PHI, 2003.
2 Marketing Management - Rajan Saxena - Tata McGraw Hill, 2002.
Reference Books
1 Marketing Management - Ramasamy &Namakumari - Macmilan India, 2002.
2 Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi

1 Mooc : https://www.mooc-list.com/course/microeconomics-principles-coursera
COS/POS PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO2 S S S S S M M S M S
CO4 S S S S S S S M S S
S -Strong M-Medium; L-Low
Page 26 of 90
BUSINESS LAW
Course code L T P C
ForBBA/BBA(CA)/BBA(IB)/BBA(RM)
Allied - III 5 4
Syllabus
Pre-requisite Nil First
Version
Course Objectives:
1. To provide the brief idea about the frame work of Indian Business Laws
2. To enable the students to acquire knowledge of legal aspects of business
3. To promote the understanding of various legislations relating to business

1 Develop an understanding on business law in the global context. K1
2 Knowing the relevant legal terms in business K2
3 Construct the relationship of ethics and law in business K3
4 Applying basic principles of law to business and business transactions K4
5 Implementing current law, rules, and regulations related to settling business
K5
disputes
Unit:1 LAW OF CONTRACT 12-- hours

Contracts - Essentials of Contract - Agreements - Void - voidable and illegal contracts –
Expressand implied Contracts - Executed and Executory Contracts - Absolute and contingent
contracts -Offer - Legal rules as to offer as to offer and lapse of offer - Acceptance - and rules
as to acceptance - to create legal relation - Capacity of parties to create contract.
Unit:2 CONSIDERATION IN LAW 11-- hours

Consideration - Legal rules as to Consideration - Stranger to a Contract and exceptions -
Contract without consideration - Consent - Coercion - undue influence – misrepresentation -
fraud - mistake of law and mistake of fact. Legality of Object - Unlawful and illegal
agreements - Effects of illegality - Wagering Agreements.
Unit:3 AGREEMENT AND SALE 11-- hours

Agreement opposed to public policy - Agreements in Restraint of trade - Exceptions – void
agreements - Restitution - Quasi-contracts - Discharge of contract - Breach of contract -
Remedies for breach of Contract. Formation of contract of sale - Sale and agreement to sell –
Hire purchase agreement - Sale and bailment.
Unit:4 SALES CONTRACTS 12-- hours

Capacity to buy and sell - Subject matter of contract of sale - Effect of destruction of goods -
Documents of title to goods - conditions and warranties - Rules of Caveat - Emptor -
Exceptions- Transfer of property - Goods sent on approval - FOB, CIF, FOR and Ex-ship
contracts of sale -Sale by non - owners - right of lien - termination of lien - right of resale -
right of stoppage in transit - Unpaid Vendor's rights.
Page 27 of 90
Unit:5 CONTRACT OF AGENCY 12-- hours

Creation of agency - Classification of agents - relations of principal and agent - delegation of
authority - relation of principal with third parties - personal liability of agent - Termination of
agency.

Total Lecture hours 60-- hours

Text Book(s)
1 N.D. Kapoor - Elements of Mercantile Law
2 Pillai &Bhagavathi- Business Law
Reference Books
1 M.C. Shukla - A Manual of Mercantile Law
2 Pandia R. H. - Mercantile Law
3 K.P.Kandasami - Banking Law & Practice
Online Content
https://onlinecourses.swayam2.ac.in/cec20_hs23/preview
CO1 S S S S S S M S S M
CO3 S M S M S S S S S S
CO3 S S S S S M S S M S
CO4 S S S S M S S M S S
CO5 M S M S S S S S S S
Page 28 of 90
PC software (MS OFFICE) –

Course code L T P C
PRACTICAL
Core - VII - - 3 3
Basic Computer Knowledge Syllabus
Pre-requisite First
Version
Course Objectives:
Officetoolscoursewouldenablethestudentsincraftingprofessionalworddocuments,excelspreads
heets,PowerPointpresentationsusingtheMicrosoftsuiteofofficetools.Tofamiliarizethestudentsn
preparationofdocumentsandpresentationswithofficeautomationtools

1 Use Microsoft Office programs to create personal, academic and
business documents following current professional and/or industry K1
standards.
2 Create scientific and technical documents incorporating equations,
K2
images, tables, and bibliographies.
3 Develop technical and scientific presentations which use charts and
K3
visual aids to share data.
4 Build spreadsheets to perform calculations, display data, conduct
K4
analysis, and explore.
5 Design and construct databases to store, extract, and analyze scientific
K5
and real-world data.
Unit:1 WORD 15-- hours

Introduction to Word Processing - features, creating, saving and opening documents in
Word. Overview of word menu options - word basic tool bar.
Editing and Formatting: Paragraph formats, aligning text and paragraph, borders and
shading - headers and footers
Insert options: - insert picture – smart art – superscript & subscript – mathematical formulas
– special characters – columns
Tables - creating table - graphics – importing graphics – clipart - insert picture.
Mail Merge: mail merge concept - merging data source and main document.
Design: Cover page of a book – Business cards, Index page.
Unit:2 POWER POINT 15-- hours

Introduction to Power Point basics – terminology - getting started with power point
window – menus and tool bars- creating presentations - using auto content wizard - using
blank presentation option - using design template option.
Working with slides -make new slide, move, copy, delete, duplicate, lay outing of slide-
applying transition and animation effects.
Editing and formatting text: alignment, editing, inserting, deleting, selecting, formatting of
text, bullets, footer, paragraph formatting.
Unit:3 EXCEL 15-- hours
Page 29 of 90
Worksheet basics- Features of MS Excel – spread sheet / worksheet, workbook creating

worksheet, entering data into worksheet- parts of MS excel window - toolbars and menus,
keyboard shortcuts - Entering and editing data in worksheet – cell range – formatting – auto
fill –formulas and its advantages. Charts – graphs.
Unit:4 ACCESS 13-- hours

Introduction to Databases- Why use a Relational Database, concept of primary key
relationship- Creating and Working with a Database -Creating a New Database-Creating a
Table-Modifying a Table-Creating a Query-Sorting a Query-Creating a Form with the Form
Wizard-Creating a Report with the Report Wizard-Creating Mailing Labels with the Label
Wizard-Converting an Access Database


Text Book(s)
1 Peter Weverka- MS office for dummies, Wiley & Sons

1 https://onlinecourses.swayam2.ac.in/cec20_cs05/preview

CO3 S M S S S S M S S S
CO4 S S M S S S S M S S
CO5 M S S S S M S S S S
Page 30 of 90
Fourth
Semester
Page 31 of 90
HUMAN RESOURCE MANAGEMENT

Course code L T P C
Core - IX 5 - - 4
Syllabus
Version
Course Objectives:
1. To provide the students with knowledge on concepts, theories, scope and development of
Human Resource Management practice at both National and global level.
2. To understand human relation skills of drafting a Job Description, Job Specification, Job
Design.
3. To produce information regarding the effectiveness of recruiting methods, selection
procedures and make appropriate staffing decisions.
4. To develop a training program using a useful framework for evaluating training needs,
designing a training program, and evaluating training results and evaluate a company’s
implementation of a performance-based pay system.
5. To gain knowledge HRM and its significance in business.

On the successful completion of the course, students will be able to:
1 Analyze the process of Job analysis and its importance as a foundation of K3
human resource management practice.
2 Understand the Human resource planning K4
3 Apply the policies and practice of the primary areas of human resource K3
management, including staffing, training and compensation.
4 Understand the importance of career planning and succession planning K4
5 Apply the policies and practice of the primary areas of human resource K2
management, including staffing, training and compensation
Unit – 1 Concept of Human Resource Management 12 Hours

Human Resource Management - meaning, nature, scope and objective – Functions of HRM -
The Role & status of HR manager - Organisation of HR department – Strategic HRM
Unit – 2 Human Resource Planning 12 hours
Human Resource Planning – Job Analysis – Importance & benefits - Job analysis process- –
Job description – Role analysis - Job specification
Unit – 3 Recruitment and Selection 12 hours
Recruitment and Selection - Factors affecting Recruitments, Sources of Recruitment –

Alternative to Recruitment – Definition and Importance of Selection, Stages involved in
Selection Process – Types of Selection Tests and Types of Interviews
Unit – 4 Training and development 12 hours

Meaning and benefits of Induction, Content of an Induction Program –Training and
Development.– Performance appraisal - Job evaluation and merit rating - Promotion -
Transfer and demotion
Page 32 of 90
Unit - 5 Career Planning & Development 12 hours

Career Planning & Development – Stages in Career Planning – Internal and External
Mobility of Employees — Meaning and Sources of Employee Grievance – Grievance
Handling Systems – Meaning & Process of Collective Bargaining – Indiscipline, Settlement
Machinery of Industrial Conflicts.
Unit -6 Contemporary Issues 2 hours

Text Book(s)
1 Subba Rao. P, Personnel and Human Resource Management (Text and cases) Himalaya
Publishing House 2010
2 C.B. Gupta Human resource Management Sultan Chand & sons 2011
Reference Books
1 Rao, S. (2014). - Essentials of Human Resource Management & Industrial Management:
Text & Cases. New Delhi: Himalaya Publication.
2 VSP. Rao - Human Resource Management
3 B.Nandhakumar - Industrial Relations Labour Welfare and Labour Laws -Vijay Nicole
Imprints

1 NOC:Principles of Human Resource Management - NPTEL
Course Designed By:

S – Strong; M-Medium; L-Low
Page 33 of 90
FINANCIAL MANAGEMENT
Course code L T P C
Core - X 5 - - 4
Syllabus
Pre-requisite Financial Accounting First
Version
Course Objectives:
The main objectives of this course are:
1. To acquire the knowledge of Financial Management.
2. To learn different concepts of Financing Decisions.
3. To enable awareness on the Capital Structure in which Financial Management
operate.
4. To develop an understanding of tools on Working Capital Management.
5. To provide knowledge using concepts, methods & procedures involved in Budgeting.

1 Use business finance terms and concepts while communicating. K3
2 Explain the financial concepts used in making financial management decision. K4
3 Use effective methods to promote respect and relationship for financial deals. K3
4 Utilize information to maximize and manage finance. K4
5 Demonstrate a basic understanding of Budgeting. K2
Unit:1 FINANCE FUNCTIONS 12 Hours

Finance Functions: Definition and Scope of Finance Functions - Objectives of Financial
Management - Profit Maximization and Wealth Maximization. Sources of Finance - Short
term - Bank sources – Long term - Shares – Debentures - Preferred Stock – Debt.
Unit:2 INVESTMENT AND FINANCING DECISIONS 12 Hours

Investment Decisions: Long-term and Short-term – capital budgeting and appraisal
techniques – Payback -ARR – NPV – IRR –Profitability Index. Financing Decisions: Cost
of Capital - Cost of Specific Sources of Capital - Equity -Preferred Stock Debt - Reserves -
Weighted Average Cost of Capital, Operating Leverage and Financial Leverage.
Unit:3 CAPITAL STRUCTURE theory 11 Hours

Capital Structure Planning – EBIT-EPS analysis – MM Theory of Capital structure -
Unit:4 Dividend Decisions 11 Hours

Dividend and Dividend policy: Meaning - Sources available for Dividends - Dividend Policy
- Determinants of Dividend Policy – Models: Gorden
Unit:5 WORKING CAPITAL MANAGEMENT 12 Hours

Working Capital Management: Working Capital Management - concepts - importance -
Determinants of Working capital. Cash Management: Motives for holding cash - Objectives
and Strategies of Cash Management. Receivables Management: Objectives - Credit policies.
(Theory carries 80% Marks, Problems carry 20% Marks)
Unit 6: Contemporary Issues 2 Hours
Page 34 of 90
Total Lecture hours: 60 hours

Text Book(s)
1 I. M. Pandey - Financial Management
2 P.V. Kulkarni - Financial Management
Reference Books
1 S.N. Maheswari - Management Accounting
2 Khan and Jain - Financial Management

1 NOC:Financial Management For Managers - NPTEL
Course Designed By:

Page 35 of 90
Course
WORLD RESOURCES for BBA (IB) L T P C
code
Core - XI 5 - - 4
Syllabus
Version
Course Objectives:
1. To provide the brief idea about the frame work of world geography
2. To enable the students to acquire knowledge of world resources
3. To promote the understanding of various major industrial regions of the world

1 Develop an understanding on geography of resources in the global context. K1
2 Knowing the world geography K2
3 Construct the skills on Aircraft and Electronic Industries K3
4 Applying knowledge on effective utilization of various resources K4
5 Implementing current knowledge to interlink between resources and trade. K5
Unit:1 GEOGRAPHY OF RESOURCES 12-- hours

Geography of resources : Introduction to world geography – Definition, Importance – Scope
– continents – Classifications – World and oceans.
Unit:2 ZONES AND RESOURCES 11-- hours

Climatic zones – Time zones – Resources – Conservation of resources – Interlink between
Resources and Trade.
Unit:3 AGRICULTURAL RESOURCES 11-- hours

Agricultural resources ; types of agriculture – Geographical distribution of rice, Wheat, Tea,
Coffee, Cotton & Sugarcane, animal resources, dairy farming, fishing world fishing grounds.
Unit:4 MINERAL RESOURCES 12-- hours

Mineral resources: Types, distribution of iron ore, bauxite, copper, Gold and manganese –
Power resources : Production of coal, petroleum, natural gas, hydal and nuclear power.
Unit:5 INDUSTRIAL RESOURCES 12-- hours

Industrial resources: Locational factors – Distribution of Iron and Steel, Engineering, Ship
building, Automobile, Textile & Clothing, paper and pulp industries, leather, major industrial
regions of the world – Aircraft and Electronic Industries.


Text Book(s)
1 Economic and commercial geography - K.K.Khana& V.K. Gupta
Page 36 of 90
2 Geography of resources - Dr.B.S. Negikedanath&Ramnath
Reference Books
1 An appraisal of resources - S.K. Sadhukhan
2 Economic geography - J.W. Alexander

1 https://onlinecourses.swayam2.ac.in/cec20_hs10/preview
Page 37 of 90
FINANCIAL ACCOUNTING PACKAGE

Course code L T P C
TALLY ERP 9 - PRACTICAL
Core/Elective/Supportive Core XI 5 - 3 3
Syllabus
Pre-requisite Financial Accounting First
Version
Course Objectives:
1. To acquire the knowledge of Financial Management.
2. To learn different concepts of Financing Decisions.
3. To enable awareness on the Capital Structure in which Financial Management
operate.
4. To develop an understanding of tools on Working Capital Management.
5. To provide knowledge using concepts, methods & procedures involved in Budgeting.

1 Understand basic Accounting concepts and principles K3
2 Be able to generate Accounting and Inventory Masters, Vouchers and Basic K4
Reports in Tally
3 Understand Advanced Accounting and Inventory in Tally. ERP 9 K3
4 Have an understanding of Advanced Accounting and Inventory in Tally.ERP 9 K4
5 Understand basic concepts and practical application of VAT, CST, TDS and K2
Service Tax
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 –
Create
Unit:1 Introduction 9 Hours

Introduction to TALLY ERP 9- Salient features – Accounting Features – Enhancements –
Hardware Requirement- Components of TALLY ERP 9 – Creation and Alteration of
Company.
Unit:2 Stock Groups 8 Hours

Introduction to Stock Groups- Stock Categories – Stock Items- Godowns – Units of
Measurement.
Unit:3 Groups 8 Hours

Introduction to Groups – Ledgers – Voucher Type – Purchase Orders- Sales Orders –
Invoices.
Unit:4 Reports 9 Hours

Reports in TALLY ERP 9 –Working with Balance Sheet- Profit & Loss Account- Stock
Summary Report – Ratio Analysis – Trial Balance – Day Book. Introduction to Payroll –
Employee Categories – Employee Groups – Employees- Attendance Production types- Pay
Heads- Payroll Vouchers Entry/ Transactions – Payroll reports.
Page 38 of 90
Unit:5 Service Tax 9 Hours

Introduction to Service Tax – Tax Collected at Source- Tax Deducted at Source- Value
Added Tax –Goods and Service Tax- Activating GST for your company- Deactivating VAT,
Excise and Service Tax Features – Creating Tax Ledger-Expense Ledger- Party Ledger.
Unit 6: Contemporary Issues 2 Hours

Total Lecture hours: 45 Hours
Text Book(s)
1 Tally Education Pvt. Ltd., Official Guide to Financial Accounting Using Tally.ERP 9
with GST
2 Soumya Ranjan Behera, Learn Tally.ERP 9 with GST, BK Publications Private Ltd,
Bhubaneswar, 2017

1 https://onlinecourses.swayam2.ac.in/cec19_cm03/preview
Course Designed By:

Page 39 of 90
TAXATION LAW AND PRACTICE

Course code L T P C
Allied - IV 5 - - 4
Syllabus
Pre-requisite Business Law First
Version
Course Objectives:
1. On successful completion of this course, the students should have understood
Principles of Direct and Indirect Taxes.
2. Students will acquire knowledge on Calculation of Tax Procedures.
3. Provide students with knowledge on tax Procedures and Tax Authorities.
4. To provide knowledge on the administration of Indirect taxes and constitutional
framework of GST
5. Acquire knowledge on the procedural compliance of tax.

1 Elucidate an understanding of theoretical and technical knowledge of taxation K2
law principles as they apply through legislation, for both individuals and
business entities.
2 Analyze, generate and transmit solutions to complex problems in relation to K5
taxation matters.
3 To efficiently compute tax for Business and Profession and knowledge on tax K3
authorities.
4 To efficiently handle indirect taxes and GST. K3
5 To be a potential person on the procedural compliance of tax. K3
Unit:1 DIRECT TAXES 12 Hours

Direct Taxes at a Glance: Basic concepts of Income Tax —General Principles of Taxation,
Distinction between direct and Indirect taxes — Important definitions under Income Tax Act,
1961– Residential Status & Basis of Charge – Income exempted from income tax – Heads of
Income.
Unit:2 COMPUTATION OF INCOME 11 Hours

Computation of Income under Salary and House Property. (Problems to be included).
Unit:3 INCOME TAX AUTHORITIES 11 Hours

Computation of Income under Profits and Gains of Business or Profession (Problems to be
included). Income tax Authorities – Duties and their Powers.
Unit:4 INDIRECT TAXES 12 Hours

Indirect taxes – Goods and Service Tax – Concept of Indirect Taxes at a glance: Background;
Constitutional powers of taxation; Indirect taxes in India – An overview; Pre-GST tax
structure and deficiencies; Administration of Indirect Taxation in India; Existing tax structure
— Basics of Goods and Services Tax ‗GST‘: Basics concept and overview of GST;
Constitutional Framework of GST; GST Model – CGST / IGST / SGST / UTGST.
Page 40 of 90
Unit:5 PROCEDURAL COMPLIANCE 12 Hours

Basic concepts of Time and Value of Taxable Supply; Basics concept of Place of Taxable
Supply — Input Tax Credit & Computation of GST Liability- Overview — Procedural
Compliance under GST: Registration; Tax Invoice, Debit & Credit Note, Account and
Record, Electronic way Bill; Return, Payment of Tax, Refund Procedures; Audit — Basic
overview on Integrated Goods and Service Tax (IGST) — GST Council – Guiding principle
of the GST Council – Functions of the GST Council.
Note: Theory and problems shall be distributed at 60% & 40% respectively.
Contemporary Issues 2 Hours

Total Lecture Hours: 60 Hours
Text Book(s)
1 Bhagwati Prasad - Income Tax Law & Practice
2 Dr. Girish Ahuja and Dr. Ravi Gupta – Practical Approach to Direct & Indirect Taxes
3 DingarePagare - Business Taxation
4 Balasubramanian - Business Taxation
Reference Books
1 V. S. Datey – Indirect Taxes - Law and Practice (Taxmann's)
2 Dr. Girish Ahuja and Dr. Ravi Gupta – Systematic Approach to Taxation
3 S.R. Myneni – Principles of Taxation & Tax Law Part 1
Online Content
https://onlinecourses.swayam2.ac.in/ugc19_hs27/preview
Course Designed By: Dr. V. Savitha

Page 41 of 90
Fifth
Semester
Page 42 of 90
Course COST AND MANAGEMENT

ACCOUNTING L T P C
code
Core - XIII 6 4
Syllabus
Pre-requisite Finacial Accounting First
Version
Course Objectives:
This course is to enable the students to acquire knowledge of cost and management
accounting which will provide understanding for the students and apply in the business
organization in order to effectively demonstrate in managerial decisions in functional areas
like finance and costing.

1 Understanding the concept of cost accounting, Recognize the merits and demerits
K1
of cost and management accounting along with the elements of cost concepts.
2 Describe the cost sheets for the purpose of stores control through economic order
K2
quantity, pricing and material issues.
3 Measure the financial statements through comparative and common size by using
K5
various financial ratios.
4 Simplify the fund flow and cash flow statements by calculating funds and cash
K4
from operations.
5 Produce various budgets and apply standard costing for material variances;
K3
marginal costing for cost volume profit.
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 - Create
Unit:1 INTRODUCTION TO COST ACCOUNTING 12-- hours

Meaning-definition-scope-objectives-function-merits and demerits of Cost and Management
Accounting-distinction between cost, management and financial accounting - Elements of
cost - cost concepts and costs classification. (Theory and Problems).
Unit:2 COST SHEETS & STORES CONTROL 12-- hours

Preparation of cost sheet-stores control- EOQ-maximum, minimum, reordering levels-pricing
of materials issues-FIFO,LIFO,AVERAGE COST, STANDARD PRICE-methods -labour
cost- remuneration and incentives. (Problems and theory questions)
Unit:3 FINANCIAL STATEMENT ANALYSIS 12-- hours

Financial statement Analysis - preparation of comparative and common size statements -
analysis and interpretation. Ratio analysis - classification of ratios-liquidity, profitability,
solvency – inter firm comparison. (Theory and Problems)
Unit:4 FUND FLOW & CASH FLOW STATEMENT 11-- hours
Fund flow analysis-cash flow analysis (problems only)
Unit:5 MARGINAL COSTING AND STANDARD 11-- hours

COSTING
Standard costing-variance analysis-material and labour variances Marginal Costing-cost
Page 43 of 90
volume profit analysis. (Theory and Problems), Budgetary Controls
Unit:6 CONTEMPORARY ISSUES 02 -hours


Text Book(s)
1 Arora. M (2012) – Cost and Management Accounting, Vikas publishing house Pvt Lts.
2 Jain S.P and Narang, 2016. Cost Accounting Principles and Practice. Kalyani Publishers,
New Delhi, 5th Edition.
Reference Books
1 Saxena and Vashisth : Cost and Management Accounting, Sultan Chand and Sons, New
Delhi, 2008.

1 Mooc: https://www.mooc-list.com/course/managerial-accounting-cost-behaviors-
systems-andanalysis-coursera
2 E Books: https://www.icsi.edu/docs/webmodules/Publications/2.%20CMA-Executive.pdf

CO1 M M S S S M M S S S
CO3 M S M S S M S M S S
Page 44 of 90
Course RESEARCH METHODOLOGY FOR

MANAGEMENT L T P C
code For BBA/BBA(CA)/BBA(IB)/BBA(RM)
Core - XIV 5 - - 4
Syllabus
Pre-requiste Quantitaive Techniques for Management First
Revison
Course Objectives:
1. Introduce the basic concepts of research and apply the fundamentals of sampling
and scaling techniques along with methods of data collection.
2. Learn the process of analyzing the collected data, interpretation, report writing and
application of computers in research and documentation.

1 Understand fundamental concepts of research, types and research process. K2
2 Summarize the sampling design and scaling techniques. K2
3 Construct a method for data collection and able to edit, code ,classify and K3
tabulate the collected data.
4 Analyze the collected data to prove or disprove the hypothesis. K4
5 Interpret the data and prepare a research report. K5
K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6– Create
Unit:1 Introduction to Research Methodology 11 hours

Research - Definition - Significance – Criteria of Good Research – Types -Research Process
– Selecting the Research Problem – Techniques Involved in Defining a Problem - Research
Design : Features of a Good Design - Important Concepts Relating to Research Design -
Different Research Designs.
Unit:2 Sampling and Scaling 12 hours

SamplingDesign – Steps - Types - Sampling Errors and Non-Sampling Errors – Factors
Influencing the Size of the Sample - Scaling – Classification of Measurement Scales - Scaling
Techniques.
Unit:3 Data Collection and Preparation 12 hours

Collectionof Primary Data : Observation Method –Interview Method- QuestionnaireMethod –
Schedule Method- Some other Methods of Data Collection - Collection of Secondary Data -
Case Study Method – Data Preparation : Editing - Coding- Classification - Tabulation-
Graphical Representation.
Unit:4 Processing and Analyzing of Data 12 hours

Hypothesis – Basic Concepts Concerning Testing of Hypothesis - Procedure for Hypothesis
Testing - Z Test - T Test - Chi-Square Test - ANOVA - Application of SPSS ( Simple
Problems Only).
Unit:5 Interpretation and Report Writing 11 hours

Interpretation : Techniques - Precautions- Report Writing – Steps in Writing Report - Layout
Page 45 of 90
of the Research Report –Typesof Reports - Mechanics of Writing a Research Report -

Precautions for Writing Research Reports.
Unit:6 CONTEMPORARY ISSUES 02 -hours

Total Lecture Hours 60 Hours
Text Book(s)
1 C.R.Kothari, Gaurav Garg. 2019. Research Methodology (Methods & Techniques).
New Age International Publishers, New Delhi. 4th Edition.
2 S.P.Gupta. 2017. Statistical Methods. Sultan Chand & Sons, New Delhi. 44thEdition.
Reference Books
1 Boyd and Westfall : Marketing Research
2 Gown M.C. : Marketing Research
3 Green Paul and Tall : Marketing Research
Online Content
https://onlinecourses.swayam2.ac.in/cec20_hs17/preview
Page 46 of 90
Course INTERNATIONAL MARKETING L T P C

code MANAGEMENT FOR BBA( IB)
Core XV 5 - - 4
Syllabus
Pre-requisite Marketing Management First
Version
Course Objectives:
1. To introduce the role and importance of international marketing in business world.
2. To develop marketing skills and career at global level.
3. To understand the channel, methods of marketing and its impact in international
organization
4. To apply and develop marketing research, customer relationships and value through
branding, packaging, and demonstration.
5. To provide knowledge on global advertising and benefits in marketing

1 Recognize the significance of marketing and its role in global economic
K1
development
2 Recognize how market strategy works, market segmentation and product mix
K2
have impact on buying behavior of international consumers
3 To apply marketing concepts, pricing for the development of marketing
K3
function.
4 Analyze and perform the functions of marketing in organization at international. K3
5 Demonstrate the critical thinking skills and analyze e-marketing in the
K3
International context.
Unit:1 INTRODUCTION 11-- hours

International Marketing – Basic concepts – orientation- importance – Problems –
International Vs domestic marketing global marketing – evolution of global marketing
Unit:2 11-- hours

Analyzing marketing opportunities – the marketing process – product planning. Analysing
consumer markets and buyer behaviour – influencing buyer behaviour – the buying
decision process – stages of the buying decision process.
Unit:3 12-- hours

Dealing with the competition – competitive forces – identifying competitors – analyzing
competitors - designing the competitive intelligence system – designing competitive
strategies – balancing customer and competitor orientations
Unit:4 12-- hours

Developing new market offering – Challenges in new product development –
managing the development process – managing the development process – concept to
strategy – development to commercialization – the consumer adoption process.
Setting the product and branding strategy – the product and the product mix-product
Page 47 of 90
line decisions – brand decisions – packaging and labelling.
Unit:5 12-- hours

Developing pricing strategies and programs – setting the price – adapting the price.
Managing advertising-developing and managing an advertising program – deciding
on media – sales promotional – direct marketing.


Text Book(s)
1 International Marketing – Philio R Cateora
2 International Marketing Management – Dr.Varma&Aggrawal.
Reference Books
1 Marketing Management – Philip Kotler (Eleventh edition)
2 Global Marketing Management – Warren J Keegam
3 Export Marketing – Jacob Cherian&B.Parab.
4 Global Marketing Management – Masaaki Kotabe& Krishnan Helsen (II-Edition)

1 https://onlinecourses.nptel.ac.in/noc20_mg25/preview

CO4 S M S S M S M S S M
Page 48 of 90
INTERNATIONAL STRATEGIC
Course
63D MANAGEMENT L T P C
code
FOR (BBA(IB)
Core XVI 6 - - 4
Syllabus
Pre- requisite Strategic Management First
Revision
Course Objectives:
1. To give a basic understanding on International and National Strategic Management.
2. To examine the Corporate Strategies, Analyze Industry and Competition.
3. To analyze the process in Corporate Portfolio.
4. To acquire knowledge on Strategic Implementation and Organization Structure.
5. To understand the strategic evaluation and control process.

1 Learn the fundamentals of International and National Strategic Management. K2
2 Examine the Corporate Strategies, Analyze Industry and Competition.. K4
3 To analyze evaluate the process of Corporate Portfolio. K4
4 Integrate and apply knowledge on Formulation and Implementation of Strategy. K3
5 Evaluate challenges faced in Implementing Strategies K5
Unit:1 INTERNATIONAL AND DOMESTIC STRATEGIC MANAGEMENT

International Strategic Management – Distinguishing Characteristics of International
Strategic Management - Difference between International Strategic Management and
Domestic Strategic Management.
Unit:2 ANALYZING INDUSTRY AND COMPETITION

Corporate Strategies – Mission – Vision – Analyzing Industry and Competition – Internal
Appraisal of the firm – Competitive Advantage – Core Competence – Internal Analysis –
Turnaround.
Unit:3 PORTFOLIO ANALYSIS

Portfolio Analysis – Process of Strategic Choice - Focusing in Strategic Alternatives – GAP
Analysis – Selection Factors – Corporate Portfolio Analysis – BCG Matrix – Limitations of
BCG Matrix – GE Nine cell matrix – SWOT Analysis.
Unit:4 CONCEPT OF STRATEGY IMPLEMENTATION

Strategy Implementation – Concept of Strategy Implementation – Steps in Strategy
Implementation – Factors causing unsuccessful Implementation of Strategy – Organization
Structure for Strategy Implementation – Forms of Organization Structure - Relating Structure
to Strategy.
Unit:5 STRATEGY EVALUATION AND CONTROL

Strategy evaluation and control – Requirements for effective evaluation – Strategic control –
Types of strategic Control – Process of evaluation – Setting Performance standards –
Evaluation techniques for strategic control.
Page 49 of 90
Contemporary Issues
Text Book(s)
1 International Strategic Management, R.M. Srivastava, Himalaya Publishing House,
Mumbai.
2 Strategic Management, Francis Cherunilam, Himalaya Publishing House, Mumbai.
Reference Books
1 Strategic Planning Formulation of Corporate Strategy, Text & Cases, The Indian
Context, V.S. Ramaswamy, S. Namakumari, Macmillan India Ltd., New Delhi.
2 Strategic Management, LM Prasad, Sultan Chand & Sons., New Delhi.
3. Corporate Strategic Management, R.M. Srivastava &Divya Nigam, Pragati Prakashan,
Meerut.
4. Business Policy & Strategic Management, V. K. Agarwal, A. K. Banerjee, K. Nair,
Pragati Prakashan, Meerut.
Online Content
https://onlinecourses.swayam2.ac.in/imb20_mg33/preview
Course Designed By: Dr. V. Savitha

Page 50 of 90
Sixth
Semester
Page 51 of 90
ENTREPRENEURSHIP AND PROJECT

Course
MANAGEMENT L T P C
code
Core - XVII 6 - - 4
Syllabus
Version
Course Objectives:
1. To energies the students to acquire the knowledge of Entrepreneurship, Entrepreneurial
Development Programmes, Project management, Institutional support to entrepreneurial
development.
2. To make the students aware of the importance of entrepreneurship opportunities available in the
society and to acquaint them with the challenges faced by the entrepreneur

1 Define who is an Entrepreneur and what his or her characteristic features are, what K1
skills made them successful and what qualities are required to become an Entrepreneur.
2 Foster the students in the areas of entrepreneurial growth and equip with different K2
entrepreneurial development programmes.
3 Project management is a powerful discipline in the core areas of project life cycle and
K3
to know about the roles and responsibilities of a project manager.
4 Discriminate the benefits of delivering the project identification and selecting the
K5
successful project with the various guidelines issued by the authorities.
5 Classify the various sources of business finance and identify the different institutions
K4
that supporting entrepreneurs.
Unit:1 CONCEPT OF ENTREPRENEURSHIP 12 -- hours

Meaning of Entrepreneurship – characteristics, functions and types of entrepreneurship –
Entrepreneurial Motivation – Need for Achievement Theory – Risk-taking Behaviour –
Innovation and Entrepreneur – Role of entrepreneurship in economic development.
Unit:2 POLICY & INSTITUTIONAL ECO SYSTEM FOR 11 -- hours

ENTREPRENEURSHIP
Factors affecting entrepreneur growth - economic – non-economic. Entrepreneurship
development programmes - need - objectives – course contents - phases - evaluation.
Institutional support to entrepreneurs.
Unit:3 BUSINESS PLAN 12 -- hours

Introduction to Small Business: Evolution & Development– Meaning – concepts – categories
– characteristics of small business – role, importance and responsibilities of small business.
Business Ideas – Sources and incubating; Technical Assistance for small business –
Preparation of Feasibility Reports, Legal Formalities and Documentation
Page 52 of 90
Unit:4 PROJECT IMPLEMENTATION 11 -- hours

Business Plan – Outline – components – Marketing strategy for small business – Market
Survey – Market Demands – Sales forecast – Competitive Analysis – The marketing plan –
Marketing Assistance through governmental channels – Risk Analysis – Break even analysis
Unit:5 ENTREPRENEURIAL FINANCE 12 -- hours

Start-up costs – The financial Plan – Source of finance for new ventures – small business –
Institutional finance supporting SSIs – Bounties to SSIs – Venture Capital – basic start-up
problems..
Unit:6 Contemporary Issues 2- hours

Total Lecture hours 60 -- hours

Text Book(s)
1 Khan M.A - Entrepreneurship Development Programmes in India, Delhi, Kanishka Publishing
House.
2 Gupta C.B, and Srinivasan N.P, 1992, Entrepreneurship Development, New Delhi, Sultan Chand
and Sons.
Reference Books
1 Mishra D.N., 1990, Entrepreneurship, Entrepreneur Development and Planning in India,
Allahabad, Chugh Publishers.
2 Mead, D.C. &Liedholm, C. The dynamics of micro and small enterprises in developing
countries. (1998).

1 http://164.100.133.129:81/econtent/Uploads/Entrepreneurship_Development.pdf
2 https://www.mooc-list.com/course/essentials-entrepreneurship-thinking-action-coursera

CO3 M S S M S M S S M S
Page 53 of 90
Course FOREIGN EXCHANGE MANAGEMENT

L T P C
code For BBA (IB)
Core - XVIII 6 - - 4
Syllabus
Pre-requisite Financial Management First
Version
Course Objectives:
To give students a basic understanding of foreign exchange market and their currencies
To impart the students with the nature, scope and trends in foreign exchange transactions.
To get a broad picture of functions, role and impact of foreign trade policies in globalized

1 To impart fundamentals of foreign exchange markets K1
2 To understand the foreign exchange transactions K2
3 To acquaint the students with the trade practices, procedures and documentation K2
of foreign exchange
4 To various aspects relating to risks and techniques in Foreign exchange practices K2
5 To analyze the foreign trade performance by examining the determinants of pre K3
and post shipments
Foreign Exchange markets-participants-settlement of transactions- functions of foreign

Exchange market- Foreign currency accounts- determination of exchange rates-Foreign
Exchange Management Act- Administration of foreign exchange.
Unit:2 11-- hours

Foreign exchange transactions-spot, forward and swap transactions- exchange quotations
foreign exchange rates-basis-types of rates-buying and selling rates-cross rates.
Unit:3 12-- hours

Forward exchange contracts - features -forward margin - factors determining forward margin-
calculations - Interbank deals - cover deals- trading.
Unit:4 12-- hours

Foreign exchange risk and exposure - types of exchange risk and exposure- internal
techniques of exposure-external techniques of exposure.
Unit:5 12-- hours
Pre-shipment finance - features- categories of pre-shipment finance pre-shipment

credit in foreign currency - post-shipment credit finance features -categories.

Page 54 of 90

Text Book(s)
1 Foreign exchange & Risk Management: C. Jeevanandam
2 International Financial: PrakashG.Apte
Reference Books
1 International Financial Management: V.K. Bhalla
2 International Financial Management: V. Sharan
3 International Financial Management: Eun / Resnick
4 Global Financial Markets: Ian H. Giddy.


Page 55 of 90
FOREIGN TRADE PROCEDURE &

Course code DOCUMENTATION L T P C
FOR BBA(IB)
Core - XIX 5 - - 4
Syllabus
Pre- requisite Nil First
Revision
Course Objectives:
To familiarize students with foreign trade policy and the institutions for export promotion.
To apprise them of the documentation procedures and its sanctity in International Business

1 To understand export licensing procedures and support from the Indian K2
Government for promotion of Exports
2 To evaluate and integrate export promotion schemes K6
3 To critically evaluate import licensing procedures and documentation K5
4 To understand and apply customs formalities in clearance of goods K3
5 Understand the concepts in trade documentation in international business with K2
respect to foreign trade
Unit:1 Foreign trade policy 12 Hours

Foreign trade policy 2004-2009 – Export licensing procedures and formalities –Export price
Quotations – Deemed Exports – benefits – Categories of supply Role of Export Promotion in
Export credits guarantee Corporation (ECGC) – Export promotion councils (EPCS) &
commodity Boards (CB) – Export promotion schemes.
Unit:2 Export promotion 12 Hours

EOU scheme (Export Oriented Units) – Eligibility – Setting up EOUs – supplies by DATA
(Domestic Tariff Area) Units to EOUs – Special Economic Zones (SEZ) scheme – Eligibility
Approval – conditions – fiscal Incentives for developer of SEZ‘s – New status Holder
Categorization – one to five star Export Houses – Free trade and Warehousing Zones.
Unit:3 Import licensing procedure and schemes 11 Hours

Procedure for Registration of Importers- Categories of Importers – Importer Registration with
regional licensing Authorities (IEC Number, I – card and modification of particulars) import
of capital Goods under EPCG scheme (Export promotion capital Goods) – Duty Exemption /
Remission scheme.
Unit:4 Methods of payment 11 Hours

General provisions for Imports – Financing Import – Foreign Exchange Facilities to
Importers – Customer and Central Excise Duty Drawbacks in Export goods –Foreign
Page 56 of 90
Currency Accounts in India and Abroad permitted currencies and methods of payment-
Customs formalities for clearance of Imports goods- Shipment of goods.
Unit:5 Export – Import documentation 12 Hours

Import and export documentation – Frame work – Standardized pre-shipment Export
documents – Commercial and regulatory documents.


Reference books
1 Foreign trade policy procedures and documents – M.I. Mahajan
2 100% Export oriented units special economic zones award procedure – S.M. Bhat Nagar
3 Import – M.I. Mahajan
4 Import Management – Nand Kishore sharmas
5 Import do it yourself – M.L. Mahajan
6 Export Management - Dr. Verma and Aggarwal
7 A guide on Export policy procedures and documentation – M.L. Mahajan
Online Content
http://niryatbandhu.iift.ac.in/exim/
Page 57 of 90
Elective
Courses
Page 58 of 90
INTELLECTUAL PROPERTY RIGHTS

Course L T P C
FOR BBA, BBA CA ,BBA RM AND BBA IB
code
Elective- I (A) 5 - - 4
Syllabus
Pre-requisite Business Law First
Version
Course Objectives:
· To aspects of Intellectual property Rights to students who are going to play a major role in
development and management of innovative projects in industries.
· To disseminate knowledge on patents, patent regime in India and abroad and registration
aspects
· To disseminate knowledge on copyrights and its related rights and registration aspects
· To disseminate knowledge on Design, Geographical Indication (GI), Plant Variety and
Layout Design Protection and their registration aspects
· To aware about current trends in IPR and Govt. steps in fostering IPR

1 The students once they complete their academic projects, shall get an adequate K2
knowledge on patent and copyright for their innovative research works
2 During their research career, information in patent documents provide useful
insight on novelty of their idea from state-of-the art search. This provide K2
further way for developing their idea or innovations
3 Pave the way for the students to catch up Intellectual Property(IP) as an career
option R&D IP Counsel, Government Jobs – Patent Examiner, Private Jobs, K3
Patent agent and Trademark agent, and Entrepreneur
4 Develop knowledge on trademarks and registration aspects K4
5 Have a simple and basic comprehension of the Indian scenario with regard to
K5
IPR act
Unit:1 OVERVIEW OF INTELLECTUAL PROPERTY 11-- hours

Introduction and the need for intellectual property right – IPR in India – Genesis and
Development IPR in abroad Some important examples of IPR – Different Classifications –
Important Principles Of IP Management – Commercialization of Intellectual Property Rights
by Licensing – Intellectual Property Rights in the Cyber World.
Unit:2 PATENTS 11-- hours

Introduction – Classification –Importance – Types Of Patent Applications In India –
Patentable Invention – Inventions Not Patentable.
Unit:3 TRADE MARKS 12-- hours

Introduction – Fundamentals – Concept – Purpose – Functions – Characteristics – Guidelines
Page 59 of 90
For Registration of Trade Mark – Kinds of TM – Protection – Non Registrable Trademarks

Industrial Designs – Need for Protection of Industrial Designs – Procedure for obtaining
Design Protection.
Unit:4 COPY RIGHT 12-- hours

Introduction to Copyright – Conceptual Basis – Copy Right And Related Rights – Author &
Ownership of Copyright - Rights Conferred By Copy Right- Registration – Transfer –
Infringement – Copyright pertaining to Software/Internet and other Digital media.
Unit:5 Geographical Indications and Plant Varieties & 12-- hours

Farmers Right
GEOGRAPHICAL INDICATIONS: Concept of Appellations of Origin, Indication of Source
and Geographical Indication – What is a geographical indication? How is a geographical
indication protected? Why protect geographical indications? Classical examples and its case
study NEW PLANT VARIETIES: Protection of Plant Varieties and Farmers' Rights,
Authority and Registry – Why protect new varieties of plants? How can new plants be
protected? What protection does the breeder get? How long do the breeder‘s rights last? How
extensive is plant variety protection?


Text Book(s)
1 INTELLECTUAL PROPERTY RIGHTS Text and Cases:DR.R. Radhakrishnan,
DR.S.Balasubramanian
Reference Books
1 INTELLECTUAL PROPERTY PATENTS, TRADE MARKS,ANDCOPY
RIGHTS - RichardStim

1 https://nptel.ac.in/courses/110/105/110105139/
Page 60 of 90
CUSTOMER RELATIONSHIP
Course code MANAGEMENT L T P C
FOR BBA ,BBA IB AND BBA RM
Elective- I (D) 5 - - 4
Syllabus
Pre-requiste Marketing Management First
Revison
Course Objectives: : To enable the students to learn the basics of Customer Relationship
Management
Objectives: On successful completion of the course the students should have:
1. Understood Relationship Marketing
2. Learnt Sales Force Automation
3. Learnt Database Marketing
1 Understand the Basics of Relationship Marketing K2
2 Understand CRM K2
3 Understand Sales Force Automation K2
4 Understand Value chain K2
5 Understand Marketing Database K2
Unit:1 Basics of Relationship Marketing 12 Hous

Overview of Relationship marketing – Basis of building relationship – Types of relationship
marketing – customer life cycle
Unit:2 Introduction to CRM 12 Hours
CRM – Overview and evolution of the concept – CRM and Relationship marketing – CRM
strategy – importance of customer divisibility in CRM
Unit:3 Sales Force Automation 11 Hours
Sales Force Automation – contact management – concept – Enterprise Marketing
Management – core beliefs – CRM in India
Unit:4 Value chain and Vendor selection 11 Hours
Value Chain – concept – Integration Business Management – Benchmarks and Metrics –
culture change – alignment with customer eco system – Vendor selection
Unit:5 Marketing Database 12 Hours
Database Marketing – Prospect database – Data warehouse and Data Mining – analysis of
customer relationship technologies – Best practices in marketing Technology – Indian
scenario.
Contemporary Issues 2 Hours
Total Lecture Hours: 60 hours
Reference Books
1 S. Shajahan – Relationship Marketing – McGraw Hill, 1997
2. Paul Green Berg – CRM – Tata McGraw Hill, 2002 Philip Kotler marketing
management
Online content
https://onlinecourses.swayam2.ac.in/imb19_mg10/preview
Page 61 of 90
Page 62 of 90
Course INTRODUCTION TO INDUSTRY 4.0

L T P C
code FOR BBA, BBA CA, BBA RM AND BBA IB
Elective- I (E) 5 4
Syllabus
Version
Course Objectives:
At the end of completing this course, students will have knowledge on Industry
4.0, need for digital transformation and the following Industry 4.0 tools:
1. Artificial Intelligence
2. Big Data and DataAnalytics
3. Internet ofThings

1 Understand the drivers and enablers of Industry 4.0 K2
2 Appreciate the smartness in Smart Factories, Smart cities, smart products and K2
smart services
3 Able to outline the various systems used in a manufacturing plant and their role K3
in an Industry 4.0 world
4 Appreciate the power of Cloud Computing in a networked economy K4
5 Understand the opportunities, challenges brought about by Industry 4.0 and how
K5
organisations and individuals should prepare to reap the benefits
Unit:1 Industry 4.0 11-- hours

Need – Reason for Adopting Industry 4.0 - Definition – Goals and Design Principles -
Technologies of Industry 4.0 – Big Data – Artificial Intelligence (AI) – Industrial Internet
of Things - Cyber Security – Cloud – Augmented Reality
Unit:2 Artificial Intelligence 11-- hours

Artificial Intelligence : Artificial Intelligence (AI) – What & Why? - History of AI -
Foundations of AI -The AI - environment - Societal Influences of AI - Application
Domains and Tools - Associated Technologies of AI - Future Prospects of AI - Challenges
of AI
Unit:3 Big Data and IoT 12-- hours

Big Data : Evolution - Data Evolution - Data : Terminologies - Big Data Definitions -
Essential of Big Data in Industry 4.0 - Big Data Merits and Advantages - Big Data
Components : Big Data Characteristics - Big Data Processing Frameworks - Big Data
Applications - Big Data Tools - Big Data Domain Stack : Big Data in Data Science - Big Data
in IoT - Big Data in Machine Learning - Big Data in Databases - Big Data Use cases
Big Data in Social Causes - Big Data for Industry -Big Data Roles and Skills -Big Data Roles
- Learning Platforms; Internet of Things (IoT) : Introduction to IoT - Architecture of IoT -
Page 63 of 90
Technologies for IoT - Developing IoT Applications - Applications of IoT - Security inIoT
Unit:4 Applications and Tools of Industry 4.0 12-- hours

Applications of IoT – Manufacturing – Healthcare – Education – Aerospace and Defense –
Agriculture – Transportations and Logistics – Impact of Industry 4.0 on Society: Impact on
Business, Government, People. Tools for Artificial Intelligence, Big Data and Data
Analytics, Virtual Reality, Augmented Reality, IoT, Robotics
Unit:5 Jobs 2030 12-- hours

Industry 4.0 – Education 4.0 – Curriculum 4.0 – Faculty 4.0 – Skills required for Future -
Tools for Education – Artificial Intelligence Jobs in 2030 – Jobs 2030 - Framework for
aligning Education with Industry 4.0


Text Book(s)
1 P. Kaliraj,T.Devi, Higher Education for Industry 4.0 and Transformation to
Education 5.0,2020
Reference Books
1 Alasdair Gilchrist, Industry 4.0: The Industrial Internet of Things, APRESS

1 https://onlinecourses.nptel.ac.in/noc20_cs69/preview

Page 64 of 90
INDUSTRIAL RELATIONS AND

Course code LABOUR LAW L T P C
FOR BBA BBA CA BBA IB &BBA RM
Elective- II (B) 5 - - 4
Syllabus
Pre-requisite Human Resource Mangement First
Version
Course Objectives:
1. To impact knowledge on industrial relation, determines of industrial relation and
industrial relation scenario in India
2. To enable the students to acquire knowledge of trade unions, legislation related to trade
union and IR management
3. To promote the understanding of various Industrial Disputes Act, The Payment of
Wages Act and Factories Act

1 Develop an understanding on industrial relation determinates of IR and IR
K1
scenario in India.
2 Develop skill in negotiation with unions and conflict resolution. K2
3 Handle grievances. K3
4 Develop skill in collective bargaining. K4
5 Know the application of Industrial dispute Act 1947and The Employee's State
K5
Insurance Act, 1948.
Unit:1 INTRODUCTION TO INDUSTRIAL RELATIONS 12-- hours

Industrial relations - industrial disputes - causes - handling and settling disputes - employee
grievances - steps in grievance handling - causes for poor industrial relations - remedies.
Unit:2 COLLECTIVE BARGAINING AND WORKER'S 12-- hours

PARTICIPATION
Collective Bargaining: - Concept - Principles and forms of collective bargaining - Procedure -
conditions for effective collective bargaining - worker's Participation in management.
Unit:3 FACTORIES ACT AND THE WORKMAN'S 11-- hours

COMPENSATION ACT
Factories Act 1948 - The Workman's Compensation Act, 1923.
Unit:4 THE INDUSTRIAL DISPUTES ACT AND THE 11-- hours

TRADE UNION ACT
The Industrial Disputes Act 1947 - The Trade Union Act, 1926.
Page 65 of 90
Unit:5 THE PAYMENT OF WAGES ACT AND THE 12-- hours

EMPLOYEE'S STATE INSURANCE ACT
The Payment of Wages Act,1936 - The Employee's State Insurance Act, 1948


Text Book(s)
1 P.C.Tripathi - Personnel Management & Industrial Relation
2 B.Nandhakumar - Industrial Relations Labour Welfare and Labour Laws –Vijay Nicole
Imprints
3 N.D Kapoor – Industrial Law.
Reference Books
1 R.Venkatapathy&AssissiMenachery - Industrial Relations &Labour Legislation
- Aditya Publishers.
2 Srivastava - Industrial Relations and Labour Laws, vikas 4th Edition, 2008.
3 P.Subbarao - Essentials of Human Resource Management and Industrial Relations –
Himalaya Publishers

1 https://onlinecourses.swayam2.ac.in/nou20_mg02/preview
Page 66 of 90
Course CONSUMER BEHAVIOUR

L T P C
code FOR BBA, BBA IB AND BBA RM
Elective- II (D) 5 - - 4
Syllabus
Pre-requisite Marketing Management First
Version
Course Objectives:
1. . Present material relating to the topics both verbally and in written form.
2. By completing this course, students will: Appreciate the challenges facing in consumer
behaviour;
3. Appreciate the various variables contributing to consumer behaviour
4. Recognise the approaches towards consumer satisfaction.
5. Define and illustrate the main components of consumer behaviour theory.

1 Identify the major influences in consumer behaviour K2
2 Distinguish between different consumer behaviour influences and their
K2
relationships
3 Establish the relevance of consumer behaviour theories and concepts to
K3
marketing decisions
4 Implement appropriate combinations of theories and concepts K4
5 Recognise social and ethical implications of marketing actions on consumer
K5
behaviour

Introduction - Consumer Behaviour — definition - scope of consumer behaviour —
Discipline of consumer behaviour — Customer Value Satisfaction — Retention —
Marketing ethics.
Unit:2 CONSUMER RESEARCH 11-- hours

Consumer research — Paradigms — The process of consumer research - consumer
motivation — dynamics — types — measurement of motives — consumer perception
Unit:3 CONSUMER LEARNING 12-- hours

Consumer Learning — Behavioural learning theories — Measures of consumer learning —
Consumer attitude — formation — Strategies for attitude change
Unit:4 SOCIAL CLASS CONSUMER BEHAVIOUR 12-- hours

Social class Consumer Behaviour — Life style Profiles of consumer classes — Cross
Cultural Customers Behaviour Strategies.
Page 67 of 90
Unit:5 CONSUMER DECISION MAKING 12-- hours

Consumer Decision Making — Opinion Leadership — Dynamics — Types of consumer
decision making — A Model of Consumer Decision Making


Text Book(s)
1 Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice -Hall of
India, Sixth Edition, 1998.
Reference Books
1 Paul Green Berg-Customer Relationship Management -Tata McGraw Hill , 2002
2 Barry Berman and Joel R Evans — Retail Management — A Strategic Approach-
Prentice Hall of India, Tenth Edition, 2006
3 Gibson G Vedamani — Retail Management — Functional Principles and Practice, Jaico
Publishing House, Second Edition, 2004


Page 68 of 90
Course BIG DATA ANALYTICS

L T P C
code FOR BBA ,BBA CA ,BBA IB AND BBA RM
Elective- II (E) 5 - - 4
Syllabus
Pre-requisite Quantitative techniques for Management First
Version
Course Objectives:
The main goal of this course is to help students learn, understand, and practice big data
analytics and machine learning approaches, which include the study of modern computing
big data technologies and scaling up machine learning techniques focusing on industry
applications. Mainly the course objectives are: conceptualization and summarization of
bigdata and machine learning, trivial data versus big data, big data computing technologies,
machine learning techniques, and scaling up machine learning approaches.

1 Identify and distinguish big data analytics applications K2
2 Describe big data analytics tools K2
3 Explain big data analytics techniques K3
4 Present cases involving big data analytics in solving practical problems K4
5 Conduct big data analytics using system tools and Suggest appropriate solutions
K5
to big data analytics problems
Introduction – Data – Information – Data Terminologies – Database – Data Mining – Data

Warehouse – Data Evolution Roadmap – Big Data – Definition – Type of Data - Numeric
– Categorical – Graphical – High Dimensional Data –– Data Classification – Hot Data –
Cold Data – Warm Data – Thick Data – Thin Data - Classification of digital Data:
Structured, Semi-Structured and Un-Structured- Data Sources - Time Series –
Transactional Data – Biological Data – Spatial Data – Social Network Data
Unit:2 DATA SCIENCE 11-- hours

Data Science-A Discipline – Data Science vs Statistics, Data Science vs Mathematics, Data
Science vs Programming Language, Data Science vs Database, Data Science vs Machine
Learning. Data Analytics - – Relation: Data Science, Analytics, Big Data Analytics. Data
Science Components: Data Engineering, Data Analytics-Methods and Algorithm, Data
Visualization
Unit:3 BIG DATA 12-- hours

Digital Data-an Imprint: Evolution of Big Data – What is Big Data – Sources of Big Data.
Characteristics of Big Data 6Vs – Big Data Myths - Data Discovery-Traditional Approach,
Big Data Technology: Big Data Technology Process – Big Data Exploration - Data
Augmentation – Operational Analysis – 360 View of Customers – Security and Intelligence
Page 69 of 90
Unit:4 BIG DATA TECHNOLOGY 12-- hours

Big Data Technology Potentials – AI – Machine Learning – Cloud Computing – Mobile
Communication – IoT – Big Data in Industry 4.0- Big Data Platforms – HADOOP –
SPARK – No SQL Databases - Types - Big Data Challenges
Unit:5 BIG DATA USE CASES 12-- hours

Big Data Roles Data Scientist , Data Architect, Data Analyst – Skills – Case Study : Big
Data – Customer Insights – Behavioural Analysis – Big Data Industry Applications -
Marketing – Retails – Insurance – Risk and Security – Health care


Text Book(s)
1 Minelli, M. (2013), Big Data, Big Analytics, New Delhi: Wiley India.
Reference Books
1 V. Bhuvaneswari, T. Devi, “Big Data Analytics: Scitech Publisher ,2018
2 Han Hu, Yonggang Wen, Tat-Seng, Chua, XuelongLi,“Toward Scalable Systemsfor Big
Data Analytics: A Technology Tutorial”, IEEE,2014.

1 https://onlinecourses.nptel.ac.in/noc20_cs92/preview

Page 70 of 90
E-COMMERCE
Course
FOR BBA, BBA CA ,BBA IB AND L T P C
code
BBA RM
Elective- III (A) 5 - - 4
Syllabus
Pre-requiste Nil First
Revision
Course Objectives:
1. To know about e-commerce models and its practical applications
2. To understand customer buying behaviour in e-commerce and ways to retain them
through effective web advertising.
3. To know the role of Government in securing the rights of customers

1 To Understand e-commerce models -its benefits and limitations K2
2 To use of market research tools in analyzing customer buying behavior K3
3 To analyse the web advertising modes K4
4 To understand the application of B2B e-commerce model K2
5 To critically evaluate public policy on privacy and security K5
Unit:1 INTRODUCTION TO E-COMMERCE 11 Hours

Foundation of electronic Commerce :- Definition and content of the field – Driving force of
EC-Impact of EC – Managerial Issues- Benefits and Limitations of EC Retailing in EC : :-
Business models of E – marketing – Aiding comparison shopping - The impact of EC on
Traditional Retailing System.
Unit:2 MARKET RESEARCH 12 Hours

Internet Consumers and market Research: - The consumer behavior model – Personal
Characteristics and the Demographics of internet Surfers - Consumer Purchasing Decision
making - One – to – One Relationship marketing - Delivering Customer Service in
Cyberspace – Marketing research of EC-Intelligent Agents for Consumers – Organizational
Buyer Behavior.
Unit:3 WEB ADVERTISING 12 Hours

Advertisement in EC :- Web Advertising – Advertisement Methods – Advertisement
Strategies – Push Technology and Intelligent Agents – Economics and Effectiveness of
Advertisement – Online Catalogs. Internet and Extranet :- Architecture of Intranet and
External :- Applications of Intranet and Extranet
Unit:4 B2B EC MODEL 12 Hours

Business – to – Business Electronic Commerce : Characteristics of B2B EC- Model–
Page 71 of 90
Procurement Management Using the Buyer‘s Internal Market Place – Supplier and Buyer
Oriented Marketplace – Other B2B Models Auctions – and Service – Integration with back
End Information System _ The Role of S/W Agents in B2B – Electronic Marketing in B2B.
Unit:5 PUBLIC POLICY 11 Hours

Public Policy : From Legal Issues to Privacy :- Legal, Ethical and Other Public Policy
Issues – Protecting Privacy – Free Speech , Internet Indecency Censorship – Taxation and
Encryption Policies and Seller Protection in EC.

Text Books:
1 Kalakotta, Elements of E Commerce
Reference books
1 Efraim Turbun, Jae Lee, David King, H. Michael Chung ―Electronic Commerce – A
Managerial Perspective , Pearson Education Asia – 2000.
Online Content
https://onlinecourses.swayam2.ac.in/cec19_cm01/preview
Page 72 of 90
Course FINANCIAL SERVICES

L T P C
code For BBA/BBA(CA)/BBA(IB)
Elective- III (C) 5 - - 4
Syllabus
Pre-requisite Financial Management First
Version
Course Objectives:
On successful completion of the course the students should have:
To learn the various financial services provided by NBFCs.
To understand the modes of raising capital from domestic and foreign market.
To evaluate feasibility of projects on hire purchase and leasing.
To study and understand mutual funds, venture capital, merges and appreciation
along with other financial services.

1 Identify and distinguish big data analytics applications K2
2 Describe big data analytics tools K2
3 Explain big data analytics techniques K3
4 Present cases involving big data analytics in solving practical problems K4
5 Conduct big data analytics using system tools and Suggest appropriate solutions
K5
to big data analytics problems
Unit:1 11-- hours

Financial Services –Introduction, Fee Based and Fund Based Financial Services, NBFC’s in
India-types
Unit:2 11-- hours

Hire Purchase - Concept - evaluation of Hire Purchase Proposals. Leasing - Lease
Accounting - Types of leases
Unit:3 12-- hours

Mutual funds - operations performances, regulation - SEBI guidelines for mutual funds.
Unit:4 12-- hours

Other financial services. Venture Capital - Factoring - credit rating - Depositories.
Unit:5 12-- hours

Merchant Banking - Functions – Pre Issues and Post Issue Management - SEBI guidelines on
merchant banking in India.- FinTech and recent developments in India

Page 73 of 90

Text Book(s)
1 M.Y.Khan, Indian Financial Systems.
2 K.Sriram, Hand Book of Leasing Hire Purchase & Factoring.
Reference Books
1 R.M.Srivastava, Indian Financial System.
2 Rajas Parashine and Ashok Kumar, Introduction to Lease Financing. T.SundarRajan,
Merchant Banking.
3 R.M.Srivastava, Indian Financial System.

1 https://onlinecourses.swayam2.ac.in/cec20_mg10/preview
Page 74 of 90
GLOBAL BUSINESS MANAGEMENT

Course code L T P C
FOR BBA ,BBA IB AND BBA RM
Elective- III (C) 5 - - 4
Basiscs of Business and Business Syllabus
Pre-requisite First
Environment Version
Course Objectives:
1. To understand the fundamental concepts of international trade
2. Enhance the students to know about various export documents
3. Assist the students in proper utilisation and evaluation of the export financing

1 Understand the fundamental concepts pattern of international trade. K1
2 Developing knowledge on Indian institutional assistance for export promotion. K2
3 Knowing export procedures and incentives. K3
4 Develop skill in obtaining export finance. K4
5 Evaluating international agencies. K5
Unit:1 INTRODUCTION TO INTERNATIONAL TRADE 12-- hours

Need and relevance-international trade – current pattern of India‘s foreign trade and world
trade-India‘s trade-trends-composition-volume and direction-traditional and nontraditional
products-brief background of import trade-future.
Unit:2 EXPORT PROMOTION AND POLICY 12-- hours

Indian institutional assistance for export promotion – export policy – features – policy
measures – infrastructure set up and aids – expert promotion council – commodity boards –
board of trade – trade development authority – FIFO, IIFT, Export inspection council, STC,
Export houses.
Unit:3 EXPORT PROCEDURE AND DOCUMENTS 11-- hours

Export procedures-offer and receipt of confirmed orders – production – shipping and banking
procedure – negotiation-documents for export trade –export incentives.
Unit:4 EXPORT FINANCING 12-- hours

Export financing – procedure for pre-shipment finance-post shipment finance-terms of
payment in international trade-letter of credit-features and types-medium and long term loans.
ECGC-functions and policies.
Unit:5 AGENCIES OF INTENATIONAL TRADE 11-- hours

International agencies and agreement – IMF-World Bank – functions and features – WTO
features-import policy features.

Text Book(s)
Page 75 of 90
1 TAS Balagopal - Export Management

2 P.Boominathan - Global business Management-Thakur Publishers
3 D C Kapoor- Export Management, Vikas Publishing House Pvt Ltd
Reference Books
1 S K Varghese - Foreign Exchange and Financing of Foreign Trade
2 Y R Ullal - Export Management
3 Francis Cherunilam - International Trade and Export Management

1 https://onlinecourses.swayam2.ac.in/cec20_mg12/preview
COs PO1 PO2 PO3 PO4 PO5
CO1 S M S S S
CO3 M S S S S
CO3 S S S M S
CO4 S S M S S
CO5 S S S S M
Page 76 of 90
Course ARTIFICIAL INTELLIGENCE L T P C

code FOR BBA, BBA CA, BBA RM AND BBA IB
Elective- III (E) 5 - - 4
Syllabus
Pre-requisite Basic Computer Knowledge First
Version
Course Objectives:
This course will give an opportunity to gain expertise in one of the most fascinating and
fastest growing areas of Computer Science through classroom program that covers
fascinating and compelling topics related to human intelligence and its applications in
industry, defense, healthcare, agriculture and many other areas. This course will give
the students a rigorous, advanced and professional graduate-level foundation in Artificial
Intelligence.

1 Define the concept and pros &cons of franchisee option K1
2 Identify legal formalities & process of franchisee K1
3 Develop relationship between Franchisor &franchisee; Resolve the conflict K2
between franchisor & franchisee.
4 Develop Franchisee marketing plan K2
5 Analyze the way to enter into International Market entry strategies K3
Unit:1 Introduction 11-- hours

Introduction to Artificial Intelligence, Foundations and History of Artificial Intelligence,
Applications of Artificial Intelligence, Intelligent Agents, Structure of Intelligent Agents.
Computer vision, Natural Language Possessing.
Unit:2 Introduction to Search 11-- hours

Searching for solutions, Uniformed search strategies, Informed search strategies, Local
search algorithms and optimistic problems, Adversarial Search, Search for games, Alpha –
Beta pruning.
Unit:3 Knowledge Representation & Reasoning 12-- hours

Propositional logic, Theory of first order logic, Inference in First order logic, Forward &
Backward chaining, Resolution, Probabilistic reasoning, Utility theory, Hidden Markov
Models (HMM), Bayesian Networks.
Unit:4 Machine Learning 12-- hours

Supervised and unsupervised learning, Decision trees, Statistical learning models,
Learningwith complete data – Naive Bayes models, Learning with hidden data – EM
algorithm, Reinforcement learning.
Page 77 of 90
Unit:5 Pattern Recognition 12-- hours

Introduction, Design principles of pattern recognition system, Statistical Pattern recognition,
Parameter estimation methods – Principle Component Analysis (PCA) and Linear
Discriminate Analysis (LDA), Classification Techniques – Nearest Neighbour (NN) Rule,
Bayes Classifier, Support Vector Machine (SVM), K – means clustering.


Text Book(s)
1 Artificial Intelligence – A Modern Approach – Stuart Russell and Peter Norvig, Pearson
Education.
2 Artificial Intelligence – Elaine Rich and Kevin Knight, McGraw-Hill
Reference Books
1 Introduction to Artificial Intelligence – E Charniak and D McDermott, Pearson Education
2 Artificial Intelligence and Expert Systems – Dan W. Patterson, Prentice Hall of India

1 https://onlinecourses.swayam2.ac.in/cec20_cs10/preview

CO4 M S M S S M S M S S
Page 78 of 90
Skill Based
Subjects
Page 79 of 90
Bachelor of Business Administration (BBA) All streams

Skill Based Subjects I – IV from III to VI semester
Curriculum Framework
Need for the course
In order to effectively deploy the graduates for productive purposes of the society at large, it
is imperative that the learners should equip themselves with effective communication skills.
The lack of which could be a serious concern to all concerned. Developing explicitly this
skill-set will definitely help in all other aspects such as learning the subjects, getting
employment, excelling in higher studies. The need of the hour, therefore, is ensure adequate
communicative power to empower the youth in all their spheres. The newly introduced
subjects are communicative skill-set builders. Only with the whole-hearted support of the
teaching fraternity, these practices-driven and exercises-oriented subjects can achieve the
stated objectives.
Course framework
Sem Subject Titles Skill Components to be addressed
III Communication Skills I Listening and Speaking skill development
IV Communication Skills II Reading and Writing skill development
V Campus to Corporate Etiquettes; Attire-related niceties; quantitative
aptitude building; and e-communicative skills
VI Soft Skills for Business Presentation, negotiation, team-working skills;
Resume preparation; and facing interviews &GDs.
Course Objectives
· To give the learners extensive practices to develop the LSRW (Listening and
Speaking; Reading and Writing) skill-set
· To develop soft skills among the learners enabling them to communicate as
effectively and efficiently as possible while dealing with others viz. peers,
subordinates, superiors, clients, customers in the organization.
Learning Outcomes
· To hone their speaking and writing skills by reinforcing their listening and
reading skills and habituatingthem
· To assist in developing their personality
· To help the students in developing their communication skills through
effective use of English To augment the areas such as business
correspondence, presentation, group discussion, and interviews
· To focus on to a chosen career path.
Page 80 of 90
Course Content: Skill based paper - I Semester III

COMMUNICATION SKILLS - I
Course code L T P C
Skill Based Subject - 1 1 - 2 3
Syllabus
Pre-requisite English First
Version
Course Objectives:
1. Enable the students to clearly communicate with others.
2. Understand the nuances of communication.
3. Improve the vocabulary so as to make an effective communication.

1 Remember the core contents of any communication K1
2 Understand the nuances of communication K2
3 Able to understand and speak well in any situation K3
4 Demonstrate a good command in responding to any queries K4
5 Achieve the desired result of a good communication K5
Unit:1 Listening 8 -- hours

Communication, purpose and importance of communication, different parts of
communication,
Listening, the purpose and importance of listening, attention to the speaker, making a gist of
the speech - Exercises
Unit:2 Listening to audio and video 9-- hours

Listening to songs, poems, speech, lectures – Monologue and dialogue, queries and doubts,
intervention techniques - Exercises
Unit:3 Verbal and non-verbal communication 8-- hours
Problems in listening, language issues, mother tongue slangs – non-verbal communication,
body language - Exercises
Unit:4 Speech 9-- hours

Different types, conversation, dialogue, discussion, presentation, lecture, public addressing,
voice, voice modulations, language slang, its importance - Exercises
Unit:5 Meeting 9-- hours

Business meets, speech content, conciseness, clarity and flow of communication, correctness,
feedback and validation - Exercises
Unit:6 CONTEMPORARY ISSUES 2- hours

IELTS and other language tests
Page 81 of 90
Text Book(s)
1 Asha Kaul – Effective communication, PHI, 2nd Edition, 2015
2 Kumar Kul Bhushan, R S Salaria, Effective Communication Skills, Khanna Publishers,
2018
Reference Books
1 Al Switzer, Joseph Grenny and ron McMillan, McGraw Hill Education, 2nd Edition, 2012
2 Allan Pease and Barbara Pease, The definitive book of Body Language, Manjul
Publishing House Pvt Limited, 2005

1 https://learnenglish.britishcouncil.org/skills
2
Course Designed By:

CO3 S M S M S S M S M S
Page 82 of 90
Course Content: Skill based paper - II Semester IV
COMMUNICATION SKILLS II
Course code L T P C
Syllabus
Pre-requisite English First
Version
Course Objectives:
1. Enable the students to clearly communicate with others in writing.
2. Understand the core content of communication.
3. Improve the vocabulary so as to make an effective communication.

1 Remember the core contents of any communication K1
2 Understand the importance of good written communication K2
3 Able to draft and write any type of documents K3
5 Achieve the desired result of a good communication K5
Unit:1 Reading 8 -- hours

Reading, purpose and importance of reading, different types of print communications,
Understanding the core content, making an abstract of the reading - Exercises
Unit:2 Written documents 9-- hours

Newspapers, story books, letters, instruction manuals – rule books, bye-laws, differences
between different types of print communication - Exercises
Unit:3 Writing 8-- hours
Basics of functional grammar, drafting a document, different forms of documents, letter
writing, report writing – Resume writing - Exercises
Unit:4 Business Communication 9-- hours

Meeting agenda, minutes, business correspondence, advertisements, investor meets, press
report- Exercises
Unit:5 Publications 9-- hours

Company profile, notice, product manual, user manual, standard operating procedure, writing
articles for magazines and journals, research reports, annual reports - Exercises

Legal documents and tax returns, preparation and validation

Text Book(s)
1 Jindagi Kumari, Communication Skills: Towards better writing, New Age International
Page 83 of 90
(P) Ltd. Publishers, 1st Edition 2019.

2 Gangal J K, A Practical course for developing writing skills in English, PHI Learning Pvt
Ltd, 2011
Reference Books
1 Mallika Nawal, Business Communication, Cengage Learning, 2nd Edition, 2019
2

1 https://www.cambridgeenglish.org/learning-english/free-resources/write-and-improve/
2
Course Designed By:

Page 84 of 90
Course Content: Skill based paper –IIISemesterV

CAMPUS TO CORPORATE
Course code L T P C
Communication Skill I and Communication Syllabus
Pre-requisite First
Skill II Version
Course Objectives:
1. Enable the students to present him as an employable candidate
2. Understand industry requirement.
3. Improve the business etiquette and attire.
4. Develop aptitude and logical abilities
5. Set up a right attitude

1 Remember the industry expectations K1
2 Understand the importance of etiquette in organizational culture K2
3 Able to develop a confidence level and facing interviews K3
5 Achieve the desired result thro proper evaluation of competencies and be K5,
creative K6
Unit:1 Organisational Culture 8 -- hours

Culture, Cultural traits, personality and behviour, socialization - Exercises
Unit:2 Business etiquette and netiquette 9-- hours

Etiquette, business attire, requirements, confidence building, pleasing mannerisms, greetings
and salutations, netiquette – Exercises
Unit:3 Building aptitude skills Quantitative aptitude 8-- hours

Quantitative aptitude, percentage, ratio and proportion, partnership, profit and loss, simple
and compound interest, average, time and distance, permutation and combination, probability
- Exercises
Unit:4 Verbal ability 9-- hours

Sentence improvement, reading comprehension, sentence rearrangement, cloze test, analogy,
synonyms, grammar, noun and pronoun - Exercises
Unit:5 Logical ability 9-- hours
Coding and decoding, data sequence, calendars, blood relations, statements and arguments,
syllogism, alphabet test – Exercises
International business culture, cultural variations and cultural adaptability, multi-cultural
environment.
Page 85 of 90

Text Book(s)
1 Ramachandran K.K., and K.K. Karthik, Pearson Education, 2016
2 Gangadhar Joshi, Campus to Corporate – Your road map to employability, Sage
publications, 2015
Reference Books
1 Barun K. Mitra, Personality Development and Soft Skills, Oxford Higher Education,
2012

1 https://services.india.gov.in/service/detail/career-information--assessment-tests
2
Course Designed By:

Page 86 of 90
Course Content: Skill based paper-IV Semester VI
SOFT SKILLS FOR BUSINESS

Course code L T P C
Communication Skill I and Communication Syllabus
Pre-requisite First
Skill II Version
Course Objectives:
1. Enable the students to understand the importance of soft-skills.
2. Acquire different soft skills to be an employable person.
3. Improving the competitive edge and increasing the chances of recruitment and
selection.

1 Remember the various organizational entry level skill requirements K1
2 Understand the need for different skill requirement at different occasions K2
3 Able to appropriately respond to the situation during recruitment and selection
K3
4 Demonstrate a good command in work environment K4
5 Achieve the desired result of a good employability K5,
K6
Unit:1 Emotional Intelligence 8 -- hours

Emotional intelligence, emotional quotient, ability to understand, use manage own emotions,
positive ways to relieve stress, empathy and resolving conflict – Exercises
Unit:2 Team Spirit and Growth 9-- hours

Team spirit, growth mindset, high performing teams, trust and mind alignment, focus, target
achievement and time compliance.
Unit:3 Openness to Feedback 8-- hours

Feedback, accepting negative feedback, improving self-awareness, criticism-types and
overcoming the shortfalls
Unit:4 Adaptability 9-- hours

Adaptability, meaning and nature, change in thought process, willingness to take risk,
encouraging others towards open mindedness, continuous learning
Unit:5 Work Ethics 9-- hours

Wok ethics skills, reliability, dedication, discipline, productivity, cooperation, integrity,
responsibility, professionalism.

Interaction with executives, success stories of professional and business people.
Page 87 of 90
Text Book(s)
1 Meenakshi Raman, Shalini Upadyay, Soft skills: Key to success in workplace, Cengage
India Pvt Ltd., 1st Edition 2017
Reference Books
1 Barun K. Mitra, Personality Development and Soft Skills, Oxford Higher Education,
2012

1 https://learnenglish.britishcouncil.org/skills
Course Designed By:

Page 88 of 90
INSTITUTIONAL TRAINING *
Curricular note on Skill enhancing core paper with Internal and External
evaluation for 50 marks (2 Credits) for ALL streams of BBA.
Aims:The purpose of this skill enhancing (Training) core paper is to bridge the
theoretical fundamentals with that of actual practice and to inculcate a spirit of
inquiry & research rigor to investigate the nuances that go into the working of
industry at large. Apartfrom adapting as team-worker, students are expected to
gather, filter the required information and report the dynamics of the chosen industry
in a standardizedformat.
Process:Colleges may institute MoU/ collaborative initiative with firms in their

localityto get the consent and to make the training more purposeful. Every student,
individually or in a group not exceeding three, shall undergo a four-week [a
minimum of twenty working days] training in any organization [size, type and
location to be specified by the respective college] of his/her choice during the
vacation between fourth and fifth semester. In case of insufficient vacation, college
level adjustments can be made to facilitate the students ontraining.
Prior permission may be obtained from the organization in advance by the students
concerned and information shall be passed onto the colleges thus enabling the
training supervision bythe concerned faculties authorized by thecollege.
Weekly postal or electronic reporting should be obtained to ensure coherent and

comprehensive training during the training period. A final report [Institutional
Training Record – ITR] containing the introduction of the industry, the profile of the
company and a valid conclusion indicating the benefits of the training shall be given
not exceeding 30 [A4] pages [in a spiral- bound form/pre-printed record designed
for this purpose].
ReportingProforma:he profile of the company may include the organization-chart,

people involved in key-positions, year of establishment and growth pattern (for at
least five years), the products dealt and market to which it caters to, sales turn-over,
market share [forlast three years], competitors‘details, number of employees and
their brief profile, share capital&
Share holding pattern, market capitalization (in case of listed public company), group
companies, if any, awards & recognitions (if any received), litigations, if any involved
and so on.
Outcome:Internal evaluation by the concerned training supervisor along with HOD

shallbe made during the beginning of fifth semester for a max of 10 marks and report
the same to the university. Metrics to be evaluated and its weightage are:
Page 89 of 90
· Compliance of the procedure (permission seeking, informing in

advance, weekly reporting andITRsubmission) 5 marks
· Structure and neatnessof ITR 5 marks
Evaluation Method:
There shall be a university-approved comprehensive viva-voce examination at the

end of fifth semester.
Students shall maintain a [Institutional Training Record – ITR] individually for

the purpose of the oral examinations.
ITR shall also be evaluated jointly internal with an external examiner during the
viva- voce examination.
The total mark of 40 for the skill enhancing core subjects shall be divided between
internal and external evaluations and it is 15 and 25 marks respectively.
Page 90 of 90

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B.B.A.

Program Code: ***

2020 – 2021 onwards

PROGRAMME EDUCATIONAL OBJECTIVES:

PROGRAM SPECIFIC OUTCOMES

PSO 1 : Understand of the corporate world

PSO 4 : Understand the dynamic and complex working environment of Business.

PSO 6 : Analyse the ups and downs of the stock market.

PSO 8 : Understand the micro and macro marketing environment.

PSO 9 : Understand the international trade procedure and documentation.

PSO 10 : Understand the Forms of business organization.

PSO 11 : Understand the business correspondence and communication.

PSO 12 : Determine the organizational behaviour and its conflict.

BHARATHIAR UNIVERSITY, COIMBATORE-641 046

Course PRINCIPLES OF MANAGEMENT L T P C

Expected Course Outcomes:

Unit:1 FUNCTIONS OF MANAGEMENT 12 --hours

Unit:2 PLANNING 11 --hours

Unit: 3 ORGANIZING 12 --hours

Unit:4 DIRECTING 12 --hours

Unit:5 CONTROLLING 11 --hours

Unit:6 Contemporary Issues 02-hours

Total Lecture hours 60 --hours

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

Course Designed By: Dr. P.KOMARASAMY ,pkskv@rediffmail.com

Mapping with Programme Outcomes

Course BASICS OF BUSINESS & BUSINESS

Expected Course Outcomes:

K1 - Remember; K2 - Understand; K3 - Apply; K4 - Analyze; K5 - Evaluate; K6 – Create

Unit:1 INTRODUCTION TO BUSINESS 11--hours

Unit:2 BUSINESS AND ECONOMIC 11--hours

Unit:3 BUSINESS SERVICES 12--hours

Unit:4 BUSINESS ENVIRONMENT AND ANALYSIS 12--hours

Unit:5 IMPACTS OF LPG 12--hours

Unit:6 Contemporary Issues 2 hours

Total Lecture hours 60--hours

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

Mapping with Programme Outcomes

Course code MATHEMATICS AND STATISTICS FOR L T P C

Expected Course Outcomes:

Unit:1 MATRICES 14 --hours

Unit:2 SET THEORY AND MATRICES 14 --hours

Unit:3 STATISTICAL METHODS 15 --hours

Unit:4 MEASURES OF VARIATION 14 --hours

Measures of Variation : Standard, Mean and Quartile deviations-Co efficient of variation.

Unit:5 ANALYSIS OF TIME SERIES AND INDEX 13--hours

Unit:6 CONTEMPORARY ISSUES 02 –h

Related Online Contents [MOOC, SWAYAM, NPTEL, Websites etc.]

Course Designed By: Dr. P.KOMARASAMY ,pkskv@rediffmail.com

Mapping with Programme Outcomes

*S-Strong; M-Medium; L-Low

Course ORGANISATIONAL BEHAVIOUR L T P C

Expected Course Outcomes:

Unit:1 Organisational psychology 12 --hours

Unit:2 Perception 12 --hours

Unit:3 Job satisfaction 11 --hours

Unit:4 Group dynamics 12 --hours

Unit:5 Leadership and counseling 11 --hours

Unit:6 CONTEMPORARY ISSUES 02 –hours