Literature Review On Zudio

Literature Review on Zudio's Marketing Plan
• Recent interest in Zudio, a retail chain known for affordable apparel
• Studies focus on effective retail marketing techniques, digital/physical channel blend,

competitive pricing, effective brand positioning, sustainability initiatives, and comparative
evaluations with other fast-fashion firms.
• These analyses contribute to understanding the factors influencing Zudio's growth and
recognition in the fashion industry.
Literature Review on Consumer Involvement in Apparel Advertisements
• Hye-Shin Kim, M. Damhorst, Kyu-Hye Lee's study explores how consumer involvement
with apparel influences perceptions of an apparel product in print advertisements
.
• The study examines three advertisement response concepts: attitude toward the
advertisement, product attribute beliefs, and product attitude.
• Three dimensions of apparel involvement (fashion, comfort, and individuality) were tested.
• The study found that dimensions of apparel involvement shaped consumer attitudes.
• Comfort variable was found to be a stronger component of apparel involvement for men,
while women tended to be more involved in fashion.
• Product attribute beliefs and attitude were significant in product attitude formation.
• Kathryn Bishop Gagliano, J. Hathcote's study examines the differences between consumers'
expectations and perceptions of service quality when shopping apparel specialty stores.
• Four determinants of service quality emerged: Personal Attention, Reliability, Tangibles,

and Convenience.
• The study found that service ranked third in importance behind merchandise assortment and
price.
• K. Dickerson's study investigates consumers' views of imported versus U.S.-produced

apparel.
• The study found that concern over imported apparel appears to be a middleclass
phenomenon.
• Lihong Chen, Habiba Halepoto, Chunhong Liu, Naveeta Kumari, Xinfeng Yan, Qinying
Du, H. Memon's study explores the influence mechanism from apparel brand images on
consumers’ purchase intention.
Review of Literature on Sustainable Practices in Textile Supply Chains
• Choi, T. M.: Explores environmental and socially responsible practices in textile supply
chains, including eco-friendly materials, fair labor practices, and water reduction.
• Karthik, T.: Discusses the use of nanotechnology in textiles, including disability, UV
protection, and water repellency. Nanocomposite fibers are used to design smart fabrics and
integrate smart devices.
• Hosseini, S. F.: Discusses the potential and challenges of digital printing in the textile
industry, highlighting the growing concern for sustainability in eco-friendly print media.
• Kim, Y. S.: Discusses the development of sustainable supply chain management practices in
the textile and apparel industry, identifying drivers, barriers, practices, and indicators of
sustainable performances.
• Miao, M.: Explores the use of green textile finishing and coating, including water-based or
bio-based coatings.
• Tao, X.: Discusses the challenges and opportunities in smart textiles, including sensitivity,
repeatability, and durability.
• Cheng, S.: Discusses new technologies in textile dying and finishing, including flying
shuttles, spinning jenny, water frames, cotton gin, and synthetic dyes.
• Aprem, A. S.: Highlights the importance of sustainable practices in textile dying, focusing
on reducing environmental and social impacts, reducing production cost, and reducing waste.
• Rana, S.: Discusses advanced textile materials for protective clothing, combining cotton
with other fibers like polyester or nylon.
Consumer Preferences and Marketing Strategies in the Clothing Industry
• Research focuses on consumer preferences towards Zudio, a fashion brand in India.
• Wilson, Delna's (2022) study on customer satisfaction towards Max Fashion Brand reveals
that customer satisfaction significantly impacts the marketing of products.
• Anumesh Kariappa's (2016) study on Max Fashion aims to determine if it is a well-known

brand and the factors influencing consumer preference.
• Aparajita Thakur, Shweta Chauhan & Mr. Lakshmaiah Botla's (2020) comparative study on
consumer satisfaction and effectiveness of retail marketing strategies at Reliance Trends and
Westside found that retail techniques have a favorable impact on consumer satisfaction.
• IBEF (India Brand Equity Foundation) study found that Indian consumers prefer domestic
brands over foreign brands in the textile industry.
• Nielsen (2017) found that 60% of Indian shoppers are now influenced by brand reputation
and recognition.
• Hima Bindu (2020) found that the reputation and trustworthiness of a brand significantly
impact consumers' purchasing decisions.
• Santosh Dhar (2019) found that advertising has a positive influence on consumers' brand
awareness and attitude for textile brands in India.
Literature Review on Promotions and Customer Satisfaction
• Promotions deliver multiple customer benefits, including utilitarian (monetary savings,

higher quality, shopping convenience) and hedonic (variety and pleasure).
• A structural equation model measures the relative contribution of these benefits on
customers' overall evaluation of promotions.
• To increase promotion effectiveness, focus on all other benefits that significantly contribute
to customers' attitudes towards promotions.
• Four market clusters are identified: none-benefit, all-benefit, utilitarian-benefit, and
hedonic-benefit customer segments.
• Satisfaction varies from person to person due to utility, making it difficult to satisfy
everyone.
• Retailers are focusing on enhancing customer loyalty and footfalls through promotional
tactics.
• The most important sales promotion strategies adopted by customers are price and product
discount, followed by loyalty program, sweepstakes, and premiums.
• Satisfaction level of customers on sales promotion campaigns depends on creative skills
involved in designing the campaigns and the type of its schemes.
• Effective sales promotions tools are vital for retailers to stay competitive in the rapidly
growing retail markets.
• The study aims to determine the impact of the most used tools of sales promotion in retail
sector on consumer buying behavior from two aspects: brand switching and customer loyalty.

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Literature Review on Zudio's Marketing Plan

• Recent interest in Zudio, a retail chain known for affordable apparel

• Studies focus on effective retail marketing techniques, digital/physical channel blend,

Literature Review on Consumer Involvement in Apparel Advertisements

• Four determinants of service quality emerged: Personal Attention, Reliability, Tangibles,

• K. Dickerson's study investigates consumers' views of imported versus U.S.-produced

Review of Literature on Sustainable Practices in Textile Supply Chains

Consumer Preferences and Marketing Strategies in the Clothing Industry

• Research focuses on consumer preferences towards Zudio, a fashion brand in India.

• Anumesh Kariappa's (2016) study on Max Fashion aims to determine if it is a well-known

• Promotions deliver multiple customer benefits, including utilitarian (monetary savings,

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