ECON201 - Chapter 3

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Ragan: Economics

Sixteenth Canadian Edition

Chapter 3
Demand, Supply, and Price

Copyright © 2020 Pearson Canada Inc. 3-1


Chapter Outline/Learning Objectives

Section Learning Objectives


Blank After studying this chapter, you will be able to
3.1 Demand 1. list the factors that determine the quantity
demanded of a good.
2. distinguish between a shift of the demand
curve and a movement along the demand
curve.
3.2 Supply 3. list the factors that determine the quantity
supplied of a good.
4. distinguish between a shift of the supply curve
and a movement along the supply curve.
3.3 The Determination of Price 5. explain the forces that drive market price to
equilibrium, and how equilibrium price is
affected by changes in demand and supply.

Copyright © 2020 Pearson Canada Inc. 3-2


3.1 Demand
• Quantity Demanded
– The total amount that consumers desire to purchase in
some time period is called the quantity demanded of
a product.
– Quantity bought (or exchanged) refers to actual
purchases.
– Quantity demanded is a flow, as opposed to a stock.

Copyright © 2020 Pearson Canada Inc. 3-3


Quantity Demanded and Price
• A basic hypothesis is that - ceteris paribus - the
price of a product and the quantity demanded are
negatively related.
• Why? There are usually several products that can
satisfy any given want or desire.
• A reduction in the price of a product means that
the specific desire can now be satisfied more
cheaply by buying more of that product.

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Demand Schedules and Demand Curves
(1 of 3)

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Demand Schedules and Demand Curves
(2 of 3)

• A change in variables other than price will shift


the demand curve to a new position.
– Consumer’s income
– Prices of other goods
– Consumers’ tastes
– Population
– Significant changes in weather

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Demand Schedules and Demand Curves
(3 of 3)

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Shifts in the Demand Curve Figure 3-3
• A rightward shift
indicates an
increase in
demand.
• A leftward shift
indicates a
decrease in
demand.

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Shifts of and Movements Along the Demand
Curve Figure 3-4
• A change in
demand – refers to a
shift of the entire
curve.
• A change in
quantity demanded
refers to a movement
along a given
demand curve.

Copyright © 2020 Pearson Canada Inc. 3-9


3.2 Supply
• Quantity Supplied
– The amount of a product that firms desire to sell in
some time period is called the quantity supplied of
that product.
– Quantity supplied is the amount that firms are willing to
offer for sale and not necessarily the quantity actually
sold.
– Quantity supplied is a flow as opposed to a stock.

Copyright © 2020 Pearson Canada Inc. 3 - 10


Quantity Supplied and Price
• A basic hypothesis is that—ceteris paribus—the
price of the product and the quantity supplied are
positively related.
• Why? Producers are interested in making profits.
• If the price of a particular product rises, then the
production and sale of this product is more
profitable.

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Supply Schedules and Supply Curves
(1 of 4) Figure 3-5

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Supply Schedules and Supply Curves
(2 of 4)

• A change in any variable other than price will


shift the supply curve to a new position.
– Prices of inputs
– Technology
– Taxes or subsidies
– Prices of other products
– Significant changes in weather
– Number of suppliers

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Supply Schedules and Supply Curves (3 of 4)
Figure 3-6

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Supply Schedules and Supply Curves (4 of 4)
Figure 3-7

• A change in supply = a shift of the entire curve.


• A change in quantity supplied = a movement
from one point on a curve to another point

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3.3 The Determination of Price
• The Concept of a Market
– A market may be defined as any situation in which
buyers and sellers negotiate the transaction of some
goods or services.
– Markets may differ in the degree of competition
among various buyers and sellers.
– In a perfectly competitive market buyers and sellers
are price takers.

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Graphical Analysis of a Market
• At the equilibrium price, every buyer finds a seller
and every seller finds a buyer—the market “clears.”

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Changes in Market Prices (1 of 2)
• The four possible curve shifts:

– An increase in demand causes an increase in both the


equilibrium price and equilibrium quantity.

– A decrease in demand causes a decrease in both equilibrium


price and equilibrium quantity.

– An increase in supply causes a decrease in the equilibrium


price and an increase in the equilibrium quantity.

– A decrease in supply causes an increase in the equilibrium


price and a decrease in the equilibrium quantity.

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Changes in Market Prices (2 of 2)

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Applying Economic Concepts 3-1
• Why Apples but not iPhones?
• Three conditions must be satisfied for price
determination in a market to be well described by
the demand-and-supply model:
1. Large number of consumers; each one small relative
to the size of the market.
2. Large number of producers; each one small relative
to the size of the market.
3. Producers must be selling ‘homogeneous’ versions of
the product.
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Relative Prices and Inflation
• The absolute price of a product is the amount of
money that must be spent to acquire one unit of
that product.
• A relative price is the price of one good in terms
of another.
• Demand and supply curves are drawn in terms of
relative prices rather than absolute prices.

Copyright © 2020 Pearson Canada Inc. 3 - 21

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