MODULE_4: IDEATION PHASEIdeation 7 6S SSS SSS aaee a Ideation is a creative process where designers generate ideas in sessions (e.g., brainstorming, worst possible idea). O It is the third stage in the Design Thinking process. Oc Participants gather with open minds to produce as many ideas as they can to address a problem statement in a facilitated, judgment-free environment. 0 Need: Ideation Sessions are About Finding New AnglesIdeation Environment a Needs a clearly defined problem to tackle — a focused problem statement or point of view (POY) to inspire Provide ai facility to gain the perspective to find design solutions need a skilled facilitator and a creative environment, including a prepared space, featuring posters of personas, relevant information 5 requires rules 1B No bad ideas Capture everything Quantity over Quality Time limit ban on distractions Number of participants Hybrid brainstormingNeed of Ideation SS O questioning the obvious leads to great progress 0 Obvious is nothing but common belief or practice that has been around for so long c to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs Oto come up with novel, perhaps unconventional, ideas a To ask stupid questions on obvious is not stupid at all a pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution.Uses of Ideation 7 6S SSS SSS aaee Oo ooo0 Ask the right questions and innovate with a strong focus on your users, their needs, and your insights about them. Step beyond the obvious solutions and therefore increase the innovation potential of your solution. Bring together perspectives and strengths of your team members. Uncover unexpected areas of innovation. Create volume and variety in your innovation options. Get obvious solutions out of your heads, and drive your team beyond them.Ideation Methods 2 (eee eee o Brainstorm © talk openly with the group and taking each other's ideas and building off of them to create a final idea o Braindump G done by participants writing on post-it notes individually and then sharing with the team o Brainwrite © participants write down their ideas on paper for a set amount of time, pass their sheet one space to the left to their team member and this team member then elaborates on the other participants‘ ideas until a full circle has been madeIdeation Methods 7 6S SSS SSS aaee o Brainwalk o Rather than passing a paper around a circle - participants walk around the room to different ideation stations where they then elaborate on other participants’ ideas a Analogies © draw comparisons to communicate ideas better: heart & Pump c Creative Pause co When you feel stuck in a one-track thought, pausing mindfully and taking a break from the traps you might have laid out for yourselfIdeation Methods SS oO Crowdstorm 0 Turning to the audience to spark ideas and evaluate the ones that you have come up with. oO Cheatstorm O doesn’t rely on churning out ideas from scratch but looking at what others are doing and leveraging those ideas Oo Bodystorm 0 participants act out the role of the user in a simulated environment like role-playIdeation Methods 7 6S SSS SSS aaee 0 Worst-Possible idea © produce bad ideas and yielding valuable threads oO Mindmapping Ouse this graphical technique to connect ideas to problems’ major and minor qualities 0 Storyboarding 5 You develop a visual problem/design/solution-related story to illustrate a situation’s dynamics.Brainstorming and its rules | Sn eee eee 0 Step 1: Define the problem o The POV and HMW enable an actionable problem statement O Step 2: Choose a space 5 Choose a large room away from the working environment that has white boards or enough wall space for you to set up your own writing materialsBrainstorming and its rules a o Step 3: Set rules (Refer to slide no 3 & also include the following, Only one conversation is allowed at a time. No other person must intervene when an idea is being given. Focus must be on the quantity and not on quality. In this step, the group must have large number of ideas with them. Think out of the blue. Wild ideas must be encouraged even if they invoke plain humor or seem impossible. The group leader must defer judgment. The fellow thinkers also need to suspend judgment. Judgmental attitude leads to an obstruction for the thinkers. Visualization is important. The design thinkers must create a visual picture of the problem statement and then try to see a visual image of their ideas as well. Build on each other's ideas. Support other ideas and build on them through group discussions and healthy debates.Brainstorming and its rules (SS a EEE EEE ESTE O Step 4: Select ideation techniques © Choose the technique from slide number 6 to 9 0 Step 5: Collect and Rank the ideas 0 Ideas may be promising, outrageous or crazy. rank the ideas for each category without throwing any idea O Step 6: Choose the ideas that will move to the prototyping stage 5 Choose the ideas that are going to be prototyped and maintain a record of those that didn’t make the final cutMind Maps 2 (eee eee oO Mental Model 5 Mental models are defined as the images of the world with selected concepts and relationships between them that represent the real system. o Maps o Are the tools that helps designers to visualize complex ideas, processes, patterns, and relationships between them O Types of maps: cognitive, mind, and concepts mapsTypes of Maps (SS EEE EE EEEE a Cognitive maps are free-form visual representations of mental models starts from bulleted list to diagrams to flowcharts and can be created on paper, sticky notes with a pen, crayon, or marker o Ex: Mind Map and Concept Map c Mind Maps are simplest form of cognitive maps that keeps the single POV or problem statement as trunk of the tree whereas the ideas that provide solution to solve the problem which are represented as text, images, trees, and even smaller mind maps as branchesTypes of Maps BE (SSS SSS SSS SSS SEES SSE EEEEES ind Maps are represented as spray diagrams and spider diagrams (or spidergrams, for short). © it is a well-structured organized diagram meant to aid the thinking process and to streamline the analysis and synthesis process. c When to use mind maps? 1 When trying to understand a subject 3 When designers are kicking off a new project, = everyone on the product team probably has a fuzzy idea of what that project should be. = Mapping out the system will help everyone gain clarity so thatt when it’s time to wireframe an app, = for example, the team has a clear picture of the system they need to build— = what the main sections of the app are, = what features it needs to have, how those features interact with the rest of the systemMind Maps =e a Guidelines to Create Mind Maps 5 Begin with the problem statement at the center of a blank white page. 1 Use images, different colors, symbols, caricatures, abbreviations and codes to depict your ideas. Text can be boring, but different depictions can add an altogether different charm to your mind map. 5 Keywords must replace long statements. The mind map must give a hint to the design thinker about an idea quickly. Reading a long statement is waste of time. 5 Each and every word written in the mind map must be connected to the central hub by some or other line or set of lines. 1 Use multiple colors for visual stimulation. © Use radial hierarchy and make use of emphasis, italics, and underlines to stress on a point.Mind Map Example © Scenario: A startup founder wants to build a mobile app for pet owners and caregivers, © where pet owners can post a job for walking a dog, taking a pet to the vet, or looking after a furry friend while their owners are on vacation. 0 The initial client brief includes a description of (Empathize) 0 what the app needs to do, 10 a couple of competitor examples, and 5 some details about the target market. © After some research, the product team has a clear picture of (Define) © what the problem is, 0 the user personas, and © the companies’ competitive advantage. © Now, it's time to figure out what the app needs to do and how it will do it.Mind Map Design =e O This system will need two types of accounts: Settings o Pet owners o Caregivers ® Available jobs = Profile Dther @ Settings = Other InfoMind Map Design 0 This system will need two types of accounts: © Pet owners 0 Caregivers ® Available jobs Settings B history of jobs Favorit jobs = List of jobs Jobs stots = Filters and sorting functions canes = A list of “favorite” jobs = A history of jobs they applied for ongoing jobs = A list of their ongoing jobs @ Profile ® Settings = Other Info ProfileMind Map Vesign © This system will need two types of accounts: cl Pet owners 5 Caregivers ® Available jobs 1m List of jobs the pet's profile 2 eee i the owner's profile a Bit play inca list of jobs Job details i = Owner profile | job description = Pet profile = Sepiciaeat pet pickup location = A button to apply $ reward / pay = A button to save/mark as favorite. button: apply Filters and sorting functions A list of “Favorite” jobs A history of jobs they applied for = A\list of their ongoing jobs = Profile = Settings © Other Info button: save to favoritesIdeation Games - Six Thinking Hats (SS SSE EE EEEE O The six thinking hats indicate problems and solutions about an idea the thinker may come up with. O Provide a means for groups to plan thinking processes in a detailed and cohesive way O Colored hats are used as metaphors for each direction. 0 These metaphors allow for a more complete and elaborate segregation of the thinking directions. a Switching to a direction is symbolized by the act of putting on a colored hat, either literally or metaphorically.Ideation Games - Six Thinking Hats =e HAT OVERVIEW TECHNIQUE "The Big Picture" & Managing | CAF (Consider All Factors); FIP (First Important Priorities) WHITE "Facts & Information" Information RED "Feelings & Emotions" Emotions and Ego BLACK Biers PMI (Plus, Minus, Interesting); Evaluation "Positive" PMI "New Ideas" Concept Challenge; Yes, No, PoSix Hats SE (SSS SSS SSS SESS SESS SEE EEEEES OQ White Hat: Let The Facts Do The Talking 1 Collect data, facts, relevant and objective information about the problem you are working to solve. © You need to be unbiased and neutral 5 leave your feelings, opinions, negative thoughts and dirty shoes at the imaginary door. 20 White Sample Questions: What information do we have? What info is missing? How do we get Information? Is this valid? a a a 3 What information is important to us? a 1 How do we know?Six Hats 2 (eee eee Oo Yellow Hat: Think Positive, Be Positive G focus on opportunities, the positives, the ideal scenario. 2 Yellow Sample Questions: © How and why will this idea work? o What are the benefits? © How can we make this happen? © How will this help our users? om What do we like about this? © What will our users like about this? © How can this reach the maximum potential?Six Hats SS c Red Hat: Lead With Emotions Feel their hypothetical emotional reactions and claim them as your own while wearing this hat ac Red Sample Questions: oO How am! reacting to this? © How do my users feel about this? © What is my intuition / gut telling me? O Does this make me angry/ happy/ excited/ nervous/ annoyed? Oo Why am | reacting to this?Six Hats 2 (eee eee oO Black Hat: Critically Think, Cautiously Compare Be realistic and pessimistic. Point out the downfalls. Image the absolute worst case scenario. a Black Hat Questions: Is this real? Can | trust this? What are the weaknesses | see? Is there proof of errors? What are the risks? How will this negatively impact us? Why won't this work?Six Hats 2 (eee eee Oo Green Hat: Creativity is Contagious O Tap into your imagination. Dream up ideas to solve problems. Don’t settle for the first or second. Go for as long as you are feeling the creative powers. 0 Green Hat Questions: © How can we work this out? Oo What is possible? Go What is an alternative way to solve this? o Can we combine these together? a What is holding our team back?Six Hats BE (SSS SSS SSS SSS SESE EEEEEEES Blue Hat: Get Organized 15 This hat is best worn by the group facilitator. This hat is the first hat & the last hat. The instructional hat that explains the structure and rules of the 6 hats method and prepares the sequence the hats will take. Blue hat keeps the rest of the group on track and wraps up the session when appropriate.. 0 Blue Hat Opening: 1 Why are we here? 1 What do we want to achieve through this? 0 How long do we want to wear our hats? 0 Blue Hat Closing: 1 What did we achieve? 5 What decisions have we made? 1 Where do we go from here?Example Application of Six Hats 2 (eee eee ACTIVITY "HAT SEQUENCE Initial Ideas Blue, White, Green, Blue Choosing between alternatives Blue, White, (Green), Yellow, Black, Red, Blue Identifying Solutions Blue, White, Black, Green, Blue Quick Feedback Blue, Black, Green, Blue Strategic Planning Blue, Yellow, Black, White, Blue, Green, Blue Process Improvement Blue, White, White (Other People's Views), Yellow, Black, Green, Red, Blue Solving Problems Blue, White, Green, Red, Yellow, Black, Green, Blue Performance Review Blue, Red, White, Yellow, Black, Green, BlueExample Application of Six Hats White Hat “Wmat are the facts that we know?" ~ Our survey last month indicated a % preference of the green product by women ages 25 - 45. ~ Return rates from sales has fallen by over 50% since the introduction of the new Sellvery packaging, = Tere are new delivery routes available via Company Logistics. Yellow Hat “Wy should we be optimistic?” ~The new product could increase our revenue diversification stream and increase ‘our family of products. = We can start receiving better feedback ang ‘testimonia's from our customers. = The impact from damage from delivery wall ‘meet our service standards. Red Hat “What are your gut reactions?” ~The green colour inspires a sustainable look and is very appealing. This ic even = ‘great snace. — How do the new delivery routes impact our delivery umes? | would certainly be lnterested in learning more about it Green Hat “How can we create opportunities?” ~Agreen range could be expanded to 8 diferent colour range set or be symbolic. Black Hat wnat risks should we keep in ming?” = What is the cost of maintaining the packaging quality and sustainability? ~The new delivery routes may net heve been proven as reliable yet or may increase our costs,Doodling 2 (eee eee a Is a process of letting your mind flow through your pen onto paper, without judgment or editorial delay. 5 Itis pure thought pouring onto paper. Helps to turning abstract concepts into scribbles and doodles can help you explore a topic in greater depth. 5 You and your team or group members can work together to generate ideas and solutions with doodling. Firstly, doodling is thought to give us a powerful mirror into our sub-conscious. © This can allow us to tap into other concepts and ideas we might not have otherwise considered. Doodling is also thought to give certain processes in the brain a break, while firing up other, more helpful ones.How doodling affects the cognitive processes of the brain? | Sn eee eee Oogougo oo 0 4O Gg Doodling stops your brain from slipping into default state Doodling improves your memory Doodling makes you more creative Doodling helps you process emotions Doodling reduces stress Doodling can boost your mood Doodling helps you learn more effectively Doodling can improve to big picture thinking Doodling can help you understand yourself Doodling makes you a better listener