NEW PRODUCT DEVELOPMENT

(SMART AUTOMATED CLOTHESLINE)

______________________________________________________________________________

FACULTY FACULTY OF APPLIED SCIENCE

PROGRAM BACHELOR OF SCIENCE (HONS.) BIODIVERSITY MANAGEMENT

PROGRAM CODE AS255

COURSE TECHNOLOGY ENTREPRENEURSHIP

COURSE CODE ENT600

SEMESTER SEMESTER 5

GROUP NAME

GROUP MEMBERS 1. NUR KHALEEDA BINTI SHAHLAN (2021476736)

& ID NUMBERS
2. NURUL AIN THAQIFAH BINTI OSMAN (2021476722)

3. MAZZIEYATUL SYARFIQAH BINTI ABDULLAH (2021826498)

4. AISYA FAZWANI BINTI AHMAD FAUZI (2021830024)

5. ATHIRAH UMAIRAH BINTI UMARDDIN (2021809958)

SUBMITTED TO SIR AZEMAN BIN ABD MAJID

SUBMISSION DATE
 TABLE OF CONTENTS

TABLE OF CONTENTS...............................................................................................................1
1.0 INTRODUCTION................................................................................................................... 1
1.1 Methodology........................................................................................................................ 1
2.0 TECHNOLOGY DESCRIPTION..........................................................................................2
3.0 NEW PRODUCT DEVELOPMENT.....................................................................................2
3.1 Definition............................................................................................................................. 2
3.2 Classification of New Product Development.......................................................................3
3.3 New Product Development Process.....................................................................................3
3.1 Research and Development............................................................................................3
3.3.1.1 Idea Generation..................................................................................................3
3.3.1.2 Idea Screening....................................................................................................4
3.3.2 Product Design/Features....................................................................................... 4
3.3.2.1 Concept Testing....................................................................................................... 6
3.3.3 Build Prototype........................................................................................................... 7
3.3.3.1 2D Prototype...................................................................................................... 7
3.3.4.2 Schematic Diagram............................................................................................8
3.3.5 Market Survey.............................................................................................................8
4.0 CONCLUSION........................................................................................................................ 9
5.0 REFERENCES.......................................................................................................................10

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1.0 INTRODUCTION

1.1 Methodology

There were two methods that we used to complete this study which are online research
and online survey. Prior research and study on smart clotheslines aimed to forecast issues using
the automated clothesline in an actual environment, control the automatic suspension system
with an Arduino microcontroller, and construct an automated clothesline that is climate-friendly.
Next, for the online survey method, we had prepared questionnaires using Google Form then
analyzed them by using Google Spreadsheet. We also constructed a bar chart to analyze
consumer preferences. The responders were classified into different groups depending on their
age, average salary and gender. The questionnaire was divided into 2 sections. First section
consists of demographic questionnaires and the second section was about the preference of the
product and consumers’ willingness to buy the product.

1.2 Limitation

The limitation in completing this study was lack in reliable information for online
research hence having difficulty in data collection from the previous study. Next limitation was
difficulty in finding the research participants involving the age group between 50 to 59 years old.

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Figure 1: Consumer Trend Canvas (CTC) on the New Development Product
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2.0 TECHNOLOGY DESCRIPTION

For the new product development, there is one product that has been selected and
introduced, which is known as S.M.A.R.T Automated Clothesline. The S.M.A.R.T Automated
Clothesline is fitted with an innovative rain sensor module that allows the system to recognise
changes in the surrounding weather and to draw out individual clotheslines. In addition, this
product is to assist and help people who are busy and focused on their daily chores outside. This
innovative concept was created to keep garments from being wet from the rain. This product was
created to improve the clothesline in a better way and is able to facilitate the work of its users
who are often busy outside and do not have time to take clothes from the clothesline if the
weather changes occur, such as rain. In simple words, the automatic clothesline system's primary
purpose was to sense when it was raining and move the laundry to a covered area on its own,
without assistance from an individual.

3.0 NEW PRODUCT DEVELOPMENT

3.1 Definition

Our product, S.M.A.R.T. Automated Clothesline was created and the abbreviation
"S.M.A.R.T." stands for Specific, Measurable, Achievable, Relevant, and Time-bound, and it
indicates that these concepts were taken into consideration when designing this automated
clothesline system. In addition, this product was created because there are several problems that
occur if we continue to use the existing clothesline, one of which is since customers won't always
be in their homes, it is currently difficult to anticipate when it will rain. When it rains on its own,
users who are accessible can take their clothes to a safe location. Even when the users are present
in their houses, it takes time for them to recognise the coming rain and take the necessary
precautions to store their clothes in a secure location. When it rains while they are gone from
home, the clothes will get soaked. So, the existence of an automated system that can help
individuals manage their laundry on a daily basis would be convenient.

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3.2 Classification of New Product Development

This product development is classified as the modified innovation… which means this
product is the original ideas brainstormed by this group. This completely new product is a
new-to-the world product which is a new invention inspired from the ordinary clothesline.

3.3 New Product Development Process

3.3.1 Research and Development

3.3.1.1 Idea Generation

The idea of this group was motivated by our daily life routine at home in which to do our
laundry. The reason we specify it to the home scope is due to the limited time to monitor the
clothes to be dried especially when someone is having a busy life in the working field. Therefore,
the innovation of the clothesline was inspired by the list below which consists of automatic
umbrellas, thermometer usage and the prototype created by the collaboration of certain institutes.

1) Automatic umbrella by TOP Umbrella Co.,Ltd

An automatic umbrella operates through a spring-loaded mechanism triggered by a
button on the handle used to open and close the umbrella at any time (Hill, 2020).
Therefore, the concept that gives inspiration for our innovation is the ability to open and
close the main part of the equipment. In this case, the ability of our innovation to open
and close the cover used to protect the clothes inside. The cover will be loaded by having
a technology to detect the change in temperature for instance a thermometer concept.
2) Thermometer by Asia Connection Co.,Ltd
A thermometer detects changes in temperature through the expansion and contraction of a
temperature-sensitive substance, often a liquid like mercury or colored alcohol. However,
the temperature detection for our product will not involve any liquid form substances. In
this case, it is solely based on the expansion of the metal during the temperature changes
for the clothesline to load the cover.

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 3) Prototype of Smart Automated Clothesline by the collaboration of Kolej Komuniti
Kemaman, Universiti Malaysia Kelantan and Universiti Pendidikan Sultan Idris
The innovation is motivated by this collaboration between several institutes. It is
considered as an advanced rain sensor module that enables individual clotheslines to
extend automatically in response to changes in the surrounding weather conditions. This
innovative project was designed to assist individuals in staying productive and
concentrating on their daily activities outdoors while ensuring their clothes remain dry
and unaffected by rain.

3.3.1.2 Idea Screening

Based on the generated idea above, we had decided to develop a smart automated
clothesline with the following features:-

1) Time Efficiency:- Smart automated clotheslines streamline the drying process, saving
time for users. With features like automated retraction and smart scheduling, users can
optimize drying times to suit their schedules.
2) Energy Efficiency:- Many smart clotheslines incorporate energy-efficient technologies,
such as solar-powered drying or sensors that adjust drying times based on weather
conditions. This reduces reliance on traditional energy sources.
3) Space Optimization:- Smart clotheslines often come with space-saving designs, utilizing
vertical space or offering retractable options. This is particularly advantageous for those
with limited drying space.
4) Weather Adaptability:- The ability to retract or cover the clothesline in response to
unfavorable weather ensures that the drying process is not hindered by rain or excessive
humidity. This adaptability is a significant advantage over traditional clotheslines.
5) Preservation of Clothing Quality:- Smart features like adjustable drying temperatures
and humidity sensors contribute to the preservation of clothing quality. Delicate fabrics
can be dried at optimal conditions, reducing the risk of damage.

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 6) Sensor Technology:- Advanced sensors can detect the moisture levels in clothes and
adjust drying times accordingly. This not only saves energy but also ensures that clothes
are dried efficiently without overexposure to heat.
7) Customizable Features:- Users can often customize drying settings based on their
preferences and clothing types. This level of control allows for a personalized and
efficient drying experience.

3.3.2 Product Design/Features

Product design is the conceptual interpretation of a new product idea or concept. It

involves the design of the product and its physical design, aesthetics, and the criteria necessary to
meet market demands. Performance, reliability, safety in use, durability and special features are
the important considerations when designing a new product.

1) Performance:- The main characteristic shown by this SMART Automated Clothesline is

the ability to detect the change of weather conditions. The smart automated clothesline
with the robust motor system functions to efficiently raise and lower the clothesline.
Moreover, this clothesline is designed to handle different load capacities, from
lightweight garments to heavy wet clothes. The speed of operation would be optimized
for convenience, ensuring quick drying and retrieval of clothes.
2) Reliability:- The consistency of performance and dependability of this product are
undeniable. The product is built with high-quality materials to ensure long-term
reliability and minimal maintenance. In addition, smart sensors can be incorporated to
detect weather conditions, so the clothesline can automatically retract in case of rain or
strong winds, ensuring the safety of the clothes.
3) Safety in use:- For this product, there will be no risk of injury or harm exhibited. Safety
features such as automatic shut-off in case of malfunctions or emergencies, like entangled
clothes, can prevent accidents. Child-proof mechanisms will be placed to keep the system
safe for families with young children. In terms of the material used for the clothesline, the
use of non-corrosive materials can prevent rust, ensuring safety during operation.

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 4) Durability:- The useful life of the product is proven when it comes to the change of
weather conditions in Malaysia. The clothesline structure is designed to withstand various
weather conditions, such as rain, sun, and wind, without deteriorating. Quality finishes
and coatings can protect against corrosion, ensuring the product's longevity due to the
inconsistent weather condition.
5) Special features:- There are also a few extra characteristics featured by this product.

3.3.2.1 Concept Testing

In the process of designing a new product, concept testing is an essential phase,

particularly when creating a S.M.A.R.T. automated clothesline. By getting input from
stakeholders and possible customers, we may evaluate the feasibility and commercial potential
about this product. There are several things that need to be paid attention to when creating this
concept testing, including identifying the target customers, creating the concept description,
illustrating and developing the visual representations of the product concept. On the other hand,
we also need to conduct the concept testing of the product, gathering and analyzing the feedback
from the target customers, and also making an improvement if needed. For more explanation for
each things, here are the explanation:

1) Identifying the target customers:- Determine which particular demographic is most

likely to be interested in and gain from your SMART automatic clothesline. Take into
account variables of specific groups of people such as geography, age, income, and
lifestyle. Usually, the target customers for this S.M.A.R.T. automated clotheslines are
usually always focusing on someone who has a busy schedule. Younger generations,
tech-savvy individuals might be attracted to the automation and smart features, and for
older generations, they might appreciate the convenience and energy-saving aspects.
2) Creating the concept description:- Provide an easily understood and straightforward
explanation of your SMART automatic clothesline concept. This ought to cover its
attributes, advantages, and operation. For this, a presentation or a product brief can be
made.

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3) Illustrating and developing the visual representations of the product concept:- Make
illustrations that accompany the product concept. To help customers understand more
clearly what is proposing, this may include sketches, product representations, or even a
prototype of your S.M.A.R.T. automated clothesline.
4) Conduct the concept testing of the product:- Give the participants the concept
description and any accompanying visual aids throughout the testing session. Make sure
they are well informed about the features, advantages, and practical applications of the
product.
5) Gathering the feedback from the target customers:- Invite participants to share their
ideas, concerns, and inquiries on the SMART automated clothesline. To get feedback,
you can employ structured surveys and open-ended inquiries. Important topics to research
are:

● Perceived value: What advantages do users see with the product? In what way
does it satisfy their wants or solve their problems?
● Questions and reservations: Do participants mention any problems,
disadvantages, or reluctances?
● Pricing: Find out what they think is a reasonable price and how much they are
willing to pay for the product.
● Usability and friendliness: Find out what they think about how simple it is to
use and set up.

6) Analyzing the feedback from the target customers:- Sort through and evaluate the
comments you have been given. Examine the responses for recurring themes and trends
and determine any recurrent issues or noteworthy positives.
7) Making an improvement if needed:- Make adjustments to the SMART automated
clothesline concept based on the input that has been given by the target customers.
Respond to any worries or questions participants may have. Make any required changes
to the features, price, marketing plan, or product design.

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3.3.3 Build Prototype

3.3.3.1 2D Prototype

3.3.4.2 Schematic Diagram

3.3.5 Market Survey

We have conducted a market survey through an online questionnaire by using Google

form. The purpose of this survey was to analyze the needs of the product in different groups of
consumers, and their willingness to buy the product. This survey consisted of 50 participants and
our target participants were students and workers. They were divided into different age groups,
gender and their average salary per month. We also asked their preferences and suggestions of
the product.

The majority of our survey participants were female with 81% and another 19% were
male participants. For the age group, our participants mostly consisted of people who were
between 20 to 30 years old. Next, we analyzed that most of the participants’ average salary was
below RM2,000 per month.

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 From consumers’ preferences survey, we also analyzed the features that attract
participants to buy the product which are movable, foldable and user-friendly installation. They
also preferred stainless steel for the clothesline stand material and vinyl as the outer sheaths of
the clothesline.

Lastly, we also asked for additional suggestions and their willingness to buy the product.
Through this survey, we concluded that 48 from 50 participants were interested in buying the
product.

4.0 CONCLUSION

In summary, there is a possibility that S.M.A.R.T. Automated Clothesline could be

further developed into a new and revolutionary product. It has been improved into a product that
has the potential to make a person's life a little bit simpler. Having this product will allow us to
save both time and water because there will be no need to wash the clothes a second time after it
has been wet by the rain. Aside from that, it is convenient for a family in which both parents
have jobs or working people who live alone ; this way, they do not have to be concerned about
things like the laundry or the rain. In addition, our product does not require a large amount of
room, and it will help save space.

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5.0 REFERENCES

1. https://utpedia.utp.edu.my/id/eprint/9969/1/2008%20-%20Automated%20Clothesline%2
0System.pdf
2. https://www.indeed.com/career-advice/career-development/business-trends
3. https://www.top-umbrella.com/a2-fold-automatic-umbrella
4. https://www.asiaconnection.com.tw/en/category/CAT-Digital-Clinical-Thermometer.html
5. https://mitec.unikl.edu.my/mjit/12.%202021%20Volume%205%20-%20Issue%204%20(
DIIID%202021%20UITM)/9.%20DESIGN%20AND%20DEVELOPMENT%20OF%20
SMART%20AUTOMATED%20CLOTHESLINE.pdf
6. Hill, S. (2020). Parts of an umbrella. The Umbrella Workshop.
https://www.umbrellaworkshop.com/umbrellas/parts-of-an-umbrella/#:~:text=The%20str
etchers%20are%20connected%20to,and%20closes%20at%20an%20angle.
7. How Do Temperature Sensors Work? (2021, October 5). Atlas Scientific.
https://physics.stackexchange.com/questions/637520/how-is-temperature-measured-using
-thermometer
8. Research, E. M. (2021, December 13). TEST MARKETING IN NEW PRODUCT
DEVELOPMENT - Empulse Market Research - Medium. Medium.
https://marketresearchempulse.medium.com/test-marketing-in-new-product-development
-7df4079c71b9
9. Test Marketing | How to Test Market a New Product | starlight analytics blog. (n.d.).
https://www.starlightanalytics.com/article/test-marketing-how-to-test-market-a-new-prod
uct

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6.0 APPENDICES

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