MARKETING PLAN

1.1 Description of the Product

The AdornLock Emporium is our diverse selection of hair accessories in various

colors, including the chic Long Ribbon Hair Clip and Long Ribbon Hair Tie, the
enchanting Mermaid Scrunchies, the charming Kids Ribbon Hair Clip, and the timeless
Scrunchies. With options to suit every style and occasion, our accessories effortlessly
elevate any look with elegance and flair with an affordable price.

1.2 Comparison of the Product with its Competitors

Our hair accessories shine with their distinctive style, practicality, and durability.
What makes them special are their designs that suit different hair types and styles,
providing customers with both fashion and functionality. Unlike typical accessories, ours
are crafted using materials and techniques, ensuring they endure daily wear and tear
while staying chic. Moreover, our dedication to quality is evident in every aspect, from
materials selection to detailed craftsmanship, ensuring each accessory not only looks
good but also lasts long.

Moreover, when it comes to quality, our hair accessories are due to our strict
quality control and attention to detail. We prioritize using top-notch materials that are
gentle on the hair yet tough enough for daily use. Our accessories go through testing to
meet our standards for durability and performance. Plus, our commitment to customer
satisfaction means we're always listening to feedback and making enhancements to
elevate the overall quality of our products. Hence, customers can trust that when they
opt for our hair accessories, they're choosing durable, high-quality items that exceed
expectations.

What truly makes our hair accessories stand out is our drive for innovation and
customer happiness. We're constantly pushing boundaries to introduce fresh designs
that cater to changing trends and customer preferences. Our accessories not only
elevate style but also offer practical solutions for everyday hair care. Moreover, our
unwavering commitment to quality ensures customers receive reliable products they
can count on.

1.3 Location

AdornLocks Emporium is located at the new Blue Building at Room 302 in Naga
Senior High School, West Poblacion, City of Naga, Cebu.
1.4 Market Area

This business covers the surrounding district of the City of Naga, Cebu, especially our
Alma mater, Naga Senior High School, where potential buyers are clustered together.

1.5 Main Customers

This business covers the vicinity of City of Naga, Cebu with the main customers
typically include individuals of all ages and backgrounds who value both style and
budget-consciousness. This customer base may encompass students looking to
accessorize on a budget, parents seeking affordable yet stylish options for their
children, individuals aiming to update their look without overspending, and fashion
enthusiasts who enjoy experimenting with different hairstyles without breaking the bank.
In essence, affordability appeals to a broad range of customers who prioritize value and
accessibility when choosing their hair accessories. Our business also considers
Facebook as a medium that lets our clients reserve or purchase goods online via
Facebook Messenger.

1.6 Total Demand

To effectively manage each order, we will create an order slip to easily keep
track of the orders received and have it assigned to one of our staff. This involves
regularly monitoring sales data, gathering feedback from customers, and conducting
market research that can provide valuable insights into their preferences and
purchasing habits, helping us refine our understanding of total demand.

Efficient inventory management is crucial for ensuring smooth operations and

meeting consumer demand for our hair accessories. We'll set up manual methods or
inventory management software to track the quantity of each hair accessory item in
stock. Regular inventory checks will help us maintain accurate records of our stock.

Furthermore, having stocks readily available is vital for meeting customer

demands promptly. By maintaining a sufficient inventory, we can ensure that our
customers can easily access their desired hair accessories without delay. This not only
enhances customer satisfaction but also fosters loyalty and repeat purchases. Our
inventory management strategy will also focus on maintaining appropriate stock levels
to fulfill customer orders efficiently.

1.7 Market Share

Given our status as producers of our goods, we are expected to secure a

significant portion of the market and to earn more profit. We aim to capture a significant
portion of the market in the Naga City, Cebu market, with strategic marketing and
distribution efforts; we can aim to secure a notable share of the market, enhancing our
presence and profitability in the region.

It is crucial to remain competitive regarding market trends and competitor

activities to make informed strategic decisions. Additionally, prioritizing customer
preferences and ensuring their needs are met are essential components of maintaining
our competitive advantage. By doing these procedures, we can keep our edge in the
market and get more customers in the City of Naga, Cebu.

1.8 Selling Price

The following are the price set for the products:

Long Ribbon Hair Clip - ₱50.00

Long Ribbon Hair Tie - ₱40.00

Mermaid scrunchies - ₱30.00

Kids Ribbon Hair Clip - ₱29.00 (per pair)

Scrunchies - ₱10.00 (each)

We aim to attract customers to buy our products despite the price by considering
offering discounts and promos. We understand that everyone loves a good deal,
therefore, we'll offer discounts on selected items or bundles, making our products more
affordable and appealing. Additionally, we'll run promotions like buy-three-get-one-free
or freebies to create a sense of value for our customers.

1.9 Sales Forecast

Our sales forecast involves studying consumer behavior, preferences, and

industry trends to comprehend potential buyers' dynamics. Examining past sales data
offers valuable insights into product performance. By examining historical sales figures,
trends, and seasonal changes, businesses can identify patterns and forecast future
sales. By analyzing current market conditions and past sales performance, businesses
can better anticipate future trends, adjust their strategies accordingly, and increase their
chances of meeting or exceeding their sales targets. This forecast will enable us to set
realistic sales targets, allocate resources effectively, and adapt to changes in the
market, ultimately driving the growth and success of our hair accessories business.

1.10 Promotional Measures

To promote our product, we'll utilize social media platforms such as Facebook
Page "AdornLocks Emporium". These are popular online platforms where numerous
people have access. We'll share interesting posters and sample products and run ads to
target specific groups of potential customers. Our Facebook Page will provide us with a
dedicated platform to display our products and interact with customers. By sharing
appealing posters and product samples, we can highlight the unique features and
benefits of our offerings. This visual content has the power to attract the attention of
potential customers as they browse through their Facebook feed, sparking their curiosity
about our products. We'll send them special offers and updates to keep them interested
and informed. Through these strategies, we aim to generate excitement and interest in
our product, leading to increased sales.

1.11 Marketing Strategy

We will highlight what sets our hair accessories apart. This could involve
emphasizing quality, unique designs, or eco-friendly materials. By effectively
communicating our brand's value proposition, we can attract customers who are
seeking something special. Additionally, staying flexible is crucial. We must
continuously monitor and analyze the performance of our marketing efforts, making
adjustments as needed to optimize results and stay on track toward achieving our sales
targets. With enough information about our target customers, we can create catchy ads
then pick the best places to show them, and post it on our Facebook page.

Whenever there's an upcoming event at school, it's an opportunity for us to

showcase our products. We'll make sure to set up an attractive display that catches the
attention of students, teachers, and parents attending the event. By being present at
these events, we aim to increase awareness of our brand and generate sales through
direct engagement with our target audience.

1.12 Marketing Budget

We will not spend anything or allocate funds to promote our business. We're
choosing to use social media platforms like Facebook and prioritizing the quality of our
products. This means our main focus will be on engaging our audience online and
showcasing our products through display tables whenever possible.

By utilizing Facebook, we can effectively reach a broad audience without needing

to invest heavily. These platforms offer us the opportunity to creatively display our hair
accessories, directly interact with potential customers, and gradually build a devoted
following. Moreover, participating in local events, and markets, or setting up pop-up
shops allows us to connect with customers in person, providing them with a tangible
experience with our products.
 PRODUCTION PLAN

2.1 Production Process

Our business specializes in the production of various hair accessories, including

Long Ribbon Hair Clips, Long Ribbon Hair Ties, Mermaid Scrunchies, Kids Ribbon Hair
Clips, and Consider following the steps to produce a finished product.

Long Ribbon Hair Clip:

1. Prepare all the needed materials such as barrette clips, glue gun, needle,
thread, sewing machine, measuring tape, scissors, lighter, and electric iron.
2. Cut the fabric with the measurements of 40cm×15cm, 35cm×15 cm, and
6cm×12cm for the ribbon and 45cm×45cm for its tail.
3. Carefully burn the sides of the ribbon tail so the edges do not run and for the
ribbons to be able to be used for an extended period of time.
4. Sew the three measurements (refer to no.2) using the sewing machine.
5. By using the electric iron, press all the fabrics to make them neat.
6. Fold all the fabrics in half and press them to be used as guides to hand sew
them.
7. Place all the sewn fabrics together to form a ribbon and use the 6cm ×12cm
as a lock for all the fabrics.
8. Place and lock the barrette clips using the glue gun.

Long Ribbon Hair Tie:

1. Prepare all the needed materials such as needle, scissors, thread, measuring
tape, sewing machine, lighter, and electric iron.
2. Cut the fabric with the measurements of 40cm×15cm, 35cm×15 cm, and
6cm×12cm (for the ribbon), 45cm×45cm (for its tail), and 24in×3in (for the
scrunchie).
3. Carefully burn the sides of the ribbon tail so the edges do not run and for the
ribbons to be able to be used for an extended period of time.
4. Sew the three measurements (refer to no.2) using the sewing machine and
sew the scrunchie.
5. By using the electric iron, press all the fabrics to make them neat.
6. Fold all the fabrics in half and press them to be used as guides to hand sew
them.
7. Place all the sewn fabrics together to form a ribbon and use the 6cm ×12cm
as locks for all the fabrics.
8. Place and lock the scrunchie using the needle and thread.
Mermaid Scrunchies:

1. Prepare all the needed materials such as needle, measuring tape, scissors,
thread, sewing machine, lighter and electric iron.
2. Cut the fabric with the measurements 3.5in×24in (for the scrunchie), 45cm×
45cm (for its tail), and 6cm×12cm (for its lock).
3. Carefully burn the sides of the ribbon tail so the edges do not run and for the
mermaid scrunchie to be able to be used for an extended period of time.
4. Sew the lock measurement and sew the scrunchie using the sewing
machine.
5. By using the electric iron, press the lock and tail fabrics to make it neat.
6. Fold all the fabrics in half and press them to be used as guides to hand sew
them.
7. Place all of the sewn fabrics together to form a mermaid scrunchie and use
the 6cm×12cm as locks for the fabrics.
8. Place and lock the scrunchie using the needle and thread.

Kids Ribbon Hair Clip:

1. Prepare all the needed materials such as grosgrain ribbon, prong alligator
clips, glue gun, scissors, measuring tape, needle, thread, and lighter.
2. Cut the grosgrain ribbon with various measurements for varying size options:
5 inches long (for the 1inch size), 6 inches long (for the 1.5inch size), and 2
inches long (for the 1cm size).
3. Carefully burn the sides of the ribbon so the edges do not run and for the
ribbons to be able to be used for an extended period of time.
4. Fold all the fabrics in half and press them to be used as guides to hand sew
them.
5. Place all the sewn ribbons together and use the 2-inch long ribbon as the
lock for all the ribbons, then hand sew it.
6. Place and lock the prong alligator clips using the glue gun.

Scrunchies:

1. Prepare all the needed materials such as needle, measuring tape, thread,
sewing machine, garter, scissors, and safety pin.
2. Cut the fabric with the measurements 4in×24in for the scrunchie.
3. Sew the both ends of the fabrics.
4. Fold the fabric twice inside and sew the other ends of the fabric using the
sewing machine.
5. Gently pull the folded fabrics and continue sewing until you meet the other
end of the sewn part of the fabric and leave a 1-inch opening.
 6. Cut the 7-inch long garter with the size of 1/4 inch and attach the safety pin.
7. Insert the garter with the safety pin as a guide into the opening and tie the
other end of the garter once the safety pin is out of the opening.
8. Lock the opening using the sewing machine.

By following this streamlined production process, we ensure that each of our hair
accessories meets the highest standards of quality and craftsmanship, delighting our
customers with every purchase.

2.2 Fixed Capital

Our products only require a sewing machine, electric iron, and glue gun.
Fortunately, we have the advantage of already owning the required equipment, which is
the sewing machine already owned by one of our members, and we will utilize one of
our member's premises as the location for our business activities. As a result, there are
no additional costs associated with acquiring the building or machinery, allowing us to
allocate our resources more efficiently toward other aspects of our business
development and growth.

2.3 Life of Fixed Capital

The useful life of buildings and machinery typically ranges from 10 to 20 years,
depending on factors such as maintenance, technological advancements, and wear and
tear. The building, which is the location of one of the members, provides a stable
infrastructure for operations, ensuring a secure environment for production processes.
On the other hand, the machinery is crucial for efficient production, as it enables
automation, precision, and scalability. Both components are essential for sustaining and
enhancing productivity, facilitating growth, and maintaining competitiveness in the
market.

2.4 Maintenance and Repairs

Maintenance for our hair accessories products will involve regular inspections for
wear and tear, cleaning (as needed), and ensuring proper storage to prevent damage.
Our maintenance protocols are designed to prolong the lifespan of the accessories and
maintain their quality. Additionally, we will provide customers with simple care
instructions to help them keep their accessories in optimal condition. Spare parts for any
repair needs will be readily and locally available to facilitate swift maintenance and
ensure uninterrupted enjoyment of our products. Moreover, maintenance for the
machinery will have to be conducted by experienced technicians to ensure optimal
performance of the needed equipment.
2.5 Sources of Equipment

The machinery needed for our business operations is already owned by one of
our team members, providing us with a great advantage. This equipment is readily
accessible, allowing us to begin production and develop our business without delay.
With this in-house resource, we can efficiently meet the demands of our customers and
achieve our growth objectives. Members can continue making the products in their own
houses only after the sewing machine is used and when hand sewing is needed.

2.6 Planned Capacity

2.7 Future Capacity

2.8 Term and Conditions of Purchase Equipment

We preferably use handiwork to create our hair accessories. The best way to
avoid squandering money was to use a member's existing equipment to produce our
hair accessories so we didn't have to purchase any new ones. Last but not least,
creating anything by hand adds value.

2.9 Factory Location and Lay-Out

Our product is made on our property, outside our classroom, during every class
dismissal, or in our spare time because we don't need a large factory to produce it.
Additionally, our target market includes girls between the ages of 2-30, with the
advantage of consumers such as students attending Naga National and Senior High
School. Moreover, the silk and clips utilized are easily purchased in e-stores (via
Shopee), making the materials quite accessible. Many local stores sell the goods we
need so we can easily acquire materials like cutters, glue sticks, and candles.

2.10 Raw Materials

We anticipate using a calculated amount of raw materials to meet production

demands efficiently. The required raw materials typically include 10 colors of fabrics, 25
pieces of barrette clips, 30 pieces of prong alligator clips, 10 color sets of grosgrain
ribbon, and garter, which are essential for our manufacturing process, and which will be
purchased online via shopee. By carefully managing our inventory and sourcing high-
quality materials, we aim to optimize production while minimizing waste and costs.
Other raw materials needed, such as glue gun, electric iron, needles and threads, and
sewing machine, are all owned by one of the members. Furthermore, in the production
process, 10 pieces of glue sticks are purchased in the stationary store nearby.

2.11 Cost of Raw Materials

 Through strategic sourcing and supplier partnerships, we aim to secure
competitive pricing while maintaining quality standards. The cost of raw materials for our
business is projected to be carefully monitored and optimized to ensure efficient
operations. The garter in shopee costs ₱69 for 1/4 kilo, and the fabrics ₱38-₱45 for
each meter, which is less in a textile shop that ranges around ₱60-₱70 per meter. We
paid ₱390 for the fabrics, ₱150 for a pack of barrette clips, and ₱60 for a pack of prong
alligator clips. We also purchased glue sticks for ₱29. Other raw materials did not cost
any amount, for it was already on hand and owned by one of the members. These
materials included the sewing machine, electric iron, measuring tape, scissors, needles,
and threads. We anticipate managing our raw material expenses effectively to support
profitability and sustainability in our operations.

2.12 Raw Materials Availability

For the raw materials, we primarily procure from online platforms such as
Shopee. These platforms offer a range of raw materials, including fabrics, barrette clips,
prong alligator clips, garters, and packaging materials, all essential for our production
processes. One significant advantage of sourcing from online platforms is the year-
round availability it will provide and the accessibility of the materials we need at any
time, regardless of season or external factors. This uninterrupted availability has been
crucial for our operations, as it allows us to maintain consistent production schedules
and meet customer demand without delays. Additionally, sourcing from online platforms
is proven cost-effective for our business. Overall, the accessibility, reliability, and cost-
effectiveness of online platforms have played a pivotal role in supporting our business's
success by ensuring a steady supply of raw materials even throughout the year.
Furthermore, other raw materials needed are already owned by one of the members,
which is always available in the production of the products.

2.13 Labor

We entrepreneurs have carefully considered the labor aspect of our operations.

Given that we are a cohesive group with diverse skills and expertise, we decided to
assign tasks for the production of our goods internally, which means that each member
of our team will be responsible for specific aspects of the production process, ensuring
that all necessary labor is accounted for without the need to hire additional employees.
As a result, we will not incur direct or indirect labor costs since we will utilize our skills
and resources. Since we won't have any employees, there won't be any deals to offer in
terms of labor agreements. This approach not only allows us to maintain control over
the quality of our products but also eliminates the need for additional expenses
associated with hiring and managing employees.

2.14 Cost of Labor

 The cost of labor for our products will be minimal since we will handle production
tasks ourselves without hiring employees. As a team, we will assign tasks efficiently,
reducing the need for external labor expenses. By crafting the products in-house, we
can optimize resources and allocate funds to other aspects of our business
development. Therefore, our labor costs will be primarily associated with our own time
and effort, allowing us to maintain a lean operational structure and maximize
profitability.

2.15 Labour Availability

As a group, we entrepreneurs work well together. We do not require the

assistance of others since we manufacture and produce our products. However, time is
unstable, and occasionally, people can't contribute to the project for legitimate reasons.
In this matter, we can still manage to produce our items. We also create and
manufacture our product because each of us has a skilled hand in manufacturing it with
care, for it will be pleasing to each of our customers, even though some members are
not there and some only manufacture the products at their respective times. And
another way is that we entrepreneurs are independent in what we do.

2.16 Labor Productivity

2.17 Factory Overhead Expenses

Among the manufacturing overhead costs are depreciation of equipment and

tools, indirect materials, product materials, external administrative overhead, sales, and
marketing expenses. In addition, there is no rent cost associated with the production of
these hair accessories because there is no requirement for rent.

2.18 Production Cost

The production cost per unit would primarily consist of raw materials, indirect
materials, labor, and packaging or labelling needed for the final product. The total fixed
cost depends on the hair accessories we manufacture.

Fixed product costs divided by the approximate quantity of goods produced:

Long Ribbon Hair Clip - ₱24

Long Ribbon Hair Tie - ₱19

Mermaid Scrunchies - ₱13

Kids Ribbon Hair Clip - ₱12

Scrunchies - ₱3