Interaction

I. Data
1. What is data?
- Data is information or facts about a particular subject that sb has collected. I think that
after the fourth industrial revolution, people just pay more attention to their own data
and data privacy.
2. Why do companies collect data?
- Companies obtain information about people all the time.
- They conduct research into people’s buying habits, so that they can improve their
marketing
- Besides, thanks to data about the companies’ phone call, record of phone’s location, the
companies can improve the customer services
- They also accumulate data about the working time of employees. When employees
know they are being monitored, they become more disciplined and motivated to stay
on task.
3. What kind of data do company collect
- Customers: to build closer relationship, meet customer's demand, provide better products
and services.
- Employees: to control and exploit employees better, to improve productivity.
- Competitors: to find out their strengths and weaknesses, to gain more market share and
defeat them.
4. Why it is useful to collect information about customer’s buying habit
- Customer data enables businesses to comprehend how users interact with their website
or app. This, in turn, helps conduct better marketing campaigns, targeted advertising
and improve overall customer experience.
5. Why is it important to manage information well?
- Filling system scientifically is a way to save time. I mean if you store information
properly, in the future when you need it, you can find it easily.
6. How to manage data?
- Decide how to structure your filling system: What is the main and sub-categories of
information
- Create files for each kind of material: Give your files helpful names
- Arrange your files for easy access: prioritizing file according to the level of importance is
crucial
- Keep your filling system up to date: Always file new information; delete and throw away
old material; review the system: does it work for you?
7. What are the danger of too much surveillance?
- Surveillance is everywhere in our society, often without our knowledge. Therefore,
people don’t have any private place.

II. Etiquette
1. What is etiquette
- Etiquette is the name we give to the rules for being polite.
2. What do you think be impolite mean?
- If a person is impolite, it is mean he or she doesn’t have socially correct and show
misunderstanding of and ignore other people’s feelings
3. How important is it to be polite?
- Politeness can help to improve the working environment. if the employees consider
other’s feelings, they are usually more willing to help and to cooperate.
4. What are some examples of good and bad etiquette at work?
- Good manners:
+ (leader or human resources) introducing new people: other workers easy to make
new contact, break the obstacle between the old and the new=> make a friendly
environment
+ Arriving on time: show that you are a person who works according to thorough plan,
don’t waste time (=> boost the productivity)
- Bad manner:
+ ignoring emails: don’t pay attention to work, slow down others’ progress
+ Responding mobile phone calls during meetings: it could mean that you think the
meeting is not crucial.
 5. Bad manners at university – Solution
- Arriving late: wake up late, traffic jam
- Having private talks: teachers hold more interactive activities => students take part in
these activities, pay attention to class
 Raise the awareness of student about the damaging consequence of bad manners by
holding some campaigns, annual political class.
 Impose punishment on students: deny them to enter the class, give warning mark

III. Image
1. What is image?
Image is the general opinion most people have of a company or product
2. What is brand
Brand usually embraces a name, a logo and a design which everyone can easily recognize and
which helps to identify it.
3. What is process of branding
There are 2 steps to brand a company. They are creating a brand and promoting the brand
image.
4. What does “creating a buzz” mean?
Buzz is the sound of bee or fly making noise around our ear all day. The fashion show is the
same. It often has unique special haute courte which make impression on guests, audiences, …
and make they think about them all day.
5, Fashion show is to generate publicity. What can be other ways to generate publicity
- In my point of view, fashion show is an event at which collection of professional
designers is shown. It helps create a buzz, promote the brand image and advertising
effectively. So obviously, holding a fashion show is one of the most effective ways to
generate publicity, apart from this option, there are some other method.
- The first method is using social media. It is an excellent way to build relationships with
customers and encourage word-of-mouth publicity. Building a loyal following on social
network and writing a great press release can pay dividends.
- Secondly, the founders can give away, offer huge discount at special day like Black
Friday, Christmas day, … Black Friday is a good case in this point. In America, there are
more than 30% of citizens taking part in this day. It offers retailers a chance to acquire
 new customers at a key time of year. If they can keep customers happy, they will have a
opportunity to drive repeat sales and then generate publicity

IV. Passion
Tóm tắt: Passion into profit talks about Harry Cragoe. In a holiday to Los Angeles, he saw many slim-fit and healthy
citizens. Specially, most of them loved drinking smoothies. Seeing the real opportunity, he decided to buy this product in
England. Initially, his company – PJ Smoothies just imported the finished product however, this way can’t satisfy the
demand. Therefore, he changed by setting up production in Britain. After that, the company grew quickly and became
Britain’s market leader. There have been problems that he lost 30,000 pounds when his distributor went bankrupt.
However, his passion helped him be motivated to continue and not give up.

1. Where do you think business idea come from?

Business ideas can appear everywhere and everything even from the smallest things in the
real life. People often find them according to their own demand and social requirement
2. What do you think should be done to realize a business idea?
People should try every way, face directly the difficulty, admit the failure and think thoroughly
the way to solve them
3. What are the steps to set up a new business?
There are some vital steps that we ought to consider when establishing a new business.
- Firstly, the founders must develop a new product idea, which means that they choose
the proper products or services that they want to offer to the market.
- The second step is to conduct a market research because it helps CEOs understand the
market demand and their competitor.
- Preparing a good business plan is the next step. This helps founders to focus on what
they do, approach more investors, and organize their resources.
- Then they should think about how to get finance. There are some ways for businessman
to get financed, for example, they can get funding by convincing a bank to fund their
business, starting a company with partners,
- The most important step is building a customer base because it is a key to making a
success of the business.
 4. What are the reasons for a company fail?
According to a survey, 80% of start-up fail because they don’t understand the market. Other
reasons are being defeated by other companies, not having an effective strategy, not
generating enough profit, depending on distributors heavily, and failing in facing challenges.
5. What makes a successful company?
- Having a good plan: A business plan serves as the roadmap that shows the path to
follow to achieve business success. adequate planning helps a company stay focused on
only those activities that generate profit in the long term.
- Having a strong focus on the customer. Accordingly, a company must have structures
that help it meet customer needs at the highest efficiency level. After all, people will
only come back to a company that offers good customer service, even without the
lowest price.
6. "Being passionate about what you are doing is key to success". What do you think about
statement?
Being passionate is the important key to success. When people have passion about something,
they are willing to work hard in order to achieve what they want. Passion is the key for people
to take risks and face challenges strongly. For instance, Henry- founder of PJ Smoothies. He
had a passion for smoothies. He even sold his apartment to get finance and found ways to
bring smoothies to British people. Even when he had troubles with his distributor, he still
faced it bravely
7. Do you have an idea that you feel passionate about? Can you imagine setting up a
business to sell this idea? What sort of business?
8. What have you learnt from the reading text "Passion into profits"?
There are many lessons that I learn from this reading text.
- Travel and learn from people all over the world
- Having strong passion for what are you doing
- Being more patient and resilent when encoutering obstacle
- Starting a small business and growing up

V, Location
1, What is location
Location is the place where sth is, especially a building or a business
2, Why is location important
Location has a big impact on costs and revenues therefore, it is a key factor for business
growth
3, How to choose a good location: infrastructure, economy, primacy, price, …
Strong economy -> to have low inflation, a stable currency, and prospects for growth
Good infrastructure -> to include modern airport, good road links and shipping facilitiy,
support everyday economic activities
Financial sides -> to consist of office rental cost, tax incentive and attitudes towards country
4, Is copying or imitating others the same as learning from others?
Copying or imaitating others: doing exactly from others
Learning from others: look at people’s experience & find pros and cons – what we should
follow
5, What did Dubai do to become one of the most successful business centers?
- Building houses on the large man-mande islands off the coast
- Using oil income to invest in people
- Building tax-free shopping malls, free-trade zone and launching sporting events
- Opening to foreigners to come here to live and work

VI, Selling
1, what are advantages and disadvantages of using email to contact customer?
- Advantages:
and fast: E-mails provides faster and easy mean of communication. One can send message to
any person at any place of world by just clicking mouse.
Convinience: E-mail is not just only for textual message. One can send any kind of multimedia
within mail.
Cheap: Cost- effective - the costs of email marketing can be much lower than many
other forms of marketing. There are no advertising fees, printing, or media space costs.
- Disadvantages:
 Not everyone has internet: To use facility of e-mail, user must have access to internet
and there are many parts of world where people do not have access to Internet.
 Mails can be ignored/ not answered in the moment, spam email may irritate costumer.
 Short presentation
I, Data
1. No hiding place mean. How do we live in our society where someone somewhere recording everything
we do?
No hiding place mean there is no place where someone or something is hidden can be hidden.
They can be watched or under surveillance anytime, anywhere, recorded in nearly everything
we do
Ways to live in our society when someone somewhere recording everything we do
- don’t give your detals to others for benefits
- always delete junk mails that require private data
- turn off the location on the phone while going out
1. Organisation can find out where you go by monitoring our cats: What are the tw they can
do it now?
They can find out through most pho
Who do you think beef of velacement, company, or indivual
Companies have the man beseft from survelace have customers information for marketing
+protect the database and important documen
prent shoplifting and the
improve employee productivity and las open
2. Organization can find out where you go by monitoring our calls. What are the difference way they can
do it now?
3. They can find out through most pho

4. Who do you think to benefit most from surveillance? Government, company, individual
Companies have the man benefit from survelace have customers information for marketing
+protect the database and important documen
prent shoplifting and the
improve employee productivity and las open

II. Etiquette
1, Some companies invest in training their managers and staff to be polite. Why do you think they do so?
It can have a dramatic impact on improving their working environment and their relationships
with others. Therefore, they can work actively and bring benefits to the companies
2, Do you agree that “courtesy is no longer expected and it’s stuffy to be polite”
- Make individuals and other people feel comfortable
- Help people a lot in having good relationship with boss or colleagues
- Improve the quality of work

III. Image
1. Fashion shows are fashion’s favorites. What is the point of top-end fashion?
Most fashion companies spend much on a fashion show or haute couture, although these
costs an arm and a leg. There are three reasons. Firstly, a fashion show can create a buzz. The
unique haute couture is made of valuable fabric, made by a long hard-working day of the
talented tailor. Therefore, they can make a strong impression on guests, and audiences, and
make them think about them all day. One day, when they come across this brand, the higher
ability they buy its product. The next reason is creating a brand image. Top-end fashion often
is worn by Hollywood celebrities and top stars. It helps increase the trust level of existing
customers and further helps in customer retention. Knowing your brand is credible and
recognizable, they’ll bounce less, stay longer, be more loyal. Holding fashion shows helps
companies generate publicity cheaper and effectively. It is more costly than spending 80000$
a page on advertisements in glossy fashion magazines. The fact that nowadays fewer people
buy a magazine to read, the fashion show is published on TV, and posters in the street can
approach a higher level of potential customer.
2. What do you understand by “fashion is a business”?
Many people say that “fashion is a business” because it adds up economic weight. Firstly,
fashion generates huge profit. For fashion world, perhaps you know London fashion week
(LFW), one of the largest fashion weeks in the world. It affects tourism, retail sales and attracts
the attention of experts in the industry, fashion lovers as well as the press. In just five days of
this event, the value of orders estimated up to about 100 million pounds. Then, creating job is
another key factor of fashion industry. There are plenty of other jobs in the industry such as
designer, model, fashion photographer, … France’s fashion is an example. The fashion and
luxury goods industry employs over 200000 jobs for their industrial production. Last but not
least, like electric industry, facility industry, fashion industry holds mass production. In a day, a
machine can produce about 20 formal T-shirts
3. The branding process is an important part of marketing. Please clarify this statement

There are 2 steps to branding a company. They are creating a brand and promoting the brand
image. Every founder must pay attention to these steps because of some reasons. Firstly, the
brand helps identify and recognize the products of the company. For example, when you go to
the store, if you see a bottle without any brand or label, a question will appear in your mind: Is
it safe? Should I buy it or not? And then, you see a Aquafina or Lavie bottle beside it, the
higher capacity is you will buy the second one. Secondly, with an adequate business plan, the
brand can build the trust of the investors. A solid brand can make the investor belief in this
company and then invest money in it. Thirdly, creating employee satisfaction and attracting
new talents is a merit of a famous brand. Branding provides value inside the company as well.
A company with great branding will have an easier time getting employees to feel like they’re
involved with something more than just a job.

IV. Passion
1. What lessons have you learned from the article “Passion into profit”?
The first lesson is that I must have a strong passion for what I am doing. The passion fuels my motivation to achieve
success. When I lose confidence or faith, the passion can help me come over this period. Secondly, the travelling and
learning from people all over the world is also a way to find out an ideal business idea.

There are many lessons that I learn from this reading text.
- Travel and learn from people all over the world
- Having strong passion for what are you doing
- Being more patient and resilent when encoutering obstacle
- Starting a small business and growing up

2. “Being passionate about what you are doing is the secret to success.” What do you think of this statement?
3. What makes a successful company?
4. When u feel passionate about sth u should work hard and become successful. What else motivate people

- Incentive program for employees: Incentives themselves are rewards and benefits used
to motivate positive behaviors in your workforce. They come in many forms: more time
 off, and additional flexibility in work arrangements. Incentive programs work because
they leverage human behavior. Research showed that immediate rewards increase
motivation by linking an activity and a goal, so employees rewarded more frequently
are more motivated to complete associated tasks.
- Friendly working environment: A positive working environment is a workplace that
promotes employee safety, growth, and goal attainment. Companies can achieve a
positive working environment by focusing on their overall culture, supporting employee
growth, and making employees feel safe and comfortable. When your employer
provides positive reinforcement, it can make you feel like a valuable contribution to the
company, and it may motivate you to continue or improve upon this behavior.
- Give positive feedback: Positive feedback is communication that recognizes another's
strengths, achievements, or successes. Positive feedback boosts our sense of
achievement which, is a powerful source of motivation.

V, Location
1. The location of a business can be an important factor for its growth. What do u think should be consider
when deciding where to locate of business
 Customers → to be conveniently located for customers and serve their need.
 Staff → to have sufficient of local staff with the right skills and willingly to work at the
right wage.
 Cost → to know how much the premises will cost and those situated in prime locations
are far more expensive to rent than edge-of-town premises.
 Infrastructure → to include modern airport, good road links and shipping facilities →
Supporting everyday economic activities.
 Business environment → to be located with other successful businesses in the area →
best environment for companies.
2. What factors are important when setting up a regional office in foreign country
• Strong economy → to have low inflation, a stable currency and prospects for growth.

• Good infrastructure → to include modern airport, good road links and shipping facilities →
Supporting everyday economic activities.
• Financial sides → to consist of office rental cost, tax incentive and attitudes towards foreign
country
• Culture and language → to lead to misunderstanding and miscommunication.
Legal issues different local laws to deal with
• Exchange rate → unexpected changes in the value of dollar impacting on prices, costs and
profits
3. What lesson did Dubai learn from Singapore, HK

4. The article is about

Dubai, a city-state,
becoming Arabia’s field
of dream
5. by learning lesson from
Hongkong and Singapore.
First, Dubai has open
6. policies, such as: man-
made island can be sold
for people all over the
7. world, having open
policy to foreigners and
becoming a free-trade
zone
8. to attract visitors and
investors. Second, Dubai
develops its facilities,
9. including : building
theme park and huge tax-
free shopping malls,
10. launching sporting
events to offering
attraction. Furthermore,
to
11. develop better, Dubai
uses oil to invest different
sorts of future and has
12. intention to be the
leading capital market for
its region. In summary,
13. from a small city-state
and learning from others,
Dubai has become a
14. successful business
venture and has
possibility to become a
tourist
15. resort and important
business center in the
future
16. The article is about
Dubai, a city-state,
becoming Arabia’s field
of dream
17. by learning lesson
from Hongkong and
Singapore. First, Dubai
has open
18. policies, such as:
man-made island can be
 sold for people all over
the
19. world, having open
policy to foreigners and
becoming a free-trade
zone
20. to attract visitors and
investors. Second, Dubai
develops its facilities,
21. including : building
theme park and huge tax-
free shopping malls,
22. launching sporting
events to offering
attraction. Furthermore,
to
23. develop better, Dubai
uses oil to invest different
sorts of future and has
24. intention to be the
leading capital market for
its region. In summary,
25. from a small city-state
and learning from others,
Dubai has become a
26. successful business
venture and has
possibility to become a
tourist
 27. resort and important
business center in the
future
Firstly, Dubai decides to invest in people instead of depending on oil. The reason is that it
knows its oil reservation will run out in about 10 years. The city state uses oil income to invest
in service, build theme park and huge tax-free shopping malls, launch sporting events to offer
attraction. secondly Dubai has open policies, such as: man-made island can be sold for people
all over the world, having open policy to foreigners and becoming a free-trade zone to attract
visitors and investors In summary, from a small city-state and learning from others, Dubai has
become a successful business venture and has possibility to become a tourist resort and
important business center in the future.

VI, Selling
1. How can companies attract attention when they launch a new product?
2. Companies use several different methods to promote and sell products or services. Could u describe the
method often used by companies? Listening 1
3. What are some promotion method that companies use to get the hard to reach student?
Perhaps the most effective way to promote products to a large number of people is to
advertise. There are several different advertising media that we can use, for example TV and
radio. There's also the press - that's newspapers and magazines- and the cinema. And of
course, the internet is extremely important now. Advertising is a good way to reach a lot of
potential customers- as well. but there are other selling techniques
There's personal selling, for example. This means employing sales representatives to make
regular sales visits to customers and potential customers.
Then there are sales promotions. These include special offers, for example: "Ten per cent
reduction in price'; or 'Buy satellite TV and get free installation' and discounts that encourage
people to buy.
Other examples of sales promotions include competitions and free gifts.
Another method of promotion is public relations. This involves creating news and getting
information about the company or its products in the press or on TV. For example, when a pop
star launches a new album, people write about it in the music magazines. And this brings
publicity for the company.
The next method is direct marketing. This includes all sales activities where consumers can
buy the product immediately. An example is direct mail where you send information to
potential customers by post. We can also include TV and internet shopping in this category.
And then there's telephone selling, where sales staff telephone people and try to sell products
over the phone.
And finally, we have sponsorship. A company pays money to have its name linked to an event
or a person such as a sports personality. The person wears clothing with the name of the
company on it.

4. Who do you think benefits most from surveillance government, company or individual?
- It is impossible to point out who benefits most. As with the government, surveillance
cameras will help ensure safety and social order, thereby reducing the crime rate in society.
And that also brings many benefits to each individual in that society. That is, when the crime
rate decreases, each citizen will feel safe, and their property and valuables will be preserved.
Not only that, cameras also bring a lot of benefits to business. Cameras will help companies
operate and monitor employees in the most effective way, thereby improving employee
performance.
5. What are the dangers of too much surveillance?
- Too much surveillance creates a lot of disadvantages for our lives. It makes us less free
and less safe. Our every move is tracked and monitored down to the smallest detail because
surveillance is everywhere, from street corner cameras to the subject of books and movies.
Therefore, some people can take advantage of it to steal other people's information for
negative purposes.