BSC. (HON S.

) CONSTRUCTION MANAGEMENT

CENTRE OF STUDIES FOR CONSTRUCTION

FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING

DRONE INTEGRATED WITH WATERING AND FERTILISING

CAPABILITIES (EzDRONE)
ENT 600
TECHNOLOGY ENTREPRENEURSHIP
BLUEPRINT ASSIGNMENT
AP2446 (6C)

PREPARED BY:

NAME STUDENT ID
NURAERNIESHA AZIERA BINTI 2020458984
NAZARUDDIN
ERVINA BT DONNIS 2020898984
MARCEL JOHN ANAK MICHAEL 2020828818
COURTENEY ECYNNE ANAK JEFFERY 2020458808

PREPARED FOR: NURUL HAFEZ BIN ABD HALIL

SUBMISSION DATE: 25TH JANUARY 2022

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ii
TABLE OF CONTENT
1.0 INTRODUCTION....................................................................................................1

1.1 EXECUTIVE SUMMARY......................................................................................1

1.2 BUSINESS INTRODUCTION................................................................................2

1. 3 MISSION & VISION OF ORGANIZATION.........................................................4

1.4 OBJECTIVE OF ORGANIZATION.......................................................................4

1.5 PROPOSED OF BUSINESS PLAN........................................................................5

1.6 COMPANY BACKGROUND.................................................................................6

1.7 EQUITY CONTRIBUTION....................................................................................6

1.8 LOGO.......................................................................................................................7

2.1 DETAIL OF PRODUCT..........................................................................................8

2.2 APPLICATION OF PRODUCT AND PRIMARY END USER.............................8

2.3 UNIQUE FEATURES OF PRODUCT....................................................................9

2.4 PRESENT STATE OF DEVELOPMENT OF THE PRODUCT..........................10

2.5 PATENTS OR PROPRIETARY OF FEATURES OF THE PRODUCT..............10

2.6 OPPORTUNITIES FOR THE EXPANSION OF PRODUCT THE LINE OR

DEVELOPMENT.........................................................................................................11

3.0 TECHNOLOGY DESCRIPTION..........................................................................12

3.1 KEY COMPONENT OF THE PRODUCT............................................................12

3.2 RESEARCH DEVELOPMENT.............................................................................13

3.2.1 CONCEPT TESTING......................................................................................13

3.2.2 TEST MARKETING.......................................................................................13

4.0 MARKET ANALYSIS & STRATEGIES.............................................................15

4.1 CUSTOMERS........................................................................................................15

4.2 MARKET SIZE & TRENDS.................................................................................15

4.3 COMPETITION & COMPETITIVE EDGES.......................................................16

4.4 ESTIMATED MARKET SHARE & SALES........................................................16

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4.5 MARKETING STRATEGY..................................................................................17

5.0 MANAGEMENT TEAM.......................................................................................19

5.1 ORGANIZATION CHART...................................................................................19

5.2 KEY MANAGEMENT PERSONAL....................................................................20

5.3 MANAGEMENT COMPENSATION & OWNERSHIP.......................................22

5.4 SUPPORTING PROFESSIONAL ADVISORS & SERVICES............................23

6.0 FINANCIAL PLAN..........................................................................................24

6.1 START-UP COST.............................................................................................24

6.2 WORKING CAPITAL......................................................................................25

6.3 START-UP CAPITAL AND FINANCING......................................................26

6.4 CASH FLOW STATEMENT...........................................................................27

6.5 INCOME STATEMENT...................................................................................28

6.6 BALANCE SHEET...........................................................................................29

7.0 PROJECT MILESTONE...................................................................................30

8.0 CONCLUSION......................................................................................................31

REFERENCES.............................................................................................................32

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LIST OF FIGURES

Figure 1 EzDrone’s Logo...............................................................................................7

Figure 2 EzDrone Product...........................................................................................12
Figure 3 Organizational Chart......................................................................................19

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LIST OF TABLES

Table 1 Company Background.......................................................................................6

Table 2 Equity contribution among the staffs................................................................6
Table 3 Market size in a month....................................................................................15
Table 4 Market size in a year........................................................................................15
Table 5 Competitor.......................................................................................................16
Table 6 Estimated Market Share And Sales.................................................................16
Table 7 Key Management Personal..............................................................................20
Table 8 Management Compensation & Ownership.....................................................22
Table 9 Supporting Professional Advisors & Services................................................23
Table 10 Start-up Cost..................................................................................................24
Table 11 Working Capital............................................................................................25
Table 12 Start-up Capital and Financing......................................................................26
Table 13 Cashflow Statement.......................................................................................27
Table 14 Income Statement..........................................................................................28
Table 15 Balance Sheet................................................................................................29
Table 16 Project Milestone...........................................................................................30

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1.0 INTRODUCTION

1.1 EXECUTIVE SUMMARY

In this world of technology, we are always excited about the new product that
is being developed with our innovative technology. At this point, it is necessary to get
the information about the product details and features to find and assess a suitable
target market as well as the customer to enhance the product. So, we introduce
ourselves as an agriculture Drone Integrated with Watering and Fertilising
Capabilities. EzDrone is a drone product use in fertilisers and insecticides to help
crops grow and receive the nutrients they require. EzDrone utilizing this capability
can spray fertilisers and insecticides on crops to nourish them and provide them with
the nutrients they require. Crops can be healthy and grow with such nutrition. One of
the EzDrone application is mainly fertilizing and watering the crops with the aids of
backpack sprayer filled with fertilize and water.

However, there are other competitive product which are 52L Agriculture
Drone. Plus, the product cost are highly expensive compare to EzDrone product which
allow clients want to buy the product from us since it is affordable and reasonable
price. The estimated market for the product will grow in the next 3 years. The total
market size in month is 5,000 units. For financial planed, it showed the start-up cost,
working capital, start-up capital and financing, cash flow statement, income statement
and balance sheet.

EzDrone Sdn Bhd will be located at Serian, Sarawak. Our company are based
on a partnership led by four members or supporting staff which hold an important
responsibility such as General Manager, Financial Manager, Marketing Manager,
administration, and Operational Manager. Moreover, Our Drone integrated wit
watering and fertilising capabilities will lunch a sample to give a genuine encounter
for more youthful age in cultivating with drone integrated watering and fertilising
capabilities.

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1.2 BUSINESS INTRODUCTION

Our business which is “EzDrone”, a Drone Integrated with Watering and

Fertilising Capabilities emphasize of the quality product development that suits with
our Malaysian people specifically farmers. Ezdrone is about a capability drone which
can generate with watering and fertilising to all the crops on the farm. Farmers are
often tired as they must go around the huge farm. The drone will help the farmers to
reduce the burden of watering and fertilising significantly while also speeding up the
farming process of farming the rock melons. Our product is manufactured a drone
with a feature of various kind of technology to ease the work of farmer such as 3D
with maps, camera, imaging software and so forth.

For now, the technology focus for this product is using automatic watering and
fertilising method includes the other technology features. This present invention is
relative to a technique for watering and fertilising the crops in the farm. The
innovation we use are better and more improved feature added on the drone compared
to the other method of drone. By using this method with a new feature and method,
the level of crops in the farm will be more fertile and healthier.

Farming requires physical energy. Therefore, elderlies may experience

difficulties on doing heavy physical works such as planting, watering, and fertilising
the crops. With the help of technology, we can integrate drone with the capabilities of
watering and fertilising the crops to ease the burden of farmers. Hiring labour workers
will also take on higher costs. All the Fertilized crops are not watered evenly for a
bigger farm. Hence, the issue affecting the reduce in vegetable production in Malaysia
are insect pests and plant diseases which causes major problems to the produce which
leads to the vegetables wilting. This could lead the health of the crops.

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 According to website article IHS Markit (2020), The spread of Covid-19 on
the agriculture sector, and eventually on fertiliser use, faces a few challenges and of
these one of these is a loss in agricultural harvesting labour, particularly in cash crops,
where migrant workers are frequently employed also to prevent any insect and
animals and insects such as birds, snails, and pests. To solve this problem, drone can
be used to monitor and ease the work of farmer in watering and fertilising the crops
thus, to detect the condition of the crops easily. So, the new product has been
introducing o exposing usage of drone with the ability to irrigate and fertilise crops
that will improve the farm in a variety of ways, including reducing the workloads
needed to perform most of the job, pest control and also maximize labour works.

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1. 3 MISSION & VISION OF ORGANIZATION

The mission statement of an organisation should clearly describe what it does.

Our mission is to offers a unique experience for agriculture sector, by providing the
best drone with capabilities of watering fertilising. We use the most up to date drone
technology to offer effective business solutions to companies that aim to improve
operations and increase productivity.

Our company vision is to become a drone on every worksite that contribute a

good effective drone product of technology to an agriculture sector in Sarawak. With a
faster rate of doing fertigation and less workforce, the company's sales will also
increase as a faster production rate for farming will occur, increasing the company's
profit and for better future in agriculture sector.

1.4 OBJECTIVE OF ORGANIZATION

Based on this study, it is consisted of the analysis of the product of the company
which is the strength, weaknesses, opportunities, and threats. The objective of this
project are:

a. To reduce the need for human workforce in agriculture sector.

b. To spray Fertilizer’s or pesticides aerially on Crops.

c. To develop technology in the agricultural sector.

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1.5 PROPOSED OF BUSINESS PLAN

The purpose of a business plan is to establish our company's future plans. These plans
should include goals or milestones, as well as precise stages detailing how the
company will achieve each step. In our business, the following are some of the goals
of a business plan:

a. Entrepreneurs (EzDrone Sdn.Nhd.)

The entrepreneurs need to focus and identify the needs of their customers in
order to achieve the company’s target with a guideline in the business. This is
to ensure that that our company business

b. Suppliers
We need to persuade and influence the suppliers which could be the start of a
long and mutually beneficial relationship. So, if the supplier requests to view
our business plan and objectives, our company are willing and prepared to
share it so we can be in business for a longer period of time and also make the
profit. We called it as a negotiation situation, which will result in a profit for
our company business, as well as a profit for our suppliers.

c. Company’s workers
To have a better-quality worker, our company introduced and assist or workers
or staff to have a better understanding of our business goals and objectives. We
are trying to assist our worker or staff by giving then the guidelines of the task
in the company and responsibility and duties in our company. Workers are
important so that our business is running well and effectively.

d. Customer
Customer plays an important part in a business plan. We are targeting and
influence the customers to our new product and service called “EzDrone” and
persuade the to do a business with us.

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1.6 COMPANY BACKGROUND

Table 1 Company Background

NAME OF BUSINESS EzDrone Sdn. Bhd

BUSINESS ADDRESS Lot 372, Serian Town District Ground Floor,
Lot 1304, Bypass, 1-17A Jalan Serian By Pass,
Bandar Serian, 94700 Serian, Sarawak
CORRESPONDING ADDRESS EzDrone@gmail.com
TELEPHONE/FAX NUMBER 0134567665/0134567667
FORM OF BUSINESS Partnership
MAIN ACTIVITIES Drone Integrated with Watering and Fertilising
Capabilities
DATE OF BUSINESS REGISTRATION 1st Ogos 2021
DATE OF BUSINESS START 5th March 2022
REGISTRATION NUMBER 001456223-Y
NAME OF BANK Maybank Berhad
BANK ACCOUNT NUMBER 09001650001021 (EzDrone Sdn. Bhd)

1.7 EQUITY CONTRIBUTION

NAME PERCENT (%) RM
Ervina Bt Donnis 50 328,928
Marcel John Anak Michael 30 197,356.80
Nuraerniesha Aziera Bt 10 65,785.60
Nazaruddin
Courteney Ecynne Anak Jeffery 10 65,785.60
Total 657,856
Table 2 Equity contribution among the staffs

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1.8 LOGO

Figure 1 EzDrone’s Logo

The device comes with the features below:

Drone

Represent our main product and service which are Drone Integrated with Watering
and Fertilising Capabilities.

Red

Represent the colour of boldness and powerful that product will be used in the
agriculture sector and also with boldly maintain the product to stay in action in the
future.

Company Name

Represent our company name called EzDrone Sdn. Bhd.

Small crops logo

Represent the crops can be grown and harvested effectively by the work of a
technology that supports and monitor the crops.

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2.0 PRODUCT OR SERVICE DEVELOPMENT

2.1 DETAIL OF PRODUCT

EzDrone is integrated with capabilities to water and fertigate crops, which

specifically design to enhance farmers’ productivity and efficiency. The drone has its
own carrying case allowing them to fly around without using workforces along with
a few of built-up components as well. Advanced built-up components mainly
comprised with laser scanning to analyse soil health, backpack sprayer filled up with
fertilizer and water, Global Positioning System (GPS) to provide location data. In
addition, the primary components of drone are also included which are, rotary wings
and high-resolution camera. Since the drone is notorious for its autopilot system,
hence flight monitoring application can be easily accessed via smartphone for
controlling operation of drone.

2.2 APPLICATION OF PRODUCT AND PRIMARY END USER

The drone product introduces by our company definitely available across the market,
but only comprised with limited components and purposes, as compared to our
product. for the most part, the production of the EzDrone into the market may help
farmers or agricultural sectors in adapting a new method of farming, consequently,
will benefit them in many ways.

One of EzDrone application is mainly fertilizing and watering the crops with
the aids of backpack sprayer filled with fertilize and water. Backpack sprayer for
watering able to pump 20 liters per minute with maximum flow rate. The drone is
specially equipped with high voltage smart batteries along with 104 kilograms large
water tank consist of 32 nozzles. Therefore, farmers can reduce their workloads from
moving around by themselves. As every components of watering capabilities are
equipped with ultra-volume spraying technology, practice of water saving can be
done as water consumption is lower than traditional watering method. Besides that,
the backpack spray is also equipped with fertilizing capability. The drone can carry
up to 120 kilograms of fertilizer with maximum spray range of 20 meters, in which
the task is completely done in 1 minutes and 30 seconds. High efficiency of the
fertilizing spray able to spray the crops with required amounts of fertilizer beside
reducing human contact with the chemical contents. The applications are not

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specified to watering and fertilizing capabilities, but also the aid of laser scanning
component can analyse soil health with rich images and in-depth information of the
soil to the farmers. Along with that, high resolution camera manages to capture
visual condition of the crops within the period of before harvesting. Frequent
monitoring via the drone can improve their crops production, rather than manually
keeping an eye on them. Another innovation of Global Positioning System (GPS)
with compass allows the movement of the drone as required especially with foldable
design to ease its transportation within various spaces in the farm. Flight monitoring
through smartphone application is very convenience to the farmers due to less time
spent in the farm, where they can access it wherever they are, and the outcome
provide precise data regarding the crops condition. The primary end user of
EZDrone is clearly among the agricultural industry and smallholder farmers as it is
an agricultural type of drone.

2.3 UNIQUE FEATURES OF PRODUCT

Mainly, we provide other alternatives for the farmers or agricultural industries in

managing their crops with minimum number of workloads. Our product of EzDrone
come up with various kinds of built-in components as compared to common type of
drones in the market. The built-in components make EzDrone unlike from others,
which are the integration of advanced technology features of the drone such as laser
scanning and global positioning system (GPS). Both features are able to navigate
very hard reach areas such as steep farm fields at high elevations and small spaces
around the crops. These features are greatly useful with the folding design of the
drone that makes the transportation easier especially in those hard reach areas. In
addition, the drone can withstand massive weight of the backpack sprayer with 104
kilograms of large water tank along with 120 kilograms of fertilizer, hence recognize
as a durable drone product in the market. Flight monitoring system to control the
movement of drone through smartphone makes our product unique from any of the
current product in the market. Flight monitoring application is available in the
application store, in which users only have to download the application after
purchasing the drone. Set up everything by registering all necessary details required,
syncing the system with the drone and the users can directly use the product, since
user guide has been provided in the application as well.

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2.4 PRESENT STATE OF DEVELOPMENT OF THE PRODUCT

The present state of development for EzDrone product is become recognized as a

more accurate and cost-effective way in improving sustainable agriculture that give
more benefits over the traditional method. The result of the drone imagery from the
high-resolution camera provides a higher rate of accuracy and resolution even on
cloudy days. Hence, the present state of the product in term of collecting data has
replaced the traditional approach of going by on-foot to the farm field, where
challenging weather conditions likely to cause delay to their works. Besides that,
artificial intelligence (Al) approach might be the present state of the product
development as the drone will fully be automated by its own and benefit users who
don’t want necessarily to want to learn how to fly the drone. The advanced
approached in the future can easily spot any detail issues or information such as
insect, weed, disease condition and planting seeds of the crops. The present state of
development of the product will significantly impact the agricultural industry in
boosting crop yields and makes everything easier.

2.5 PATENTS OR PROPRIETARY OF FEATURES OF THE PRODUCT

Patent is an exclusive right granted for a product invention by making an application

to the Property Corporation of Malaysia (MyIPO). The design patent granted by our
company for the EzDrone is foldable design that could transform itself into a
compact shape fro operations within various spaces and then unfold itself for regular
flight. The patent describes how the system’s foldable wings can be adjusted
dynamically. Furthermore, a patent of payload capacity that can endure massive load
of fertilizer and water in the backpack over a period of time has been patented to our
product along with the main features for watering and fertilizing crops. Another
patent awarded to the product is the operation system can be controlled by humans
with remote monitoring via smartphone. Every patent granted also in relation to the
process of taking drone permits from Civil Aviation Authority of Malaysia (CAAM)
to get standard authorization to start up drone business and fly it to the public. Then,
the EzDrone product can proceed with the invention, since the permission of patent
has been approved.

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2.6 OPPORTUNITIES FOR THE EXPANSION OF PRODUCT THE LINE OR
DEVELOPMENT

It is a great opportunity to expand the EzDrone product as it is one of the

commercial industry technologies that has grown rapidly in the industry such as
photogrammetry, delivery and infrastructure inspection. People tend to choose
advanced and new formulated application over traditional ways of manual solution.
Therefore, our product has a great opportunity to expand the product by targeting
customers among the farmers or agricultural industry, since agriculture is currently
the second largest industry after construction and nowadays farming is part of side
business and hobby as well. Direct marketing can be done by demonstrating the
application on how it works either publicly or privately. On that account, they may
be interested in applying the drone to manage the crops as it is proven to give more
benefits over manual method.

Digital marketing strategies may help in expanding the product line to ensure
the product being recognized among the public such as posting on social media,
blogging, and making review on YouTube regarding the agricultural drone.
Managing resources by joining a partner network is one of the opportunities to
broaden reach of the product. this can be done by teaming up with a data processing
partner to access customers’ needs and obstacles face along the development process
can be solved easily.

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3.0 TECHNOLOGY DESCRIPTION

3.1 KEY COMPONENT OF THE PRODUCT

The EzDrone incorporates with a few of technology features aiming to ensure the
product can operate efficiently for agricultural purposes.

Figure 2 EzDrone Product

GCP survey features:

i. Laser scanning
A technology to analyse soil health by checking, controlling and maintaining
the soil’s health and nature.
ii. Camera
High resolution camera to capture visual monitoring task.
iii. Global Positioning System (GPS)
GPS with compass to allow and provide location data so that the drone can fly
easily around the farm along with the 3D mapping operation

Other features:

i. Backpack sprayer
Filled up with fertilizer and water specifically to fertilize and water the
crops through the nozzle of the spray. The spray head can be switched
individually when the spraying function is alternated.
ii. Rotary wings
Allowing drones to hover and fly within various spaces.
iii. Landing gear

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 To facilitate takeoffs and landings of the drone.

3.2 RESEARCH DEVELOPMENT

3.2.1 CONCEPT TESTING

Concept testing is the process questionnaires are distributed to several customers to

evaluate a new product and introduce a new product whether the customer is
interested or not if the product is marketed. The aim of doing this testing is to get any
customers
feedback on the type of the drone, the price range, design, and feedback regarding a
current situation such as covid-19 pandemic. The questionnaires consist of 8 questions
with 20 respondents especially to younger generation where some of the question is
about the design, and their perceptions regarding the drone functionality towards
farmer
every needs. Throughout the survey, many responses choose type C for the drone
design.

Firstly, flight planning is very essential before start taking off. Drone flight
planning consist of laser scanning technologies, camera, imaging software, 3D with
map sand GPS with compass to meet the requirement of the design especially from the
respondent feedback form the questionnaires. Next, 3D mapping main operation is to
achieve and analysing soil health, thus collect and process data received from
monitoring that can help check, control, and maintain the soil’s health and nature.
GCP survey include scanning technologies, camera and imaging software are tested
during taking off. Next, replacing backpack for fertilize spray which called a backpack
sprayer. Blanket spraying is used for this drone. The spray head can be switched
individually when the spraying function is alternated. Lastly, the rotary drones can
take off and land vertically

3.2.2 TEST MARKETING

The tech focused on delivering an efficiency product for a better future in

agriculture. Before being commercialized in the market, the new developed Drone
integrated with watering and fertilising capabilities will be launching the sample to

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give
an actual experience for younger generation in farming by using Drones integrated
with
watering and fertilising capabilities. The tech focused on delivering an efficiency
product for a better future in agriculture. The sample is to target costumer especially
younger generation nowadays towards agriculture sectors. We need to guarantee that
the product is effective and brings a good impact on the market especially in the
agricultural sector by improving the quality of the crops produced by the farmer.

The response of prospective users and current users is necessary to make

improvements and enhance the item's quality. Besides that, the drones integrated with
watering and fertilising capabilities will be tested at the farm, which is the fertigation
method from the drone to makes sure it is safe to use and able to fly around the farm
without using a lot of workforces. This technique will improve the farmer’s
productivity as cost and time will be reduced to install the fertigation system on the
farm. It is an intelligent operation mode that is simple to use and more efficient and
accurate throughout operation. In addition, our main objective market for this product
advancement is the quality of our product. In future, the product can help many
farmers using new techniques in which they are not afraid to ty new technologies to
improve the agricultural sectors.

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4.0 MARKET ANALYSIS & STRATEGIES

4.1 CUSTOMERS

The target customer for Drone integrated with watering and fertilising capabilities is
to target clients particularly younger generations and farmers these days towards
agriculture sectors. We really want to ensure that the product is viable and welcomes a
decent effect available particularly in the agriculture sectors by improving the quality
of the crops produced by the farmer. The focus on the marketing is to meet the
demand of the clients. Plus, this product is wished to supply to other countries, so, it is
a decent decision to put our product widely.

4.2 MARKET SIZE & TRENDS

Market size refers to the greatest total number of deals or sales that clients can see,
regularly it is estimated throughout a year. It's useful to realize the potential market
size before sending off another product to the line, that can assist the company to
understand if it's a worthwhile investment of the company's time and money. Our
main target market is a person who can afford to buy Drone integrated with watering
and fertilising capabilities. The table below shows forecast market size estimated in a
month:

Table 3 Market size in a month

MARKET SIZE TOTAL

Total market size in a month 1, 000 units
*RM 1,500 /UNIT

While the table below shows the forecast market size in a year:

Table 4 Market size in a year

MONTHLY YEARLY MARKET TOTAL PRODUCT

MARKET SIZE SIZE SELLING IN FIRST YEAR
1,000 units 1,000units x 12 months 12,000 units x RM 1,500

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 = 12,000 units =RM 18,000,000

4.3 COMPETITION & COMPETITIVE EDGES

Table 5 Competitor

COMPETITOR CONCERN
1. 52L AGRICULTURE DRONE - Precise
- Remote controller
- Longer charging time
- Expensive

Drone integrated with watering and fertilising capabilities (Ezdrone) is way cheaper
compared to competitor above which allow clients want to buy the product from us
since our product price is affordable and reasonable. At the same time, this allows
client to buy this product in bigger quantity. Other than that, Ezdrone have bigger
battery capacity and can be used longer which is better than 52L Agriculture Drone.
Surely 52L Agriculture Drone is precise, but Ezdrone is also precise, and it can be
used in larger area.

4.4 ESTIMATED MARKET SHARE & SALES

According to the advantages, market size and trends, competitors and customer of
Drone integrated with watering and fertilising capabilities (Ezdrone), this will show an
estimated calculation of market share and market sales. We estimated this product will
grow in the next 3 years. Either way, the market sales will change according to the
demand throughout the years.

Table 6 Estimated Market Share And Sales

YEAR 2019 YEAR 2020 YEAR 2021

MARKET SHARE (%) 5% 10% 15%

TOTAL SALES (UNITS) 12,000 Units 13,000 Units 14,500 Units

TOTAL SALES (RM) 12,000 Units x Rm 13,000 Units x 14,500 Units x

16
 1,500 Rm1,500 Rm 1,500
= RM 18,000,000 =RM 19,500,000 =RM 21,750,000

4.5 MARKETING STRATEGY

Ezdrone's Sdn Bhd marketing manager makes a legitimate strategy prior to beginning
to advertise the product to the clients. If the marketing plan is not overseen in a
methodical manner, the product cannot be promoted along as planned. Ezdrone Sdn
Bhd depends on marketing to advertise the company's products widely, so, marketing
strategies are much needed to help our company to be in the market. A marketing
strategy refers to a company' general blueprint for arriving at planned buyers and
transforming them into clients of their products or services. There are four important
components of marketing strategy. They are called the 4Ps (also known as marketing
mix) – product, price, place (distribution) and promotion. Down below are few of our
strategies to market our company:

Price: Ezdrone Sdn Bhd offered a sensible and reasonable price in view of the
different capacities and component highlights in our product which beyond what some
other company can offer.

Product: The EzDrone incorporates with a few of technology features aiming to

ensure the product can operate efficiently for agricultural purposes.

Place and distribution: In a small area from Serian, Sarawak, the company has a
good opportunity to accelerate their products as Serian is filled with lands in which
they can expand in the future. In future, the product can help many farmers using new
techniques in which they are not afraid to try new technologies to improve the
agricultural sectors.

Promotion: This product is focusing on promoting to clients who particularly

younger generations and farmers.

Other than 4Ps, we are doing it differently than the others by:

1. Sample launching

Drone integrated with watering and fertilising capabilities will launch a sample to give
a genuine encounter for more youthful age in cultivating by utilizing Drone integrated

17
with watering and fertilising capabilities. The tech zeroed in on conveying a
proficiency product for a future in agribusiness.

1. Digital Advertising

Ezdrone Sdn Bhd uses digital advertising as this platform help us to market the project
and to advertise through online channels, like websites, streaming radio, and more.
Digital advertising lengthens the media designs, including text, picture, sound, and
video. They can assist client with accomplishing an assortment of company’s
objectives across the showcasing channel, going from brand attention to client
commitment, to sending off new items and driving recurrent deals.

2. Roadside Banner

Having a roadside banner allows Ezdrone Sdn Bhd to get more clients and catches lots
of attention. Drivers will notice the existence of the roadside banners as they are very
clear and placed and a busy area such as highways. Using good quality customized
roadside banner can certainly enhance our company product because people usually
trust what they see if the design is designed with good quality. As a result, people will
reach out and contact us as soon as they see the roadside banner whenever they are
interested.

3. Reasonable price

Ezdrone Sdn Bhd offered a sensible and reasonable price in view of the different
capacities and component highlights in our product which beyond what some other
company can offer.

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5.0 MANAGEMENT TEAM

A management team is an assortment of top directors who set the strategic strategy
and run the operations of a company along with its top director. This management
team is comprised of people who are having their own specialization and encounters
to run the company easily and smoothly.

5.1 ORGANIZATION CHART

ERVINA BT DONNIS

GENERAL MANAGER

NURAERNIESHA COURTENEY ECYNNE

MARCEL JOHN ANAK AZIERA BT ANAK JEFFERY
MICHAEL NAZARUDDIN
ADMINISTRATION
FINANCIAL MANAGER MARKETING AND OPERATIONAL
MANAGER MANAGER

WORKERS

Figure 3 Organizational Chart

5.2 KEY MANAGEMENT PERSONAL

NAME AND POSITIONS QUALIFICATIONS AND DUTIES AND
RESPONSIBILITIES

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 QUALIFICATIONS
 Bachelor In Business Marketing
(Honours)
 Master Of Business Administration
(Mba)

DUTIES AND RESPONSIBILITIES

 Set the technique and bearing of the
company.
 Solid leader characteristics
 Profoundly coordinated
ERVINA BT DONNIS  Persevering and dedicated.
GENERAL MANAGER
 Capable in dealing with the entire
company towards the vision, mission
and the targets of the company

QUALIFICATIONS
 Bachelor of Business Administration
(Hons) Finance
 Master of Accounting programme
(MAcc)

DUTIES AND RESPONSIBILITIES

 Control monetary details to guarantee
that lawful necessities are met
 Audit company monetary reports and
MARCEL JOHN ANAK MICHAEL look for ways of lessening costs
FINANCIAL MANAGER  Assist the boards with making
monetary choice.
 Deal with the company's benefits and
profits
 Liable for anything related with the
company's money

Table 7 Key Management Personal

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NAME AND POSITIONS QUALIFICATIONS AND DUTIES AND
RESPONSIBILITIES
QUALIFICATIONS
 Business Administration (Hons) In
Marketing
 Master’s in International Marketing

DUTIES AND RESPONDIBILITIES

 Deal with pricing strategies, adjusting
company marketplace and also client’s
loyalty.
 Develop arrangement for the company
NURAERNIESHA AZIERA BINTI to expand its benefit and market share
NAZARUDDIN while guaranteeing that the clients are
MARKETING MANAGER fulfilled.
 Have good connection with digital and
media line-ups
 Deals with the company website and
continually update data given on the
website to serve clients.
 Emerges with numerous strategies to
market the products
QUALIFICATIONS
 Bachelor’s In business marketing
(Honours)
 Master of Human Resource
Management.

DUTIES AND RESPONSIBILITIES

 Handle the client's complaints and
protests in a productive and proficient
manners.
COURTENEY ECYNNE ANAK JEFFERY  Ensure the workers do their own works
ADMINISTRATION AND OPERATIONAL and deliberately of the administration
MANAGER  Controlling and taking care of the
worker' compensation
 Recognize and resolve issues and
potential opportunities for the company
 Make an exploration and investigation
for further company's operation
performance

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 5.3 MANAGEMENT COMPENSATION & OWNERSHIP

Table 8 Management Compensation & Ownership

NAME AND MONTHLY SHAARE EPF SOCSO NET SALARY

POSITION SALARY OWNERSHIP (11%) (2%) (RM)
(RM) (%)
Ervina Bt Donnis 6,000 40 660 120 5,180
(General Manager)

Marcel John Anak 5,500 20 605 110 4,765

Michael
(Financial Manager)

Nuraerniesha Aziera 5,000 20 550 100 4,330

Binti Nazaruddin
(Marketing Manager)

Courteney Ecynne 4,200 20 462 84 3,634

Anak Jeffery
Administration And
(Operational Manager)

Workers 2500 X 3 - 275 X 3 50 X 3 2,175 X 3

=7,500 = 825 = 150 =6,525

TOTAL RM 28,200 100% RM 3,102 RM 564 RM 24,434

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 5.4 SUPPORTING PROFESSIONAL ADVISORS & SERVICES

Table 9 Supporting Professional Advisors & Services

NAME OF PROFESSIONAL SERVICES PROVIDED

ADVISOR

BUSSINESS BANKER (MAYBANK) - Company’s loan and finance

- Easier to track company’s expense
- Online banking services
- Investment strategies
COMPANY INSURANCE - Assist with evaluating the dangers and
(PRUDENTIAL MALAYSIA) provide the company with the right
inclusion to remunerate the company from
any loss
- Helps economic progress
LAWYER - To give advice to the company about
(ANITA & CO) concerning the privileges, obligations, and
obligations under the law.
- Ensuring a company's transactions comply
with corporate laws and regulations.

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6.0 FINANCIAL PLAN

6.1 START-UP COST

Table 10 Start-up Cost

24
6.2 WORKING CAPITAL

Table 11 Working Capital

25
6.3 START-UP CAPITAL AND FINANCING

Table 12 Start-up Capital and Financing

26
6.4 CASH FLOW STATEMENT

Table 13 Cashflow Statement

27
6.5 INCOME STATEMENT

Table 14 Income Statement

28
6.6 BALANCE SHEET

Table 15 Balance Sheet

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 7.0 PROJECT MILESTONE

Starting from January 2019 to March 2020

Activities/Months 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Incorporation of the venture
Design and Development Completion
Prototype Completion
Sales Completion
Sales Representatives
Distributors and Dealers Signing
Ordering of Materials in Production
Quantities
Starting of Production
Receipt of First Orders
Delivery of First Sales
Table 16 Project Milestone

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8.0 CONCLUSION

To conclude, after studying and identifying all the requirements for the company to lead the
markets, the company analysis was created. Most of the consumer satisfied with the upgraded
new version of the drone features thus, it is very modern technology product that would be a
great help during the pandemic because manpower is very crucial. Base on the survey we
have done, most consumer especially farmer did not know the product technology are very
beneficial in an agriculture sector nowadays. They are even more hiring extra workers to do
fertilizers work in a traditional way. The problem is they are unable to do the heavy works as
most of the farmers are senior citizens thus activities such as watering and fertilising will add
burden to them as they have to go around the huge farm. Consumer also agreed with the
drone product and service. By that, our company will introduce the new product with new
features of Drone Integrated with Watering and Fertilising Capabilities with the ability to
irrigate and fertilise crops that will improve the farm in a variety of ways, including reducing
the workloads needed to perform most of the job, pest control and maximize labour works.

Our company will use another alternative to monitor the farm and detect plants that
are affected by the birds, snails, and pests. We are not only wanting to make a profit entirely;
be we want to achieve our objective to make a work in agriculture sector life easier and
beneficial. Before the product is released, advertising and marketing will begin in order to
raise information about the new drone related to agriculture sector among the target clients.
As a company, we will ensure that our product meets the needs of our customers. The usage
of this EzDrone will be beneficial for the future of agriculture sectors and our company
aiming for the best company in producing the best quality, service that are usable for the
consumer to use it.

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