dbai adventure and sport tourism

NAME: ANESU KWEDZA

SCHOOL: ST JOHNS EMERALD HILL
SYLLABUS CODE: 9395
CANDIDATE NUMBER: 5073
CENTRE NUMBER: ZW071
1.1 Team Overview............................................................................................................................... 9
1.1.1 Name of the group............................................................................................................................. 9
1.1.2 Team Structure................................................................................................................................... 9
1.1.3 The team’s main goal/intent.............................................................................................................. 9
1.1.3 The team’s mission............................................................................................................................. 9
1.1.4 Team structure, roles & responsibilities............................................................................................. 9
Agenda.................................................................................................................................................. 11
1.1.5 Factors impacting the team’s success............................................................................................... 11
Strengths and opportunities.................................................................................................................. 11
Weaknesses and threats........................................................................................................................ 11
1.2 Record keeping.................................................................................................................................... 11
1.2.1 Recording of meetings...................................................................................................................... 12
1.2.2 Team and Individual Logs................................................................................................................. 12
1.2.3 Photographs..................................................................................................................................... 12
1.2.4 Witness statements.......................................................................................................................... 12
Chapter 2.................................................................................................................................................. 12
2.1 Feasibility study................................................................................................................................... 12
2.1.1 Feasibility study 1......................................................................................................................... 13
2.1.1(Ii) Likely needs and wants of the customers........................................................................... 14
2.1.2 Feasibility study 2......................................................................................................................... 15
2.1.3Feasibility study 3.......................................................................................................................... 17
2.3 Chosen event............................................................................................................................... 21
Chapter 3: Business plan........................................................................................................................ 23
3.1 Event summary............................................................................................................................ 23
3.2 Resources needed........................................................................................................................ 24
3.2.1 Resources needed for the movie day......................................................................................... 24
3.2.2 Resources for the Dubai event.................................................................................................. 24
3.2.3 Aims and objectives of the movie day event..................................................................................... 25
3.3 Gantt chart Time plan.......................................................................................................................... 25
3.4 Risk assessment of the event........................................................................................................ 27
3.5 Movie day budget........................................................................................................................ 28

3.6 Details of the team....................................................................................................................... 28

 3.7 Staffing........................................................................................................................................ 28
3.8 Evaluation methods to be used..................................................................................................... 29
Chapter 4: event preparation and evaluation........................................................................................ 29
4.1 The preparation of the movie day fundraising event.................................................................... 29
4.1(ii) Preparation for the DUBAI event................................................................................................... 33
4.2 Running the movie day event.............................................................................................................. 36
4.2(ii) running of the DUBAI event........................................................................................................... 41
5.2 My personal contribution to the running of the event.......................................................................... 45
Chapter 6: Evaluation and Recommendation............................................................................................. 45
6.1 Overall evaluation of the event.................................................................................................... 45
6.1.1 Evaluation of the achievements of aims and objectives............................................................ 46
6.1.2 Evaluation of the effectiveness of the business plan for the event............................................ 46
6.1.3 Evaluation of the effectiveness of the materials and resources used in the event......................46
6.2 Performance of team members................................................................................................. 46
6.2.1 Team leader.............................................................................................................................. 46
6.2.2 Financial officer........................................................................................................................ 46
6.2.3 Administrative officer............................................................................................................... 46
6.2.4 Public relations representative.................................................................................................. 47
6.2.5 Marketing representative.......................................................................................................... 47
6.2.6 Health and safety representative............................................................................................... 47
6.3 Methods used for evaluation..................................................................................................... 47
6.3.1 Personal perception................................................................ Error: Reference source not found
6.3.1.1 Evaluation of own performance............................................................................................. 47
6.3.2 Team reflection......................................................................................................................... 47
6.3.3 Customer feedback................................................................................................................... 47
6.3.4 Witness statements.................................................................................................................... 49
6.4 Recommendations...................................................................................................................... 49

Table of Contents
Chapter 1: Team work and record keeping..........................................................................................10
1.1 Team Overview.............................................................................................................................10
1.1.1 Name of the group...........................................................................................................................10
1.1.2 Team Structure.................................................................................................................................10
1.1.3 The team’s main goal/intent............................................................................................................10
1.1.3 The team’s mission...........................................................................................................................10
1.1.4 Team structure, roles & responsibilities...........................................................................................10
Agenda..................................................................................................................................................12
1.1.5 Factors impacting the team’s success...............................................................................................12
Strengths and opportunities..................................................................................................................12
Weaknesses and threats........................................................................................................................12
1.2 Record keeping....................................................................................................................................12
1.2.1 Recording of meetings......................................................................................................................12
1.2.2 Team and Individual Logs.................................................................................................................13
1.2.3 Photographs.....................................................................................................................................13
1.2.4 Witness statements..........................................................................................................................13
Chapter 2..................................................................................................................................................13
2.1 Feasibility study...................................................................................................................................13
2.1.1 Feasibility study 1.........................................................................................................................13
2.1.1(Ii) Likely needs and wants of the customers.............................................................................15
2.1.2 Feasibility study 2.........................................................................................................................16
2.1.3Feasibility study 3..........................................................................................................................18
2.3 Chosen event...............................................................................................................................22
Chapter 3: Business plan........................................................................................................................24
3.1 Event summary............................................................................................................................24
3.2 Resources needed........................................................................................................................24
3.2.1 Resources needed for the movie day.........................................................................................24
3.2.2 Resources for the Dubai event..................................................................................................25
3.2.3 Aims and objectives of the movie day event.....................................................................................25
3.3 Gantt chart Time plan..........................................................................................................................25
3.4 Risk assessment of the event........................................................................................................27
3.5 Movie day budget........................................................................................................................28
3.6 Details of the team.......................................................................................................................28
3.7 Staffing........................................................................................................................................29
3.8 Evaluation methods to be used.....................................................................................................29
Chapter 4: event preparation and evaluation........................................................................................30
4.1 The preparation of the movie day fundraising event....................................................................30
4.1(ii) Preparation for the DUBAI event...................................................................................................33
36

..................................................................................................................................................................37
..................................................................................................................................................................38
..................................................................................................................................................................40
4.2 Running the movie day event..............................................................................................................41
4.2(ii) running of the DUBAI event...........................................................................................................42
5.2 My personal contribution to the running of the event..........................................................................46
Chapter 6: Evaluation and Recommendation.............................................................................................46
6.1 Overall evaluation of the event....................................................................................................46
6.1.1 Evaluation of the achievements of aims and objectives............................................................47
6.1.2 Evaluation of the effectiveness of the business plan for the event............................................47
6.1.3 Evaluation of the effectiveness of the materials and resources used in the event......................47
6.2 Performance of team members.................................................................................................47
6.2.1 Team leader..............................................................................................................................47
6.2.2 Financial officer........................................................................................................................47
6.2.3 Administrative officer...............................................................................................................47
6.2.4 Public relations representative..................................................................................................48
6.2.5 Marketing representative..........................................................................................................48
6.2.6 Health and safety representative...............................................................................................48
6.3 Methods used for evaluation.....................................................................................................48
6.3.1. Evaluation of own performance...............................................................................................48
6.3.2 Team reflection.........................................................................................................................48
6.3.3 Customer feedback...................................................................................................................48
6.3.4 Witness statements....................................................................................................................50
6.4 Recommendations......................................................................................................................50
Chapter 7: Conclusion.............................................................................................................................50
Credits...................................................................................................................................................50
Appendices........................................................................................................................................51
Appendix 1: minutes of meeting........................................................................................................51
Appendix 2: consent forms................................................................................................................52
Appendix 3: photographs..................................................................................................................57
List of tables Pages
Table 2.1.1 Feasibility 1 Research costing 13
Table 2.1.1.2 Feasibility 1 risk assessment 13
Table 2.1.2 Feasibility 2 Research costing 15
Table 2.1.2.1 Feasibility 2 risk assessment 16
Table 2.1.3 Feasibility 3 Research costing 17
Table 2.1.3.1 Feasibility 3 Risk assessment 18
Table 3.3 Time plan 24
Table 3.4.1 Movie day risk assessment 26
Table 3.4.2 Dubai event risk assessment 26
Table 3.5 Income and expenditure for movie day 27
Table 4.2(ii) running of the Dubai event 35
List of figures pages
Fig 4.1 tickets prepared and sold on the movie day 29
Fig 4.1.1 bench and chair setup preparation in the hall 29
Fig 4.1.2 chair set up in the geo room 29
Fig 4.1.3 popcorn purchased for the movie day 30
Fig 4.1.4 food preparation 31
Fig 4.1.6 team member cleaning after food prep 32
Fig 4.1 (ii) visa 33
Fig 4.1.2(ii) online ticket details 33
Fig 4.2.1 students after movie ended 34
Fig 4.2.2 students watching movie in the lecture theatre 34
Fig 4.2.3 students watching movie in the hall 35
Fig 4.2 (ii) team members having breakfast at Novotel hotel 42
Fig 4.2.1 arrival at Harare International Airport 43
Fig 4.2.2 half day tour 43
Emirates team members
Chapter 1: Team work and record keeping
1.1 Team Overview

1.1.1 Name of the group

We named our team Emirates with the intent to board the emirates airline on one of our chosen
events.

1.1.2 Team Structure

This group consists of 5 people namely:
1. Anesu Kwedza
2. Munashe Muskwe
3. Cheryl Mushango
4. Chipo Chisare
5. Blessing Mlambo

1.1.3 The team’s main goal/intent

Together the team wants to travel and explore Dubai, have fun and learn more about this
destination and how international travel works.
Meetings can be formal or informal. Communication takes place before the meeting through
WhatsApp so as to give people time to come up with ideas on given tasks or important issues.

1.1.3 The team’s mission

The team’s goal is to complete the project successfully. The team members take responsibility
for accomplishing the outcomes and distribute the burden for the interrelatedness of the task.
They will provide each other with assistance and cooperate proficiently.

1.1.4 Team structure, roles & responsibilities

1. Cheryl: The Team Leader

 Her role is to oversee the coordination of the team. She will be present to encourage and
ignite others as they execute their responsibilities and obligations. She has the capability to
handle disagreements and confrontations within our team. It is her responsibility to guarantee
that all assignments are accomplished and documented. She is diligent. She has the ability to
manage the group by having coordination, communication, and attentive skills.
 2. Blessing: Marketing representative and Time keeper
 He is responsible for creating promotional content including leaflets, pamphlets, and social
media updates to publicize the event. He possesses excellent written and verbal
communication skills, along with a creative mind to pitch our ideas effectively. Attention to
detail is crucial, and he must be proficient in finding sponsors. Additionally, he will carry out
marketing campaigns to attract potential customers.
 As a timekeeper, he shall keep an eye on the duration of meetings, and shall check whether
they are not extended beyond their scheduled period.

3. Chipo: Health and Safety and Security representative

 She is capable for tending to any issues or stresses that will happen all through the event,
counting mishaps, lost things, or other health and security things. She should be caution to
desires of all participants amid the occasion as she must be prepared to handle any potential
dangers. It is basic that she communicates viably with visitors and keeps up a down to earth
approach towards them. Furthermore, she ought to have self-assurance and the capacity to
evaluate and turn away all sorts of dangers.

4. Anesu: Administrative and Finance representative

 She will have to keep comprehensive notes on everything that we say during our meetings.
She is an open and honest person, has acceptable handwriting, reports well, and is competent
with computers. She will deal with deadlines, and she must be highly organized and
responsible. Furthermore, she must be able to hold onto all of the finances until the event,
work with figures, and keep detailed records.

5. Munashe: Public Relations representative

 . She shall be responsible for promoting the group’s image and reputation to the public,
including potential passengers, sponsors or other interested parties. She’s going to set up a
social media page that shows the positive public image. She is a good coordinator and
communicator. In order to obtain funding and support for the event, she must be able to
establish contacts with sponsors and other stakeholders
Agenda

1. Welcome and introductions

2. Attendance and apologies
3. Previous minutes approval
4. Matters at hand
5. Event and date updates
6. Updates on any Deadlines
7. Specific agenda items for example information on transport, venue, risks, legal issues and so on
8. Any other business
9. Date and time of meeting

1.1.5 Factors impacting the team’s success

Below we made use of the SWOT analysis as a determination tool.

Strengths and opportunities

1. We have strong communication and cooperation as a team

2. We listen to each other’s ideas as a team
3. We operate democratically therefore decisions require everyone’s vote
4. We have strong work ethic
5. We get along positively
6. We can use some of the schools resources
7. We are made up of highly intelligent and innovative individuals ensuring the teams likely
success possibilities.
Weaknesses and threats

1. Due to different schedules, it is difficult to find a time when everyone can join the
meeting
2. Insufficient financial resources
3. There is not enough time to plan the event perfectly and the event may not be successful

1.2 Record keeping

1.2.1 Recording of meetings
 minutes will be recorded during the meeting
 duration of the meeting will be considered
 meeting may be formal or informal

1.2.2 Team and Individual Logs

 Each member records their work in a journal or log book
 Each encountered problem is listed with its solution
 Meeting time is recorded
 Note the absence of members
 The meeting agenda will also be included in the minutes

1.2.3 Photographs
 Photos will be taken
 These will be taken amid occasion and when planning for the occasion

1.2.4 Witness statements

 Witness statements will be provided after the event
 Witnesses may incorporate the teacher, group individuals or other individuals involved
in the event.

Chapter 2
2.1 Feasibility study

 A feasibility study analyses the viability of a project to determine whether the project is
likely to succeed. (definition credits :https://www.investopedia.com/terms/f/feasibility-
study.asp )

Event options
1. Dubai
2. Cape town
3. Victoria falls
2.1.1 Feasibility study 1
Dubai

Description: Located in the United Arab Emirates (UAE), Dubai is a vibrant and
international metropolis. It is renowned for its affluent lifestyle, modern architecture, and
striking skyline. With millions of tourists each year, Dubai has developed into an increasingly
popular vacation spot. The Burj Khalifa, which is the highest structure in the world, is one of
Dubai's most recognizable monuments. Its observation decks provide stunning views of the city
from its 828-meter height. The Dubai Fountain, a mesmerizing water show that incorporates
music and lights, surrounds the Burj Khalifa. The Palm Jumeirah, an artificial island built like a
palm tree, is another must-see site in Dubai. It has opulent hotels, resorts, and private mansions.
We can relax on scenic beaches or participate in water sports such as jet skiing and parasailing.
Dubai Mall is a shopper's paradise, with a diverse selection of high-end apparel brands,
technology, and entertainment alternatives. It is one of the world's largest malls and includes an
indoor aquarium and underwater zoo. The Dubai Opera House is next to the mall and features a
range of cultural productions such as ballets, operas, and concerts. A trip to Al Fahidi's historic
quarter is advised for anybody interested in experiencing traditional Emirati culture. We may
explore the area's winding lanes dotted with historic wind-tower homes that have been
transformed into museums and art galleries. The history and legacy of the city are explained
through the Dubai Museum. Dubai has a wide range of outdoor recreation choices. Tourists like
going on desert safaris where they may go camel riding, sand boarding, and enjoy traditional
Bedouin entertainment. The Emirates Golf Club and the Dubai Creek Golf & Yacht Club are
only two of the top golf courses in Dubai.
Aims:
  To learn the role of improved technology in the travel and tourism industry and its
impact on traveller behaviour
 To explore the relationship between tourism and economic development
 To identify customer needs and wants
Objectives:
 To complete the activity on time
 To achieve our set goals
Research costings
Price range
Flight (emirates airline, fly Dubai, Kenya airways) $600-$1000
Transportation $100-$150
Accommodation $300-$500
Food $100-$200
Activities $200-$400
Table 2.1.1
2.1.1(Ii) Likely needs and wants of the customers

Needs:
 accommodation
 food, water
 transport
 Reliability e.g. reliable customer service provision
 Ambience
 Inner fulfilment
 Transparent pricing
Wants:
 high quality services
 free amenities like unlimited Wi-Fi and toiletries


Risk assessment

Hazard Levels of risk Who it affects Is the risk Further action

controllable to control risk
Heat stroke High Customers/students yes Staying
 hydrated,
wearing light
clothing,
wearing caps
and avoiding
direct sunlight
Plane crashes Low Customers/ students yes Choosing a
reputable airline
with well-
trained pilots
most preferably
airlines that do
plane test drives
before each
flight
Table 2.1.2

2.1.2 Feasibility study 2

Cape Town

Fig 2.1.2 shows an image of capetown

Description: Cape Town is a vibrant and diversified city on South Africa's southern coast. It
is the country's legislative capital and is noted for its breath-taking natural beauty, rich history,
and multicultural society. Cape Town is a popular tourist destination because it has a diverse
selection of sights and activities to suit a variety of interests. One of Cape Town's captivating
characteristics is its terrain. The city is tucked between the gorgeous Atlantic Ocean and the
famed Table Mountain, which serves as a stunning background. South of the city, the Cape
Peninsula offers beautiful beaches and gorgeous coastal vistas. A number of national parks and
natural reserves, including the well-known Cape Point natural Reserve, are also located in the
area. Naturally, Table Mountain is one of Cape Town's most well-known sights. It is a mountain
with a flat summit that provides sweeping views of the city and its surroundings. The top is
accessible to visitors through trekking or cable car. With its many hiking routes and varied flora
and wildlife, Table Mountain is also a sanctuary for nature lovers. Robben Island, located right
off the coast of Cape Town, is historically significant. During apartheid, it was used as a jail for
political prisoners, including Nelson Mandela. Robben Island is now a UNESCO World Heritage
Site, as well as a museum and symbol of South Africa's battle for independence. The V&A
Waterfront in Cape Town is a vibrant hub that blends history, retail, food, and entertainment. It
houses a variety of stores, restaurants, pubs, and hotels in beautifully preserved old structures.
The waterfront also provides breath-taking views of Table Mountain and serves as the starting
point for boat tours to Robben Island. Finally, Cape Town is an engaging location that combines
natural beauty, historical significance, cultural variety, and gastronomic pleasures. Cape Town
offers something for everyone, whether it's visiting renowned monuments like Table Mountain
and Robben Island, indulging in wine tasting in the Cape Wine lands, or simply enjoying the
magnificent coastline landscape.
Aim:
 To learn more about its cultural diversities under cultural tourism
 To learn more about its historical background and sightseeing the existing tourism
infrastructure as well as getting information about its geographical location.
Objectives:
 to complete the event tasks on time

Research costings
Flight $300-$500
Food $150-$200
Activities $100-$150
Transportation $30-$50

Table 2.1.2

Likely needs and wants of the customers

Needs:
  accessibility e.g. hotel room accessible to people with disability
 certainty of the product
 security
 quality service/ friendly and empathetic agents
 food , water
Wants:
 unique experience
 exceptional/top tier service provision

Risk assessment
Hazard Levels of risk Who it affects Is the risk Further action
controllable to control risk
crime(kidnap, High Students/customers yes avoid walking
theft, assault) in isolated areas
individually,
always staying
in your groups
keeping
personal
belongings
hidden or on
person
avoid leaving
luggage
unattended
Fraud High Students/customers yes Use ATMs in
well-lit public
areas or inside a
bank
Table 2.1.2.2

2.1.3Feasibility study 3
Victoria Falls
Fig 2.1.3 shows an image of Victoria falls

Description: Victoria Falls is one of the world's stunning natural marvels. It is the world's
biggest waterfall, located on the border between Zambia and Zimbabwe. It has a fantastic
waterfall that is 1,708 meters broad and 108 meters tall. The breath-taking sight of the
descending water is a major attraction for visitors to the region. We may also participate in
activities like bungee jumping, white water rafting, and game viewing. Victoria Falls is a must-
see for anybody seeking an amazing experience. The waterfall is more than a kilometre wide and
flows a massive volume of water into a narrow canyon below. From kilometres away, we can see
the falls' spray, while others nearby may hear their tremendous roar. The region's exceptional
natural beauty has led to its designation as a UNESCO World Heritage Site.
Aim:
 To investigate the concept of ecotourism
 Analysing the benefits of eco-tourism and challenges faced in its implementation
 To explore the growing popularity of adventure tourism and travel adventure activities
and their marketing strategies

Research costings
Flight $100-$200
Accommodation $60-$200
Transportation $30-$50
Food $100-$250
Activities $150-$300
Table 2.1.3

Likely needs and wants of the customers

Needs:
  Convenience
 A sense of belonging in the environment
 Food ,water
 Accommodation

Wants:
 Personalised experience
 Fast complaint response

Risk assessment
Hazard Levels of risk Who it affects Is the risk Further action
controllable to control risk
Drowning High Students/customers yes Avoid
swimming in
deep waters and
wearing life
jackets
Slipping on wet medium Students/customers yes Wear shoes
rocks or steep with a strong
slopes grip and walk
with caution
Wild animals High Students/customers yes Listening to the
tour guides
instructions,
staying close to
the tour guide

Table 2.1.3.1

2.2 Swot analysis of the events

2.2.1 Analysis of feasibility study 1 Dubai

Strengths Weaknesses
  It offers a diverse selection of  shopping in general might be
activities. expensive
 It is an exceptionally secure location.  Conflicts amongst team members due
 Has wonderful and active nightlife to their different beliefs of the
destination
 Non tourist friendly laws
Opportunities Threats

 Team members get to experience and  Terrorists

witness the sophisticated modern  Language barriers
architecture and infrastructures  Extremely hot weather
 A team member may gain knowledge
about the destination and how it
operates
Table 2.2.1 shows swot analysis of feasibility study 1

2.2.2 Analysis of feasibility study 2 Cape Town

Strengths Weaknesses
 Favourable weather conditions
 very expensive activities and
 Wide variety of activities to choose
accommodation
from

 It is historical

Opportunities Threats
 Team members learn how to
 high chances of theft and kidnap
collaborate in groups
 the upcoming global netball event
 There is a different culture to learn
whereby hotels will be fully booked
in August
Table 2.2.2 shows swot analysis of feasibility study 2
2.2.3 Analysis of feasibility study 3 Victoria Falls

Strengths Weaknesses
 favourable weather conditions  the activities are costly
 there is wildlife visitors get to see
 it has an Afro environment
experience where one can connect
with nature and is a perfect example
of eco-tourism and adventure tourism
Opportunities Threats
 The activities offered by Victoria  Wild animal danger
Falls promote team work which is our  Transportation issues
main aim to work in teams.
 The team will get an opportunity to
experience and learn eco-tourism
together with adventure tourism
Table 2.2.3 shows swot analysis of feasibility study 3

2.3 Chosen event

After comparing and analysing the three feasibility studies, feasibility study 1 (Dubai) became
our choice of event. Feasibility 1 displayed satisfactory safety levels and happens to be the most
secure destination compared to feasibility 2 and 3. Dubai offers an unlimited variety of activities
to choose from. Overall in terms of total expenses which include transport, accommodation and
food, feasibility study 1 was the most suitable and fit into our budget. Feasibility study 1 offers
unique experiences like the vibrant nightlife and a whole different culture we are unfamiliar with. It
scopes more into adventure tourism and modern technological travel and tourism innovations as well as
cultural tourism. It offers wonderful and high rated hotels yet still at affordable prices, the destination
offers discounts for large group tours.

2.5 THE AIRLINE WE CHOSE

 FLY EMIRATES
1. It has modern inflight entertainment
2. It has very a very great food menu and they also take special diets in consideration
3. It provides amenity kits for every class which contain a pair of socks, eyeshades,
toothbrush, toothpaste and a small blanket.
4. It provides on board Wi-Fi making it possible to communicate with friends and family on
social media
5. It has faster check ins and extra baggage allowance
6. Emirates airlines processes visas for its customers and group discounts
7. It also provides full meals for long flights

2.6 THE HOTEL WE CHOSE

NOVOTEL HOTEL Al Barsha DUBAI

REASONS why we chose Novotel Hotel
1. It is located in the heart of the city AL BARSHA with convenient access to leisure
attractions.
2. It has a star rating of 4 (4 star hotel) making it favourable.
3. It has conference rooms, meeting rooms and meeting lounges which will be essential
for our group meetings.
4. It is one of the top 10 best hotels globally which automatically fits it into trusted and
reputable customer service provision.
5. It also provides breakfast in bed services as well as dinner at affordable prices.
6. It has a variety of amenities such as free unlimited Wi-Fi services, laundry services,
Television entertainment,
7. It has no booking fees and offers a low price guarantee
8. It has exceptional room service provision
9. They have reputable fast responding customer service

Chapter 3: Business plan

3.1 Event summary

Activity: Movie day 17 march

Our team arranged a movie day event on March 17th to collect additional funds for the event.
We will advertise the event by informing people about it through brochures, posters, and social
media posts. The information of the movies to be seen, as well as the drinks and snacks that will
be offered, will be announced to the students. We will also take ideas from potential consumers
as market research provided they are relevant to the activity.
Event: Dubai trip from the 3rd to the 8th of August
The event is promoted to us and addresses a number of problems related to outside tourists.
Dubai has successfully overcame the issue of intangibility in its marketing to us as a stunning
location. Dubai makes extensive use of contemporary technology to promote itself through
movies, articles, reviews, and interactive 3D images. With the aid of a travel agency, Dubai also
provides some budget-friendly discounts on travel events, lodging, and activities that let us enjoy
the full range of tourism.

3.2 Resources needed

3.2.1 Resources needed for the movie day

 Human resources :
1) IT Department professionals or teachers to assist in setting up the projectors and attend
to any technical difficulties
2) Students to assist in food preparation, setup and kitchen clean-up
3) Event supervisors
4) First aiders for emergencies

 Financial :
1) Money for snacks and refreshments to be sold

 Physical :
1) Laptops with movies
2) Speakers
3) Chairs and tables
4) Snacks and refreshments
5) Power outlet/ extension cords
6) Movie projectors
7) Curtains to block the lighting from outside

3.2.2 Resources for the Dubai event

 Physical :
1) Electronics such as phones, cameras and laptops
2) Transport to and from the hotel
 3) Visas
4) Indemnity forms

 Financial:
1) money for the Dubai tour package inclusive of hotel accommodation, airline tickets,
activities and food
2) emergencies( medical expenses)
3) unforeseen expenses

 Human:
1) Transport to and from the hotel
2) Teachers to accompany student’s one male teacher and one female teacher

3.2.3 Aims and objectives of the movie day event

1. To earn a profit
2. To collect donations, such as popcorn bags and snack platters
3. Excellent teamwork cooperation
4. Satisfying our consumers

3.3 Gantt chart Time plan

Movie day fundraising and Dubai event time plan

Event January February march April May June July August Sept
timescale 2023 2023 2023 2023 2023 2023 2023 2023 2023
Group
formation

Initial
meetings

Feasibility
study

Business plan

Marketing the
movie day
Itinerary or
plan for the
day
Staff
organisation
for the
day/duty
allocation for
movie day
Day of the
fundraiser(mo
vie day)
Parental
consent letters
for Dubai
event
Provisional
bookings

Collecting
money for the
Dubai event
Visa
applications

Confirm
bookings

Organisation
of evaluation
sheets
Dubai event

Event
evaluation

Portfolio
write up
completion
Table 3.3 shows our event Time plan

3.4 Risk assessment of the event

Hazard Levels of Who it affects Is the risk Further action

risk controllable needed to control
the risk
Technical High Customers and Yes Ensuring the
challenges For team members gadgets work
example, efficiently 24
laptop latency, hours before the
poor speaker event
quality, and
projector
issues.
Undercooked Medium Customers and Yes Buying large
food/ burnt team members amounts of snacks,
food, running recooking when
short of necessary
snacks
Load shedding Medium Customers and Yes Availability of a
team members power generator
Table 3.4.1 shows the risk assessment of the movie day fundraising activity

Hazard Level of risk Who it affects Is the risk Further action

controllable needed to control
the risk
Health and safety Extremely high Students Yes Encouraging
risks: Dubai has students to stay
extremely high hydrated, wear caps
temperatures in and avoid walking
summer that may under direct
result in heat sunlight
strokes and nose
bleeding
Dubai is an Medium Students Yes Booking
expensive city and accommodation
accommodation that’s in line with
costs are relatively our budget
high
Safety and security: Medium Students No Students should be
terrorist attacks at aware of their
any target places for surroundings and
 example the airport, avoid dispersing
public isolated areas from the group.
, airplane, malls,
hotels
Table 3.4.2 shows the Dubai event risk assessment

3.5 Movie day budget

Income and expenditure budget

Items Expenditure Income

$ $
Income from ticket sales 200
($2×100)
Snack sales 50
Total income 250

Payment for unexpected initial 15

costs
Total expenditure (15)
Profit 235
Table 3.5 income and expenditure budget

3.6 Details of the team

1) Chairperson: She will make certain that everything is in order on the day of the event.
She will take full responsibility for the event and ensure all tasks are carried out.
2) Public relations: she will ensure that the customer satisfaction is met and generates
positive buzz.
3) Marketing representative: She will announce when the event begins and promote it.
4) Health safety and security: she will attend to any medical incidences and she must be able
to perform first aid care.
5) Administrative representative and finance representative: I will be responsible for
collecting money as well as safeguard records of the event and witness statements.

3.7 Staffing

The students: volunteers will help in the preparation of snacks and setup as well as carrying
tables and setting up chairs in the movie rooms
Teachers: will help oversee the movie event and maintain order as well as the Dubai event
Information technology professionals or teachers: will help set the projectors and play the
movies
The team leader: will ensure everything is in order and oversee the event and attend to any
difficulties faced in the team
Financial representative:
I will make sure the items purchased align with the budget and I will also safe keep the money
collected from the movie day ticket sales
Health and safety representative:
Will attend to any emergencies that might occur during the movie day and Dubai event. She will
make a team of first aiders to help her as well as ordering security services and ambulance
services to come when there is need
Public relations representative and marketing representative:
Together these will market the event and the marketing representative will design posters and
tickets for the movie day event as well as printing them out. The public relations representative
will provide our customers with information regarding the event as well as responding to any
questions the customers might have and taking note of their recommendations.

3.8 Evaluation methods to be used

Different assessment tools, such as witness accounts, personal perceptions and feedback charts
and sheets will be utilized to assess the event's success.

Chapter 4: event preparation and evaluation

4.1 The preparation of the movie day fundraising event

After our first meeting, the team went on to carry out certain tasks an advance in preparation for
the event such as printing the tickets, producing fliers, purchasing snacks and gathering up
resources needed for the event. The marketing representative designed and made tickets and
fliers for the event. We also got permission from the school authorities to use some school rooms
such as the lecture theatre, hall and geo room as our movie day rooms.
Figure 4.1 shows the tickets prepared and sold on the event

PUT PICS AT THE CENTRE AND

ENLARGE THEM
Figure 4.1.1 shows bench and chair setup preparation in the hall
Figure 4.1.2 shows space creation and chair set up in the geo room for the movie

Geo room setup preparation

Figure 4.1.3 shows popcorn purchased for the event

Figure 4.1.4 shows Snack preparation e.g. samosas and popcorn by students that volunteered to help
prepare them.

The health and safety representative made sure the first aid team was available during the event.
The finance and administrative representative designed receipt books to receipt the money
collected during the event. Both the public representative and team leader printed out feedback
sheets.
Figure 4.1.5 shows the Information technology team assisting in setting up the projector

Figure 4.1.6 shows team member cleaning up the school kitchen after use

4.1(ii) Preparation for the DUBAI event

In preparation for the Dubai event, our team made sure the Visa application process was done a month
earlier before the trip. We also requested for permission to travel to Dubai from the ministry of education
in the form of applications and we also requested for parental consent through drafting and issuing
indemnity forms. Furthermore the team also ensured fly emirates economy seats were booked as well as
confirming the hotel bookings and transport arrangements. A parents meeting was held regarding the final
payments of the trip and the requirements of the trip were discussed and printed out. The team also
ordered a regalia for easy recognition at the event and collected it earlier in case any moderations or
corrections had to be made.
Figure 4.1(ii) shows the approved visa

Figure 4.1.2(ii) shows the airline ticket details

4.2 Running
the movie day
event

After the preparation,

the team leader
ensured that
everything was ready
for the start of the
event. The
projectors were set
and the three movie
rooms were ready,
snacks were prepared
and tickets were
ready to be sold. I
the financial
representative took
the responsibility of
selling the tickets
together with the rest
of the team. We
placed ourselves on
different stations so
as to run the ticket
sales faster. Soon
after the ticket sales
the public relations
representative called
people to settle down
in the movie rooms
so the event could
begin and called the
teachers to oversee
the event and the
first aiders.
 Figure 4.2.1 shows students just after the movie ended

Figure 4.2.2 shows students in the lecture theatre during the movie day event
 Figure 4.2.3 shows students in the hall during the event

4.2(ii) running of the DUBAI event

Departure We boarded the emirates EK 714 on the 3rd of

august at the Robert Mugabe international
airport
Arrival We arrived in Dubai on the 4th of august at the
Dubai international airport
Activity 1: half day city tour We were on an excursion with an excellent
tour guide, traveling from the airport in a
luxurious coach. Our first destination was the
Souk Madinah Jumeirah. We also went by the
man-made Atlantis the Palm Jumeirah island,
which is a wonderful architectural masterpiece.
We thereafter went by the Jumeirah mosque,
which can accommodate 1200 worshipers. We
thereafter went to the AL Sabkha Marine
transport station, where the royal family used
to reside. We also passed by the Burj Khalifa,
the world's tallest structure.
Activity 2: marine dinner We experienced the Dubai nightlife whilst
cruise cruising through the famed Dubai marina
lagoon. We were offered unlimited water and
soft drinks throughout the cruise and served
continental, Asian and Arabic buffet dinner.
We had the opportunity to be in the upper deck
with open air seating to enjoy the cool night
 breeze. We also enjoyed the live entertainment
that includes energetic traditional Tanura dance
performance.
Activity 3: desert safari and We had a thrilling dune bash in a 4×4 vehicle,
dinner camel rides, henna designing, bbq dinner,
Tanura show, enjoyed unlimited refreshments,
we also had pick up and drop off to our hotel
Activity 4: shopping
Departure We departed on the 8th of august from the
Dubai international airport
Arrival We arrived at Harare international airport on
the 9th of august
Table 4.2(ii)

Fig 4.2(ii) team members having breakfast at Novotel hotel

Fig 4.2.1 (ii) shows an image of my arrival at the Harare international airport

Fig 4.2.2(ii) shows team members during the half day tour
 Fig 4.2.3 shows dinner at Novotel hotel

Fig 4.3.4 shows myself in the desert

5.2 My personal contribution to the running of the event

My responsibility as administrator and financial representative was to manage and control the
event's finances while also maintaining minutes during meetings. I collaborated with the team
leader to develop a budget that details the event's estimated income and costs. I verified that the
budget was realistic and that financial records were correct and up to date. I also offered
financial counsel and ensured that our financial decisions aligned with the events' overall goals
and objectives. I also created a time plan (Gantt chart) for our movie day and Dubai event so that
the team could see what needed to be done and when it needed to be done.
However, in addition to my team function, I assisted with the preparation of popcorn for the
event and the setup of seats. I also helped by selling movie tickets to expedite the process.

Chapter 6: Evaluation and Recommendation

6.1 Overall evaluation of the event

Dubai tour
The event was a success, and the team completed their tasks. Throughout the trip, the customer
service was up to par and good. Every day, the Novotel hotel made us feel welcome and offered
us with complimentary cleaning services. They also supplied a variety of excellent and visually
appealing foods for supper and brunch. We never had any transportation issues throughout the
event because it was so easily accessible. We were picked up and dropped off at whichever
location we desired. We particularly loved the sites on the half-day excursion, and our tour guide
was kind and knowledgeable. We also had a sense of belonging on the dhow voyage, where we
were greeted with complimentary beverages and an infinite buffet of various food types.
Education wise, we obtained knowledge about modern infrastructure and economic growth by
tourism in Dubai. We also experienced adventure tourism at the desert safari during thrilling the
dune bash drive.
JUSTIFY YOUR WRITE-UP
choices.
Movie day
Overall, the movie event was a success, allowing us to gather cash for our Dubai event. Team
members worked well together and consistently completed their assigned responsibilities and
assignments. During the event, there were no crises or flaws. Our customer service provided
satisfied customers and the movie day went effectively.
6.1.1 Evaluation of the achievements of aims and objectives
The team was successful in achieving all of its objectives and aims. The movie day fundraiser
was completed on schedule, and we were able to generate cash for the major event, the Dubai
event. Using a time schedule or Gantt chart, the team completed its pending tasks according to
the dates established and completed the events and tasks on time. We also met the demands of
the customers.

6.1.2 Evaluation of the effectiveness of the business plan for the event
DONT UNDERLINE

The business plan proved highly beneficial in that it made the team aware of the resources
required and tasks to be completed in order to prepare for our events. It summed up all we sought
to achieve and aided us in taking the next steps for the event. It also assisted us in identifying
potential dangers as well as potential solutions throughout the event's execution.

6.1.3 Evaluation of the effectiveness of the materials and resources used in the
event
Money : we managed to purchase snacks for the event and also pay for the dubai trip

Projectors: They were useful in offering a more expansive view of the video from the laptop.
Snacks: a lot of snacks were sold, and we made funds for our Dubai event.
Money: We were able to buy food for the occasion as well as pay for the Dubai trip.
Speakers: ensured that everyone could hear well.
Extension cords: made it possible to connect many devices in one location for convenience.
Teachers: they served as our event supervisors and kept the event operating well.

6.2 Performance of team members

6.2.1 Team leader

She demonstrated strong team leadership skills and ensured that the event preparation and
execution went successfully.
6.2.2 Financial officer
I was able to create the most appropriate budget while still keeping the money safe and financial
records.
6.2.3 Administrative officer
I took careful notes on meeting minutes and key topics discussed throughout meetings. My team
members thought my reports were tidy, informative, and easy to comprehend.
6.2.4 Public relations representative
She communicated with the customers regarding our event and what we had to offer.
6.2.5 Marketing representative
He designed and printed movie tickets, as well as creating and producing movie day event
posters to sell the movie day to our clients..

6.2.6 Health and safety representative

Throughout the events, she made certain that her first aid crew was well-equipped. She created
risk assessment strategies and potential remedies.

6.3 Evaluation

6.3.1. Evaluation of own performance

I had perfect money saving and profit making abilities in terms of ideas and I sketched the budget with
the help of Cheryl the team leader. We had a positive outcome and earned profit from the movie day
day fundraiser and this money was then used for our lunch and transport in dubai. I presented a sense
of politeness towards the customers when I was selling the tickets and they complemented that act of
service. I also managed to keep track of meeting minutes and kept detail about important stuff
discussed during meetings.

In terms of ideas, I had perfect money-saving and profit-making capabilities, and I created the
budget with the aid of Cheryl, the team leader. We had a successful conclusion and made a profit
from the movie day fundraising, which we utilized to pay for our lunch and transportation in
Dubai. When I was selling the tickets, I was nice to the consumers, and they complimented that
gesture of service. I also maintained track of meeting minutes and detailed information regarding
major topics covered during sessions.
6.3.2 Team reflection
As a team we were very productive and we worked together effectively. Each person took part in
their roles and they did not limit theirselves to their roles buy also reached out to each other for
assistance. I came up with a suitable budget but it was the teams suggestions and ideas that
helped us come up with a final budget. We had fruitful discussions which led us to our final
choice of event (DUBAI) and this was made possible through each and everyones feasibility
study of different destinations as well as feasibility analyses. We reflected an excellent team
spirit and helped each other complete given tasks in time.
6.3.3 Customer feedback
 snacks

satisfied unsatsified

Fig 6.3.3 shows customer feedback on the snacks provided

A lot of customers were satisfied with the snacks we provided however the unsatisfied customers
provided us with positive suggestions and recommendations which include providing a wide variety of
snacks like doritos, potato chips and popcorn seasoning.

Many customers were pleased with the snacks we offered, but those who were dissatisfied made
excellent suggestions and recommendations, like supplying a broad selection of snacks such as
doritos, potato chips, and popcorn spice.

rating our event

excellent good terrible

Fig 6.3.4 shows customer feedback on the event

Overally the event had a positive review proving that the event was successful.

customer service

excellent good terrible

Fig 6.3.5 shows customer feedback on our customer service

Our customer service feedback was very complementary and it proves how best we managed to meet
our customer needs although a few areas may need to be improved in terms of fast response to
customer complaints.

Our customer service feedback was quite complimentary, demonstrating how well we met our
customers' expectations, however a few areas may need to be addressed in terms of responding
quickly to consumer concerns.
6.3.4 Witness statements

6.4 Recommendations
WHERE IS THE EVALUATION, RECOMMENDATIONS AND CONCLUSION?

Chapter 7: Conclusion

Credits
Definitions:
Appendices

Appendix 1: minutes of meeting

1st meeting
Date : 15 january
Location: upper 6 east room
Attendance : Anesu Kwedza was absent
Time: 1:30-2:00 (30mins)
Agenda :

 Initial meeting and team formation

 Planning for a fundraising event
 Role allocation
Description:
Cheryl was appointed as team leader
Blessing Mlambo was appointed as marketing representative
Munashe was appointed as public relations representative
Chipo was appointed as the health and safety representative
I (Anesu) was appointed as administrative and financial representative

2nd meeting
Date: 21 february
Location: lower 6 east
Attendance: everyone was present
Time: 1:00-1:45pm(45mins)
Agenda:
 Destination brainstorming capetown, vitoria falls, dubai
 Final destination decision voting
 Coming up with a business plan
Description: we did a feasibility study and final evaluation of the three destinations and Dubai took
the vote.

3rd meeting
Date : 5 march
Location: upper 6 east room
Attendance: everyone was pressent
Time: 1:00-2:00PM(60mins)
Agenda:
 correcting the ticket errors
Description: we changed the spelling move day to movie day on all the tickets

4th meeting
Date: 11 may
 Location:lower 6 east
Attendance: everyone was present
Agenda:
 confirming bookings
Description: we confirmed the hotel and flight bookings and also talked about the visa application
progress

5th meeting
Date: 23 june
Location:lower 6 east
Attendance: everyone was present
Agenda:
 regalia preparation
Description: we all agreed on wearing white hoodies and black caps with our names on them as well
as the label united arab emirates dubai tour 2023

Appendix 2: consent forms

Appendix 3: photographs

Fig 7.1 shows our supervisor mr machaka eating breakfast at Novotel hotel

Fig 7.2 shows my friends and I departing from the Dubai airport
Fig 7.3 shows all teams waiting to depart from school to Harare airport

CENTRE