Informative-Speaking Purposive Communication
Informative-Speaking Purposive Communication
Informative-Speaking Purposive Communication
OBJECTIVE:
To explain or describe facts, truth & principles in a way that stimulates interest,
facilitates understanding and increase the likelihood of remembering.
Design to educate audience.
Intellectually stimulating
New information that piques their curiosity & excites their interest.
If your audiences are familiar with your topic- identify new insights
o What your audience do not know.
o Consider: depth: going beyond people’s general
knowledge
Eg: people know basic recipe, show new ways
to cook it.
: breadth: how your topic relates to associated
topics
Eg: type 1 diabetes – physical effect,
emotional effects, relational effects
Relevant
Listener relevance link: show how your points are important to listener;
throughout your speech.
o Eg: how the information you share make them wealthier,
healthier or happier.
Compare unfamiliar topic with something audience are familiar with
and relevant to their lives.
o Eg: Relational effects of living with diabetes to other chronic
disease such as heart disease.
Creative
Innovative ideas
Comes from good research, time & productive thinking
Memorable
METHOD OF INFORMING
Description
Definition
Narration
Method of informing that recounts an autobiographical or
biographical event
Story telling – 4 parts
i. Describe when & where the event took place.
ii. Explain the sequence of events that lead to complication/
conflict.
iii. How complication / conflict affect the key people in the
narrative.
iv. How the complication / conflict are solved.
Demonstration