Revenue Streams Mobility Industry

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Summary-

Revenue streams

Dynamic Congestion Pricing with User Rewards reduces traveltimes, traffic and

emissions.

Curated In-App Advertising with Location-Based Offers in-app advertising with

location-based offers to generate revenue and support the local business

Micromobility-focused Infrastructure Partnerships Parking space is a big problem in

india and opportunity for selling parking spaces using empty govt land and grounds.

Collaboration with State Tourism Departments take an example if you want to go to

shiridi they will take you till the govt hotel and drop you and then when returning pick u

up and drop you back. What about in between? How can you travel. Collaborating with

the state tourism dep and filling this need is a big revene opportunity.

Integration with Railway Apps from and to railway stations. Training are sometimes

early and mostly late, using real time data you will be able to book to or from the station

to ensure you nerver miss the train and readily get a cab after you get off the train.

Providing Services in Government Locations same thing in bus stands, government

banks, offices etc ( here the subscription model comes into picture) if you take a

subscription you will get a cab in the morning and evening when ever ur work starts and

ends on time so that you won't be late (can be integrated with the bus pass)
1. Dynamic Congestion Pricing with User Rewards:

● Concept: Implement dynamic pricing that adjusts fares based on real-time traffic

conditions. Higher fares during peak hours discourage congestion and incentivize

off-peak travel.

● Research Support: A study by

https://policycommons.net/artifacts/4767726/international-transport-forum-discus

sion-paperscongestion-pricing-with-minimal-public-opposition/5603068/ found

dynamic pricing in Singapore reduced travel times by 15% and emissions by 6%.

● Success Story: London's congestion pricing zone has significantly reduced

traffic and generated revenue for public transport improvements

https://tfl.gov.uk/modes/driving/congestion-charge.

● India Adaptation(mostly in urban areas): Integrate dynamic pricing with loyalty

programs. Users who choose off-peak travel earn points redeemable for

discounts or free rides. This approach encourages user adoption and mitigates

affordability concerns.

2. Curated In-App Advertising with Location-Based Offers:

● Concept: Partner with local businesses to offer targeted advertisements within

the app. Users see ads for restaurants, shops, or services along their travel

routes. Businesses pay a commission for each click or redemption.


● Research Support: A

https://www.sciencedirect.com/science/article/pii/S0950584921001919 by

[Authors: Xinyu Liu, Lihua Zhou, Yubo Rao, and Keke He] found in-app

advertising generates significant revenue for ride-hailing platforms in China.

● Success Story: Didi Chuxing, China's leading ride-hailing platform, leverages

in-app advertising with location-based offers to generate revenue

https://web.didiglobal.com/.

● India Adaptation: Partner with local businesses focused on sustainability, like

restaurants offering discounts for users arriving on shared e-bikes. This

incentivizes eco-friendly travel and app usage.

3. Micromobility-focused Infrastructure Partnerships:

● Concept: Collaborate with city authorities to manage dedicated parking spaces

and charging stations for e-bikes, e-scooters, and other micromobility options.

Users pay a small fee for parking or charging within the app.

● Research Support: A report by [Authors: Susan Handy, Melissa Kane, and Nigel

Clifton] for the [Publisher: University of California, Berkeley] highlights the

revenue potential of managing dedicated parking spaces for shared micromobility

options.

● Success Story: Los Angeles's dockless scooter program generated over $1

million in revenue for the city through permit fees and fines

https://lao.ca.gov/reports/2015/budget/transportation/trans-budget-analysis-0302

15.aspx.

● India Adaptation: Partner with Indian cities to create dedicated micromobility

infrastructure within the platform. A portion of the parking/charging fees goes to

the platform, incentivizing infrastructure development and promoting

micromobility usage.
4. Gamified Loyalty Programs and Carbon Offset Initiatives

● Concept: Introduce a loyalty program with gamified elements like points,

badges, and leaderboards for frequent users. Offer users the option to use their

points to offset their carbon footprint through the platform.

● Research Support: Research by [Authors: Nurul Izza Ismail, Norazah Mohd

Norwawi, and Mohd Fairuz Md Sabri] suggests gamified loyalty programs

increase user engagement and retention in ride-hailing apps.

● Success Story: Citymapper, a popular urban mobility app, allows users to offset

their carbon footprint through partnerships with carbon reduction projects

https://techcrunch.com/2023/03/16/via-acquires-trip-planning-app-citymapper-to-

boost-transit-tech/.

● India Adaptation: Develop a gamified loyalty program within the mobility

platform. Users can use points earned for discounts, carbon offsets, or charity

donations. This fosters responsible travel habits and social impact.

1. Collaboration with State Tourism Departments:

● Benefits:

○ Increased Tourist Visibility: Tourists can seamlessly book last-mile

connectivity directly from the tourism department website,

enhancing the overall travel experience.

○ Boosted Platform Usage: Increased user base through exposure to

tourists and potential adoption by locals for intra-city travel.


○ Data Collection Insights: Valuable data on tourist movement patterns

can inform tourism development efforts.

● Implementation:

○ API Integration: Develop an API (Application Programming Interface)

for seamless integration between the mobility app and tourism

department websites.

○ Joint Marketing Campaigns: Partner with tourism departments for

co-branded marketing campaigns promoting the mobility app as a

convenient travel solution.

○ Multilingual Platform: Consider offering the platform in multiple

languages to cater to tourists from diverse countries.

2. Integration with Railway Apps:

● Benefits:

○ Enhanced User Experience: Railway passengers can pre-book cabs

or bikes directly within the railway app, eliminating post-arrival travel

anxiety and saving time.

○ Improved Convenience: Seamless booking process ensures a

smooth transition from trains to the final destination.

○ Increased Customer Base: Taps into the vast user base of railway

apps, attracting regular travelers.

● Implementation:

○ API Integration: Integrate the mobility app with railway apps through

secure APIs.

○ Real-time Train Information: Utilize real-time train arrival data to

initiate cab/bike bookings 15 minutes before arrival, ensuring optimal

wait times.
○ User Authentication and Security: Implement secure user

authentication methods within the integrated platform.

Additional Considerations:

● Data Privacy: Ensure transparency and user consent for data sharing

between platforms.

● Incentive Programs: Offer discounts or promotions for booking last-mile

rides through tourism or railway apps.

● Accessibility: Ensure booking options are available for users with different

levels of digital literacy, potentially including SMS , whatsapp, telephone

booking.

Success story

● Citymapper and Uber: Citymapper, an urban mobility app, partnered with Uber

to offer users the option to book Uber rides directly within the Citymapper app.

This expands Uber's customer base and increases convenience for Citymapper

users.

Providing Services in Government Locations:

● Partnerships: Collaborate with government agencies to establish designated

pick-up and drop-off zones within parks, offices, and bus stands.

● Infrastructure Development: Work with authorities to install dedicated parking

spaces for e-bikes, e-scooters, and other vehicles associated with the platform.

This promotes the use of sustainable options within these locations.


● Promotional Initiatives: Conduct on-ground marketing campaigns at these

locations, showcasing app features and offering introductory discounts or free

rides. Partner with local NGOs or community organizations to reach a wider

audience.

Benefits:

● Increased User Base: Captures the large number of people frequenting these

locations, providing convenient and eco-friendly transportation options.

● Accessibility Boost: Makes the platform readily accessible to a wider

demographic, including those who may not have access to smartphones.

Consider offering simplified booking methods like SMS or QR code scanning

alongside the app.

● Data Collection Insights: Usage data from these locations can inform platform

improvements and identify potential areas for service expansion.

Examples:

● Paris: The city's Vélib' program offers bicycle rentals for short-distance trips with

designated pick-up and drop-off points in parks and public spaces.

● Singapore: The Land Transport Authority (LTA) collaborates with ride-hailing

companies to provide designated pick-up and drop-off zones near bus stops,

offering users seamless first-and-last-mile connectivity.

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