Network Marketing Made Easy
Network Marketing Made Easy
Easy
The 5 Easy Steps to Earn Money Like a Network Marketing
Pro
By Mike Healy
ZAMIS Publishing
Copyright © 2013
Introduction
Step 1- PROSPECT
Step 2- CONTACT
Step 3- PRESENT
Step 4- FOLLOW UP
Step 5- REPEAT
INTRODUCTION
I hope you're prepared for straight talk because that's just my style.
I don't like to sugar coat anything. I have always been a believer in
telling people what they need to hear not what they want to hear. In
the end that is how real change takes place, wouldn't you agree?
What I'm about to share with you in this book is EXACTLY what
I've done to recruit over 1,100 PERSONAL reps, build downlines in
the tens of thousands, and make a ton of money doing it. More
importantly, I've taught these steps to thousands of people world-
wide and had the pleasure of seeing many lives changed. I truly
appreciate the sincere thanks I have received from my team and
many others outside of my organization.
This book isn't about convincing you of anything. If you have seen
or known someone personally that has had a significant lifestyle
change as a result of working hard in Network Marketing, you're
probably already convinced. What my goal is then, is to help you
have real results. To show you how to get the "circles on the white
board" to actually develop like they said they would at the
opportunity meeting.
In fact, let me first explain how I developed this system and why I
realized I COULD succeed in this profession.
For the first 5 years of my Network Marketing career, I made some
money but mostly due to the fact that I was just so excited. People
wanted to see what I was so excited about. I had contagious
enthusiasm. The opportunity I was pitching was good enough to
warrant a good look. Eventually, mostly just because I didn't quit, I
recruited a decent amount of people and built a small team.
In the year 2000, I met with a friend of mine. Our conversation had
a lasting impression on me that changed the way I thought about
building a network marketing business forever. (Well, maybe not at
the time but I later realized it.) This guy was making huge money
and had built a team of over 20,000+ reps in only a short period of
time. I personally thought I had as much talent as he did and the guy
was even a few years younger than me. After talking for a while I
finally asked, "How and the heck did you build a team this big, this
fast while I seem to go to every meeting and training and still can't
get my business rolling?"
Guess what? Just like his personal report stated, so did theirs. Many
personally sponsored with only a handful of workers. What was he
trying to show me? I saw it. I knew I needed to learn how to not
just be a good recruiter but great recruiter. What he said next to me
is what forced me to get good at this one skill that is absolutely
critical to succeed.
He said to me, "Focus on what you CAN control, not what you
CAN'T control".
It seemed at this moment that the skies parted and a light was shining
down on me.
This short book is going to encourage you that you can succeed. You
can win and you can create a better lifestyle in this amazing industry.
HOW THE 5 STEPS WORK
INTRO TO FIVE STEPS
There are a few things I want to share with you about this
business. By understanding a few basic skills and by following a
system, the sky is the limit for how much money you can make.
What I have created and used for many years now is my own
recruiting system. I am excited to share this very simple process that
I call it “The Five Steps to Recruiting”. Here they are
1. Prospect
2. Contact
3. Present
4. Follow up
5. Repeat
These are the five steps that I have used for many, many years. Once
I learned to use this system it has worked like clock work.
In the next few chapters we’re going to break down the five steps.
Trust me, if I can do it, anyone can do it.
STEP 1- PROSPECT
All prospecting means is who are you going to talk to. If you’ve ever
been in network marketing or MLM, whatever you want to call it,
you’ve always been told talk to friends and family. Here’s my belief
on that: I say yes. Now, here’s the thing. This is real important that
you get this; otherwise you’re not going to do this. Hear me out. If
your friend knew about something that was so amazing that you
were going to be able to quit your job, live the life of your dreams,
wouldn’t you want to at least hear about it? Probably. Whether you
decide to do that or not is completely up to you.
Here’s what I want to tell you. It’s something that’s real important,
and I learned this and it saved me tons of grief, is what I want to
express. And that is I’ve learned to always be the messenger and
never the message. I’m always the messenger, not the message. I’m
not going to go into that; I’m going to go into that in a couple other
steps here. But it’s real important.
Now with prospecting, this could be friends and family that you talk
to that you know, this could be leads that you’ve purchased, this
could be newspapers … this could be somebody you ran into in the
elevator. It does not matter. What matters is that you have a prospect
list.
What I use and have printed out is a 100-name memory jogger. (If
you need one just go to Google.com and type in memory jogger)
Why I would say use a memory jogger is I’ve used a memory jogger
for many years, because you just sometimes can’t remember all of
the people that you’ve talked to or you want to talk to that you
haven’t thought of in a long, long time.
The only thing I want you to focus on right now, is not about what
you’re going to say, how you’re going to do it; that’s the next couple
steps. But the #1 priority we have right now – please follow me with
this, please – is to make a list of a minimum of 100 names.
Here’s what I will tell you. I’ll make you a challenge: what if I told
you every single name that you put on that piece of paper, whether
they joined you or not, would be worth $1,000 a month to you? Did
you hear what I said? How many names would you have if I told
you that every single name that you had down here – heck, what if
it was just $100 a month whether they joined or not?
I’ll explain that down the road, but that’s how important it is to
create a list. It’s just names; friends, family, associates, anybody.
Use the memory jogger on there, and I’ll see you in the next chapter
and I’ll tell you what to do with those names next.
STEP 2- CONTACT
Now, this is where a lot of people get hung up, because they get all
excited, they’ve got some prospects, they got a list of names, now
what?
They freeze.
This is a simple system. This is so easy, and if you follow me on
this, I’m going to make your life so easy on this, so listen up. This
is all I’ve done, and once I figured this little trick out, man, it has
saved me gobs and gobs of heartache and tons of time. I can hit the
business and start getting paid quickly.
(I’ve got my list here, I’ve written down my prospects, I’ve got my
100 names, and I’m just going to start at the top of the list. Again,
I’m not pre-judging any because here’s what I’m going to tell you –
we have systems in place that are going to help you get these people
interested. Very simple.)
Here's what I would do, let’s say I’ve got Joe, the first person on my
list. I’m going to get my phone out, I’m going to dial Joe’s number.
Joe answers, and here’s what the conversation is going to sound like.
“Joe! Mike Healy, how’re you doing? (Listen for a short answer)
Good, good, good. Hey, listen, I know you’re busy. I don’t want to
take up a lot of your time, and what I want to do here is this.... do
you mind if I send you an email? I came across something and I was
thinking of you. (IMPORTANT: people could care less as to what
you are doing and why you are doing it. So this part MUST be
about THEM not you. You should know this person in some
capacity and remember an issue that they have going on in life
that more income would solve. IE; putting kids through college,
buy new car, house, going on vacation, hate their job, kid on the
way etc. Whatever you remember that they said, this is your
chance to tap into THEIR WANT and use THAT to pique their
interest)
Remember how you mentioned to me about ________, well I think
I may have found a possible solution for you. Do you mind if I send
you an email? Okay, cool. Really? No, I appreciate that, man. Hey,
I really appreciate you letting me send this to you. I know you’re
busy. Listen, you’ll be looking for it, it will come directly from me.
Just click on there. It’s got a link to a short video on there I want
you to watch, and I think you’re going to really enjoy it. Alright,
man. I’ve got your email address, so let me make sure this is it.
Okay, good. Great, okay. Thanks, man, I appreciate it. Tell the wife
and kids I said ‘hi’, and have a good one. Thanks, buddy. See ya!”
That’s it!
Now, what I did there is this, and this is very important. I am not
trying to close anybody on my initial phone call. I’m not even trying
to tell anybody what the heck I’m into. I’m just trying to get my foot
in the door.
Now, here’s the thing. How fast did I make that phone call? What
did it take me, maybe twenty-five seconds? I was on and off the
phone, but I did what I wanted to do, which was get my foot in the
door and get the ball rolling. First off, I just asked them permission
to send them an email.
Think about this, with this simple process, you can contact many
people very quickly and let the law of large numbers work for you.
Remember what we talked about in the last chapter about building a
list? Knowing that this technique is so simple it should empower
you to make an even bigger list.
I can’t control whether they open it or not, but I’ll show you that in
the next step, so it’s really important that you just take the time to
set a goal.
In the next chapter, I’ll show you what we are going to send them in
the email that will again take you out of the picture and make the
business easy.
STEP 3 – HOW TO PRESENT
And you can make just about anyone great at anything if you have a
good system. That is the leverage.
So far, I’ve just shown you how you’re doing a little bit of the
work. You’ve made your list of whom you’re going to prospect,
we’ve made some quick contacts to ask some people for permission
to send them an email.
Thanks again!
Mike Healy
That's it!
You see, if the opportunity that I'm presenting makes sense and they
realize that all I did was just ask permission to send them an email,
they are thinking that they could easily do the same thing.
I let the tools do the work and that takes the pressure of of me and
of the prospect. I'm never getting rejected if they say no, the
opportunity is. So it's easier to continue the recruiting process since
I'm not getting my feelings hurt or taking it personal.
Most people fail because of this one single factor. They don't use the
tools and they pridefully try and explain everything themselves so
that when they do get a no, it is obviously a personal rejection.
My simple system saves you from that.
In the next chapter we are going to bring it all together in what could
be the most critically important step and that is the follow up.
STEP 4- FOLLOW UP
All right, you’re doing really, really well. I appreciate you following
along on here because I think after you see how simple the system
is, it’s really not rocket science, its just repetitive action.
This step is called “Follow Up” and I think this may be the most
important step we have here. The good news is, as we talked about
in the previous chapters, and about how you were presenting, it was
the system doing the work for you, sending out those emails.
It's been said for years and years "The fortune is in the follow up".
It’s not hard and it’s not intimidating. If you learn that, you’re
going to have a great time doing this business. This business is
fun. I love talking to people, I have a blast talking to people. If you
don’t like talking to people, this is not the business for you.
Now it's time to follow up with Joe. And again, I am always aware
that I have no idea if Joe’s going to get in or not. I don’t even care
if Joe’s going to get in or not, believe it or not. All I want to do is
have a conversation with Joe to see what his interest level is. That’s
it.
I’m still always going to be friends with Joe even if he doesn’t get
into business with me. I’ve got my phone and I’m going to make
the phone call to Joe and I’m going to talk to Joe. I’m going to show
you how to make the follow up with Joe. Are you ready?
I dial into Joe and its ringing... “Joe? Hey! Mike Healy. How are
you doing? Is this a good time?” (Here’s a tip for you, I always ask
this. Is this a good time? If he’s in the middle of putting the kids to
bed, it’s not a good time.
If he’s just getting ready to go out and cut the lawn and running out
the door, it’s not a good time.)
“Hey Joe, did you get my email? Great! Did you get to watch the
video? Oh, you did? Awesome! What did you like best about what
you looked at?"
Tip for you, I’m asking Joe simple questions. What did Joe
like? What does Joe want to talk about? The real important thing
that I asked him is what did he like best. What was his interest? We
do not want to be talking about what Mike wants to talk
about. People like to talk about themselves. Here’s how I close
almost every single person I talk to by using this simple system, is
I’m having a friendly conversation. I’m joking around and I’m not
taking life so serious that if Joe doesn’t join I’m going to jump off a
bridge. I’m making conversation with him. When I’m talking to
Joe, he is telling me he was very interested in the technology and the
other products that might be coming out. Guess what I’m going to
talk about? “Joe, I’m telling you that these guys really have it
together. I really think that what they’re doing has never been done
in the industry and it’s real powerful stuff”. Whatever Joe’s talking
about, that’s what I’m going to talk about with Joe. That’s real
important.
All following up is, is just finding out where they’re at. (Remember
what you asked them when you asked permission to send the email)
I don’t have any magic closes but I’ll give you some tips on how to
get people over the hump.
I took a little more time on this chapter but it’s very important that
you understand the simplicity of follow up and how to do it
properly. See you in the next chapter and we’ll finish out and rock
this thing.
STEP 5 – REPEAT
If you don’t mind I’m going to give you a real quick story so this
will really stick in your head as to why this actually works.
I was actually invited to a top money earners dinner and flown into
a different place in the country with some of the best networkers in
the world. We sat down and had dinner together. During the final
day we were there, we had a big party. Instead of me walking
around and looking all cool, I thought that these were some of the
greatest networkers and I’m going to find out what makes them
tick. I would walk up to each one of these top money earners and
ask them one question. “What is the number one thing you would
attribute to your success”? As soon as they told me their answer, I
wrote it down. The amazing thing was, without question, the
number one answer wasn’t what web site they used, wasn’t exactly
how they said something, wasn’t what CD they used, what home
meeting they did, or what auto-responders they had. It had nothing
to do with any of that. The one collective answer they all had in
common was that they were consistent. In fact the number one guy
that I talked to at the company, I asked him “What was the number
one thing that he attributed to his success?” He said, “That’s easy. I
swing the bat as many times as I have to and occasionally I get a
hit. Every once in a while I will hit one out of the park”. I felt that
was a million dollar phrase and I wrote that down and never forgot
it.
Probably the biggest thing is step 5. You literally can dictate your
success if you repeat those simple actions over a period of time. Let
me give you another example....
If you only talk to 2 people a day and ask them if they are interested,
you sent them an email and you took less than a minute out of your
day to make two phone calls and get those people’s permission to
send them an email, believe it or not over a one year period talking
to 2 people a day real quick, a minute at a time, this would give you
a little over 700 people that you talked to and sent emails to. If you
only had a 1 out of 10 success rate, a 10% success rate, you would
have personally enrolled over 70 people. Most people in
networking, a lot of the 6 figure money earners or the 7 figure money
earners, really only sponsor maybe 25-50 people over a couple of
years period of time so that’s what is so exciting about this.
I’m telling you that if you implement the five steps I showed you,
you will see very, very good success in it. One of the final things I
want to leave you with on the repeat process is what happens when
you do the same thing over and over and over again? You get better
at it, right? That’s exactly what’s going to happen here. You call
people, you act like yourself, you have a fun time, you do it with fun
and you don’t take it personal, you can’t control who gets in as I said
before and you will have success.
Mike Healy
p.s. I wish you the absolute best in everything you do and I hope this
book gives you the skills and tools you need to succeed in the
company you are presently building.
That said, everyone needs to learn the advanced skills needed to take
you to the very top.
If you need advanced training beyond this book, simply click here
and you can get ALL my trainings at a reduced price.